ITV

Tag: Recharge

  • Vi launches Rs 3199 annual plan: Prime Video, unlimited calls, and more!

    Vi launches Rs 3199 annual plan: Prime Video, unlimited calls, and more!

    Mumbai: India’s leading telecom service provider Vi has introduced a new annual prepaid recharge pack priced at Rs 3199, bringing Amazon Prime video subscription bundled with its recharges for the first time to its prepaid customers. This comprehensive offering is designed to provide Vi prepaid users with an unparalleled blend of connectivity and entertainment. Vi is the only telecom player to offer as many benefits built into an annual plan at the lowest in category tariff of Rs 3199.

    Tailored for today’s digital lifestyle, Vi’s Rs.3199 recharge pack provides subscribers with unlimited Calls, 2GB Data per Day and a one-year subscription to Amazon Prime Video mobile edition. This exclusive OTT benefit ensures that prepaid customers can now enjoy a diverse range of entertainment content ranging from latest movies, TV shows & Amazon originals, on the go.

    Additional features of this recharge pack include unlimited national calls, daily quota of 100 SMS, weekend data rollover, and binge-free between 12:00 a.m. to 6:00 a.m. enabling hassle-free conversations and messaging.

    This launch has further strengthened its existing OTT portfolio:

    Vi users can recharge with new Rs 3199 pack on the Vi App/ website or at the nearest Vi store.

  • Pepsi unveils quirky film to celebrate partnership with Airtel

    Pepsi unveils quirky film to celebrate partnership with Airtel

    Mumbai: In line with PepsiCo India’s partnership with Bharti Airtel, Pepsi has unveiled a new film to mark the announcement. The partnership will be amplified via a robust 360-degree campaign spanning TV, digital, outdoor, and social media.

    The quirky TVC showcases Pepsi’s and Airtel’s latest data offerings on its PET bottles where consumers can avail Airtel recharge benefits worth Rs 10 to 20.

    With the launch of this new TVC, Pepsi aims to bring a streak of celebration with its distinct value-for-money offering through its collaboration with Airtel.

    Speaking on the comical take of the campaign, PepsiCo India’s Pepsi Cola category lead Saumya Rathor said, “Consumers today, more than ever, are seeking value for money. Ahead of the festive season, the partnership with Airtel is an endeavour to bring people together, help them stay connected and bring more smiles with every sip.”

    The light-humoured TVC opens at a basketball practice, where a girl cheekily says hello to a boy. The boy is convinced that the girl loves him because she has asked him to recharge her talk time. However, his friend, who is sitting next to him, asks sarcastically, “If she truly loves you, who is she talking to and spending the talk time on?” The question gives the boy a reality check. However, his friend hands him a chilled bottle of Pepsi to calm him down. Seeing the Airtel recharge discount offer on the Pepsi bottle leaves the boy puzzled, to which his friend smartly responds that the next time you recharge her phone, it will hurt you less as you can use the redeemable discount coupons that come with every Pepsi bottle. Both look at each other, smile, and take another sip of the Pepsi with ‘swag.’

  • Godrej Jersey unveils a new digital campaign under its brand name ‘Recharge’

    Godrej Jersey unveils a new digital campaign under its brand name ‘Recharge’

    Mumbai: To mark World Milk Day 2022 on 1 June, Godrej Agrovet’s dairy brand Godrej Jersey has unveiled a new digital video (DVC) to launch an apple flavoured energizing drink under its brand ‘Recharge’. The new ad film highlights its USP of being a hydrating drink that serves ‘Bijlee jaisi energy’.

    The DVC has been conceptualized by leading advertising agency R K Swamy BBDO in Hindi, Telugu, Tamil, and Kannada. It powerfully demonstrates the uniqueness of the product by equating ‘Recharge’ with ‘Bijlee’, which boosts and replenishes lost energy on a hot summer day.

    Recharge is a rejuvenating drink infused with whey proteins that recharge consumers by replenishing the lost energy. It will now be available in four distinct flavours- apple, mango, orange and lemon across Telangana, Andhra Pradesh, Karnataka, Tamil Nadu, Kerala, Delhi, Punjab, Mumbai, and Nagpur at INR 10 per 180 ml pack.

    Commenting on the launch, Godrej Jersey CEO Bhupendra Suri said, “Protein inclusion is extremely critical in today’s fast-paced lifestyle. Consuming an energizing drink at an economical price-point of INR 10 is an expedient and convenient way for a majority of our population to include healthy proteins in their hydration needs. We are confident that this is a category-defining product. With this launch, we aim to double our category revenue by FY24.”

    R K Swamy BBDO strategy head Valluri Seshagiri Rao said, “We needed to showcase Godrej Jersey Recharge’s benefit of providing an “energy boost” uniquely and powerfully. An electrifying drink gives you an instant rush — ‘Bijlee jaisi energy!’ Therefore, we equated Recharge with ‘Bijlee’. Visually too, we wanted some transformation in a unique way that could become a property associated with just Recharge for future campaigns. Hence, the bolts in the eyes and hair-spiking of the characters. We’re sure the advertisement will cut ice with consumers, and more people will queue up for a taste of the Bijlee (Recharge).”

  • CNN-IBN and MobiKwik join hands to help Chennai

    CNN-IBN and MobiKwik join hands to help Chennai

    MUMBAI A week after heavy rains and flooding brought India’s Chennai to a halt, killing hundreds of people and leaving thousands more marooned. The flood created havoc in Chennai and left people stranded without food, electricity and other necessities. Help has been pouring in from across the country but Chennai still has a long way to go before it gets back on its feet. Among the many critical requirements, staying connected with friends, family and the authorities, also emerged as a paramount need to ensure the safety of the people in the city

     

    Against this backdrop, CNN-IBN and MobiKwik have joined hands to help citizens of Chennai by providing them mobile recharge in order to allow them to stay connected with their loved ones. Those in need would be provided with a balance recharge on their phone so that they are able to stay connected. The recharge would also help them to get any other assistance that is required in these difficult times.

     

    To get the recharge, all one needs to do is type RECHARGECHENNAI with the mobile number to be recharged and send it to 51818. The phone number will be recharged with an amount of Rs. 30 by MobiKwik. CNN-IBN has been flashing the details on-air to let the people know about this so that the friends and families can also help their near ones by getting their phones recharged. The activity is being done on Twitter as well – the number to be recharged needs to be tweeted with the hashtag #RechargeChennai.

     

    Speaking on the partnership, CNN-IBN managing editor Radhakrishnan Nair said, “In this time of crisis, CNN-IBN stands firmly with the people of Chennai. Our channel has deployed many of our senior reporters on ground in Chennai to ensure that we continue to focus on the developing situation there and keep our viewers abreast of the same. We are committed to extending all possible help from our side to the people of the city in this time of their need. This partnership with MobiKwik is an attempt in that direction – to ensure that those in Chennai are able to stay connected.”

     

    MobiKwik founder and  CEO, Bipin Preet Singh said, “We are extremely sad to see how people in Chennai are struggling to cope with the atrocities of the weather. In this hour of need, we want to ensure that they do not face any challenges in connecting with their near and dear ones. With talk time balance running low, broken Internet connections, and recharge retailers not available nearby, it was time for us to step up and provide a solution. Our partnership with CNN-IBN helps us reach out to thousands of stranded users in Chennai who need their phones to be recharged.”

  • Recharge Tata Sky connections through Yes Bank ATM

    Recharge Tata Sky connections through Yes Bank ATM

    MUMBAI: Recharging your Tata Sky connection couldn’t get easier. The direct-to-home service provider and Yes Bank have come together to provide its respective customers an easy medium to recharge the DTH connection. The Yes Bank customers can simply walk into any Yes Bank ATM to recharge their Tata Sky account.

    “The purpose is to make recharging of Tata Sky connections easier for customers,” says Tata Sky CEO Harit Nagpal. The ATM recharge method is the newest addition to Tata Sky’s already existing options of recharging through retailers, debit/credit cards, call center, mobile app, WAP and SMS recharge. “We have taken a step towards making recharges available to customers in a convenient way,” adds Nagpal.

    Yes Bank is the first of the lot from the banks that Tata Sky has approached for activating this facility. “We are in touch with many other banks. There will be many more such activations that will take place in the time to come. Yes Bank is a start,” says he.

    Commenting on the tie up with Yes Bank, Tata Sky chief commercial officer Vikram Mehra says, “We are proud to be associated with Yes Bank, known for its customer service centricity for this offering. Tata Sky has constantly endeavored to customise its bouquet of product and services for its evolving subscriber base. With the advancement of technology; the option of instant ATM based recharge facility will help reach out to subscribers spread across the country. Using the wide spread network of the bank along with other touch points, Tata Sky looks forward to increasing convenient modes of payments in the future.”

    Yes Bank with its 1100+ ATMs pan India is hoping to better its services with this addition. “This is a result of our ever endearing efforts to offer superlative ‘consumer convenience’ across the board. And it gives us immense pleasure to find like minded partners, to work closely towards jointly achieving a platform aimed at ‘Customer Delight’,” adds Yes Bank senior president & country head, liabilities, cards & direct banking Chitra Pandeya.