Mumbai: Jagran New Media’s lifestyle website HerZindagi.com announced its entry into the Indic language landscape with the launch of its Tamil site, following its success in Hindi and English. HerZindagi.com in Tamil brings to its readers an array of content tailored for women, across the topics of fashion, beauty, shopping, recipes, travel, kitchen hacks, finance, and more. With this launch, Jagran New Media expands its reach to a new section of readers across the globe. It is one of many steps in its incredible growth trajectory and expansion plan to bring the magic of HerZindagi to everyone.
Jagran New Media CEO Bharat Gupta said, “Indian digital users are growing exponentially, especially from tier two and three cities. It is no surprise that 75 per cent of that growth is coming from Indic language users, compared to a mere three per cent of English language users in India. With a brand like HerZindagi, which has already won the trust of its readers in the Hindi heartland, it is the logical next step for us to take this exciting platform to the readers in the south of India.”
Associate VP and business head of health & lifestyle verticals Megha Mamgain said, “Our teams are carefully studying the interests of Tamil readers and creating content that captures regional nuances, is relatable, accurate, and adds value to the lives of our readers. We hope to serve this carefully created content to Tamil readers in India and across the world. Using what we’ve learned from the success of HerZindagi.com in Hindi, we hope to put the interests of Tamil women readers front and center.”
HerZindagi, the company added, has a user base of over 19 million. HerZindagi was launched in 2018 with the aim of creating a platform to serve the interests of women. HerZindagi has consistently served original, credible, and relatable content. In a digital environment where male users and GenZ took precedence, HerZindagi brought the focus to the needs and wants of the mature women of today.
Strengthened by the trust of its millions of users, HerZindagi is now expanding its reach with this Tamil launch. With this launch, HerZindagi.com is expanding its reach in the South Indian market with the larger intent to launch in Telugu, Kannada, and Malayalam in the upcoming months.
With the same commitment to serving original, expert-backed content that is utility-based, HerZindagi Tamil offers to bring value and enrich the lives of its readers. The content has been crafted keeping in mind the interests and sensibilities of the Tamil audience. Along with text articles, the site also offers Google Web Story format, which will allow users to experience the rich media, tappable stories that are created for a mobile first experience.
