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Tag: Reckitt Benckiser

  • Logitech names Manoj Sahay as India country head

    Logitech names Manoj Sahay as India country head

    MUMBAI:  Logitech has appointed Manoj Sahay as its new country head for India, betting on the FMCG veteran to sharpen its consumer focus and push deeper into one of the world’s fastest-growing economies.

    Sahay, who has logged more than 20 years at Britannia, Reckitt Benckiser and Castrol, takes charge of Logitech’s India business with a brief to accelerate growth, expand distribution and strengthen brand presence.

    “India is a top priority market for us, and Manoj’s deep understanding of consumer behaviour, honed in the competitive FMCG sector, is precisely the expertise we need,” said Logitech, vice-president and head of global emerging markets, Moninder Jain.

    Sahay said he was “honoured and excited” to lead the company’s India operations, adding that his passion for building brands and mining consumer insights would help connect Logitech’s “legendary” innovation with local needs.

    The appointment underlines Logitech’s ambition to scale up across product lines ranging from PC peripherals and gaming gear to streaming and hybrid-work solutions.

  • TAM Adex: Indian TV advertising takes a breather as brands tighten purse strings in H1 2025

    TAM Adex: Indian TV advertising takes a breather as brands tighten purse strings in H1 2025

    MUMBAI: India’s television advertising market has hit the brakes. Ad volumes per channel tumbled 10 per cent in the first half of 2025 compared with the same period last year, signalling what industry watchers call a “strategic recalibration” in advertiser spending.
    top 10 brandsThe pullback comes as brands reassess their media strategies amid economic uncertainty. Yet some categories are thriving. Food and beverages maintained their dominance with a 22 per cent share of total ad volumes, followed by personal care and hygiene products at 16 per cent.

    The real winners were toilet and floor cleaners, which saw ad spending surge 16 per cent—the highest growth among major categories. E-commerce firms splashed out too, with online shopping platforms boosting their television presence by 48 per cent. Vocational training institutes went on the biggest spree, nearly quadrupling their ad volumes.
     

    Top 10 advertisers

    Hindustan Unilever retained its crown as India’s biggest television advertiser, with Reckitt Benckiser close behind. Together, the top 10 advertisers—dominated by fast-moving consumer goods companies—accounted for 47 per cent of all ad volumes.

    Toilet soaps led categories

    Reckitt’s aggressive push was evident in the brand rankings. Six of the 10 most-advertised brands belonged to the British consumer goods giant, led by Harpic Power Plus toilet cleaner. Dettol soap and antiseptic liquid also featured prominently.

    Top channel genres

    General entertainment channels edged past news networks to capture 31 per cent of ad volumes, reversing last year’s trend. The top five channel genres hoovered up more than 95 per cent of total advertising, underscoring the continued dominance of mainstream television over niche programming.

    Food and beverages

    The data, compiled by TAM AdEx from over 600 television channels, suggests Indian advertisers are becoming more selective about their television investments. With more than 6,600 brands vying for viewer attention, only the biggest spenders are breaking through the clutter.

    (The picture featuring the family watching the Surf Excel ad on TV is representational only. No brand infringement is intended)

  • Ad wars 2024: Who ruled TV screens and who got washed away?

    Ad wars 2024: Who ruled TV screens and who got washed away?

    MUMBAI: Television advertising in 2024 wasn’t just background noise—it was prime-time gold, stealing the spotlight from even the most dramatic soap operas. According to TAM AdEx – 2024 Television Advertising Recap, TV ad volumes surged 14 per cent compared to 2020, proving that the battle for consumer eyeballs is still raging.

    Globally, television ad spending is expected to touch $177 billion, with India alone seeing a nine per cent rise in TV ad expenditures compared to 2023. The second quarter alone saw a six per cent growth over the first, while the fourth quarter took a six per cent dip—probably because people were too busy binge-watching holiday specials to pay attention to ads.

    But who poured in the most cash? Which industries turned up the volume? And which brands refused to be skipped? Buckle up—this one’s a wild ride through the world of TV ads.

    Who was buying all that airtime?

    If you turned on your TV in 2024, you were likely bombarded with ads from the food & beverages sector, which took a massive 21 per cent share of ad volumes, proving that snack cravings and screen time go hand in hand. Not far behind, personal care/personal hygiene lathered up with 16 per cent. The household products sector scrubbed in at 9 per cent, because apparently, nothing pairs better with your TV drama than a cleaner floor.

    But who ruled the ad wars? Hindustan Unilever dominated with 16 per cent of all ad volumes, closely followed by Reckitt Benckiser (India), which boasted five out of the top ten most advertised brands. If you feel like every other commercial was selling you a soap or detergent, you weren’t wrong.

    If you thought soap operas were dramatic, the real drama happened in the soap advertising department. Toilet Soaps dominated the charts yet again, refusing to be flushed away. Laundry detergents, toothpastes, and floor cleaners scrubbed into the top 10, proving that cleanliness is next to advertising greatness.

    Quarterly showdowns

    2024 was a tale of peaks and dips. The second quarter flexed its muscles, rising by six per cent over Q1, only for Q4 to slump by six per cent compared to Q3. Maybe by year’s end, consumers had perfected the art of muting commercials.

    Despite the dips, 92 per cent of all TV ad volumes came from just five channel genres—dominated, unsurprisingly, by general entertainment channels (GECs) and news. If nothing else, advertisers know exactly where the eyeballs are.

    Which brands stole the spotlight? The award for most persistent ad on TV goes to Harpic Power Plus 10x Advanced, which climbed over 60 spots to claim the top brand of the year. It was followed closely by Dettol Toilet Soaps, Dettol Antiseptic Liquid, and Jiocinema App. Because what’s better than watching ads? Watching ads about an app that shows more ads!

    Surprisingly, digital brands also made a larger impact, with e-commerce and fintech stepping up their ad spends. The TV ad game isn’t just about FMCG anymore; the tech world wants a piece of your screen time too.

    Co-branding went bonkers. Indian cinema blockbusters and brands continued their love affair in 2024, with Pushpa 2 leading the charge, accounting for 21 per cent of co-branded ads. The film with the most brands fighting for screen time? Fighter, which partnered with a record 13 brands—making sure even if the movie didn’t knock out box-office records, it definitely conquered ad slots.

    Who surprised us?

    While the usual suspects stayed strong, some underdogs made surprising leaps. Paints saw a 51 per cent increase in ad secondages, because who doesn’t love a fresh coat of paint before their favourite reality show? Travel and tourism ads doubled, surging by 100 per cent, as people started daydreaming about vacations rather than just watching them on TV. But the real showstopper? Beauty accessories/products grew a jaw-dropping 303 times, proving that looking good isn’t just for movie stars anymore.

    And the exclusive advertisers? Over 4,010+ new advertisers joined the television ad game in 2024. Leading the pack was Velnik India, proving that fresh faces aren’t just for reality TV anymore. From fintech to online shopping platforms, new players saw TV as the ultimate stage to make their mark.

    If you thought TV ads were taking a back seat, think again—because brands are still duking it out for your attention like it’s prime-time gladiator combat. As long as there are eyeballs to mesmerise and remotes to misplace, ad makers will be there, squeezing their pitches between your favourite shows. Industry experts predict that 2025 will bring even smarter AI-driven ad placements, hyper-personalised content, and interactive ads that might just talk back if you ignore them.

    So, buckle up for more soaps (literally and figuratively), more snacks (because snack ads are never going away), and an avalanche of co-branded spectacles. If 2024 was a preview, 2025 is shaping up to be the full-length feature film of advertising dominance.

  • TAM AdEx: FMCG ad volumes shift as print & TV decline, digital & radio grow in H1 2024

    TAM AdEx: FMCG ad volumes shift as print & TV decline, digital & radio grow in H1 2024

    Mumbai: The latest TAM AdEx report for January-June 2024 shows a six per cent decline in print ad space for the fast-moving consumer goods (FMCG) sector compared to the same period last year. January held the highest share of print ad space at 20 per cent, with March following closely at 18 per cent.

    Toilet soaps topped the print ad space with a 10 per cent share, while digestives held onto their leading position from the previous year. Spices, OTC products, vitamins, and health supplements also contributed notably to the ad space, highlighting FMCG’s focus on daily essentials and health-related items.

    Hindustan Unilever commanded an 18 per cent share of FMCG ad volumes in print, followed by SBS Biotech and GCMMF(Amul). New additions to the top advertiser list included Munimjee & Sons, Mankind Pharma, and Vicco Laboratories. Leading brands in the period were Dr. Ortho Oil, Pet Saffa Range, and Roop Mantra Ayur Face Cream, with the top 10 brands collectively contributing 16 per cent of the overall print ad space.

    The North Zone led regional ad distribution, capturing 38 per cent of the total FMCG print ad space, with the West, South, and East zones following. Delhi and Mumbai ranked as top cities for FMCG print ads, alongside regional leaders Kolkata and Bangalore. Sales promotions made up 22 per cent of ad space, with volume promotions holding 35 per cent and discount promotions at 29 per cent.

  • TAM AdEx: Top 10 brands contributed 10 per cent share of TV ad volumes

    TAM AdEx: Top 10 brands contributed 10 per cent share of TV ad volumes

    Mumbai: TAM AdEx India has released a television advertising half-yearly report for Jan-Jun’24.

    Jan-Jun’24 saw a minor three per cent drop in ad volumes on television over Jan-Jun’23.

    In Jan-Jun’24, ‘food & beverage’ (24 per cent) was on top followed by ‘personal care/personal hygiene’ sector with 16 per cent share. ‘BFSI’ is the only newly entered sector in the top 10 list during Jan-Jun’24. The top 10 sectors contribute nearly 90 per cent of the ad volume share in Jan-Jun’24.

    The top 10 categories together added 32 per cent share of ad volumes in Jan-Jun’24. In the period from Jan-Jun’24, the categories ranked third, seventh, eighth, and ninth showed a positive shift in rank compared to the same period in 2023. ‘Rubs and balms’ was the new entrant among the top 10 categories during Jan-Jun’24. Categories on rank three, seven and ten were from the ‘food & beverages’ sector.

    The ‘milk beverages’ category saw the highest increase in ad secondages with growth of 24 per cent followed by ‘rubs and balms’ with 40 per cent growth during Jan-Jun’24 compared to Jan-Jun’23.

    ‘HUL’ topped the list followed by ‘Reckitt’ during Jan-Jun’24. The top 10 advertisers together added 45 per cent share of ad volumes during Jan-Jun’24. ‘Reliance Jio Infocomm’ observed a positive rank shift along with ITC and Wipro.

    The top 10 brands contributed 10 per cent share of television ad volumes. During Jan-Jun’24, total 7.8K plus brands were present on television.

    Five out of the top 10 brands were from ‘Reckitt Benckiser’ and two were from ‘HUL’.

    During Jan-Jun’24, ‘GEC’ outperformed ‘news’ channels as the leading genre for advertising, similar to the same period in 2023. The top five channel genres accounted for more than 90 per cent share of ad volumes during both Jan-Jun’24 and Jan-Jun’23.
     

  • TAM AdEx: Rewinding 2023 for advertising in music genre

    TAM AdEx: Rewinding 2023 for advertising in music genre

    Mumbai: TAM AdEx India has released a report on television medium – reminiscing 2023 for advertising in music genre.

    Trends: Ad volumes/channel in music genre: 46 per cent rise in 2023 compared to 2019

    Ad volumes for movie genre per channel witnessed growth during 2021 and 2022 with 37 per cent and 42 per cent share compared to 2019. Whereas, 2023 observed growth in ad volumes by three per cent over 2022 for movie genre. Compared to Q’4 of 2023, there was growth in ad volumes of 17 per cent in Q’2 of 2023.

    Share of music genre in overall TV advertising: 2019-23

    Over the past five years, the music genre constituted a share of ad volumes ranging from 11 per cent to 13 per cent.

    Top five sub-genres of music genre

    Tamil and Punjabi Music sub-genre maintained their ranks in 2023 over 2022, with Tamil having 18 per cent share of ad volumes and Punjabi 13 per cent share in 2023. Together, the top five music sub-genres accounted for 55 per cent share of ad volumes in 2023.

    Leading sectors: Top 10 sectors added 95 per cent ad volume share for ‘music’ advertising

    In 2023, the F&B sector emerged as the top contributor to ad volumes within the music genre, accounting for a 26 per cent share. During 2023, the top eight sectors retained their respective positions compared to 2022.

    Leading categories: Toilet soaps (nine per cent) led the music genre’s category in 2023

    During 2023, the top 10 categories had a collective share of 42 per cent with Toilet Soaps leading the list. Tea entered the top 10 list of categories in 2023 with three per cent share of ad volumes compared to 2022. Out of the top 10 categories present in 2023, five of them belonged to Food & Beverages Sector.

    Top growing categories: 100 plus categories registered positive growth

    Toilet soaps saw the highest increase in ad seconds (55 per cent), while eye make up topped in terms of growth percent with eight times growth during 2023 compared to 2022 in music genre.

    Leading advertisers: 2023 – 760 plus players were present in the music genre

    Top 10 advertisers contributed 70 per cent share of music genre’s ad volumes. Reckitt Benckiser and HUL retained their first and second positions during 2023 with 24 per cent and 21 per cent share of ad volumes. ITC was the only new entrant during 2023 compared to 2022.

    Exclusive^ advertisers present in music genre: Y 2023

    Over 45 advertisers publicised exclusively in music genre during 2023. Juniors Fashion Week was the top exclusive^ advertiser in Music Genre followed by Jay EII Healthcare.

    ^ Present in music genre but not in other genres

    Leading exclusive advertisers: 2023

    Over 295 advertisers exclusively publicized during 2023 in the music genre. In the year 2023, Bacardi Martini India emerged as the leading exclusive advertiser over 2022.

    Present in 2023 but not in 2022

    Leading brands of 2023: Over 1,980 brands were present in music genre during 2023

    The top 10 brands contributed 17 per cent share of music ad volumes. Dettol Antiseptic Liquid secured the first position with three per cent share of ad volumes in 2023. The top five brands retained their respective positions during 2023 over 2022. Veet Pure, Santoor Sandal, and Turmeric & Surf Excel Easy Wash were new entrants in 2023 compared to 2022. Mortein Smart Plus was an exclusive brand that entered the top 10 list and secured ninth position in 2023 over 2022.

    Advertising share by time bands in music genre

    Prime time garnered highest share of ad volumes of 32 per cent followed by afternoon with 27 per cent in 2023. Primetime, afternoon & morning time bands together added 74 per cent share of music genre ad volumes.

    Ad size in the music genre: 2023 and 2022

    Ad size of 20-40 seconds was majorly preferred by advertisers in both 2023 and 2022 with 72 per cent and 69 per cent share of ad volumes respectively.

  • TAM AdEx: Reflections of 2023 for advertising in movies genre

    TAM AdEx: Reflections of 2023 for advertising in movies genre

    Mumbai: TAM AdEx India has released a report on television medium – reflections of 2023 for advertising in movies genre.

    Trends in ad volumes of movie genre: 27 per cent rise in 2023 as compared to 2019. In 2023, there was a four per cent increase in advertising volumes compared to 2022. Advertising volumes in the second quarter of 2023 were five per cent higher than those in the fourth quarter of the same year.

    In 2024, the movies channel genre secured the second-highest share of advertising volumes among various channel genres.

    Hindi movies maintained their dominance in terms of ad volumes, holding a share of over 40 per cent in both 2023 and 2022. The top four sub-genres maintained their positions from 2022 to 2023. In 2023, the top five sub-genres collectively accounted for 77 per cent of the advertising share.

    The count of categories, advertisers and brands consistently increased over the period, but, it was seen highest during Q’4 of 2023.

    During 2023, the top four sectors retained their respective positions compared to 2022. The combined contribution of the top 10 sectors accounted for 93 per cent of the advertising volumes in 2023. Among top 10 sectors, the BFSI sector was the sole newcomer in 2023 compared to 2022.

    Toilet soaps retained its first position with nine per cent share of ad volumes in 2023 compared to 2022. Washing powders/liquids ascended to second position with four per cent share of ad volumes compared to its third position in 2022. Together, the top 10 categories covered 38 per cent share of ad volumes in 2023. In 2023, biscuits was the only new entrant with three per cent share of ad volumes over 2022.

    During 2023, toilet soaps saw the highest increase in ad secondages as compared to 2022, followed by washing powders/liquids with 54 per cent and 15 per cent ad volumes growth respectively. In terms of growth percentage among the top 10 categories, air fresheners topped with the highest growth of three times.

    Top 10 advertisers contributed 57 per cent share of movies genre’s ad volumes. HUL was the leading advertiser with 22 per cent share of ad volumes in 2023. Along with HUL, Reckitt Benckiser (India) and P&G retained their respective positions in 2023 over 2022. Nestle India was a new entrant and secured the 10th position in 2023 compared to its 11th position in 2022.

    In the movie genre, Devdarshan Dhoop Industries stood out as the primary exclusive advertiser among the 35 plus advertisers prominently featured in the 2023.

    The top 10 brands contributed 11 per cent share of movies ad volumes. Compared to 2022, Dettol Toilet Soaps retained its first position in 2023.

    Sandoor Sandal and Turmeric, Lifebouy Toilet Soap and Colgate Dental Cream were new entrants during 2023 over 2022. Out of the top 10 brands present in 2023, four of them belonged to Reckitt Benckiser (India) and four belonged to Hindustan Unilever.

    470 plus advertisers & 1.4K plus brands exclusively advertised in movie genre during 2023 as compared to 2022. Piramal Capital & Housing Finance and Lux Jasmine & Vitamin C+E were the top exclusive advertisers and brands respectively during 2023 as compared to 2022.

    Prime time was the most preferred time band on movie genre followed by afternoon and morning time bands. Primetime, afternoon & morning time bands together added more than 70 per cent share of ad volumes.

    In both 2023 and 2022, ads lasting for 20-40 seconds dominated the advertising landscape of the movie genre on TV, accounting for over half of the total ad volumes. Following closely, commercials lasting less than 20 seconds emerged as the second most favored choice for advertising on movie channels in both years.

  • TAM AdEx: Reviewing the TV news genre in 2023 report

    TAM AdEx: Reviewing the TV news genre in 2023 report

    Mumbai: TAM AdEx India has released a report on television medium – reviewing the TV news genre in 2023 report.

    In year 2023, a drop of eight percent in ad volumes was seen over year 2022 and growth of six per cent compared to the year 2019. The highest growth in ad volumes was observed in year 2021 since the year 2019. The second quarter of 2023 witnessed the highest ad volumes (on per day basis).

    The lowest share on the news genre was during Feb’23. Ad volumes started peaking up again post-Sep’23 i.e. during the festive period.

    In the year 2020, the news genre reached its peak (at 30 per cent).

    Hindi news topped with 19 per cent share of the news genre’s ad volumes during both the year 2023 and the year 2022. The top five subgenres accounted for around 56 per cent share of ad volumes during both periods.

    The services sector maintained its first rank in the year 2023 followed by food & beverages on the second position. Auto, banking/finance/investment and personal accessories saw positive rank shift. The top 10 sector added 80 per cent share in the news genre.

    Retail outlets – jewellers category topped the news genre in year 2023; followed by ‘cars’. Toilet soaps, toilet/floor cleaners, and multiple courses were the new entrants among the top 10 in year 2023. The top 10 categories added 26 per cent share of the news genre’s ad volumes.

    Honey saw the highest rise of three times in ad secondages, followed by school during year 2023 compared to year 2022. Three out of 10 categories belonged to the food & beverages sector.

    Reckitt Benckiser retained its first position, followed by Hindustan Unilever*. Lalithaa Jewellery Mart and Reliance Retail were the new entrants among the top 10. Top 100 advertisers accounted for 53 per cent share of overall news genre advertising.

    Webart Softech was the top exclusive advertiser in the news genre followed by Bonnie Foi Group during the year 2023.

    3.7K plus advertisers exclusively advertised during year 2023 over year 2022 in the news genre. Piramal Capital & Housing Finance and Bonnie Foi Group were the top two exclusive advertisers of 2023 compared to 2022.

    Around 300 plus brands covered 50 per cent of news genre ad volumes in 2023.

    The regional and national channels had 75 per cent and 25 per cent share of ad volumes respectively in the news genre during 2023.

    Nims University and Lalithaa Jewellery Mart were leading exclusive advertisers on national and regional news channels respectively during Y 2023.

    Primetime, afternoon & morning time bands together added 70 per cent share of ad volumes.

    20-40 seconds ads had the highest share of 64 per cent in 2023.

  • TAM report: SBS Biotech was the leading advertiser during Q’1, Q’2 and Q’3 of 2023

    TAM report: SBS Biotech was the leading advertiser during Q’1, Q’2 and Q’3 of 2023

    Mumbai: TAM AdEx India has released a quarterly advertising report on FMCG sector for Jul-Sept’23.

    TV:

    Ad volumes on television for the FMCG sector witnessed growth in Apr-Jun’23 and Jul-Sept’23 by four per cent and three per cent over Jan-Mar’23. Also, Jul-Sept’23 observed growth of two per cent in ad volumes over Jul-Sept’22 for the FMCG sector.

    May’23 had the highest share of ad volumes of 12 per cent for the FMCG sector. Whereas, Feb’23 had the lowest share of ad volumes on television advertising for the FMCG sector.

    Toilet Soaps, Toilet/Floor Cleaners and Washing Powders/Liquids retained their first, second and third positions respectively in Jul-Sept’23 compared to Apr-Jun’23. Tea and Mosquito Repellents were the only new entrants in the top 10 category list during Jul-Sept’23 over Apr-Jun’23. The top 10 categories collectively added 47 per cent share of ad volumes on TV for the FMCG sector.

    Hindustan Unilever and Reckitt Benckiser (India) retained their first and second positions throughout first, second and third quarters of year 2023.

    Together, the top 10 advertisers covered 71 per cent share of ad volumes on TV advertising for the FMCG sector. The top seven advertisers present in all the quarters of the year 2023 i.e. Jan-Sep. Britannia Industries and Nestle India entered the top 10 advertisers list and secured ninth and tenth positions compared to their 12th and 11th positions in Apr-Jun’23.

    The top 10 brands collectively added the highest share of ad volumes of 17 per cent in Apr-Jun’23. Out of the top 10 brands present in Jul-Sept’23, five of them belonged to Reckitt Benckiser (India), four belonged to Hindustan Unilever and one belonged to Wipro. Dettol Toilet Soaps ascended to first position in Jul-Sept’23 compared to its fourth position in Apr-Jun’23. Santoor Sandal and Turmeric, Lifebuoy Toilet Soap and Surf Excel Easy Wash were the new entrants in the top 10 brand list in Jul-Sept’23 over Apr-Jun’23.

    GEC channel genre was majorly preferred by the FMCG sector advertisers in Jul-Sept’23 with 37 per cent share of ad volumes. The top two channel genres i.e. GEC and Movies together accounted 63 per cent of the ad volumes’ share for the FMCG sector during Jul-Sept’23.

    Feature films is the most commonly used genre for promoting FMCG brands on television with 28 per cent share. The top two program genres i.e. feature films and drama soap together added 43 per cent share of ad volumes on TV.

    Prime time had the highest advertising share on TV followed by afternoon and morning time-bands. Prime time, afternoon & morning time bands together accounted for 72 per cent share of ad volumes.

    Advertisers of the FMCG sector majorly preferred 20 – 40 secs ad size on TV with 70 per cent share of ad volumes followed by <20 secs ads.

    Print:

    Ad space in print medium for FMCG sector witnessed growth of six per cent and 12 per cent during both the quarters Apr-Jun’23 and Jul-Sept’23 respectively. Also, Jul-Sept’23 observed growth of seven per cent in ad space for FMCG sector compared to Jul-Sept’22.

    The highest share of ad space on print medium was observed in Aug’23 with 13 per cent and the lowest share of ad space was in Feb’23 with nine per cent for FMCG sector.

    During Jul-Sept’23, the range of OTC products ascended to first position with nine per cent share of ad space compared to its third position in Apr-Jun’23. Tooth pastes and range of food products were the new entrants in the top 10 category list during Jul-Sept’23 over Apr-Jun’23. The top categories together contributed 47 per cent share of ad space in Jul-Sept’23.

    SBS Biotech was the leading advertiser during Q’1, Q’2 and Q’3 of Y 2023. It had 14 per cent share of ad space during Jul-Sept’23. The top 10 advertisers together added 41 per cent share of ad space in Jul-Sept’23. Divya Pharmacy was an exclusive advertiser that entered the top 10 advertiser list and secured third position compared to AprJun’23. Hindustan Unilever, Dabur India, and K P Pan Foods were the new entrants in the top 10 advertisers list in Jul-Sept’23 over Apr-Jun’23.

    The top 10 brands in Jul-Sept’23 together added the highest share of ad space of 20 per cent. Patanjali Divya OTC products was an exclusive brand that entered the top 10 list and secured first position in Jul-Sept’23 over Apr-Jun’23. Dr Ortho Oil descended to the second position in Jul-Sept’23 compared to its first position in Apr-Jun’23. Patanjali range of products, Patanjali Dant Kanti and Pushp Tikha Tadka Mirch Powder were the entrants in the top 10 brand list in Jul-Sept’23 over Apr-Jun’23. Out of the top 10 brands present in Jul-Sept’23, four of them belonged to SBS Biotech and two belonged to Patanjali Ayurved.

    In the period of Jul-Sept’23, Publication with the Hindi language dominated by securing a 51 per cent share of advertising space. The top five publication languages together accounted for 85 per cent share of ad space.

    North Zone was the leading territory for advertising with 36 per cent share of ad space during Jul-Sept’23 for the FMCG sector. Mumbai & Kolkata were the top two cities in Pan India during Jul-Sept’23.

    Sales promotion for ‘FMCG’ sector accounted for 18 per cent share of ad space in the print medium. Among sales promotions, volume promotion occupied 39 per cent share of the pie followed by discount promotion with 22 per cent share in Jul-Sept’23.

    Radio:

    The FMCG sector observed growth in ad volumes on Radio Medium by 12 per cent and 19 per cent during Apr-Jun’23 and Jul-Sept’23 respectively. Compared to Jul-Sept’22, ad volumes of the FMCG sector observed growth of 48 per cent in Jul-Sept’23.

    May’23 and Aug’23 had the highest share of ad volumes of 13 per cent on radio medium for the FMCG sector. Whereas, Jan’23 & Feb’23 had the lowest share of ad volumes of nine per cent.

    In Jul-Sept’23, Pan Masala category retained its first position with 14 per cent share of ad volumes compared to Apr-Jun’23. Range of Hair Car was a new category that entered the top 10 category list and secured seventh position in Jul-Sept’23 over AprJun’23. The top 10 categories together added 59 per cent share of ad volumes during Jul-Sept’23. Edible oil and rubs and balms were the new entrants in the top 10 category list in Jul-Sept’23 over Apr-Jun’23.

    Vishnu Packaging secured first position in the first three quarters of Y 2023. Together, the top 10 advertisers added 46 per cent share of ad volumes in Jul-Sept’23. Compared to Apr-Jun’23, Vishnu Packaging and SBS Biotech retained their first and second positions with 11 per cent and 8 per cent share of ad volumes in Jul-Sept’23. DN Global Marketing and Lakshmi Snacks were exclusive brands that entered the top 10 advertiser list in Jul-Sept’23 over AprJun’23.

    Vimal Pan Masala was consistent in securing the first position during the first three quarters of the year 2023. Jan-Mar’23 had the highest collective ad volume share of the top 10 brands with 35 per cent for FMCG category. There were four exclusive advertisers present in Jul-Sept’23 compared to Apr-Jun’23. Glaxo Smithkline entered the top 10 list in Jul-Sept’23 and secured third position, compared to its 34th position in Apr-Jun’23.

    Gujarat was the leading state with 24 per cent share of ad volumes on Radio for the FMCG sector. The top three states occupied 56 per cent share of ad volumes for the FMCG sector.

    Advertising for FMCG was preferred in the evening followed by morning time-band on the radio. Together, evening and morning time bands added 70 per cent share of ad volumes on radio advertising for FMCG sector.

    Digital:

    Ad impressions on Digital medium for the FMCG sector witnessed growth of 29 per cent during Apr-Jun’23 compared to Jan-Mar’23. Whereas, Jul-Sept’23 observed a de-growth of six per cent over Jan-Mar’23. Also, ad impressions decreased by 29 per cent in Jul-Sept’23 compared to Jul-Sept’22.

    In digital medium, Apr’23 & Jun’23 both had the highest monthly ad impressions of 14 per cent, whereas Feb’23 and Jul’23 had the lowest share of ad impressions i.e. nine per cent.

    Corporate-pharma/healthcare ascended to first position with 11 per cent share of ad impressions compared to its second position in Apr-Jun’23. Out of the top 10 categories, five of them were new entrants in Jul-Sept’23 compared to Apr-Jun’23. The top 10 categories together added 45 per cent share of ad volumes during Jul-Sept’23.

    Hindustan Unilever ascended to first position in Jul-Sept’23 with seven per cent share of ad impressions compared to its third position in Apr-Jun’23. Out of the top 10 advertisers present in Jul-Sept’23, four of them were new entrants compared to Apr-Jun’23. The top 10 advertisers together accounted for 48 per cent share of ad volumes on radio in Jul-Sept’23 for the FMCG sector.

    Hear.Com retained its first position in Jul-Sept’23 compared to Apr-Jun’23.

    The top 10 brands of Jan-Mar’23 and Jul-Sept’23 had the maximum share of ad impressions i.e. 28 per cent. Fortune Xpert Total Balance and Britannia Nutri Choice Seeds were exclusive brands present in Jul-Sept’23. Out of the top 10 brands present in Jul-Sept’23, seven of them were new entrants compared to Apr-Jun’23.

    Programmatic (86 per cent) was the top transaction method for digital FMCG advertising based on impressions during Jul-Sept’23. Programmatic and ad network transaction methods together captured 94 per cent share of FMCG ad impressions on digital.

  • TAM report: Food & Beverages retained its top position compared to Apr-Jun’23

    TAM report: Food & Beverages retained its top position compared to Apr-Jun’23

    Mumbai: TAM India has released a quarterly advertising report on television for Jul-Sept’23.

    Ad volumes on television advertising witnessed growth of five per cent in Apr-Jun’23 and one per cent growth in Jul-Sep’23 compared to Jan-Mar’23. Also, Jul-Sept’23 observed a de-growth of four per cent in TV ad volumes compared to Jul-Sep’22.

    Food & Beverages retained its top position compared to Apr-Jun’23; auto sector observed a positive rank shift. Banking/finance/investment entered the top 10 list of sectors during Jul-Sep’23 compared to Apr-Jun’23. The top 10 sectors together added 89 per cent share of ad volumes in Jul-Sep’23.

    The top 10 categories collectively added 33 per cent share of ad volumes on television advertising during Jul-Sep’23. During Jul-Sep’23, biscuits, tea and mosquito repellents were the new entrants in the top 10 list of categories compared to Apr-Jun’23. Washing powder/liquids, milk beverages and shampoos observed positive rank shift in Jul-Sep’23 compared to Apr-Jun’23.

    Hindustan Unilever and Reckitt Benckiser (India) retained their first and second positions during Q’1, Q’2 and Q’3 of Y 2023. During Jul-Sep’23, the top 10 advertisers contributed 49 per cent share of ad volumes on TV advertising. Britannia Industries and Nestle India entered the top 10 list during Jul-Sept’23 and secured ninth and tenth positions compared to their 14 and 13 positions respectively in Apr-Jun’23.

    In Jul-Sep’23, the top 10 brands together accounted for 10 per cent share of ad volumes on television advertising. Out of the top 10 brands present in Jul-Sep’23, five of them belonged to Reckitt Benckiser (India) and four belonged to Hindustan Unilever. Also, five of the top 10 brands belonged to personal care/personal hygiene sector during Jul-Sep’23.

    Milk beverages saw the highest increase in ad volumes resulting in 30 per cent growth during Jul-Sep’23 compared to Apr-Jun’23 followed by ecom-online shopping with 76 per cent growth.

    Compared to Jan-Mar’23, GEC and movies genre witnessed minor rise in percentage share of ad volumes in Jul-Sep’23. Whereas, news and kids genre’s share was maintained throughout all three quarters. The top five genre together contributed more than 90 per cent share of ad volumes in each of the Q’1, Q’2 and Q’3 of Y 2023.