Tag: Reckitt Benckiser

BARC week 45: Dettol Antiseptic Liquid is top brand

MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 7 November and 13 November 2020.

The data reflects the top 10 advertisers and brands across genres on India’s television, 2+ Individuals, NCCS. All demonstrating ads that were inserted the most in week 45 of 2020.

Top Advertisers:

Hindustan Unilever continued to be the biggest advertiser this week also with 242868 impressions.

It was followed by Reckitt Benckiser India, which ranked second with 199453 ad generations.

Godrej Consumer Products bagged the third rank this time with 50019 ad impressions. ITC came in fourth with 39838 ad generations.

Ponds India and Cadbury India secured fifth and sixth place with 38832 and 37918 ad views.

Other top brands in the pecking order were as follows: Wipro, P&G, Colgate Palmolive India Ltd, and Coca Cola India.

Top Brands:

This week Dettol Antiseptic Liquid led the chart with 29742 ad impressions, followed by Lizol with 23271 ad views. Dettol Toilet Soaps secured the third position with 22814 ad insertions.

The fourth and fifth spots were acquired by Santoor Sandal & Turmeric and Harpic Power Plus/Bathroom Cleaner with 18572 and 12071 ad generations.

Vimal Elaichi Pan Masala bagged the sixth spot with 11878 ad views.

Other top brands in the pecking order were as follows: Amazon.in, Harpic Bathroom Cleaner, Sprite, Harpic Power Plus 10X Max Clean.

November 20, 2020
BARC week 44: Dettol Toilet Soaps bags top brand spot

MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 31 October to 6 November 2020.

The data reflects the top 10 advertisers and brands across genres on India’s television, 2+ Individuals, NCCS. All demonstrating ads that were inserted the most in the 44 week of 2020.

Top Advertisers:

Hindustan Unilever continued to be the biggest advertiser this week also with 295719 impressions.

It was followed by Reckitt Benckiser India which ranked second with 149331 ad generations.

Wipro Ltd bagged the third rank this time with 38113 ad impressions. Ponds India came in fourth with 29701 ad generations.

Godrej Consumer Products Ltd and ITC Ltd secured fifth and sixth place with 29569 and 28529 ad views.

Other top brands in the pecking order were as follows: Colgate Palmolive India Ltd, Cadburys India Ltd, Amazon Online India Pvt Ltd and Brooke Bond Lipton India Ltd.

Top Brands:

This week Dettol Toilet Soaps led the chart with 20931 ad impressions, followed by Lizol with 19874 ad views. Dettol Antiseptic Liquid secured the third position with 18276 ad insertions.

The fourth and fifth spots were acquired by Amazon.in and Close Up Ever Fresh with 16786 and 13349 ad generations.

Lux Toilet Soap bagged the sixth spot with 12930 ad views.

Other top brands in the pecking order were as follows: Clinic Plus Shampoo, Santoor Sandal And Turmeric, Boost, Myntra.Com.

November 12, 2020
BARC week 42: Amazon retains top brand spot

NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 10 October to 16 October 2020.

The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All demonstrating ads that were inserted the most in the 42 week of 2020.

Top Advertisers: –

Hindustan Unilever continued to be the biggest advertiser this week also with 257236 impressions.

It was followed by Reckitt Benckiser India which ranked second with 151804 ad generations.

ITC Ltd this time bagged the third rank with 56162 ad impressions. Godrej Consumer came in fourth with 429297 ad generations.

Amazon Online India and Cadbury India secured fifth and sixth place with 40599 and 35852 ad views.

Other top brands in the pecking order were as follows: Ponds India, Wipro, Colgate Palmolive India Ltd and Procter and Gamble.

Top Brands:

This week Amazon.in led the chart with 30390 ad impressions, followed by Dettol Antiseptic Liquid with 22372 ad views. Lizol secured the third position with 18091 ad insertions.

The fourth and fifth spots were acquired by Dettol Toilets Soaps and Surf Excel easy wash with 17313 and 16746 ad generations.

Myntra.com bagged the sixth spot with 14833 ad views.

Other top brands in the pecking order were as follows: Flipkart.com, Glow & Lovely, Whitehat Jr, and Lux Toilet Soap.

October 29, 2020
BARC week 41: Amazon and Flipkart lead top brands list

NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 10 October to 16 October 2020.

The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All demonstrating ads that were inserted the most in week 41 of 2020.

Top Advertisers: –

Hindustan Unilever continued to be the biggest advertiser this week also with 273549 impressions. It was followed by Reckitt Benckiser India which ranked second with 156461 ad generations.

ITC Ltd this time bagged the third rank with 58389 ad impressions. In a first, Amazon Online India secured the fourth spot with 55443 ad impressions. Godrej Consumer Products and Cadbury India secured fifth and sixth place with 39623 and 38243 ad impressions respectively.

Other top brands in the pecking order were as follows: Flipkart.com, Procter and Gamble, Colgate Palmolive India Ltd and Wipro.

Top Brands:

This week Amazon.in leads the chart with 36794 ad impressions, followed by Flipkart.com at the second spot with 32969 ad views.

Last week’s top ranker Dettol Antiseptic Liquid slid down to the third position with 25456 ad insertions.

The fourth and fifth spots were acquired by Lizol and Dettol Toilets Soaps with 19381 and 18675 ad insertions respectively.

Surf Excel easy wash bagged the sixth spot with 16947 ad views.

Other top brands in the pecking order were as follows: Glow & Lovely, Whitehat Jr, Myntra.com, Lux Toilet Soap.

October 22, 2020
BARC week 39: Kia Sonet & Wheel Active are among top brands

NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 26 September to 2 October 2020.

The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All demonstrating ads that were inserted the most in week 39 of 2020.

Top Advertisers: –

Hindustan Unilever continued to be the biggest advertiser this week also with 305652 ad generations. It was followed by Reckitt Benckiser India with 190365 ad impressions.

In a first, Brooke Bond India bagged the third spot with 41342 ad impressions. ITC Ltd and Godrej Consumer Products placed fourth and fifth on the list with 37714 and 31462 ad impressions respectively.

Ponds India secured the sixth spot with 28307 ad insertions.

Other top advertisers in the pecking order were as follows: Colgate Palmolive India, Cadbury India, Amazon Online India Pvt, and Wipro.

Top Brands:

Dettol dominated the top ranks, with the brand’s Antiseptic Liquid taking first with 25565 ad impressions and its Toilets Soaps range securing the second position and got 23692 ad impressions. Direct competitor Lizol had grabbed the sixth position the week before with 12830 ad insertions but this week it has climbed to third position in the list with 17614 ad views.

The fourth and fifth spots went to Glow & Lovely and Surf Excel easy wash with 14527 and 14189 ad insertions respectively.

Clinic Plus Shampoo came in sixth with 14136 ad insertions.

Wheel Active 2 in 1, Dettol Liquid Soap, Colgate Dental Cream, and Kia Sonet rounded out the top 10.

October 8, 2020

BARC week 29: Surf Excel becomes the top advertiser

NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 18 July to 24 July 2020.

The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All demonstrating ads that were inserted the most in the 29th week of 2020.

Top advertisers:

Hindustan Unilever continued to be the biggest advertiser in the month of July. This week it has got 283326 impressions, as compared to 266697 last week. It was followed by Reckitt Benckiser which ranked second with 131750 ad insertions.

Godrej Consumers Products bagged the third spot with 39611 insertions. ITC Ltd and Brooke Bond Lipton India Ltd secured the fourth and fifth place with 39536 and 39433 ad insertions respectively.

Colgate Palmolive India after many weeks bagged the sixth spot for the first time with 33942 ad insertions.

Other top brands in the pecking order were as follows: Procter & Gamble, Cadbury India, Ponds India, and Procter & Gamble home products.

Rank	Advertiser	Insertions
		Week 29
1	HINDUSTAN LEVER LTD	283326
2	RECKITT BENCKISER (INDIA) LTD	131750
3	GODREJ CONSUMER PRODUCTS LTD	39611
4	ITC LTD	39536
5	BROOKE BOND LIPTON INDIA LTD	39433
6	COLGATE PALMOLIVE INDIA LTD	33942
7	PROCTER & GAMBLE	30641
8	CADBURYS INDIA LTD	27660
9	PONDS INDIA	22637
10	PROCTER & GAMBLE HOME PRODUCTS	20200
TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals, To get this data on your Twitter timeline, tweet with #BarcTweet Top 10 Advertisers

Top Brands-

Surf Excel for the first time in this month became the top brand this week with 19338 ad insertions. Dettol Antiseptic Liquid which bagged the first spot last week, this time came in the second position with 18342 ad insertions. Lux Toilet Soap reached the third spot, like last week, with 15830 ad impressions.

The fourth and the fifth spots were acquired by Wheel Active 2 in 1 Dettol Toilet Soaps with 14876 and 14043. The sixth position was grabbed by Dettol Liquid Soaps with 13781 ad generations.

Other top brands in the pecking order were as follows: Tease TVS Motor, Colgate Swarna Vedshakti, Horlicks and Fair & Lovely Multivitamin.

Rank	Brands	Insertions
		Week 29
1	SURF EXCEL EASY WASH	19338
2	DETTOL ANTISEPTIC LIQUID	18342
3	LUX TOILET SOAP	15830
4	WHEEL ACTIVE 2 IN 1	14876
5	DETTOL TOILET SOAPS	14043
6	DETTOL LIQUID SOAP	13781
7	TEASER-TVS MOTOR	12405
8	COLGATE SWARNA VEDSHAKTI	11606
9	HORLICKS	10944
10	FAIR & LOVELY ADVANCED MULTIVITAMIN	10058
TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals, To get this data on your Twitter timeline, tweet with #BarcTweet Top 10 Brands

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July 31, 2020

BARC week 28: Dettol Antiseptic Liquid leads in advertisers’ list

NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 11 July to 17 July 2020.

The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All demonstrating ads that were inserted the most in the 28th week of 2020.

Top advertisers:

Hindustan Unilever continued to be the biggest advertiser with 266697 insertions, followed by Reckitt Benckiser which ranked second with 123891 ad insertions.

Godrej Consumers Products bagged the third spot with 47783 insertions. ITC Ltd and Brooke Bond Lipton India Ltd secured the fourth and fifth place with 39701 and 37485 ad insertions respectively.

Procter & Gamble acquired the sixth spot with 37224 ad insertions on TV.

Other top brands in the pecking order were as follows: Cadbury India, Colgate Palmolive, Procter & Gamble home products, Ponds India.

Rank	Advertiser	Insertions
		Week 28
1	HINDUSTAN LEVER LTD	266697
2	RECKITT BENCKISER (INDIA) LTD	123891
3	GODREJ CONSUMER PRODUCTS LTD	47783
4	ITC LTD	39701
5	BROOKE BOND LIPTON INDIA LTD	37485
6	PROCTER & GAMBLE	37224
7	CADBURYS INDIA LTD	27201
8	COLGATE PALMOLIVE INDIA LTD	25526
9	PROCTER & GAMBLE HOME PRODUCTS	23467
10	PONDS INDIA	22028
TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals, To get this data on your Twitter timeline, tweet with #BarcTweet Top 10 Advertisers

Top Brands:

Dettol Antiseptic Liquid which bagged the second spot last week, became the top brand this week with 20970 ad insertions. The second position was replaced by Policy bazaar with 16435 insertions.

Lux Toilet Soap which was continuing to lead the list for the last few weeks, this time reached the third spot with 15555 insertions, as compared to last week's 17,523 impressions.

The fourth and the fifth spot was acquired by Surf Excel and Dettol Toilet Soaps with 13153 and 12806 as insertions respectively.

Other top brands in the pecking order were as follows: Dettol Liquid Soaps, Horlicks, Wheel Active 2 in 1Fair & Lovely and WhatsApp.

Rank	Brands	Insertions
		Week 28
1	DETTOL ANTISEPTIC LIQUID	20970
2	POLICYBAZAAR.COM	16435
3	LUX TOILET SOAP	15555
4	SURF EXCEL EASY WASH	13153
5	DETTOL TOILET SOAPS	12806
6	DETTOL LIQUID SOAP	12244
7	HORLICKS	10513
8	WHEEL ACTIVE 2 IN 1	10390
9	FAIR & LOVELY ADVANCED MULTIVITAMIN	10243
10	WHATSAPP	9886
TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals, To get this data on your Twitter timeline, tweet with #BarcTweet Top 10 Brands

July 25, 2020

Lux Toilet Soap is top brand in BARC week 26 ratings

NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 27 June to 3 July 2020, respectively.

The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All demonstrating ads that were inserted the most in the 26h week of 2020.

Top advertisers:

Hindustan Unilever continued to be the biggest advertiser with 317861 insertions as compared to 292536 insertions in week 25, followed by Reckitt Benckiser which ranked second with 78007 insertions.

The following spot was acquired by Brooke Bond Lipton India Ltd with 47425 insertions.

Godrej Consumer Products and ITC Limited recorded 45498 and 39209 ad insertions respectively.

Wipro Ltd acquired the sixth spot with 24700 ad insertions on TV.

Other top brands in the pecking order were as follows: Ponds India, Amazon Online, Lakme, and at the last Procter & Gamble.

Rank	Advertiser	Insertions
		Week 26
1	HINDUSTAN LEVER LTD	317861
2	RECKITT BENCKISER (INDIA) LTD	78007
3	BROOKE BOND LIPTON INDIA LTD	47425
4	GODREJ CONSUMER PRODUCTS LTD	45498
5	ITC LTD	39209
6	WIPRO LTD	24700
7	PONDS INDIA	23382
8	AMAZON ONLINE INDIA PVT LTD	22284
9	LAKME LEVER LTD	19452
10	PROCTER & GAMBLE HOME PRODUCTS	19182

Top Brands: –

Lux Toilet Soaps became the top brand in BARC week 25 rankings as it recorded 24498 insertions on TV. It was followed by Horlicks (16423) and Wheel Active 2 in 1 (13877)

The fourth and fifth sport was acquired by Amazon. In and Surf Excel Easy Wash with 13768 and 13173 views, respectively.

Other top brands in the pecking order are as follows: Lifebuoy, Close up, Policy Bazaar, Pears, and Sunsilk.

In week 26, there was a drop of 4.05 per cent in the total number of insertions for advertisers whereas for brands it was down 6.1 per cent.

Rank	Brands	Insertions
		Week 26
1	LUX TOILET SOAP	24498
2	HORLICKS	16423
3	WHEEL ACTIVE 2 IN 1	13877
4	AMAZON.IN	13768
5	SURF EXCEL EASY WASH	13173
6	LIFEBUOY TOILET SOAP	12814
7	CLOSE UP EVER FRESH	12574
8	POLICYBAZAAR.COM	12004
9	PEARS	10840
10	SUNSILK BLACK SHINE	10633

July 14, 2020

Lux Toilet Soap secures top spot in BARC week 25 ratings

NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 20 June to 26 June 2020, respectively.

The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All demonstrating ads that were inserted the most in the week of 2020.

Top advertisers:

Hindustan Lever Ltd and Reckitt Benckiser (India) Ltd picked the top two spots with 292536 and 84987 insertions respectively.

The following spot was acquired by Godrej Consumer Products Ltd with 67256 insertions.

Brooke Bond Lipton India Ltd and ITC Ltd recorded 46500 and 41791 ad insertions respectively.

Procter & Gamble Home products acquired the sixth spot with 36676 ad insertions on TV.

Other top brands in the pecking order were as follows: Procter & Gamble, Amazon Online India Pvt Ltd, Cadburys India Ltd, Ponds India.

Rank	Advertiser	Insertions
		Week 25
1	HINDUSTAN LEVER LTD	292536
2	RECKITT BENCKISER (INDIA) LTD	84987
3	GODREJ CONSUMER PRODUCTS LTD	67256
4	BROOKE BOND LIPTON INDIA LTD	46500
5	ITC LTD	41791
6	PROCTER & GAMBLE HOME PRODUCTS	36676
7	PROCTER & GAMBLE	30234
8	AMAZON ONLINE INDIA PVT LTD	24555
9	CADBURYS INDIA LTD	20293
10	PONDS INDIA	19034
TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals, To get this data on your Twitter timeline, tweet with #BarcTweet Top 10 Advertisers

Top Brands:

Lux Toilet Soaps became the top brand in BARC week 25 rankings as it recorded 22772

insertions on TV. It was followed by Horlicks (16812) and Amazon.in (16535).

The fourth and fifth sport was acquired by Policybazaar.com and Surf Excel Easy Wash with 16196 and 14503 insertions, respectively.

Other top brands in the pecking order are as follows: Dettol Toilet Soaps, Wheel Active 2 in 1, Close Up Ever Fresh, Godrej No.1 Soap, Sunsilk Black Shine.

Rank	Brands	Insertions
		Week 25
1	LUX TOILET SOAP	22772
2	HORLICKS	16812
3	AMAZON.IN	16535
4	POLICYBAZAAR.COM	16196
5	SURF EXCEL EASY WASH	14503
6	DETTOL TOILET SOAPS	13549
7	WHEEL ACTIVE 2 IN 1	12726
8	CLOSE UP EVER FRESH	12645
9	GODREJ NO.1 SOAP	12126
10	SUNSILK BLACK SHINE	11877
TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals, To get this data on your Twitter timeline, tweet with #BarcTweet Top 10 Brands

July 5, 2020

RB launches nationwide #DisinfectToProtect awareness campaign

MUMBAI: In order to raise awareness on disinfection to help fight germs, RB’s leading disinfectant brand Lizol has launched anationwide awareness campaign #DisinfectToProtect. The campaign focuses on educating people on the need for keeping surfaces clean and disinfected to help break the chain of infection.

RB Hygiene South Asia senior vice president and managing director Narasimhan Eswar said,“Post our pledge to donate one million litre of Lizol and Harpic to support the frontline workers and healthcare institutions across multiple Indian states, we are now looking to educate our consumers with the right information that will help them break the chain of infection.”

The campaign will comprise of several short-educational films all shot at home featuring prominent faces of the film industry including Kareena Kapoor Khan, Saif Ali Khan, Ganesh Venktataram and Nisha Venktataram, Twinkle Khanna, Ritesh Deshmukh & Genelia D’Souza urging people to stay at home and disinfect frequently used surfaces.

Lizol Public Service Message – Saif Ali Khan
Lizol public service message – Kareena Kapoor Khan

RB Hygiene South Asia CMO and marketing director Sukhleen Aneja added, “At this point in time, protection and precaution are key to fighting viruses. It has become extremely critical to maintain good hygiene at home by regular hand washing, disinfecting surfaces, maintaining social distancing etc. These are the only way to help break the chain of this deadly infection. With Lizol’s #DisinfectToProtect campaign we would like to raise awareness on the need for disinfecting not just floors but multiple surfaces like tabletops, kitchen counters, door handles etc. We hope that with this campaign we can do our bit in raising awareness and making the world cleaner and healthier.”

The public service message has been put together by McCann and inculcates necessary steps as has also been suggested by WHO on various platforms such as social distancing, hand washing and home disinfection.

Commenting on this McCann Worldgroup CEO and COO Prasoon Joshi said, “While we are strictly adhering to the stringent guidelines of staying at home, this public service message is our way of educating people on taking utmost care of their home and their loved ones by keeping surfaces clean and germ free.”

April 20, 2020