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Tag: rebranding

  • The Kind Citizen announces new brand identity created by Chimp&z Inc

    The Kind Citizen announces new brand identity created by Chimp&z Inc

    Mumbai: Mumbai-headquartered digital marketing agency, Chimp&z Inc, has lent its creative expertise to a rebranding initiative for a non-profit organization, The Kind Citizen (TKC). As part of this one-time collaboration, Chimp&z Inc has redesigned TKC’s logo and provided essential brand guidelines, reinforcing the agency’s commitment to social responsibility and supporting initiatives that drive positive change. These tailored brand guidelines ensure TKC’s alignment with the ever-evolving digital landscape and guarantee an impactful and resonant presence, fostering an organization’s consistent and compelling brand identity.

    The Kind Citizen (TKC) is an organization that is transforming the landscape of social impact by seamlessly connecting NGOs, corporations, and humans for collaborative efforts. The essence of the brand is built on the principles of kindness, connection, and positive change, which are reflected in the new logo created by the agency. Non-profits can post opportunities on TKC’s platform, specifying the needed skills, time commitments, timelines, and a minimal & optional volunteer stipend. Corporations, facing challenges in aligning with the right NGOs for their CSR goals, benefit from TKC’s curated volunteering options, with end-to-end management provided by the platform. Volunteers, often constrained by the demands of full-time jobs, find flexibility and purpose through TKC’s offerings, complete with e-certifications and tailor-made profiles. Chimp&z Inc’s recent creative contribution further amplifies TKC’s reach, reinforcing the platform’s commitment to creating a harmonious ecosystem for collective progress.

    Chimp&z Inc CEO and co-founder Angad Singh Manchanda expressed his enthusiasm for the collaboration, stating, “When we first spoke to Dolly Aswani, we knew we needed to create a logo that needed to have a ‘lot of heart’ in it. Dolly’s compassion and enthusiasm for giving back to the community have been reflected upon when we were creating the branding for the same. Team Chimp&z Inc loved working on this project as this wasn’t just another branding project, it reflected our dedication to supporting initiatives that make a difference. By enhancing TKC’s brand, we aim to contribute to their mission of fostering impactful collaborations and positive change in the community.”

    The Kind Citizen founder Dolly Aswani commented on the collaboration, saying, “TKC’s first interaction with Chimp&z Inc’s team was the perfect combination of compassion with professionalism. In all our conversations with the team involving Angad, Vishakha, Modini & Sean, we felt the team wanted to capture TKC’s true essence in the new logo & branding. The newly crafted brand guidelines enhance our digital presence and strategically position the organization for better connectivity with its audience. TKC’s refreshed logo and branding now embody our mission, uniting the three pillars with kindness at the core, fostering connections, and amplifying the impact of our community-driven initiatives. Together, we built a positive force for change with like-minded individuals and corporations.”

  • HRX unveils an evolution of its brand Monogram, marking a decade of success

    HRX unveils an evolution of its brand Monogram, marking a decade of success

    Mumbai: In commemoration of an illustrious decade in the industry, HRX India’s homegrown fitness brand founded by Hrithik Roshan and Exceed Entertainment unveils an enthralling rebranding of its iconic brand logo.

    Established on the bedrock of unwavering determination, personal challenges, and the relentless pursuit of personal excellence, HRX stands tall as a beacon of inspiration. Over the past ten years, it has redefined style and messaging and emerged as a symbol of resilience and empowerment.

    At the core of this transformative rebranding lies the metamorphosis of the HRX monogram—a visual representation of the brand’s ethos and the unwavering spirit of Hrithik Roshan and the visionary path set out by the brands leadership. The iconic “X” in HRX, symbolizing “extreme,” now embodies action, performance, and execution. Strategically integrated, the letter “X” evokes the elusive X-factor and the boundless potential inherent within each individual. It is a testament that “extreme” is not an unattainable state but a personal challenge—an oath to surpass boundaries and chart the unexplored realms of personal excellence. It is the state of being forever dynamic in the pursuits of one’s goals.

    The arrowhead is central to the redesigned monogram—an emblem of laser-sharp focus and unyielding determination. This arrowhead symbolizes HRX’s pledge to surmount obstacles in the relentless pursuit of self-betterment. Firmly anchored yet open to myriad possibilities, it propels the monogram in all directions, embodying the boundless power of “X.”

    “The reimagined HRX monogram is more than a visual upgrade; it’s a testament to our commitment to empower personal growth and resilience. Our new logo symbolizes the continuous evolution of our brand and the relentless pursuit of excellence”, said founder of HRX Hrithik Roshan”

    “HRX has always been more than just a brand; it’s a movement,” adds HRX co-founder and CEO Afsar Zaidi said ” At HRX, we are constantly evolving and pushing boundaries to create a better world. Our new logo represents our commitment to innovation and reflects our enduring legacy while embracing the future which comprises of the newer wave of younger Gen Z customers as well. We are excited to introduce this new symbol that embodies our values and inspires everyone to reach their full potential. “

  • Cygnet Infotech unveils Cygnet Digital

    Cygnet Infotech unveils Cygnet Digital

    Mumbai: Cygnet, a prominent provider of enterprise transformation platforms and services, has rebranded itself. The company’s new logo and website reflect the digital landscape of enterprise evolution. Cygnet Infotech has now become Cygnet Digital, marking a strategic shift towards offering customer-centric digital services, simplified tax solutions, and finance digitalization.

    Speaking about this major milestone, Cygnet Digital global head of marketing Sanjeev Thakkar said,” With the reorganising of our capabilities around Business, Intelligence and Experience, we wanted to reflect this bold promise through our bolder logo and business challenges-centric website navigation. The Swan represents our commitment to a smooth transformation journey ahead. In addition to helping Cygnet differentiate itself from its competitors, creating more intuitive website navigation and capabilities helps users find what they are looking for more easily.”

    The new Cygnet website, https://www.cygnet-digital.com/, features a modern, user-friendly interface, allowing visitors to effortlessly explore Cygnet’s wide range of products, services, and resources. Prioritising a user-centric design, the new website boasts simple and intuitive navigation cues and improved search functions. This significant transformation reflects Cygnet’s commitment to providing focused solutions and an optimised user experience. Cygnet has enhanced user experience on the new website, which embodies a new distinct brand identity and signals an exciting, possibility-filled future, to our customers, people, and partners.

    It symbolises the intangible values of Cygnet that are rooted in Indian civilizational knowledge systems and represents the company’s commitment to innovation and transformation, while the new tagline, Living the Trust, aims to make a promise to our clients, cygnetians and communities’ aspirations a reality. The new logo and tagline reflect Cygnet’s commitment to creating positive transformation in people’s lives. They aim to build a sustainable future based on trust, integrity, and mutual respect. The company is now focused on creating a positive legacy for future generations.  

    Going ahead, Cygnet Digital will be redefining its go-to-market strategy while maintaining its leadership in tax and finance transformations, digital engineering, quality engineering, enterprise applications, data analytics, AI, hyper-automation, and digital commerce and experience. Cygnet Digital’s goal now is to make technology more accessible by collaborating with businesses to co-innovate.

  • Zoop by Titan rebrands to connect with new-age kids

    Zoop by Titan rebrands to connect with new-age kids

    Mumbai: Kids’ watch brand Zoop from Titan Watches India unveiled its brand identity by drawing design inspiration from the world of ‘modern imagination’ and encouraging children to express themselves in fun and fascinating ways.

    With this revamp, the brand is reaching out to young storytellers in an effort to connect with kids who are utilising new-age mediums and technology to express their creativity and talent.

    As part of its rebranding initiative, Zoop announces the launch of “Hello Imaginators,” a nation-wide hunt for the next set of imaginators, in association with the World Cadet Chess Champion 2022 in the under-8 category, Charvi Anilkumar, on the occasion of Children’s Day.

    From a children’s brand that bubbled with gleeful energy, Zoop has transformed its brand identity into one that is modern and innovative while being fun and fashionable at the same time. Zoop, in response to the changing preferences and evolving aspirations of children, presents a visual world in the form of a creative imagination playground to daydreamers, allowing them to express themselves.

    Titan Company Ltd. marketing head of watches and wearables division Sirish Chandrashekar said, “We are excited to launch Zoop with innovative messaging that will connect deeply with the new-age kids. Introducing vividness and magic with its transformation, the brand acts as a badge of creative imagination for kids who think beyond the boundaries to create a world they imagine by using advanced technology. We have also launched the “Hello Imaginators” programme for the same, to recognise the young imaginators from across the country who truly represent what the brand stands for and encourage them to pursue their desired fields.”

    “I am thrilled to be associated with the “Hello Imaginators” programme by Zoop. Just like me, there are so many children in India who are dreaming big, striving every day to make their dreams come true across different fields. This is a wonderful initiative by Titan to recognise and reward such talents and bring them to light,” added Anilkumar.

    “Hello Imaginators” programme is inviting applications from kids between seven and 14 years of age who have excelled in fields such as the arts, academics, sports, social studies, science, and technology. The top three winners of the programme will be granted a scholarship worth Rs 50,000 each, along with other Zoop goodies. The programme is live at https://www.titan.co.in/zoop-hello-imaginators-2022, and children from all over India can participate by clicking on the link.

    The winners will be announced on 15 January 2023.

  • Star Bharat refreshes its brand identity with new logo and slogan ’Dil Deke Dekho Zara’

    Star Bharat refreshes its brand identity with new logo and slogan ’Dil Deke Dekho Zara’

    Mumbai: Star Bharat unveiled a refreshed brand identity, with the tagline – ‘Dil Deke Dekho Zara’ to reflect the channel’s evolution. The channel also developed a new anthem that brings alive the new brand proposition. The new brand identity represents the emotion of following one’s heart, and aims to encourage viewers to fall in love and express themselves.

    The channel also announced the launch of two new shows: Na Umra Ki Seema Ho, a unique love story of pure love that transcends all boundaries of age and social background and Ajooni, a beautiful love story between two drastically opposite people and their journey of falling in love.

    These two compelling stories will strike a chord with the audience and examine the evolution of romantic relationships in modern-day India, from rural to major cities.

    The new line-up of content will cater to every part of India and feature shows that will reinforce the brand promise.

    The channel welcomes this change by positioning it as a one-stop destination for content themed around romance. The refreshed identity will reflect in its programming bringing to light stories of love and romance keeping universal relationships at the forefront.

    The channel spokesperson said, “Star Bharat is at a juncture where it needs to reinvent and bring forth refreshed look and feel combined with renewed programming. Romance is a universal language and cuts across age, gender, culture and we are happy to progress in this space. We intend to make television viewing a cohesive experience for our viewers. With the new brand promise we will continue to offer compelling content and create characters and formats that resonate with the masses.”

    Star Bharat’s programming celebrates the many facets of growing India, and the channel’s revamp is a celebration of love and connection. Reflecting the new thought, the programming is built from existing shows like Radha Krishn, Gud Se Meetha Ishq, Woh Toh Hai Albelaa to the recently launched Swayamvar Mika Di Vohti, Channa Mereya and Bohot Pyar Karte Hai, all of which emphasise on love and romance.

  • Ugam rebrands as Merkle as part of integration strategy

    Ugam rebrands as Merkle as part of integration strategy

    Mumbai: Analytics and technology company Ugam on Friday announced that it is changing its name to Merkle as part of an integration plan following its acquisition by the performance marketing agency in 2019.

    Part of dentsu International, Merkle is a leading customer experience management company that picked up a majority stake in Ugam to bring scale to its analytics’s business, provide a platform for dentsu’s and Merkle’s shared analytics services, and offer a complete and scaled analytics-based services layer for M1, dentsu’s people-based insights, planning, activation and measurement platform.

    Ugam 1600-strong talent will now have access to Merkle’s leadership, global mobility and best-in-class learning and development programs.

    Over the next few months, the brand migration will be reflected across Ugam’s assets including its website and social media handles and will be communicated to all stakeholders.

    Ugam CEO and co-founder Sunil Mirani said. “I’m proud of Ugam’s achievements in the past 22 years. We’ve experienced year-on-year growth, driven impact for our long-tenured clients and strategic partners, grown into a family of 4,000+, and been recognised as a Great Place to Work. We’ve pushed boundaries to drive meaningful impact in society too. I’m excited about this brand migration as we will be part of a global leading company with similar values and culture.”

  • Rage Coffee rebrands its visual identity

    Rage Coffee rebrands its visual identity

    Mumbai: Homegrown FMCG brand Rage Coffee has announced the launch of its rebranded logo, colors, aesthetics, and packaging. The brand comes with a new visual identity to create a more enhanced connection with a wider and more evolved audience through this modern brand ambiance.

    As one of the fastest-growing FMCG brands in India, Rage wants to create a more comprehensive community of consumers through some revamped brand touchpoints/creatives. The revamped creatives are designed to create more meaningful conversations, connections, and bonds with the evolved and diverse set of audiences that Rage Coffee caters to. A consistent theme that is ingrained with the changes is the reflection of the company’s achievements, success, and resilience. It also exhibits a sense of gratitude to all the loyal consumers who’ve helped the brand grow, said the statement.

    The brand would still align with the already established brand identity, which reflects the energy, dynamism, and the virtues of learning and winning; basically, to never give up and be yourself – bold, straightforward, and ambitious, it added.

    Commenting on the creative rebranding of the company, Rage Coffee founder and CEO Bharat Sethi said, “Rage has long been known as a highly passionate and lovable brand. We are a caffeine innovation brand that has disrupted the conventional coffee market with our trailblazing products.”

    He added, “We are immensely grateful to be backed by a strong community of consumers. However, there was a tiny prejudice towards our target audience. We want to broaden our community perspective to include Rage as the premium coffee brand for all age groups. The revolutionary re-invention of the creatives will expand our brand’s reach while remaining true to our existing brand identity and native DNA.”

  • Mirror Now will now pursue local issues from a national prism: Nikunj Garg

    Mirror Now will now pursue local issues from a national prism: Nikunj Garg

    Mumbai: Times Network’s news channel Mirror Now recently revamped its branding and unveiled a new visual identity and content format. The channel has also overhauled its programming and content strategy, introducing five new primetime shows, that includes its flagship show- ‘The Urban Debate’. Mirror Now editor Nikunj Garg will act as the editorial prism that will coalesce the news behind the scenes at the channel that has always prided itself on its ‘viewer-centric journalism’ and a slogan that declared “a news channel that fights for you”. At a media roundtable held on the sidelines of the Goafest 2022, Garg spoke about the refurbished editorial strategy of the Mirror Now channel.

    “MirrorNow is most certainly moving away from its hyper-local and local stance,” declared Garg. “We will take up local issues, but with a national perspective- the prism will be national now”. No challenge is truly local, he continued, adding that sometimes a problem can be local but it may not be limited to that one city or state. “Before this, we were somehow confining ourselves- that confinement will move and those barriers will be moved. Am here to broaden the arc.”

    Garg took charge of the editorial responsibility of the news channel in October last year, with the agenda of driving the channel’s growth. Apart from his role as editor of Mirror Now, Garg also heads the input and newsgathering at Times Network. Under his helm, Mirror Now will become “a more audacious brand”, stated Garg. It will retain the core values of what Mirror Now has always stood for- that of challenging the status quo and demanding accountability from powers-that-be while continuing to operate completely independent of other Times Network channels, he reassured.  

    Mirror Now channel’s traditional bastions were urban and youth-centric viewers (between 22–40 years old) who looked to the channel to give an unfiltered view of wide-ranging issues such as poor infrastructure, women’s safety, fuel price hikes, etc. “The Mirror Now brand has a natural resonance in metros like Goa and Delhi which has probably a lot to do with our content focus. News values exist within a spectrum and Times Now and Mirror Now exist at different ends of the spectrum. While we may cover the same issues such as Kashmir, Pakistan, foreign policy etc. Mirror Now will cover these issues by highlighting the people’s perspective i.e., how these events will affect the lives of urban middle-class Indians everywhere.”

    Garg is a 20-years plus veteran journalist and one of the few longstanding reporters in the TV broadcast industry. He’s been associated with the Times Network for over a decade and has covered pressing issues such as Bofors scandal, Mumbai 26/11 attacks, IPL match-fixing and more recently government’s decisions during the Covid-19 pandemic.

    At a time when TV news brands are increasingly defined by the faces of its primetime debaters, Mirror Now has decided to focus on the overall news brand and what it stands for. After the high profile exits of two of its leading news anchors Faye D’Souza and Tanvi Shukla, it seems that the channel has hedged its bets by naming five anchors to lead its programming. The programming segments this time will be led by journalists Heena Gambhir, Tamanna Inamdar, Afrida Rahman Ali, Griha Atul and Archana Solanki as anchors. According to Garg, “Even the best anchor has their limitations. Different personalities bring different thoughts and ideas to a news product. We are populating the Mirror Now brand with the thoughts of ideas of these five bright individuals.”

    The programming strategy also reflects the new brand refocus as the channel cuts down its primetime debate by one hour whereas most news channels generally have two-hour primetime debates. Instead, the channel has opted for curated shows that offer more information through research analysis and explanatory news segments. “I fundamentally believe that debate and discussion should be limited content. As brands mature and evolve, we realised that relying on breaking news and anything that is organically emanating (daily news cycle) has its limitations. Going forward, you have to plan your content.”

    “That’s why Mirror Now is going to be the thinking Indian’s destination on TV. As a thinking man’s channel, providing pertinent information to our viewers will take the prime seat,” Garg affirmed.

    When queried whether TV rating data by Broadcast Audience Research Council (Barc) would have an impact on the channel’s programming strategy, Garg replied, “Ratings give you a tunnel vision from a marketing point of view. The fact remains that we live in a world of ratings and it is a common currency in the industry. They are relevant because they nudge me to do a better job.” However, he added, “while ratings are relevant, they don’t drive the content on my channel,” he said, signing off.

  • Binance Smart Chain rebrands to BNB Chain

    Binance Smart Chain rebrands to BNB Chain

    Mumbai: Binance Smart Chain (BSC), the community-driven, open-sourced and decentralised blockchain ecosystem has announced its rebranding to BNB chain. This move is to spotlight its connection with the BNB token, the decentralised evolution of the BNB ecosystem, and showcase how BNB has transcended Binance in terms of its use cases, said the statement.

    With this name change, the brand aims to have more advancements to benefit users, projects and developers connected to the BNB Chain community.  

    BNB, which stands for ‘Build and Build’ (formerly called Binance Coin), is the blockchain gas token that ‘fuels’ transactions on BNB Chain. BNB also acts as a governance token, as it is necessary to participate in BNB Chain’s decentralised on-chain governance.

    BNB Chain is comprised of BNB Beacon Chain (previously Binance Chain) and BNB Smart Chain (BSC) (Previously Binance Smart Chain).

    “BNB Chain will embrace large-scale applications, including GameFi, SocialFi and the Metaverse,” said BNB Chain ecosystem coordinator Samy Karim. “In particular, scaling from one chain to multi-chain, improving scaling solutions and expanding the validator set of BSC from 21 to 41 (with 20 validators functioning as candidate block producers).”  

    Through MetaFi, the BNB Chain community will aim to build the infrastructure that powers the world’s parallel virtual ecosystem. (‘Meta’ for metadata, and ‘Fi’ for DeFi), is a concept that provides advanced and sophisticated DeFi infrastructure to all the different types of projects such as metaverse, GameFi, SocialFi, Web3, and NFTs and puts them under one umbrella – MetaFi.

    MetaFi is a future all-encompassing ecosystem that promises to deliver a paradigm shift that will enable seamless interoperability between different projects and blockchains, according to the brand. The combination of these different blockchain projects enables a full-fledged parallel ecosystem serving users from around the globe. 

    Through the concept of MetaFi, BNB Chain aims to build the infrastructure to bring the parallel virtual ecosystem to life, it further said.