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Tag: Real Madrid CF

  • Tata Comm kicks off Real Madrid fan drive in India

    Tata Comm kicks off Real Madrid fan drive in India

    MUMBAI: Game on for Indian Madridistas! Tata Communications, Real Madrid CF, and Footballerista have joined forces to launch the Madridista Premium loyalty programme in India, promising to bring fans closer than ever to the world-famous club.

    The partnership, unveiled in Mumbai and Madrid, aims to engage over 22 million Indian supporters and 11 official fan clubs, a clear nod to India’s growing football fandom. Through Madridista Premium, Indian fans can now enjoy exclusive club content, curated merchandise, and digital experiences that capture the spirit of Santiago Bernabéu, all from the comfort of home.

    Tata Communications will power the digital backbone of the programme using its Move technology to create an always-connected, interactive fan experience. Footballerista, the customer-facing partner, will curate front-end engagement and campaigns to make joining the Madridista movement easy and exciting.

    “This partnership isn’t just about digital innovation, it’s connecting Real Madrid to its Indian fanbase that goes beyond traditional fandom,” said Real Madrid’s institutional relations director Emilio Butrageño.

    Tata Communications Move vice president and global head Marco Bijvelds added, “Our technology is designed to break down barriers and create connections. We’re building a stage for Real Madrid’s fan experience in India, making supporters feel even more connected to their beloved team.”

    For India’s passionate football community, this isn’t just a programme, it’s a passport to Madrid’s magic.

     

  • Real Madrid forays into India with Dream Theatre partnership

    Real Madrid forays into India with Dream Theatre partnership

    MUMBAI: Dream Theatre, a leading licensing business developer, has announced a new collaboration with Legends, acting as an official business development partner for Real Madrid CF in India. This strategic alliance, facilitated by global premium experiences company Legends, aims to bolster the club’s global licensing programme, ensuring Real Madrid fans worldwide can readily acquire their preferred official club products.

    With Real Madrid’s formidable legacy and burgeoning global popularity, this partnership is set to enhance the club’s presence across the region while offering fans access to authentic, high-quality, licensed merchandise.

    “We are thrilled to partner with Legends and bring the iconic Real Madrid CF closer to its Indian fans,” stated Dream Theatre founder & chief executive Jiggy George. “This partnership marks a significant milestone in our efforts to cater to the growing demand for premium sports merchandise in India.”

    Legend s licensing manager Victoria Alba added, “Legends is excited to collaborate with Dream Theatre to bring Real Madrid’s licensing programme to new heights in India.”

    Dream Theatre specialises in leveraging licensing to create, represent, and distribute iconic brands across south Asia, spanning entertainment, sports, lifestyle, and corporate sectors. Its portfolio includes The Pokémon Co, Sanrio, Mattel, and Little Singham for licensing and merchandising in India and south Asia. The company also represents ChuChu TV, a popular children’s YouTube channel, for its global licensing and merchandising, alongside managing content syndication for key brands and retailing products through Dream Theatre group companies.

    Founded in 2008, Legends is a global premium experiences company that collaborates with prominent brands in sports and entertainment. It offers partners a comprehensive, data-driven service solution platform designed to drive revenue, elevate brand presence, and execute their vision. Legends is a leader in designing, planning, and delivering exceptional experiences across professional sports, collegiate, attractions, entertainment, conventions, and leisure.

  • LaLiga beats TikTok record with the most multitudinous football content challenge in the platform’s history

    LaLiga beats TikTok record with the most multitudinous football content challenge in the platform’s history

    MUMBAI. LaLiga has beaten another record, this time in conjunction with TikTok, the largest short-form video platform in the world. Together they have launched #HolaLaLigaSantander, a campaign which has generated more than 220,000 videos and reached over 50 million views in just two weeks.

    The challenge, which consists of fans showing off their skills by doing headed keep-ups with a virtual LaLiga ball, was a roaring success on TikTok during the first week since its launch, and this is expected to continue over the coming weeks. "We're confident that users will continue to join in this challenge so we can reach 60 million views in a few more weeks," said Noel Nuez, TikTok’s Country Manager for Spain and South America.

    LaLiga, one of the first big European leagues to open a profile on the short-form video platform, currently has 350,000 followers with many of its clubs including Atletico de Madrid, Cadiz CF, FC Barcelona, Sevilla FC, RCD Espanyol, Real Madrid CF and Real Zaragoza already on TikTok.

    "We're very happy with the activation’s results. We've teamed up with TikTok and managed to make history together. The results of this initiative have far surpassed our expectations and we're convinced that this is just the beginning," added Alfredo Bermejo, LaLiga's Director of Digital Strategy.

    Among the millions of fans from over 40 countries who took part in the initiative, it is worth making special mention of some of the sports stars, celebrities and influencers who have shaken up social media with their videos.

    They include Espanyol’s Matías Ezequiel Vargas and former US football star Jimmy Conrad, as well as freestylers Javi Freestyle – the two-time Spanish champion – and Jenifer Rosas of Mexico.

    Also involved were celebrities from the music and showbusiness world, such as the Colombian Luisa Fernanda W, whose video proved the challenge’s most popular with over 1.1 million views.

    Creativity has been the common theme in this challenge launched by TikTok and LaLiga, in which we have seen some wacky and entertaining videos. One such example is Dani Duke’s upload, considered to be one of the most creative of all of those posted by people joining in the fun.

  • La Liga’s mega fixture, El Clasico will be available exclusively on Facebook Watch in India

    La Liga’s mega fixture, El Clasico will be available exclusively on Facebook Watch in India

    MUMBAI: El Clasico, the biggest club fixture in the world will be streamed live and free only on Facebook Watch on 3 March 2019 in the Indian subcontinent.

    La Liga signed a landmark deal with Facebook before the start of the 2018/19 season for telecast of all La Liga matches in the region.

    The legendary rivalry between Real Madrid CF and FC Barcelona is the most anticipated fixture for football fans across the globe. Fans in India can watch the match live and free on Facebook Watch in the early hours of Sunday morning.

    It’s been a La Liga season to remember, and one of the most competitive campaigns in Spanish top-flight history. FC Barcelona lead the way, but their great rivals Real Madrid CF are only 9 points behind ensuring plenty on the line when the two sides meet on the 3 March.

    Live studio coverage will be hosted by Joe Morrison. The popular presenter will be joined by former Real Madrid CF defender Michel Salgado and former English top-flight goalkeeper and fan favourite John Burridge.

     

  • SPN gets broadcast and digital rights for 2016 International Champions Cup

    SPN gets broadcast and digital rights for 2016 International Champions Cup

    MUMBAI: Sony Pictures Networks India (SPN), has acquired the broadcast rights to telecast the 2016 edition of the International Champions Cup in India.

    The matches this year will be held across North America, Europe, Australia, and China, and will see 17 of the top clubs from across the world participating in the highly anticipated season opening tournament. The International Champions Cup will begin from 22 July and will run through 13 August , 2016. It will be telecast Live and exclusive on Sony ESPN and Sony ESPN HD channels. The tournament will also be streamed live on the SonyLIV app.

    The International Champions Cup 2016 is the first tournament of the 2016-17 football season and will kick-off the 2016-17 club season across the world. The fourth edition will see the return of the winners from the past 3 season – Real Madrid C.F., Manchester United F.C., Paris Saint-Germain, along with other illustrious clubs from across the world.

    The 2016 International Champions Cup will feature the most successful and elite clubs from across Spain, Italy, Germany, England, France, Scotland and Australia, along with a host of top players in world football. The 17 clubs participating this year in the International Champions Cup are Real Madrid CF, FC Barcelona, Manchester United, Liverpool FC, Chelsea FC, Leicester City FC, Bayern Munich, Atletico Madrid, Paris Saint-Germain, AC Milan, Inter Milan, Juventus, Tottenham Hotspur, Melbourne Victory, Manchester City, Borussia Dortmund, and Celtic FC.

    The acquisition of the broadcast and digital rights of the 2016 International Champions Cup is a strategic approach by the Sports Cluster of SPN towards bringing the best of football to India. After the successful broadcast of the recently concluded UEFA EURO 2016 and Copa America Centenario, the sports cluster of SPN has added the International Champions Cup to its club football portfolio and continues to assert its position as a one-stop destination for football fans in India.

    Sony Pictures Networks Distribution and Sports Business president Rajesh Kaul said, “The acquisition of the exclusive broadcast rights of the 2016 edition of the International Champions Cup in India reinforces the Sports Cluster of SPN’s leadership in sports broadcast in India. The 2016 International Champions Cup is significant of a gold-standard of football with Europe’s elite clubs participating in this tournament. After the success of the UEFA EURO 2016, we are looking forward to broadcasting the season-opening tournament of club football, thereby setting the stage for a great season. We are happy to bring the most compelling football content for Indian fans.”

  • SPN gets broadcast and digital rights for 2016 International Champions Cup

    SPN gets broadcast and digital rights for 2016 International Champions Cup

    MUMBAI: Sony Pictures Networks India (SPN), has acquired the broadcast rights to telecast the 2016 edition of the International Champions Cup in India.

    The matches this year will be held across North America, Europe, Australia, and China, and will see 17 of the top clubs from across the world participating in the highly anticipated season opening tournament. The International Champions Cup will begin from 22 July and will run through 13 August , 2016. It will be telecast Live and exclusive on Sony ESPN and Sony ESPN HD channels. The tournament will also be streamed live on the SonyLIV app.

    The International Champions Cup 2016 is the first tournament of the 2016-17 football season and will kick-off the 2016-17 club season across the world. The fourth edition will see the return of the winners from the past 3 season – Real Madrid C.F., Manchester United F.C., Paris Saint-Germain, along with other illustrious clubs from across the world.

    The 2016 International Champions Cup will feature the most successful and elite clubs from across Spain, Italy, Germany, England, France, Scotland and Australia, along with a host of top players in world football. The 17 clubs participating this year in the International Champions Cup are Real Madrid CF, FC Barcelona, Manchester United, Liverpool FC, Chelsea FC, Leicester City FC, Bayern Munich, Atletico Madrid, Paris Saint-Germain, AC Milan, Inter Milan, Juventus, Tottenham Hotspur, Melbourne Victory, Manchester City, Borussia Dortmund, and Celtic FC.

    The acquisition of the broadcast and digital rights of the 2016 International Champions Cup is a strategic approach by the Sports Cluster of SPN towards bringing the best of football to India. After the successful broadcast of the recently concluded UEFA EURO 2016 and Copa America Centenario, the sports cluster of SPN has added the International Champions Cup to its club football portfolio and continues to assert its position as a one-stop destination for football fans in India.

    Sony Pictures Networks Distribution and Sports Business president Rajesh Kaul said, “The acquisition of the exclusive broadcast rights of the 2016 edition of the International Champions Cup in India reinforces the Sports Cluster of SPN’s leadership in sports broadcast in India. The 2016 International Champions Cup is significant of a gold-standard of football with Europe’s elite clubs participating in this tournament. After the success of the UEFA EURO 2016, we are looking forward to broadcasting the season-opening tournament of club football, thereby setting the stage for a great season. We are happy to bring the most compelling football content for Indian fans.”