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Tag: rebranding

  • Deepinder Goyal’s Zomato levels up to its final form: Eternal Ltd.

    Deepinder Goyal’s Zomato levels up to its final form: Eternal Ltd.

    MUMBAI: It’s official! Zomato, the brand that revolutionised food delivery in India, is stepping into a new era under the corporate name Eternal Ltd. Founder & CEO Deepinder Goyal has revealed this strategic transformation, marking a significant shift in the company’s vision beyond food delivery and into a broader, more enduring business ecosystem.

    Why the change? Well, when you’ve built a brand that’s synonymous with convenience, innovation, and sheer hustle, the next step is to future-proof it. Eternal Ltd. isn’t just a name—it’s a mindset. It represents a company that is built to last, a powerhouse that goes beyond Zomato’s food delivery dominance to encompass Blinkit, District, and Hyperpure.

    Revealing the motivation behind the rebrand, Goyal shared that Eternal isn’t about claiming invincibility—it’s about acknowledging the journey, the challenges, and the constant evolution required to stay relevant. “True permanence isn’t built on bold claims. It is forged in self-doubt, hunger, and the relentless pursuit of being better than yesterday,” he wrote in his letter to shareholders. Talk about poetic business moves!

    Beyond food, this marks the birth of a new age conglomerate. This shift signifies a larger play— Our beloved Zomato is no longer just about food. Eternal Ltd. will house four key businesses:

    .  Zomato (Food delivery and dining services)

    .   Blinkit (Quick-commerce champion)

    .   District (A yet-to-be-revealed exciting venture)

    .   Hyperpure (B2B food supply for restaurants)

    The company has already received Board approval for the name change, and once shareholders give the green light, Zomato Ltd. will officially become Eternal Ltd. The stock ticker will change from ZOMATO to ETERNAL, and the corporate website will transition from zomato.com to eternal.com.

    Seventeen years ago, Goyal started Zomato—then Foodiebay—by simply uploading restaurant menus online. Fast forward to today, and the company has become India’s first tech startup to enter the BSE Sensex, creating significant wealth for employees, investors, and shareholders alike. The journey from a menu aggregator to a top-30 listed Indian company has been nothing short of legendary.

    Eternal Ltd. aims to be bigger, bolder, and broader in its impact. With Blinkit’s meteoric rise in quick-commerce, the food-tech giant is looking at new growth engines that will keep it relevant for decades to come. This isn’t just a name change-it’s a statement of intent.

    For customers, nothing changes-Zomato will remain your favourite go-to for food cravings. But as a company, Eternal Ltd. is setting its sights on an even grander future, one where it plays a bigger role in shaping India’s digital commerce landscape.

    Final bite – A food delivery empire turning into a multi-industry conglomerate? That’s one eternal glow-up! Now, the only question that remains-what’s next on the menu?

  • We are focusing on healthcare, education and emerging sectors – Mohd Saqib Khan

    We are focusing on healthcare, education and emerging sectors – Mohd Saqib Khan

    MUMBAI: In the evolving landscape of digital marketing, change is the only constant. New Mumbai-based Digixpressions Media co-founders Vinay Singh and Mohd Saqib Khan have embraced this principle by adding a new logo DX as a prefix to their agency branding. The five year old digital agency has a roster of clients that’s a mixed bag: Tata Capital, Kotak securities, Yes securities, PowerUp, HDFC Sky, Asus, Axis Mutual Funds, Aditya Birla Capital, IIF Finance, Shriram Finance, Wockhardt Hospitals, UpGrad, Angel Broking,  RBL Bank, ICICI Bank and Sharekhan  – amongst many others. But the perception so far has been that its strengths lie in the BFSI sector. 

    The agency is looking at breaking from that mold  and image and is pushing aggressively  to enter healthcare, education, and emerging markets, utilising data analytics and AI-driven solutions to create strategies tailored to specific industry challenges. 

    Digixpressions co-founder & CEO Mohd Saqib Khan has been in the digital space for more than a decade having worked with companies such as Mouthshut.com and Angel One, learning the rudiments of the trade. The post-graduate degree holder in physics spoke to Indiantelevision’s Suman Baidh  about the rebranding exercise, outlining a strategic vision designed to enhance its service offerings across new sectors. He emphasised the innovative methods the agency is adopting to address the unique needs of these industries while maintaining a strong focus on delivering measurable results., Edited excerpts from the conversation:

    On what inspired the addition of the DX monogram to  DigiXpressions  how does it reflect the company’s core values and vision for the future
    With strategic rebranding and repositioning, DigiXpressions is well-positioned to transform the marketing landscape and establish new standards of innovation, growth, and influence. The rebranding to DX symbolises a streamlined, modernised vision for DigiXpressions. The monogram means transformation, innovation, and simplicity, which aligns with our commitment to cutting-edge marketing solutions. It represents the core values of agility, creativity, and strategic impact while positioning us as a future-forward brand that evolves with the digital ecosystem.

    On the immediate and long-term business goals the company aims to achieve by the repositioning.
    DigiXpressions’s repositioning comes with a clear vision aimed at both short and long-term growth. In the short term, the company is enhancing its digital offerings while building complete marketing solutions, including advertising campaigns, omnichannel experiences, public relations, and much more.

    Moving ahead, DigiXpressions looks to evolve as a go-to partner for comprehensive marketing solutions across diverse industries. While it is already a trusted name in the finance sector, DigiXpressions  is focusing its attention on healthcare, education, and emerging sectors, aiming to establish itself as a leading player.

    On industries that DigiXpressions is focusing on and the unique value  it brings to these sectors
    Having established itself as a leader in the BFSI sector, DigiXpressions is now ready to explore new horizons including healthcare, e-commerce, technology, and education. Combining data analytics with our in-house AI-driven solutions, DigiXpressions  delivers measurable results through personalised and engaging strategies that effectively address industry challenges. This customised and target-oriented approach makes DigiXpressions  truly different.  

    On DigiXpressions’ plan to expand its suite of services 
    As part of its ambitious growth strategy,DigiXpressions is expanding its services catering to a diverse clientele. The company is enhancing its offerings with high-quality performance marketing pitches, influencer collaborations, and customer journey mapping. To enable real-time engagement, DigiXpressions is leveraging cutting-edge tools like conversational AI and hyper-personalised marketing strategies. These AI-driven solutions, discover distinctive product attributes, identify positive and negative campaign triggers within a campaign, and uncover optimisation gaps to improve overall performance, are significant differences.

    These technologies give brands the ability to create accurate, data-driven strategies that boost effectiveness and impact. Its comprehensive portfolio now includes digital strategy, content strategy, SEO, ASO, influencer marketing, biddable media marketing, performance marketing, media buying, content marketing, programmatic buying, marketing analytics, AI martech solutions, local SEO, YouTube marketing, and marketplace marketing.

    Some former successes include facilitating client campaigns in financial services, healthcare, and food sectors to build their audience profiles widely across tier two and tier three cities. By enabling campaigns that effectively relate to all these markets, DigiXpressions has significantly driven audience traction, with a 150 per cent on-average growth in consumer outreach across these sectors.  Additionally, clients have benefited from a 20 per cent improvement in conversion rates from digital campaigns targeting tier 2 and tier 3 markets.

    On specific initiatives in placing to upskill or reskill existing employees to align with the company’s forward-looking vision.
    Absolutely. To remain aligned with any industry’s trends, DigiXpressions has created structured training plans based on emerging marketing technologies, AI tools, and creative storytelling. Public-private partnerships with industry leaders for certifications, internal hackathons, and mentorships create a culture of continuous learning and innovation, equipping employees with skills to carry forward the company’s vision.

    On turning brand visibility into lasting impact and on metrics or benchmarks that DigiXpressions will use to measure success
    DigiXpressions uses a great mix of quantitative and qualitative benchmarks to measure success. From campaign ROI to engagement level, customer lifetime value, and audience retention, they are dedicated to providing measurable results for their clients. Key performance indicators (KPIs) such as brand equity, customer satisfaction scores, and consumer outreach rate help to ensure that brand visibility results in actual performance. For example, DigiXpressions saw a 35 per cent increase in customer satisfaction scores for its clients within six months of implementing a new marketing campaign.

    On any success story or campaign that illustrates that DX has already achieved this kind of impact for a client
    A real example of how DigiXpressions made an impact is its collaboration with a BFSI client that focused on higher digital adoption, with hyper-targeted ads, personalized content, and gamified engagement strategies. 
    DigiXpressions delivered remarkable results: 1,913.71 per cent increase in traffic, 540.12 per cent growth in leads, 438.71 per cent boost in conversions, 10,46.388 per cent surge in app installs, a 462.093 per cent increase in app leads. We combine strategic creativity and data-driven insights to lay the ground for concrete results that not only achieve visibility but also ensure lasting impact in an ever-changing marketing landscape today.

    DigiXpressions is advancing towards a future where marketing innovation meets measurable success. The future is here—and it’s powered by DX.

  • Tata CLiQ rebrands as Tata CLiQ Fashion, elevating the shopping experience

    Tata CLiQ rebrands as Tata CLiQ Fashion, elevating the shopping experience

    Mumbai: Tata CLiQ, one of India’s leading e-commerce platforms, has unveiled its new identity as Tata CLiQ Fashion, transforming from a horizontal marketplace to a specialized fashion and lifestyle destination. This rebranding reflects a strategic focus on fashion-forward offerings across apparel, footwear, accessories, beauty, gadgets, and home categories.

    To mark this transition, Tata CLiQ Fashion has introduced a vibrant new brand manifesto, redesigned logo, dynamic color palette, and an enhanced app and website experience, catering to the evolving preferences of modern consumers.

    The new logo, featuring bold rose pink and cerulean blue hues, embodies a dynamic, contemporary appeal that resonates across generations. Every consumer touchpoint, from app interfaces to packaging, reflects this refreshing transformation, emphasising a seamless and elevated shopping journey.

    Tata CLiQ, CEO, Gopal Asthana stated, “Our new brand identity and positioning reflect our commitment to offering consumers the best of fashion curated for their evolving needs. It is a strategic pivot to drive growth and our leadership in the fashion category. By focusing on fashion and lifestyle, our goal is to elevate fashion as a powerful form of self-expression. We aim to empower consumers who value authenticity, individuality, and impact, helping them express their unique style in a bold and meaningful way. Driven by a vision of a future where fashion is not just worn but lived, we are committed to serving our customers with passion and offering a more refined, personalised, and cutting-edge online shopping experience.”

    Tata CLiQ Fashion continues to redefine the shopping experience with curated collections and innovative features, encouraging consumers to embrace individuality and express their unique style.

  • drink technology India rebrands to drinktec India

    drink technology India rebrands to drinktec India

    Mumbai: An important milestone in the global expansion of the drinktec portfolio has been reached: drink technology India is now the first trade fair to carry the ‘drinktec’ brand alongside drinktec Munich, the leading trade fair for the beverage and liquid food industry. This rebranding by Yontex highlights the significance of the Indian market. Since 2007, the drinktec team has focused on supporting stakeholders in the beverage industry.

    Originally launched as a congress in Mumbai, the trade fair has evolved into a key meeting point for manufacturers. Initially held every two years, it is now an annual event. The first edition featured 42 exhibitors and 276 m² of space; this year, 178 exhibitors are expected across about 6,000 m². Major global players consistently participate, reflecting the event’s importance for investment decisions. Last year, around 11,000 visitors attended, alternating between Mumbai and Delhi.

    The drinktec India brand aims to strengthen its position as the leading trade fair in India for the beverage and liquid food industry. With the support of the drinktec brand, the Yontex team, Messe München India, and a wide range of products, the brand is set for growth in India and the SAARC region. This will provide neighboring markets with easy access to the latest offerings, making drinktec India a gateway for national and international brands.

    Additionally, drinktec India aims to drive the Indian and neighboring beverage industries toward global standards. By showcasing advanced technologies, local manufacturers can engage with innovations that improve efficiency, enhance quality, and adapt to changing consumer preferences. This exchange will elevate domestic production and prepare Indian companies for global competition, making drinktec India crucial for modernising the beverage sector across the SAARC region.

    Food Processing and Packaging Machinery Association deputy MD VDMA e.V., Beatrix Fraese: “As the conceptual sponsor of drinktec in Munich, we strongly support the rebranding of drink technology India to drinktec India. We have been closely involved in the journey from the very beginning until today because we believe in the potential of the Indian industry.

    The sharp growth in demand for machinery and equipment in recent years shows that the Indian beverage industry is investing heavily and becoming increasingly professional. German machine manufacturers are increasingly building up capacities in India in order to be close to their customers locally. This shows the great trust in India’s potential.”

    Yontex executive director drinktec cluster Markus Kosak: “We are thrilled that we were able to initiate such a strong development with this market platform at the time. This is a significant moment for all of us. With drinktec India, we are setting an important milestone for the industry for the Indian subcontinent and neighbouring regions. In this region, drinktec India is the most relevant and profound event for the beverage and liquid food industry. This enables us to consistently support growth in the Indian and surrounding markets. I would like to extend my heartfelt thanks to VDMA Germany and India for their unwavering support from the very beginning. Their collaboration has been instrumental in driving the success of this platform and shaping its growth.”

    Messe München India CEO Bhupinder Singh: “We are thrilled to see drink technology India take this significant step forward by becoming a part of the globally renowned drinktec portfolio. This rebranding underscores the importance of the Indian market in the global beverage and liquid food industry. Our ongoing cooperation with PackMach strengthens our commitment to delivering comprehensive solutions across the value chain—from beverage manufacturing to packaging innovations. Together, we are building a robust platform that not only supports the industry’s growth but also brings cutting-edge technology and expertise to the Indian market, enabling businesses to compete on a global scale.”

  • Visionet rebrands as a future-ready engineering partner

    Visionet rebrands as a future-ready engineering partner

    Mumbai: Visionet Systems Inc, a provider of technology services and solutions, has announced a comprehensive rebranding that encapsulates its evolving identity, mission, and values. This strategic transformation signifies the company’s continuous evolution and unwavering dedication to exceeding customer expectations.

    Over the past 27 years, Visionet has thrived on innovation, transforming alongside the ever-changing technological landscape and shaping the future with its engineering expertise. This rebranding aligns with its mission to harness the power of engineering and technology to solve complex challenges and enhance lives, innovating solutions that simplify, empower, and transform.

    While its brand identity is evolving, its core values remain steadfast. Visionet continues to uphold problem-solving, agility, adaptability, and customer-centricity. Visionet is committed to delivering the high-quality products and services its customers have come to expect.

    Visionet CEO Kamran Ozair expressed his enthusiasm about the new identity, “We are excited to embark on this new journey. This rebranding represents a significant step in our evolution, reflecting our dedication to adapting, engineering, and innovating to meet the needs of our customers and the market.”

    As part of the rebranding, Visionet introduces a new logo symbolising its forward-thinking approach and continuous pursuit of growth. The new tagline, ‘Engineering. Simplified.’ encapsulates the company’s vision of making technology more accessible and effective. The company has also strengthened its offerings delivering digital experiences, enterprise modernisation, data & AI, and managed IT services to provide even more value to its clients, ensuring a comprehensive and enhanced customer experience.

    “We understand that true progress comes through collaboration,” said Kamran. “At Visionet, we don’t just build solutions – we build partnerships. We equip our clients with the tools and expertise they need to stay ahead of the curve, engineering a future of innovation together.”

    Visionet global MD & CTO Sandeep Agarwal said, “This rebranding is particularly significant for businesses in India, where Visionet has a strong presence. The enhanced offerings and leadership focus will help Indian businesses leverage cutting-edge technologies to drive growth and efficiency.”

    Visionet’s commitment to innovation and customer-centric solutions ensures that Indian enterprises can navigate and thrive in a rapidly evolving digital landscape. With 2,000 employees currently, the India office is expected to double its growth in the next two to three years. This expansion underscores their commitment to leveraging India’s vast talent pool to drive innovation and deliver exceptional value to our clients globally.

  • Sekel Tech refreshes brand identity with a new logo & tagline

    Sekel Tech refreshes brand identity with a new logo & tagline

    Mumbai: Sekel Tech, a leading enabler and a pioneering force in the hyperlocal digital marketing arena has also marked its brand evolution with the unveiling of a new logo and tagline, ‘Going Beyond.’ Presented in a pantone blue and black colour scheme, the new logo embodies Sekel Tech’s commitment to innovation, evolution, and dynamic connections in the tech industry. Designed to be location-specific, tech-specific, and always in motion, the logo reflects Sekel Tech’s ethos of dynamic engagement and data-driven solutions.

    In addition to its enhanced product offerings, Sekel also announces a transformative shift in its business strategy, reflecting the evolving needs and preferences of modern consumers. As the, Sekel has addressed some of the most pressing challenges businesses face with many innovative additions as it unveiled a revamped product dashboard.

    Sekel’s improved solutions have made hyperlocal marketing more accessible and affordable for small retail businesses as well as being attractive to the big brands. The turnaround time for businesses to go live and become hyperlocal ready has also been reduced from three-four months to just 48 hours, thanks to the latest technology and updated SellrApp being deployed.

    Offering a convergence of cutting-edge data analytics and automated marketing to revolutionise its business strategy, the changes offer a dive into real-time insights, unlock hidden potentials, and streamline a brand’s marketing efforts with precision. The changes in Sekel’s dashboard are driven by a deep understanding of how consumers engage with technology and make purchasing decisions in the present-day dynamic market.

    Sekel Tech’s innovative solutions, while maintaining the utmost transparency and integrity in every interaction, address critical challenges such as responsiveness and declining customer engagement, which often plague businesses in the digital marketing sphere. With a focus on empowering businesses to succeed in today’s hyperlocal digital marketing environment, Sekel has brought in concepts like Post to Google My Business Listing directly from the dashboard.

    Commenting on the transformation and evolution of business, Sekel Tech founder & CEO Rakesh Raghuvanshi said, “Through the changes we have incorporated, Sekel Tech has acknowledged the evolving landscape of consumer behaviour, where organic product and service discovery has taken precedence over traditional advertising. The surge in near-me searches, quick commerce, and social commerce has revolutionised the shopping experience. At Sekel, we understood the growing significance of prioritising experience over the product brand itself. This realisation fuels our unwavering commitment to adaptability. Our revamped dashboard, SellerApp and brand identity epitomise this, showcasing our resolve to offer innovative solutions that empower businesses to excel in this new era of hyperlocal consumer engagement.”

    It also has the option to create posts from the dashboard or only run paid ad campaigns on Google, Meta (Facebook, Instagram) directly from the dashboard. Retargeting through SMS, Email and WhatsApp is also possible along with its compliance with the security operations centre (SOC) framework to help detect, analyse, and respond to cybersecurity threats better.

  • Beaconstac rebrands to Uniqode

    Beaconstac rebrands to Uniqode

    Mumbai: Beaconstac, a leading QR code-based solution provider, unveiled its new identity and brand name –  Uniqode. The decision to rebrand reflects the company’s evolution beyond its original beacon technology roots. It underscores the company’s vision to seamlessly connect the physical and digital realms by revolutionizing customer engagement.

    Uniqode’s distinctive digital codes will empower businesses to create a dynamic “phygital” experience. By bridging the gap between in-person interactions (IRL) and online engagements (URL), Uniqode ensures that brands can engage with their audience precisely when and where it matters. These unique codes resonate with consumers, enabling seamless transitions from physical to digital and vice versa.

    Uniqode co-founder & CEO Sharat Portharaju emphasized that the rebranding represents more than an update—it’s a declaration of intent. “We’re Uniqode, and we’re here to connect the planet, one unique code at a time. The company’s commitment to rewriting the rules of connection will create meaningful experiences for both businesses and consumers.”

    While Uniqode serves a global clientele, its presence in India holds special significance. Co-founder and CTO, Ravi Pratap explained, “Sharat and I are both based in India, and 80 per cent of our employees work here. Uniqode’s homegrown narrative resonates with local talent and potential investors. As the team expands, Uniqode aims to attract top talent and foster strategic partnerships within the Indian market. This local focus aligns seamlessly with the company’s global vision.”

    Uniqode’s QR Codes have led to impressive success stories across various industries. With a focus on hospitality, consumer goods, retail, and real estate, its technology has made a significant impact. For instance, Lionsgate, a major entertainment company, experienced over 12,000 interactions through personalised QR Codes. These codes enhanced viewer engagement with their content, resulting in increased viewership and interest in their movies and shows. Similarly, Flipkart, India’s leading e-commerce platform, recorded over two million scans on their TV ads using Uniqode’s QR Code technology. This drove significant traffic to their online store and boosted purchases. In a short span of time, Uniqode has proven effective in enhancing customer engagement, tracking user interactions, and driving substantial business outcomes.

    Uniqode’s rebranding follows a year of remarkable achievements. In January 2023, the company secured $25 million in a Series A funding round – an investment that has fueled expansion and innovation.

    With over 50,000 businesses relying on Uniqode for QR code-based interactions, the platform has successfully collaborated with prestigious brands such as Pepsi, Revlon, Amazon, Deloitte Digital, Nestle, Toyota, WWF, Marriott, and The New York Times.

  • Lemma launches its new brand identity and logo

    Lemma launches its new brand identity and logo

    Mumbai: Lemma, a leading omnichannel platform for emerging media, launched its new brand identity and logo, emphasising its commitment to innovation and its role as a programmatic specialist in emerging media formats. Since its inception in 2017, Lemma’s focus has always been to provide differentiated solutions to advertisers in a transparent manner leveraging programmatic technology. Lemma’s new look and feel represents this continued commitment to innovation while reinforcing its position as a leading global omnichannel supply-side platform offering trust, transparency, control, and flexibility to its stakeholders.

    This strategic transformation marks a significant milestone for the company as it embraces its new visual identity and positioning and embarks on a mission to be the driving force behind business success in the digital world, providing a platform that is transparent, cost-effective, and flexible. In addition to this Lemma fortifies its core differentiator with an integrated approach to amplify the advertiser campaigns through emerging media and enabling global discovery for premium inventory across CTV, DOOH & OTT using its proprietary supply side platform.

    The logo’s visual elements epitomize Lemma’s dynamic approach in shaping the emerging media terrain and its commitment to innovation. Crafted for memorability, its sharp aesthetics and vivid colors inject a playful essence while conveying a sense of “contemporary longevity” with modern, global appeal.

    Speaking on the rebranding Lemma founder & CEO Gulab Patil said, “As we embark on this transformative journey, Lemma’s rebranding signifies a pivotal moment for our organisation. Our strategy, hyper-focused on catering to global audiences and adapting to the dynamic media landscape, underscores our commitment to excellence. With our core values of trust, transparency, and innovation at the forefront, Lemma is steadfast in our mission to revolutionize the advertising industry through cutting-edge technology and a culture of empowerment.”

    In line with the rebranding, Lemma has launched its revamped website, offering enhanced user navigation and refreshed content.

    The new brand identity will be revealed across two days at the Connected TV and NEONS on 8 and 9 May respectively taking place at the Taj Santacruz Mumbai, catering to the diverse audiences that Lemma engages with.