ITV

Tag: reality show

  • Colors’ ‘Khatron Ke Khiladi 12’ creates history and breaks records

    Colors’ ‘Khatron Ke Khiladi 12’ creates history and breaks records

    Mumbai: Stunt-based reality show, Khatron Ke Khiladi, has delivered yet another successful season with its action-packed content, breaking records across various mediums. The show was featured as the #1 non-fiction show in the category, receiving rave reviews across the globe and making Colors the #1 weekend destination with a 24 per cent market share, generating over five million conversations, including multiple organic trends on a weekly basis. The Rohit Shetty action extravaganza, which has had the highest reach for two years running, also has the highest average episodic reach on weekends.

    Colors launched a 360-degree high-impact campaign across platforms, with the aim of connecting with fans and giving them a first-hand experience of Khatron Ke Khiladi. An interactive Instagram filter was introduced, with a fun task to match expressions with their favourite contestants. The super cool filter clocked a whopping six million impressions. To bring the element of fear to life, Colors created harmless prank videos by tricking people in elevators through fake scenarios such as collapsing floors and silicon snakes.

    This was a major hit across social media where it garnered one million views due to the high shareability of the videos, which were an instant hit amongst the masses. Taking it up a notch, each contestant was innovatively introduced in stylized videos, which cumulatively garnered over 30 million views. There is much more to Khatron Ke Khiladi than meets the eye, and that goes behind the scenes in the making of the show.

    Taking viewers up close and personal, a larger-than-life BTS video of action master and host Rohit Shetty was posted, fetching more than six million views across platforms. Keeping the viewers hooked with engaging content and fun videos, including the contestants’ prepping and testing their reflexes with ‘Try not to flinch’, garnered more than 10 million views. The show had a consistent 80 per cent share of voice across the GEC sector and the highest among the shows in the GEC space on social media, with an overall one billion views and a 1.5 billion reach across social media platforms.

    Speaking on the success of Khatron Ke Khiladi 12, Viacom18 head – Hindi mass entertainment and kids TV network Nina Elavia Jaipuria said, “The grand success of Khatron Ke Khiladi is a testament to our commitment to provide wholesome entertainment to our viewers. Over the years, the show has set new benchmarks, broken records across platforms and is once again the number one non-fiction show in the category. It continues to be an exceptional showcase of unparalleled entertainment and a great platform for advertisers. As we continuously strive to entertain and innovate, we look forward to unwavering support from our viewers and advertisers.”

    The property has been a resounding success with advertisers as well, wherein the title sponsor Maruti Suzuki remains this season along with Amazon Prime, Spotify India, Hershey’s India, Oppo Mobiles India and more, who continued their partnership with the country’s highest rated reality show, and the powered by-charged by Thumps up, along with special status Kajaria Ceramics, Ching’s, among others, are some of the newer brands who have partnered this season.

    Khatron Ke Khiladi, airs every Saturday and Sunday at 9.30 p.m. on Colors.

  • Bigg Boss Malayalam 4 garners 2.3 mn impressions for the finale episode

    Bigg Boss Malayalam 4 garners 2.3 mn impressions for the finale episode

    Mumbai: The fourth season of the popular reality show Bigg Boss Malayalam has garnered 2.3 million impressions, the highest ever for the grand finale of the show across seasons till date. Season 4 which launched on 27 March 2022 witnessed participation from 20 contestants with diverse preferences, world-views, life-stories and continued to entertain audiences through several months.

    Dilsha Prasannan, who competed with six other finalists, was named the winner and awarded the prestigious trophy and this win also established Dilsha as the first ever female to win the title in the history of Bigg Boss Malayalam. The host of the show Mohanlal nurtured, supported and even criticised the contestants from time to time; making him a very involved host.

    Bigg Boss Malayalam 4 was presented by Nerolac and Repose mattress, and the title was sponsored by Ponds. Popular brands like Indiagate, Elite, Domex, and Preethi also supported the grand show. While Dazzler and Atomberg came onboard as special partners, Nandilath Gmart, Joy Alukkas, and the Confident group were the associate sponsors.

    In addition to the usual conflicts, friendship, love, physical activities and mind games, Bigg Boss Malayalam 4 stood out for its uncanny representation of the Malayali society, as promised by the season’s tagline ‘The new normal.’

    True to the positioning of the channel ‘Anudinam Valarunna Aathmabandham,’ the deep emotional bond between Asianet and its viewers keeps getting stronger day by day and the grand success of Bigg Boss Season 4, delivering double-digit rating consistently week-after-week is a testimony to that bond.

    Aside from overwhelming love and support from television viewers, the positive feedback across digital platforms and active audience engagement also reflects the show’s resonance amongst the audience.

    The show, today, has undoubtedly become one of the top shows on Indian television. Disney+ Hotstar fans also took to this season of Bigg Boss, resulting in huge traction on both TV and digital.

  • Zee Café brings reality show ‘Secret Celebrity Renovation’ to surprise their life-changers

    Zee Café brings reality show ‘Secret Celebrity Renovation’ to surprise their life-changers

    Mumbai: Zee Cafe on Friday announced the launch of its new celebrity reality show Secret Celebrity Renovation. The show will feature celebrities from various industries paying tribute to their guiding force.

    Emmitt Smith, Chris Paul, Rob Mariano, Anthony Ramos, Jesse Tyler Ferguson, Wayne Brady, Lauren Alaina, Paula Abdul, and others will get a chance to gift a surprise home renovation to a meaningful person who helped guide them to success. The celebrities will be helped by designers Sabrina Soto and Jason Cameron. Follow a journey filled with gratitude and emotions as these popular personalities from the sports, music, and entertainment industries gear up to surprise their guides.

    Witness the joy of gifting in Secret Celebrity Renovation. Monday to Friday at 9 p.m.

  • MyGlamm becomes presenting sponsor of Koffee with Karan season 7

    MyGlamm becomes presenting sponsor of Koffee with Karan season 7

    Mumbai: The leading direct-to-consumer beauty brand, MyGlamm comes on board as the presenting sponsor for season seven of the reality talk-show Koffee with Karan. The brand has also launched a new campaign #GlammUpLikeAStar with brand ambassador Shraddha Kapoor leading the way on creating celebrity inspired makeup looks.  

    With this collaboration, MyGlamm wishes to inspire women to glamm up like their favourite Bollywood celebrities.  

    As presenting sponsor, MyGlamm will be creating a MyGlamm Zone at the show where the celebs will indulge in fun and gaming sessions making it more entertaining for the viewers. Furthermore, viewers can participate by downloading the MyGlamm App and playing quizzes and getting a chance to win complimentary makeup products. The brand has partnered with a large network of influencers to bring alive the celeb looks of the week and can experience makeovers across our select stores in India.    

    MyGlamm’s association with the new season of Hotstar Special’s Koffee with Karan is the brand’s step towards tapping all sides of the glamour industry by reaching out to its core target audiences. The brand stands tall with its belief to keep on introducing exciting innovations to achieve its single, focused goal – to make looking glamorous and effortless.

    Speaking on this collaboration, The Good Glamm Group beauty and FMCG brand CEO Sukhleen Aneja said, “We are thrilled to announce our collaboration with the iconic Koffee with Karan Season 7. MyGlamm is a brand that empowers women to create their own glamour by taking inspiration from their favourite Bollywood stars. With this collaboration, we aim to further our endeavour to democratise beauty at a whole new level. As the largest DTC beauty brand in India, MyGlamm creates innovative and personalised beauty products by understanding from women their beauty needs and then working with the finest global labs to create extensive formats, textures and colours that have high-efficacy, made with good-for-you ingredient and are toxin-free and cruelty-free.”

  • Zee TV rolls out 360-degree campaign for its reality show DID Super Moms 3

    Zee TV rolls out 360-degree campaign for its reality show DID Super Moms 3

    Mumbai: Over the last three decades, Zee TV has been a pioneer in shaping the contours of reality television in India, introducing audiences to homegrown non-fiction formats like Sa Re Ga Ma Pa, Dance India Dance, and India’s Best Dramebaaz. These properties have not only emerged as immensely popular talent-based reality TV franchises but have become an integral part of India’s rich culture. In fact, launched earlier this year, season five of DID L’il Masters consistently topped viewership charts throughout its run, standing testament to the channel’s finger on the pulse of the audience when it comes to talent-based reality formats. And now, after receiving an overwhelming response to the previous two seasons that introduced audiences to some truly exceptional dancing mothers, Zee TV is all set to return with the third edition of its popular nonfiction property – DID Super Moms, which will air every Saturday and Sunday at 9 pm from 2nd July onwards. 

    In the run-up to the much-awaited launch of DID Super Moms season 3, the channel has set out on a promotional blitzkrieg across the country to ensure that the new season creates mass hysteria of an unforeseen magnitude. With an aim to salute mothers across India who have always put their family interests before their own but are now finally on their way to give wings to their own dreams, Zee TV conducted several ingenious activities across the country. A social experiment in prominent malls of Mumbai and Ahmedabad asked mothers and their children questions about each other. At the end of this experiment, a touching montage highlighting how our mothers literally live their lives around us and how little we, as their children, know about their personal dreams and aspirations was created. The core idea was to wake us up to the fact that our mothers have an identity beyond being just our moms and that we need to turn into their biggest cheerleaders and support them in their journeys of reaching out to their goals and aspirations. 

     

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by ZEE TV (@zeetv)

     

    Another interesting coup pulled off by the marketing team at Zee TV is a reel put up by none other than popular television actor Rupali Ganguly, where she turns into a cheerleader for her mother who had auditioned for DID Super Moms in 2013 and every other super mom in the country. Re-living that memory, she danced to the title track of the show. Rupali extending an arm of support to the new batch of super moms who are setting out to pursue their own dance passions and carving an identity of their own with the support of their own family sits beautifully in sync with the journey of her popular on-screen character. This hook step challenge she participated in is called #SuperMomKaSuperStep and it has brought the entire dance influencer community together where children along with their super moms are recreating the hook-step that was kickstarted by the judges – Remo D’Souza, Urmila Matondkar, Bhagyashree Dassani & host Jay Bhanushali. While these dance reels have gone viral, social media is also buzzing with heartening messages from people across the country encouraging women to follow their dreams and passions. 

    Embed Link: https://www.instagram.com/reel/CfbijzZgrbU/?igshid=YmMyMTA2M2Y=  

    Celebrating the relentless spirit of some truly exceptional super achievers who have continued to scale even greater heights post motherhood, Zee TV sent DID Super Moms hampers to celebrity moms from different walks of life including Anushka Sharma, Anita Hassanandani, Juhi Parmar, wrestler Babita Phogat, chef Pankaj Bhaduria, singer Neeti Mohan and journalists from the media fraternity. Apart from saluting their spirit, Zee TV hopes to give wings to the dreams of moms across India, motivate them to pursue their passions and become super moms!  

    Another interesting layer to this innovative campaign had influencers Bhavin Bhanushali of Mumbai & Yuvraj Dua of Delhi drive people’s attention to volunteers lining the streets in both the metros with placards that read – ‘Khana Time Pe Kha Lena Beta’, ‘All The Best, Beta’, ‘Phone Kyun Nahi Uthate Beta?’ indicating the selfless and nurturing attitude of mothers who take care of their family. A pertinent question was raised where the people of Mumbai, Delhi & Ahmedabad were asked – How many of you ask these very questions to your mother? These posts populated under #JustSuperMomThings urged all of us to think more about our mothers, their goals and aspirations and join Zee TV in its journey of celebrating the dreams and passions of India’s mothers on DID Super Moms.

    With so many heart-warming ideas and initiatives driving multiple conversations around the journeys of moms to super moms, DID Super Moms seems poised for a truly buzzy launch. 

  • ‘Lock Upp’ garners 15 million views in 48 hours

    ‘Lock Upp’ garners 15 million views in 48 hours

    Mumbai: MX Player and Altbalaji’s new reality show “Lock Upp” has garnered 15 million views within 48 hours of its launch, according to the streaming platform. “This made it the first digital reality show to achieve such a massive opening in its launch week,” said the statement. 

    The show which released on 27 February features Kangana Ranaut as the host and brings together 13 controversial celebrities in a jail for 72 days. 

    The celebrities include Nisha Rawal, Munawar Faruqui, Poonam Pandey, Kaaranvir Bohra, Swami Chakrapani, Siddharth Sharma, Anjali Arora, Babita Phogat, Shivam Sharma, Sara Khan, Payal Rohatgi, Tehseen Poonawalla and Saisha Shinde.

    “While television has run its course on the over hashed sentiment of unity amid differences of opinions, ‘Lock Upp’ is a reality format that is quite the opposite — it pits celebrities and influencers who are known for very strong views on various issues in a hostile environment that has bare minimum amenities. The show has attracted a huge following even amongst international viewers because of its distinct look and feel,” said the statement.

  • upGrad to offer online courses worth Rs 1.5 cr to job creators on ‘Shark Tank India’

    upGrad to offer online courses worth Rs 1.5 cr to job creators on ‘Shark Tank India’

    Mumbai: Homegrown higher edtech major upGrad announced on Monday that it will offer ‘online courses worth Rs 1.5 crore’ to the entrepreneurs pitching on Sony’s new reality show – ‘Shark Tank India’.

    The show which premiered on Monday night will have aspiring entrepreneurs from across the country pitch their business models to a panel of investors and persuade them to invest money in their idea. upGrad is also the presenting sponsor for the show.

    “At upGrad, we stand for job seekers as well as job creators. The entrepreneurs on ‘Shark Tank India’ today, can potentially create thousands of jobs in Bharat tomorrow. Assessing their business pitch and identifying possible lacunae, we are offering them need-based courses. This is our crusade to empower the entrepreneurial community – the job creators of tomorrow, to upscale their businesses,” said upGrad CEO – India Arjun Mohan.

    Throughout the first season of ‘Shark Tank India’, the edtech major will be awarding programs on a need-gap basis, across domains including Product Management, Masters of Business Administration, Supply Chain Management, Data Science, Digital Marketing, Business Analytics, and Operations & Finance to the ‘pitchers’.

    According to upGrad, the Indian chapter of the ‘Shark Tank’ serves as the perfect platform for the it to showcase to its audience the significance of upskilling and lifelong learning. “With an audience mostly comprising working professionals seeking to positively pivot their careers or nurturing their entrepreneurial zeal, this association will go a long way in improving upGrad’s deep India penetration plans and building an ecosystem of a skilled workforce,” the brand said in a statement,

  • BIGG BOSS Telugu Season 5 returns on Star Maa

    BIGG BOSS Telugu Season 5 returns on Star Maa

    Mumbai: The fifth edition of ‘Bigg Boss Telugu’ has created quite a buzz ever since it premiered on Star Maa on 5 September. The official logo launch has reached over 16.2 million viewers on social media, and the promo launched with the theme – “Boredom ki cheppey goodbye, vachesindi #BiggBossTelugu Season 5!” (goody bye to boredom, Bigg Boss Telugu Season 5 is here!) has also garnered over 2.3 million views on YouTube.

    South Indian superstar Nagarjuna returns as a host for the reality show, which began with spectacular performances on Sunday. Several celebrities including Ravi, Shanmugh, and Dance Master Natraj have already entered the house.

    According to the channel, not just viewers, even brands had been awaiting the show’s launch for reaching audiences in key states of Andhra Pradesh and Telangana. This holds true for national and local advertisers looking to make inroads before the approaching festive season. Sponsors who have been part of ‘Bigg Boss’ in the past four seasons and have experienced the power of this platform first-hand are already on board. Currently, over 20 brands have signed up on the show, the channel said on Thursday.

    According to TTK Prestige, DGM-Marketing, Ankur Agarwal, ‘Bigg Boss Telugu’ has been one of the most spectacular shows past all seasons and has great brand engagement. The brand has signed up to jointly co-present the show. “The longevity of the show and its entertainment value is one of the most attractive propositions. As the show enters its fifth season, TTK Prestige is deliriously happy to partner with Star MAA and ‘Bigg Boss’ with an objective to widen deeper market penetration and come close to the audience in AP/TS market,” said Agarwal

    Another brand, Suvarnabhoomi Infra Developers too expressed delight in jointly co-presenting the show. “We are very soon launching new projects. With this association we intend to establish & unveil our new identity and brand ambassador. We are confident that this association will be extremely fruitful as there is high level of craze for the show which has been growing year on year,” said Suvarnabhoomi Infra Developers, managing director, Bollineni Sridhar.

    Healthy Cooking Oils, vice president, sales and marketing, P Chandra Shekhara Reddy said the brand is constantly looking for innovative ways to connect with our consumers. “We always aim to create new and effective marketing platforms that will engage our audiences. ‘Bigg Boss Telugu’ on STAR Maa is a show where participants engage in interesting activities, and we look forward to be in the Big Boss Kitchen this season,” he said.

    Elaborating on the collaboration, Oziva co-founder Aarti Gill said, “We see a very strong interest and affinity for clean, plant-based products in South India. With its ever-rising popularity and leadership position, we are sure that the Big Boss Telugu association will help us reach out to a wider audience and connect with them better.”

    Matrimony.com, GM-Marketing, Akhil Jain too highlighted, the massive audience connect that the show shares, which is why the brand has associated with it.

    TVS Motor Company, head –marketing (premium motorcycles), Meghashyam Dighole, said, “This association provides a great platform to build deep connections with the target audience through unique partnership and integration”.

    Local retail giant, RS Brothers Retail India P Ltd, director Suresh Seerna said, “’Bigg Boss’ is the biggest entertainment show & reaches to entire AP/T with a huge fan following. At South India Shopping Mall, we are very excited to be part of this season. We strongly believe that this valuable partnership will help us develop a stronger connection with our consumers. It is a perfect opportunity to further expand and consolidate our reach during this festive season.”

  • PTC announces new season of ‘Voice of Punjab Chhota Champ’

    PTC announces new season of ‘Voice of Punjab Chhota Champ’

    Mumbai: The Pandemic has turned out to be a boon for young kids of Punjab who want to turn into singing superstars, thanks to PTC Punjabi. The channel’s reality show “The Voice of Punjab Chhota Champ” is back with the seventh season, which provided them the facility of auditioning online from the comforts of their home.  The seventh season of the biggest reality show for young and talented Punjabi singers is set to premiere on the Punjabi entertainment channel, PTC Punjabi, from 23 August at 8.30 p.m.  

    The new season of “Voice of Punjab Chhota Champ” is aimed to identify the best Punjabi singing talent in the age range of eight – fourteen years and promise to change the fate of little talented voices. Afsana Khan, Sachin Ahuja and Bir Singh are the main judges who are joined by a galaxy of Punjabi superstars including Miss Pooja, Mannat Noor, Jasbir Jassi, Master Salim, Kanwar Grewal, Singga, R Nait, Akhil, Khan Saab, Masha Ali, Kulwinder Billa, Happy Raikoti, Rupinder Handa, Gurshabad to select the best young singing star of Punjab.

    The ‘audition from home’ comfort makes this season more interesting and unique as it provides the opportunity for masses to participate from their home without going anywhere outside. One enter on mobile opened the doors for the budding stars to progress in their careers and claim the coveted title and earn name and fame. With the new concept, interesting segments and cutomised theme rounds are going to make this competition little tough for the little voices and interesting to watch for viewers, said the channel.

    “When these kids step in for auditions and first rounds they don’t know where to go, which door to open and which way to reach the studio. After the grand finale, people will be opening doors for them. Their lives will change forever and that is greatly satisfying to us,” said PTC Network, MD and president, Rabindra Narayan.

    The online registration of the show was opened in June 2021. And to make it easier and convenient for the participants, the channel made sure that the audition process is not hampered. The participants were asked to shoot a one-minute singing video and send it through WhatsApp, website or PTC play app. The growth of the contestants through the competition will be dependent on their performance during different rounds and the marks from the judges for their performances.

    Promoted by G Next Media Private Ltd, the PTC Network is the world’s top Punjabi TV Network. The network, Established as a media and entertainment company in 2008, has successfully expanded its base to UK, USA, Canada, Australia, New Zealand, Europe & UAE over the last decade. The PTC Network having seven channels under its umbrella namely, PTC Punjabi, PTC News, PTC Chakde, PTC Simran, PTC Punjabi Gold, PTC Music, PTC Dhol TV, is touching lives of millions of viewers across the globe every day. PTC has put its primary focus on the troika of Punjab, Punjabi, and Punjabiyat.

  • COLORS Bangla bolsters programming line-up with five new shows

    COLORS Bangla bolsters programming line-up with five new shows

    Mumbai: COLORS Bangla has just announced a line-up of five new shows including a musical reality show and four fictional dramas all of which will premier in the months of August and September.

    The channel has roped prominent producers like Nispal Singh Rane from Surinder Films, Snehasish Chakraborty from lues Production, and Shashi Sumeet who has done more than 40 shows nationwide to produce the upcoming shows. The non-fiction show will be produced by Raj Chakraborty, who was behind the launch of various non-fiction shows in the Bangla television industry. Jeet Ganguly and Anupam Roy are composing the title tracks for the shows.

    The new content line-up also marks the return of stalwarts like Papia Adhikari, Debolina Dutta, Anjana Basu, Sudipa Basu back to the small screen, said the channel on Thursday. 

    Speaking on the launch of COLORS Bangla, business head, Sagnik Ghosh said, “We are set for the launch of the first tranche of our content line up. Through our characters and stories, we want to alleviate the anxiety and adversities that the Bengali society and our core viewers are facing today. Our shows will encourage people to dream and aspire and provide our existing as well as new viewers with superior quality content and an enhanced viewing experience. “

    The upcoming content line-up includes:

    MOU ER BARI is the story is about the life and struggles of a woman who marries into a new family but gets her own parents to live under the same roof. Her husband is her support in her endeavours and helps her achieve everything that she ever wants. The show produced by Surinder Films will go on air from 30 August every day at 6.30 p.m.

    TEEN SHAKTIR AADHAR – TRISHUL is the story of three sisters, Tara, Durga and Kali hailing from a poor, village based weaving family. Affluent and powerful, Rajnandini is a fashion tycoon renowned worldwide. Circumstances bring the three sisters and Rajnandini face to face, and the sisters seek to avenge the humiliation meted out to them by Rajnandini. The show has been produced by Snehasish Chakraborty, and will go on air from 30 August every day at 7.00 p.m.

    MON MANE NA is a classic rugged love story between two diametrically opposite characters. This is the story of the love and hate relationship of Rudra, an uneducated and rowdy villager and Gauri, an educated woman who values principles above anything else. The show will be produced by Surinder Films, and will go on air from 30 August every day at 7.30 p.m.

    DUTTA AND BOUMA is an unusual love story where the role of daughter-in -law takes precedence over that of a wife. Can a daughter-in-law take charge of the family business? The story is set in a traditional Jewelry business family. The story will be produced by Shashi Sumeet production. The show will go on air from 30 August every day at 8.00 p.m.

    SANGEET ER MOHAJUDDHO is an epic saga of a musical battle to be hosted by Mir. The show produced by Raj Chakroborty, will have the best of talent- come together on one platform and fight for the crown. The show will be judged by the best names from the industry including Ustad Rashid Khan, Lopamudra Mitra, Jeet Gannguli and Abhijeet Bhattacharya. The show will go on air from 4 September every Saturday and Sunday at 8.30 p.m.

    The launch will be supported by a 360-degree marketing and communication campaign encompassing TV, cable, on-ground, radio, outdoor as well as digital platforms, and the channel is also planning for a fresh identity on the day of the launch.