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Tag: Reckitt Benckiser India

  • TAM report: Top 10 sectors contributed 95 per cent of Jan-Jun’23 music genre ads

    TAM report: Top 10 sectors contributed 95 per cent of Jan-Jun’23 music genre ads

    Mumbai: TAM India has released a report on advertising on music genre for the period Jan-Jun 2023.

    Both H1 2023 observed nine per cent growth compared to H1 2022, but while comparing with Jan-Jun’21, the ad volumes dropped by two per cent in H1 2023 in the music genre.

    Food & beverages, personal care/personal hygiene & household products retained their first, second & third positions respectively during Jan-Jun’23 compared to Jan-Jun’22.

    ‘Auto’ was the only newly entered sector in the top 10 list of sectors during Jan-Jun’23.

    The top 10 sectors together contributed 95 per cent share of ad volumes in music genre during Jan-Jun’23.

    Toilet/floor cleaners ascended to first position during Jan-Jun’23 compared to Jan-Jun’22. Antiseptic creams/liquids & hair removers were the only new entrants in Jan-Jun’23 over Jan-Jun’22. Three out of the top 10 categories belonged to the food & beverages sector in Jan-Jun’23.

    Reckitt Benckiser (India) & Hindustan Unilever switched their positions during Jan-Jun’23 with Reckitt Benckiser (India) leading the list and had 27 per cent share of ad volumes. The top 10 advertisers together added 70 per cent share of ad volumes during Jan-Jun’23. Wipro & Colgate Palmolive India were the only new entrants in Jan-Jun’23 over Jan-Jun’22. Apart from Hindustan Lever, Pepsi Co & ITC all the advertisers in the top 10 list observed positive rank shift in Jan-Jun’23.

    Apart from Maaza, all the brands mentioned in the top 10 list belonged to Reckitt Benckiser (India). The top 10 Brands contributed 18 per cent share of television ad volumes.

    During Jan-Jun’23, the toilet soaps category experienced the most substantial increase in ad seconds, doubling its growth, followed by toilet/floor cleaners with a 77 per cent growth compared to Jan-Jun’22. Among the top 10 growing categories, Home Insecticides recorded a remarkable surge, growing by six times, while antiseptic creams/liquids and condoms each saw their growth triple, with a three-fold increase.

    During Jan-Jun’23, (Hindi + English) music was the leading subgenre for advertising with 34 per cent share of ad volumes. The top five channel subgenres accounted 80 per cent share of ad volumes during Jan-Jun’23.

  • TV ad volumes of personal healthcare sector rose by 2% in Jan-Sep’22: TAM AdEx report

    TV ad volumes of personal healthcare sector rose by 2% in Jan-Sep’22: TAM AdEx report

    Mumbai: In comparison to January-September 2021, the personal healthcare sector’s ad volume trend witnessed a two per cent rise in television during the same period in 2022. In a report released by AdEx India, a division of TAM Media Research, rubs and balms topped the list of personal healthcare categories on TV with an ad volume share of 20 per cent.

    Antiseptic creams and liquids (17 per cent), digestives (12 per cent), medicated skin treatments (11 per cent), a variety of OTC products (11 per cent), vitamins, tonics, and health supplements (nine per cent), cough lozenges (six per cent), antacids (three per cent), condoms (two per cent), and analgesics and cold tablets (two per cent) were the top ten categories that accounted for 93 per cent of total ad volumes between January and September 22.

    Reckitt Benckiser India topped the list of the top 10 advertisers in the personal healthcare sector with more than a third of sector ad volumes in Jan-Sep’22, followed by Procter & Gamble and Smithkline Beecham with a 10 per cent and seven per cent share, respectively.

    Additionally, the report found that over 500 brands had advertised on television between Jan-Sep ’22, of which 42 per cent share of the ad volumes were accounted for by the top 10 brands. Moreover, the report stated that over 200 exclusive brands had advertised within the personal healthcare sector during the same period.

    The top two channel genres, general entertainment channels (GECs) and news, had an equal share of 29 per cent of the sector’s ad volumes. Movies (23 per cent), music (12 per cent), and kids (three per cent) are the other three channel genres that account for 95 per cent of the sector’s contribution to TV ad volumes.

    Furthermore, the report obscured the fact that feature films were the top programme genre, accounting for a 26 per cent share of the sector and its volumes, and that the top three programme genres combined for 58 per cent of the sector’s ad volume.

    On TV, prime time was the most preferred time-band for the sector ads. The combined share of all three time bands, prime time, afternoon, and morning, stood at more than 70 per cent of ad volumes.

    According to the report, advertisers in the personal healthcare sector preferred ad lengths of less than 40 seconds on television. While 20-40 second and less than 20 second ads combined for more than 98 per cent of total ad volumes between January and September’22,

    Ad Insertions in the personal healthcare sector on digital mediums increased 2.6-fold between January and September’22 of this year compared to the same period in 2021.

    The top 10 categories of the sector had a 95 per cent share of ad insertions during Jan-Sep’22 with hearing aids topping the list with a 30 per cent share, followed by vitamins/tonics/health supplements (24 per cent) and range of OTC products (11 per cent) and corporate-pharma/healthcare (11 per cent).

    The top 10 advertisers in the sector on digital were led by Sundries Hearing Solutions with a 30 per cent share of ad insertions, followed by Sun Pharmaceutical and Johnson & Johnson at four per cent each.

    Display ads were found to account for more than half of sector ad insertions between January and September 22 under the banner of creative types and digital platforms. Among the digital platforms, desktop video topped with a 31 per cent share, which was followed by desktop digital at 23 per cent and mobile display at 17 per cent, the report claimed.

    In the print advertising medium, the personal healthcare sector discovered a three per cent fall in ad space during Jan-Sep ’22 in comparison to the same period in 2021.

    The report further pointed out that in the list of the top 10 categories, vitamins/tonics/health supplements lead the chart with a 23 per cent share of ad volumes.

    According to the findings in the report, the top 10 categories accounted for 93 per cent of the total share. SBS Biotech was the top promoter during the period with a 35 per cent share of the total ad space. Furthermore, it is observed that the top 10 advertisers garnered a 65 per cent share of the sector’s ad space.

    1,400 brands were present during the Jan-Sep’22 period, where the top 10 brands had a 41 per cent share of the sector’s ad space. In addition, from January to September’21, the report discovered over 700 exclusive brands in the personal healthcare sector.

    Hindi accounted for 51 per cent of the sector ad space for languages, followed by Marathi at 17 per cent and English at eight per cent.

    The genre of general interest publications has captured 98.7 per cent of the sector’s ad space. According to the report, 24 per cent of ad space in the personal healthcare sector was with various promotional offers, and volume promotion had a 74 per cent share of ad space among sales promotions.

  • BARC week 22: Dettol products top list of brands

    Mumbai: The Broadcast Audience Research Council (BARC) has released its week 22 report in which Dettol Range of Products is the advertising brands list topper with 474.53 (000 secs) ad volume. 

    Dettol Toilet Soaps also bagged the second spot with 423.92 (000 secs) ad volume followed by Amazon Prime Video with 385.97 (000 secs) and Veet Hair Removal System with 342.36 (000 secs) holding on to the third and fourth spots respectively. The BARC list for week 22 includes Harpic Bathroom Cleaner, Dettol Antiseptic Liquid, Surf Excel Easy Wash, Horlicks, and Dettol Liquid Soap. 

    Disinfectant cleaner Lizol is in the 10th spot with 273.47 (000 secs) ad volume. It should be noted that Lizol had topped the BARC’s list of most advertised brands last week with 573.05 (000 secs) ad volume. 

    Hindustan Lever Ltd topped the list of advertisers with 4234.36 ad volume. Reckitt Benckiser India which was on the top spot last week is in the second spot in week 22 with 4162.47 ad volume. 

    Other advertises named in this list released by BARC includes, Brooke Bond Lipton India Ltd (722.19), Colgate Palmolive India Ltd (520.71), Procter and Gamble (497.41), Amazon Online India Pvt Ltd (417.89), ITC Ltd (371.22), Wipro Ltd (363.72), Google (354.72), and Pepsi Co (330.45). 

  • Lizol tops BARC’s week 21 list of top brands.

    Mumbai: The Broadcast Audience Research Council (BARC) released its report for week 21, and Lizol has topped the list of brands with 573.05 (000 secs) of ad volume. The disinfectant cleaner is followed by streaming giant Amazon Prime Video which claimed the second spot with an ad volume of 526.66 (000 secs), after holding the sixth position in the BARC listing of most advertised brands last week.

    Veet Hair Removal System and Dettol Toilet Soaps are at third and fourth spots in the list accounting for 437.03 (000 secs) and 427.56 (000 secs) ad volumes respectively. The top list of brands released by BARC for week 21 is also dominated by personal and home hygiene products, where Dettol Antiseptic Liquid, Harpic Bathroom Cleaner, Dettol Liquid Soap, Dettol Intense Cool Soap, and Harpic were ranked fifth, sixth, seventh, eighth, and ninth respectively.

    Ed-tech platform Byju’s learning app grabbed the 10th spot in the list with 293.99 (000 secs) ad volume.

    Reckitt Benckiser India has topped the list of advertisers in week 21 by registering 4929.33 (000 secs) of ad volume, followed by Hindustan Lever Limited (4669.27 secs), Brooke Bond Lipton India Limited (747.88 secs), and ITC (658.22 secs) holding fort at second, third and fourth spots respectively.

    Amazon Online India Private Limited grabbed the fifth rank on the BARC list with 620.17 (000 secs) of ad volume. Other advertisers who found a place in the top 10 include Colgate Palmolive India Limited (588.01 secs), Procter and Gamble (505.93 secs), Wipro Limited (468.95 secs), Pepsi Co (452.93 secs), and SmithKline Beecham (421.99 secs).

  • COVID-19 effect: Dettol Toilet Soap tops BARC list in week 20

    COVID-19 effect: Dettol Toilet Soap tops BARC list in week 20

    Mumbai: As people in India became more aware of personal and home hygiene due to the coronavirus pandemic, antiseptic soaps and cleaning liquid brands topped the advertising charts released by the Broadcast Audience Research Council (BARC). As per its data for top brands and advertisers between 15 May and 21 May, 2021 (Week 20), Dettol Toilet Soaps led the chart with 555.13 (000 secs) of ad volume, followed by Vanish Oxi Action in second place with 489.52 (000 secs) of ad volume.

    Disinfectant surface cleaner Lizol is in third spot with 489.43 (000 secs) of ad volume, while Dettol Liquid Soap and Dettol Antiseptic liquid bagged fourth and fifth spots with 474.86 (000 secs) and 448.53 (000 secs) of ad volume respectively. 

    While the list is purely dominated by antiseptic and disinfectant brands, streaming platform Amazon Prime Video garnered the sixth spot with 431.33 (000 secs) of ad volume. Unlike its competitors including Netflix and Disney+Hotstar, Amazon Prime Video has spent a lot on advertising, especially on general entertainment channels (GEC) over the past few months. 

    Dettol Intense Cool Soap, Harpic, and Moov Strong Diclofenac Gel bagged hours for the seventh, eighth, and ninth positions with 408.34, 3882.42, and 350.89 (000 secs) of ad volume respectively. Harpic Power Plus 10X Max Clean held on to the tenth spot with 330.86 (000 secs) in ad volume. 

    Reckitt Benckiser India led the advertiser’s list in week 20 by registering 5509.47 (000 secs) advertising volume followed by Hindustan Lever Limited with 4807.86 (000 secs) ad volume. The third position has been grabbed by Brooke Bond Lipton India Limited with 878.64 (000 secs) ad volume, while Colgate Palmolive India Limited stood at the fourth spot with 709.34 (000 secs) ad volume. 

    Other advertisers who bagged their spots in the top ten list are Procter & Gamble (629.21), ITC Limited (614.42), Cadburys India Limited (588.89), Pepsi Co (562.24), Amazon Online India Pvt Limited (541.51), and Smithkline Beecham (365.62).