Tag: Reckitt Benckiser

  • Reckitt Benckiser issues first global gender pay report

    Reckitt Benckiser issues first global gender pay report

    MUMBAI:  As part of its commitment to diversity and inclusion, gender equality and corporate transparency, Reckitt Benckiser today reported on gender pay in its top five markets around the globe in the company’s first global Gender Pay Report. 

    As one of the first FTSE 100 companies to go beyond the UK’s gender pay disclosure requirements, RB’s 2019 report covers the US, the UK, China, India and Mexico, which represents nearly 50 per cent of RB’s global employees. This is an increase in scope from RB’s 2017 and 2018 Gender Pay Reports that looked solely at RB’s UK businesses.

    At RB, diversity and inclusion is a business imperative. Within this one of the focus areas is increasing the proportion of women in RB’s leadership and decision making. There are therefore several ongoing initiatives including last year’s launch of RB’s new global parental leave policy, positioning RB in the top top-tier of FTSE 100 companies. RB’s global ambition is to double the numbers of women in senior management positions to 40 per cent by 2022, from a 2016 baseline of 20 per cent. In 2019, 26 per cent of RB’s senior management positions globally were held by women.

    Reckitt Benckiser chief human resources officer Ranjay Radhakrishnan commented, “In 2019, we promised to go beyond what was legally required for gender pay reporting. Today, I’m proud to say that we have delivered on that commitment, issuing our first global Gender Pay Report covering our five largest markets and representing nearly 50 per cent of our global employees. It is clear that RB needs to better reflect our consumers and the profile of the markets we operate in. We recognise there is more to do to achieve our ambition of increasing the number of women in senior management positions to 40 per cent by 2022.”

  • Reckitt Benckiser commits £32 mn as a part of ‘RB Fight for Access Fund’ to fight against Covid-19

    Reckitt Benckiser commits £32 mn as a part of ‘RB Fight for Access Fund’ to fight against Covid-19

    MUMBAI: Reckitt Benckiser (RB), a consumer health and hygiene company, today launched the RB fight for access fund to improve access to health, hygiene and nutrition for all. As part of this fund, an additional £32 million has been mobilized to address the urgent collective fight against the spread of Covid-19 by breaking the chain of this fast-spreading infection. The fund is, and will, be a demonstration of RB’s purpose and fight in action- to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world.

    Recognising that awareness and availability are the biggest challenges in the current scenarios, RB India, commenced various activities utilizing the fund, focusing on consumers engagements to share information and product distribution.  Other activities deploying the fund through our brands include:

    Making the products available to the ones in need:

    We will be distributing 10 million units of Dettol Soap to the most vulnerable within India

    Dettol in partnership with Bikers for Good launched #HandWashCorona, a public health initiative amidst the raging spread of COVID-19. Under this campaign, volunteers rode within the streets of New Delhi-NCR and distributed 9 lakh Dettol soaps to families in weaker/unprivileged communities.

    We will also be donating 1 million litres of our disinfectant products including Lizol disinfectant liquid and Harpic toilet cleaners to aid India’s states in fighting this crisis especially in public health institutions and at the frontline with health and sanitation workers. 

    Donating critical protection equipment – 3.5 million N95 masks with a focus on pharmacists and health care workers. These will be distributed across our major markets.

    The Dettol India The Hand Wash Challenge campaign on TikTok reached 20 billion views in one week getting important behaviour change messages to young people on the necessity of handwashing. The record-breaking campaign is being rolled out across global markets

    Mass outreach through informative advertisement on TV: Dettol in partnership with leading Bollywood actress, Madhur Dixit released an engaging public service announcement #ApniSurkashaApneHaath to encourage viewers to practice handwashing.

    RB global CEO Laxman Narasimhan said, 'We have a 200-year history of making a material difference to the lives of our consumers. Our brands have a critical role to play in promoting hygiene and health in the fight against the current Covid-19 pandemic. I have been witness to heroic efforts across the company to live our Purpose and our Fight. I am in awe of the 'can do' attitude across the RB organisation and the relentless pursuit by my colleagues to make the world cleaner and healthier. Under this initiative, in India, we will donate 10 million bars of Dettol soap to the most vulnerable, 3.5 million N95 (medical grade) masks to frontline health workers as well as 1 million litres of disinfectant products like Lizol surface cleaner and Harpic toilet cleaners to aid public health institutions and frontline health and sanitation workers in different states who are fighting to keep the nation safe. We will continue to partner with the government on driving behaviour change and supporting the great partnership we have developed through the Dettol BSI campaign.”

    The RB Fight for Access Fund will benefit from 50 per cent funding from corporate, matched by funding from each of the three business units, Hygiene, Health and Nutrition. The maximum amount for any one initiative will be capped at £ 1 million. All programmes will be independently measured and captured on Goodera, central platform and repository of all the fantastic initiatives RB have globally.

  • Trivago becomes top brand in 2019’s final week rankings of BARC

    Trivago becomes top brand in 2019’s final week rankings of BARC

    MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 21 December and 27 December, respectively.

    The data reflects the top 10 advertisers and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 52 of 2019.

    Top Advertisers:

    The BARC top advertisers list for the final week of 2019 noticed little changes. While the top three performers remained the same, some shuffles happened in the subsequent names.

    Hindustan Unilever, as always, remained on the top spot. It had made 174328 insertions. Following it were ITC Ltd and Ponds India, with 43543 and 40261 ad insertions on TV, respectively.

    Brooke Bond Lipton India improved its position by two spots as it ranked fourth in week 53. It had made 28848 insertions. Procter & Gamble rose from eighth rank to sit on fifth spot, with 26048 insertions.

    Other top brands in pecking order were as follows: Cadburys India Ltd, Wipro Ltd, Godrej Consumer Products Ltd, Reckitt Benckiser (India) Ltd, and Colgate Palmolive India Ltd.  

    Top Brands:

    Trivago once again picked the top spot, rising from its second position last week, in the week 53 rankings of week 53. It had made 13721 insertions on television during the week. Vaseline Intensive Care Lotion traded ranks with Trivago, and slipped to second position with 13309 insertions.

    Almond Board of California, the last week’s new entrant, improved its position significantly from seventh spot in week 52 to third spot in week 53. Its insertion count stood at 13126. Surf Excel Easy Wash slipped to a spot to rank fourth, with 12432 ad insertions. Lux Toilet Soap also slipped a rank and came in fifth with 10931 insertions.  

    The subsequent pecking order was as follows: Clinic Plus Shampoo, Vivo V17, Santoor Beauty Soaps, Lifebuoy Toilet Soap, and Attica Gold Company, respectively.

     

  • Vaseline Intensive Care Lotion becomes top brand in BARC week 52 rankings

    Vaseline Intensive Care Lotion becomes top brand in BARC week 52 rankings

    MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 21 December and 27 December, respectively.

    The data reflects the top 10 advertisers and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 52 of 2019.

    Top Advertisers:

    Week 52 saw minor shuffles in the list of top advertisers. Hindustan Unilever remained the top advertiser with 192062 insertions. ITC Ltd ranked second. It had made 61261 insertions. Ponds India held on to the third spot with 47074 ad insertions on television.

    Reckitt Benckiser (India) Ltd was fourth in the list with 42184 insertions. 

    Following it was Godrej Consumer Products Ltd recording 31979 insertions.

    Other top brands included, Brooke Bond Lipton India, Smithkline Beecham, Procter & Gamble, Colgate Palmolive India Ltd, and Trivago, respectively.   

    Rank

    Advertiser

    Insertions

     

     

     

    Week 52

       

    1

    HINDUSTAN LEVER LTD

    192062

       

    2

    ITC LTD

    61261

       

    3

    PONDS INDIA

    47074

       

    4

    RECKITT BENCKISER (INDIA) LTD

    42184

       

    5

    GODREJ CONSUMER PRODUCTS LTD

    31979

       

    6

    BROOKE BOND LIPTON INDIA LTD

    24774

       

    7

    SMITHKLINE BEECHAM

    20584

       

    8

    PROCTER & GAMBLE

    19154

       

    9

    COLGATE PALMOLIVE INDIA LTD

    15005

       

    10

    TRIVAGO

    14587

       

    TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals.

     

    Top Brands:

    Top brand in week 52 was Vaseline Intensive Care Lotion with 17936 insertions. With holiday season on the go, second on the list was Trivago with 14587 insertions. Following it was Surf Excel Easy Wash, making 14053 ad insertions on TV.

    Fourth position was acquired by Lux Toilet Soap with 12558 insertions. Ranking fifth was Clinic Plus Shampoo, which made 10636 insertions. 

    The subsequent pecking order was as follows: Myntra.com, Almond Board of California, LIC-Corporate, Dove Shampoo, Vivo V17 respectively.

     

    Rank

    Brands

    Insertions

     

     

     

    Week 52

       

    1

    VASELINE INTENSIVE CARE LOTION

    17936

       

    2

    TRIVAGO

    14587

       

    3

    SURF EXCEL EASY WASH

    14053

       

    4

    LUX TOILET SOAP

    12558

       

    5

    CLINIC PLUS SHAMPOO

    10636

       

    6

    MYNTRA.COM

    10460

       

    7

    ALMOND BOARD OF CALIFORNIA

    10089

       

    8

    LIC-CORPORATE

    9633

       

    9

    DOVE SHAMPOO

    9204

       

    10

    VIVO V17

    8801

       

    TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals, To get t

     

  • Trivago remains top brand in BARC week 50 rankings

    Trivago remains top brand in BARC week 50 rankings

    MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 7 December and 13 December, respectively.

    The data reflects the top 10 advertisers and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 50 of 2019.

    Top Advertisers:

    BARC week 50 list of top advertisers did not see many changes. Hindustan Unilever topped the ranks with 151347 ad insertions. ITC Ltd and Reckitt Benckiser (India) Ltd  maintained their positions in second and third spots with 79350 and 50920 ad insertions, respectively.

    Ponds and Wipro interchanged spots, with the former ranking fourth. Ponds made 38598 insertions on TV. Wipro ranked fifth with 32410 ad insertions on TV.

    The pecking order for the following top advertisers is as follows: Cadburys India Ltd, Godrej Consumer Products Ltd, Procter & Gamble, Smithkiline Beecham, and Brooke Bond Lipton India. 

    Rank

    Advertiser

    Insertions

     

     

     

    Week 50

       

    1

    HINDUSTAN LEVER LTD

    151347

       

    2

    ITC LTD

    79350

       

    3

    RECKITT BENCKISER (INDIA) LTD

    50920

       

    4

    PONDS INDIA

    38598

       

    5

    WIPRO LTD

    32410

       

    6

    CADBURYS INDIA LTD

    29758

       

    7

    GODREJ CONSUMER PRODUCTS LTD

    28580

       

    8

    PROCTER & GAMBLE

    28563

       

    9

    SMITHKLINE BEECHAM

    24619

       

    10

    BROOKE BOND LIPTON INDIA LTD

    23900

       

    TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals.

     

    Top Brands:

    Trivago maintained its top position in BARC week 50 rankings as well, most possibly because of the onset of holiday season. It increases its insertions as well, making 15131 insertions on TV.

    Vaseline Intensive Care Lotion, with 14827 insertions, remained stagnant on the second spot. Third in the list was Surf Excel Easy Wash, with 10763 insertions. Fourth and fifth spots were claimed by Idea Phone Line and Santoor Sandal and Turmeric, with 10670 and 10579 insertions, respectively.

    The subsequent pecking order was as follows: Santoor Beauty Soaps, Amazon Prime Video, Lizol, Clinic Plus Shampoo, and LIC-Corporate, respectively.

    Rank

    Brands

    Insertions

     

     

     

    Week 50

       

    1

    TRIVAGO

    15131

       

    2

    VASELINE INTENSIVE CARE LOTION

    14827

       

    3

    SURF EXCEL EASY WASH

    10763

       

    4

    IDEA PHONE LINE

    10670

       

    5

    SANTOOR SANDAL AND TURMERIC

    10579

       

    6

    SANTOOR BEAUTY SOAPS

    10232

       

    7

    AMAZON PRIME VIDEO

    9947

       

    8

    LIZOL

    9850

       

    9

    CLINIC PLUS SHAMPOO

    9501

       

    10

    LIC-CORPORATE

    8698

       

    TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals.

  • Trivago back as top brand in BARC week 49 ranking

    Trivago back as top brand in BARC week 49 ranking

    MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 30 November 2019 to 6 December 2019

    The data reflects the top 10 advertisers and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 49 of 2019.

    Top Advertisers:

    There have been little changes in the BARC top advertisers’ list in week 49 as compared to the past week. Hindustan Lever Ltd and ITC Limited were the top two performers with 156832 and 47607 ad insertions, respectively.

    Reckitt Benckiser (India) Ltd has grabbed the third position with 45216 ad insertions. Wipro Ltd was spotted at the fourth position this time as it made 38592 insertions on TV. Ponds ranked fifth with 38304 insertions.

    The pecking order of top 10 advertisers in week 49 were Hindustan Lever, ITC Ltd, Reckitt Benckiser, Wipro Ltd, Ponds India, Protect & Gamble, Brooke Bond Lipton India, Cadburys India, Godrej Consumer, and Smithkline Beecham at first, second, third, fourth, fifth, sixth, seventh, eighth, ninth and tenth positions respectively.  

    Top Brands: 

    Trivago ranks first in the top brands category of BARC week 49 ratings. It had 14926 ads on TV during this period. The second spot was acquired by Vaseline Intensive Care Lotion with 13934 insertions. Santoor Sandal and Turmeric grabbed the third position with 12920 insertions. Santoor Beauty Soap, Surf Excel Easy Wash, Lizol, Clinic Plus Shampoo, Amazon Prime Video, Google App, Flipcart Video Originals were the other top brands spotted in the top 10 brand's list of BARC India ratings week 49.  

  • Approaching winters improve Vaseline Intensive Care Lotion’s position in BARC week 46 rankings

    Approaching winters improve Vaseline Intensive Care Lotion’s position in BARC week 46 rankings

    MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 9 November and 15 November 2019.

    The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 46 of 2019.

    Top Advertisers:

    Not many major changes were observed in the top advertisers’ list in week 46 as compared to the past week. Hindustan Unilever Ltd and Reckitt Benckiser (India) Ltd remained the top two advertisers with 187391 and 60242 ad insertions, respectively.

    ITC Ltd climbed up two spots to rank third with 46426 insertions, followed by Ponds India, which also moved up two slots from the past week, with 42010 ad insertions.

    Procter & Gamble witnessed an improvement of one rank in week 46 and ranked fifth with 41290 insertions.

    The pecking order of top 10 advertisers in week 46 were Hindustan Lever, Reckitt Benckiser, ITC, Ponds India, Procter & Gamble, Cadburys, Brooke Bond Lipton, Wipro, Godrej Cosumer Products, and Colgate Palmolive at first, second, third, fourth, fifth, sixth, seventh, eighth, ninth, and tenth position respectively.  

     

    Rank

    Advertiser

    Insertions

     

     

     

    Week 46

       

    1

    HINDUSTAN LEVER LTD

    187391

       

    2

    RECKITT BENCKISER (INDIA) LTD

    60242

       

    3

    ITC LTD

    46426

       

    4

    PONDS INDIA

    42010

       

    5

    PROCTER & GAMBLE

    41290

       

    6

    CADBURYS INDIA LTD

    37582

       

    7

    BROOKE BOND LIPTON INDIA LTD

    35497

       

    8

    WIPRO LTD

    34531

       

    9

    GODREJ CONSUMER PRODUCTS LTD

    31252

       

    10

    COLGATE PALMOLIVE INDIA LTD

    25770

       

    TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals,

     

    Top Brands: 

    There were some reshuffles in the top brands of in the week 46 data of BARC as compared to the past week. Santoor Beauty Soaps were replaced from the top position by Lux Toilet Soaps that made 15306 ad insertions. Lux Toilet Soaps weren’t in the top 10 in week 45.

    Trivago remained on the second spot. It made 14904 ad insertions. Vaseline Intensive care lotion, with winters approaching fast, ranked up three spots to rank third in the list with 13447 ad insertions.

    Santoor Sandal and Turmeric slipped down a spot to rank fourth with 11799 ad insertions. Santoor Beauty Soaps settled at fifth position with 10646 insertions.

    Other top brands in the list were as follows: Horlicks. Surf Excel Easy Wash, Colgate Dental Cream, Clinic Plus Shampoo, and Dettol Antiseptic Liquid.

     

    Rank

    Brands

    Insertions

     

     

     

    Week 45

       

    1

    LUX TOILET SOAP

    15306

       

    2

    TRIVAGO

    14904

       

    3

    VASELINE INTENSIVE CARE LOTION

    13447

       

    4

    SANTOOR SANDAL AND TURMERIC

    11799

       

    5

    SANTOOR BEAUTY SOAPS

    10646

       

    6

    HORLICKS

    10136

       

    7

    SURF EXCEL EASY WASH

    9500

       

    8

    COLGATE DENTAL CREAM

    8686

       

    9

    CLINIC PLUS SHAMPOO

    8329

       

    10

    DETTOL ANTISEPTIC LIQUID

    7974

       

    TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals, 

  • BARC week 45: Santoor Beauty Soap claims top spot among brands

    BARC week 45: Santoor Beauty Soap claims top spot among brands

    MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between  2 November and 8 November 2019.

    The data reflects the top 10 advertisers and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 45 of 2019.

    Top Advertisers:

    There have been little changes in the BARC top advertisers’ list in week 45 as compared to the past week. Hindustan Unilever Ltd and Reckitt Benckiser (India) Ltd remained the top two performers with 184360 and 85222 ad insertions, respectively.

    Wipro Ltd has grabbed the third position with 46707 ad insertions. Procter & Gamble was spotted in the fourth position this time as it made 46269 insertions on TV. ITC Ltd moved up five spots to rank fifth with 42453 insertions.

    The pecking order of top 10 advertisers in week 45 were Hindustan Lever,  Reckitt Benckiser, Wipro Ltd,  Procter & Gamble, ITC Ltd, Ponds India, Cadburys India, Brooke Bond Lipton India, Godrej Consumer and  Procter & Gamble Home Products at first, second, third, fourth, fifth, sixth, seventh, eighth, ninth and tenth positions respectively.

    Rank Advertiser Insertions
        Week 45
    1 HINDUSTAN LEVER LTD 184360
    2 RECKITT BENCKISER (INDIA) LTD 85222
    3 WIPRO LTD 46707
    4 PROCTER & GAMBLE 46269
    5 ITC LTD 42453
    6 PONDS INDIA 37419
    7 CADBURYS INDIA LTD 36671
    8 BROOKE BOND LIPTON INDIA LTD 34943
    9 GODREJ CONSUMER PRODUCTS LTD 27803
    10 PROCTER & GAMBLE HOME PRODUCTS 27255
    TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals,

    Top Brands:

    Santoor beauty soap rank first in the top brands category of BARC week 45 ratings. It had inserted 18854 ads on TV during this period. Second spot was acquired by Trivago with 15512 insertions. Santoor Sandal and Turmeric grabbed third position with 14773 insertions. Lux Toilet Soap, Lifebuoy Toilet Soap, Lizol, Vaseline Intensive Care Lotion, Surf Excel Easy Wash, HP Pavilion X360, Ariel and Dettol Antiseptic Liquid were the other top brands spotted in the top 10 brand's list of BARC India ratings week 45.

    Rank Brands Insertions
        Week 45
    1 SANTOOR BEAUTY SOAPS 18854
    2 TRIVAGO 15512
    3 SANTOOR SANDAL AND TURMERIC 14773
    4 LUX TOILET SOAP 13172
    5 LIZOL 12735
    6 VASELINE INTENSIVE CARE LOTION 10907
    7 SURF EXCEL EASY WASH 9848
    8 HP PAVILION X360 8990
    9 ARIEL 8739
    10 DETTOL ANTISEPTIC LIQUID 8354
    TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals, 
  • Chocolates, Washing Powder record biggest hike in ad-volumes during Diwali-Dussehra: TAM AdEx

    Chocolates, Washing Powder record biggest hike in ad-volumes during Diwali-Dussehra: TAM AdEx

    MUMBAI: A total of 400+ categories, 2500+ advertisers, and 4100+ brands advertised across mediums (TV, print, and radio) during the festive period of Diwali and Dussehra (23September to 15October and 1 October to 23 October), as per the latest TAM AdEx data report.

    As compared to last year, the top category of personal care/personal hygiene and food and Beverages recorded a dip of 9 per cent and 12 per cent in ad volumes respectively. Personal healthcare products saw the biggest jump in ad volumes, recording a 22 per cent hike.

    Hair Care, Household products, and Building, Industrial and Land Equipment categories recorded a hike of 12, 9 and 16 per cent respectively in ad volumes, the data revealed.

    The top category to advertise across media, Toilet Soaps recorded a dip of 8 per cent across media, as compared to the last year. The slowdown in automobile sector is now being reflected in its ad volumes with car companies registering the biggest decline of 26 per cent in ad volumes, followed by Milk Beverages companies, that saw a decline of 21 per cent. Chocolates and Washing Powder/Liquid category gained 68 and 49 per cent in ad volumes respectively.

    The top advertisers in 2019 included Hindustan Unilever, Reckitt Benckiser, and ITC, on the top three sports. Leading brands, in terms of ad volumes were Santoor Sandal and Turmeric, Dettol and Trivago.

    As comapred to 2018, sectors like Services, Durables and Food & Beverages have reduced advertising in 2019.

  • RB expands its e-commerce product portfolio in India

    RB expands its e-commerce product portfolio in India

    MUMBAI:  Reckitt Benckiser has expanded its e-commerce product portfolio by introducing Calgon 3-in-1 power gel water softener for washing machines and Airwick car fresheners to the Indian market. Calgon has been trusted to protect washing machines from limescale and dirt build-up for over 50 years. It is the only water softener recommended by global leading washing machine manufacturers like Bosch, Siemens and Whirlpool.  With Airwick car fresheners, RB is marking its entry in the car freshener category for the first time.

    Findings show that hard water is prevalent in multiple parts of the country, leading to formation of lime scale in household equipment including washing machines resulting in long term damage of the machine. Calgon works through the neutralization of the hard water mineral ions and creates a protective shield with every wash. It increases the lifespan of the washing machine. In addition, Calgon is safe to be used on all kinds of garments and prevents malodour in the machine; just one cap with every wash.

    Airwick car fresheners are easy to use with a superior spill proof technology with 100% fragrance that lasts for upto 60 days giving the feeling of freshness with every drive. The product addresses the problem of malodour within the vehicle leaving the car smelling fresher and fragrant for longer.

    Commenting on the launch, RB Hygiene Home, South Asia CMO & Marketing Director Sukhleen Aneja said, “As Reckitt Benckiser Hygiene Home, we are committed to bringing in superior – technologically advanced products to serve and add value to the growing consumer needs. E-commerce today allows us to test and incubate ideas before scaling them for the more traditional ‘Go to Market’ channels. With the introduction of Calgon and Airwick car fresheners, we are bringing products that are easy to use and address some key concerns that have been identified in our research.”

    Growing at an annual rate of 31%, India is the fastest growing market for e-commerce in the world. E-commerce platforms have managed to build their own identity by providing solutions to the needs of Indian consumers. Both, Calgon and Airwick car fresheners are imported products and in their first phase will be sold exclusively on e-commerce platforms.

    Calgon 3-in-1 power gel will be available in 750 ml pack at an introductory price of Rs 350. Airwick car fresheners will be available in two formats – vent clip and multi-surface clip, which will last upto 60 days and will be launched at an introductory price of Rs 199.