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Tag: ReBid

  • MMA Global India launches AI Advisory

    MMA Global India launches AI Advisory

    Mumbai: MMA Global India proudly announces the inauguration of the MMA Global India AI Advisory, a collaborative effort uniting the marketing ecosystem comprising members such as McDonald’s, HP, Microsoft, EY, ReBid, SAS, Netcore, Airtel, Aditya Birla Group, Tata Consumer Products, Bridgestone, CEAT, HDFC Bank, ICICI Bank, L’Oreal India, Mondelez, MakeMyTrip, and many others.

    Why AI Advisory?

    The subject of AI is fast-evolving, and keeping up with the pace can be challenging. The MMA Global India AI Advisory is here to provide the right platform for industry representatives to discuss challenges, engage in knowledge sharing, and drive collaboration for growth.

    “With 3 out of 4 companies already experimenting and scaling, especially in areas like marketing optimization and personalization, our AI Advisory will serve as a compass to enable marketers to harness intelligence and propel innovation. I wish to welcome our AI advisory members and the industry to help shape the future of AI in marketing and together tread the path to AI-powered marketing,” shared MMA Global India country head and board member Moneka Khurana. She further added that “this council serves as a testament to our commitment to fostering collaboration, knowledge sharing, and pushing the boundaries of AI applications in the Indian marketing landscape.”

    Objective of the AI Advisory:

    The AI Advisory at MMA Global India is committed to driving the adoption of AI applications in marketing at scale. It represents a working coalition of leading marketers and thought leaders focused on applying AI to marketing responsibly and effectively.

    What Sets the Advisory Apart:

    With a special focus on the Indian market, the MMA Global India AI Advisory ensures marketers have access to relevant content and resources needed to be at the forefront of technological innovation.

    Ernst & Young, head & partner and marketing advisory Amiya Swaru sharing his excitement for the launch, said, “The MMA India AI Advisory is a significant initiative; and a commitment to drive effective AI integration in marketing. Through thought leadership, the AI Advisory’s objective is to enable marketers to deliver business goals using effective use of AI and technology.”

    Our Experts on the Council Will aim to:

    1   Champion AI-Powered Marketing and Branding Tech

    2   Foster Knowledge Sharing via Thought Leadership

    3   Keep Members at the Forefront of AI Marketing Applications

    4   Establish Authority in Marketer Tech and Be the Go-To Council

    This group is laser-focused on driving conversations at a micro-level for the industry, with visible outcomes in reports, use cases, surveys, and more. Dedicated solely to the Indian market, the MMA Global India AI Advisory guarantees marketers access to content most pertinent to them, ensuring MMA’s members remain leaders in this generation’s most critical frontier of technological innovation.

    “In the realm of AI-driven marketing, the MMA Global India AI Advisory stands as a beacon of industry collaboration. The advisory’s collective mission is clear – to champion AI-powered marketing and pave the way for marketers to not just adapt but lead in this era of transformative technology,” were some strong closing words by another key founding member of the council, ReBid CEO & founder Rajiv Dingra. 

  • RD&X network partners with ADDX to strengthen its global footprint

    RD&X network partners with ADDX to strengthen its global footprint

    Mumbai: A global advertising and marketing transformation startup called RD&X network has partnered with Singapore’s ADDX, a provider of financial technology. The collaboration revolves around ReBid, RD&X Network’s unified advertising and marketing AI automation platform.

    The platform is intended to provide a unified, real-time view of all search, social, and programmatic campaigns in order to generate value and maximise returns. The MarTech collaboration with ADDX also marks RD&X’s first foray into Singapore’s financial sector.

    RD&X network founder & CEO Rajiv Dingra said, “The fact that cutting-edge fintech startups like ADDX are trusting our ReBid platform to automate their digital marketing activation, reporting, and insights shows how we have truly created a market-leading platform for advanced marketers. We are excited to partner with ADDX, and together we believe we are building the platform-driven future of advertising and marketing.”

    RD&X network co-founder and chairman Ashish Bhasin added, “We are delighted to welcome ADDX, a forward-looking, future-oriented company, as our client. It is heartening to see progressive clients rapidly adopting ReBid as we together build the future of advertising and marketing, which we believe will be platform-based and tech-supported. We look forward to a long and fruitful partnership with ADDX. We are also pleased that clients across continents and countries are adopting ReBid, encouraging us to get truly global, faster.”

    ReBid is intended to provide ADDX with a comprehensive view of the customer and to scale its growth in a straightforward manner. ADDX intends to integrate its mobile measurement platforms’ tracking attribution with ReBid in order to gain a 360-degree automated view of all of its marketing and advertising efforts.

    ADDX head of digital marketing Ankit Narang said, “We are eager to partner with the RD&X network and look forward to driving data- and insights-driven growth for our digital marketing endeavours. As a fintech company delivering a fully digital experience to our clients, ADDX appreciates the intuitive user interface and experience on ReBid.”

    The ReBid platform will add value to ADDX’s marketing campaigns in three ways: effortless campaign activation across channels; simultaneous tracking of diverse campaigns across social media and programmatic; and optimisation of campaign returns.

    ADDX head of marketing and PR Ata Haftchenary said “With ReBid, we are aiming to gain access to instantaneous data across our marketing and digital campaigns, which will enable us to make key decisions in real time. In a rapidly changing market, responding quickly to investor behaviour will give ADDX a competitive edge and help us achieve our mission of democratising private markets.”

    RD&X network now serves clients in all three regions – MENA, the Americas, and APAC – with engineering and customer excellence teams based in India providing back-end support and product development.