ITV

Tag: Rebranded

  • Rebranded ‘Spectra’ CEO aims to offer speed and service at par with developed countries

    Rebranded ‘Spectra’ CEO aims to offer speed and service at par with developed countries

    MUMBAI: It has been touted as the first Internet Service Provider (ISP) in India to benchmark 100 Mbps speed across its offerings.

    Spectranet, which is India’s fastest internet service provider according to Netflix’s latest index, has unveiled its brand name – Spectra and website – spectra.co.

    As part of a revamped customer-centric strategy, the company also launched its new product catalogue by introducing 100 Mbps only plans for its customers in Delhi, Gurgaon, Noida, Ghaziabad, Mumbai, Chennai and Bangalore.

    With the new brand approach, Spectra has chosen a typography-led expression which resonates with the brand’s new offerings and agile customer support. The company’s new website — spectra.co — takes a minimalist approach and enables a simple and fluid digital web and mobile experience for customers and visitors.

    The company roped in Ochre, a brand and experience consultancy based in London and Dubai. Ochre had been working closely with the leadership team and customers to create the overall brand expression and experience strategy.

    By providing 100 Mbps speed across all its packages at affordable price points, Spectra has set a new benchmark in the FTTH category in India.

    Spectra MD & CEO Udit Mehrotra said: “By rebranding to Spectra, we intend to bring a new level of broadband experience to consumers. We are aiming to expand our business operation to maximise our customer outreach in the cities we are operating.”

    “We are fully committed to offer higher speeds, better service, and an overall better experience to our customers; at par with services offered globally in the developed countries,” he added.

    The new brand aspires to deliver not just speed but will also follow on three principles – Speed, Service and Simplicity. The company will provide more services to its customers apart from being a high speed internet with unlimited data usage. The company recently forged a partnership with content service provider Hungama.com and is also planning to add more content solutions for its customers to enjoy wider range of services to its customers.

    “People have become more device-agnostic to video streaming, gaming, education, video conference, medical assistance or eGovernance; consumers are looking for high speed internet to access these services. They are craving for connectivity and looking for option that is reliable. We have internet bandwidth to meet the growing need in urban areas of the country. Our new offerings will help our customers connect to devices and make their life better, right from streaming movies to researching homework assignments and more,” he further adds.

    Zia Patel, Strategy Director, and Sebastian Klein, Creative Director from Ochre brings western expertise and local Indian knowhow. The dynamic pair have worked together for over 10 years at Wolff Olins. Zia used to lead Wolff Olins in India. They have created brand identity for some of India’s leading business houses as well as big international brands.

  • Times’ Srivastava says entertainment channels aiming for 33% ad rate hike, Movies Now 2 rebranded as MNX

    MUMBAI: Times Network, with seven movie channel, has decided to rebrand its Movies Now 2, now renaming it as MNX. The brand, the Network believes, is now ready to stand on its own feet with its unique identity as a brand.

    With the legacy brand setting up high standards, the Network claims, its time for MNX to take up the challenge. With what the Times Network called ‘a full blown’ cross-platform promotion without naming, MNX is being promoted in print, outdoor and radio.

    “Increase in the viewership leads to increase in ad rates as well. The Times Group garners one-third of the English viewership in India. And so, we are aiming for 33 per cent increase in the ad rates,” Times Network EVP & head – entertainment cluster Vivek Srivastava told Indiantelevision.com

    MNX will showcase movies from its 4-5 different libraries which has a collection of around 1500 movies. MNX has lined up its properties for the weekdays and weekends: Wild Ones: Weeknights (Mon – Fri), 11 pm, Xtreme Nights: Weeknights (Mon – Fri), 9 pm, WTF (What The Flicks): Weeknights (Mon -Fri), 7 pm, Bad ass Weekends: Sat -Sun, 9 pm, Stacked Sun 9am-9pm, Get Lucky, Xterminator: Dusshera special, Xplosive Nights: Diwali special and Call X – Viewers Choice.

    “Movies Now 2, which was launched a year ago, worked excellently — with its distinct identity, library and positioning. As the channel grew, it started giving tough competition to the top three players, and it was necessary to give it a new identity from the current and future perspective,” the EVP said.

    “Movies Now 2 was not doing justice to the legacy brand — Movies Now. Therefore, it was essential to rebrand it,” he said, and claimed the “response from the sponsors has been fantastic.”

    MNX was unveiled with the telecast of its first Big Bang Movie – Mad Max Fury Road on 15 July 2017. Adding to the bandwagon of fun-filled movie festivals will be properties such as Xtreme Nights on Weeknights at 9pm.

    Xterminator will be a special movie festival during Dussehra (September 21 – September 30) which will showcase movies such as Olympus Has Fallen, The Mechanic, Hobbit and Journey to the centre Earth, to name a few.

    Finally, for its viewers, the channel will give them a chance to get lucky with awesome and super cool gadgets daily with MNX Get Lucky Contest as part of their Watch and Win Movie Festival.

  • Rebranded ‘Universal Kids’ coming in Sept, new progs will cover 6-11 yr olds

    MUMBAI: NBCUniversal Cable Entertainment Lifestyle Networks President Frances Berwick announced today that Sprout, its preschool network, is rebranding to become Universal Kids. Universal Kids will continue to be the premier source for preschool programming as it expands its content to include DreamWorks Animation Television series, unscripted entertainment, live action scripted originals and proven international hits, extending its audience to 2-11 year olds.

    Universal Kids – which will go live on 9 September, 2017 – will be a destination for kids and family programming, including titles from DreamWorks Animation Television. The collaboration kicks off with the launches of two Emmy® Award-winning series All Hail King Julien and DreamWorks Dragons: Riders of Berk, based on the popular “How To Train Your Dragon” franchise.

    The Universal Kids lineup will be anchored by the debut of Top Chef Junior, produced by Magical Elves, the Emmy Award-winning team behind Bravo’s Top Chef. Top Chef Junior will launch in October 2017, with 12 young chefs competing for the coveted junior title.

    Sprout will live as a trusted preschool destination on the Universal Kids channel and will continue to add high quality original programming to its slate. July 2017 will mark the launch of Kody Kapow, which joins top rated series Floogals, Dot., Nina’s World, and Noddy Toyland Detective from DreamWorks Animation Television. Sprout will air fifteen hours of preschool programming daily from 3am-6pm, with Universal Kids programmed from 6pm for older kids and families.

    “We see enormous potential to grow our audience in this space and create the Universal Kids platform for families to experience together,” said Berwick. “NBCUniversal is invested in the kids and family business, and the company believes in working together – we will benefit from promotion across our portfolio of networks and across the company through support that is unparalleled in the industry.”

    “The launch of a channel that represents the world of NBCUniversal family brands with great TV content at its center makes tremendous sense for our business,” said Universal Kids general manager Deirdre Brennan. “Just as children grow, Sprout is growing into Universal Kids – and we will reflect all that is universal about being a kid through connection, storytelling and entertainment. A place that reflects their life and passions.”

    Also part of the Universal Kids programming mix are award-winning international hit series, including Nowhere Boys from NBCUniversal, a fantasy-adventure that follows four teenagers who get lost in a forest and discover – when they return home – that they are stuck in a world where they never existed; Little Lunch, a comedy series from the Australian Children’s Television Foundation that takes place during lunch, where kids tackle the big issues; and The Next Step, a single-camera tween drama from Boat Rocker Studios that follows the lives of a group of elite dancers. In addition, Universal Kids will premiere Hank Zipzer from DHX Media. Based on the bestselling series of novels by Henry Winkler, the series focuses on the misadventures of Hank Zipzer, a 12 year old dyslexic schoolboy. The books are based on Winkler’s own childhood experiences.