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Tag: Real Kashmir FC

  • Cheil India bags honours at Ad Stars & 2020 Kyoorius Creative Awards

    Cheil India bags honours at Ad Stars & 2020 Kyoorius Creative Awards

    NEW DELHI: Cheil India scored multiple wins at the recently concluded Ad Stars and Kyoorius Creativity Awards 2020. The star campaigns have been Samsung Good Vibes, Real Kashmir FC Shared Jersey and Madras Dyslexia Association.

    Samsung Good Vibes has been recognized globally for its excellence in creative solutions inspired by technology. Caring for possibilities and making a difference, Samsung Good Vibes is developed in association with Sense International India. Samsung conducted workshops with participants from different parts of India. Basis their feedback and expertise, Samsung Good Vibes app is fine-tuned to complement the behavior and capabilities of the deafblind. The two-way communication tool allows the deafblind to send and receive messages with friends, family or anybody else through their smartphones. It translates Morse Code input into text or voice and vice versa.

    With these wins, Samsung Good Vibes campaign has added 11 more, bringing the collection to 20 this year.

    Real Kashmir FC, had launched limited edition ‘Shared Jersey’ for all the unreal fans, the die-hard fans of rival teams who were supporting Real Kashmir FC during I-League last year. Conceptualised by Cheil India, the campaign saw celebrity fans and fans across the country appreciating and encouraging RKFC team.

    Speaking on the wins, Cheil India COO Sanjeev Jasani said, “Heartiest congratulations to my team on their wins for the excellent work over the last twelve months.  Amidst the current trying times, we are proud to have maintained our winning streak this year. This exhibits the strength of our teams.  We remain focused on our commitment to creativity inspired by technology and thank our clients for their incredible support.”

    “Awards keep the adrenaline going, especially when everything looks little disorienting around us. But what really delights me is to see that these recognitions are aligned with the focus of the company – Creativity + Technology. We have decided to play in categories like innovation, mobile, technology, digital, branded content and integrated – and it is good to see the results. These wins will encourage us to push even harder and find solutions to grow our clients’ businesses innovatively.” added Cheil India CCO Emmanuel Upputuru.

    CAMPAIGN

    AWARD

    CATEGORY

    METAL

    Samsung Good Vibes

    Ad Stars

    Mobile Craft – Innovative Use of Technology

     

    Silver

    Samsung Good Vibes

    Ad Stars

    Video Stars – Branded Viral Videos

     

    Silver

    Samsung Good Vibes

    Ad Stars

    Healthcare – PSA

     

    Bronze

    Samsung Good Vibes

    Ad Stars

    Film – Not for Profit

     

    Bronze

    Samsung Good Vibes

    Ad Stars

    Human Rights – PSA

     

    Crystal

    Samsung Good Vibes

    Kyoorius Creative Awards

    Creativity for Good – Led by Brands

     

    Creativity for Good

    Samsung Good Vibes

    Kyoorius Creative Awards

    Innovative Use of Mobile Platforms or Technology

     

    Baby Elephant

    Samsung Good Vibes

    Kyoorius Creative Awards

    Innovative Use of Digital Platforms or Technology

     

    Baby Elephant

    Samsung Good Vibes

    Kyoorius Creative Awards

    Design for Digital & Mobile Marketing – UX Design

     

    Baby Elephant

    Samsung Good Vibes

    Kyoorius Creative Awards

    Design for Digital & Mobile Marketing -Digital & Mobile Apps, Tools & Utilities

     

    Baby Elephant

    Samsung Good Vibes

    Kyoorius Creative Awards

    Digital Marketing – Apps, Tools & Utilities

     

    Baby Elephant

    Madras Dyslexia Association

    Kyoorius Creative Awards

     

    Digital Marketing – SEO

    Blue Elephant

    Madras Dyslexia Association

    Kyoorius Creative Awards

     

    Digital Marketing – Apps, Tools & Utilities

     

    Baby Elephant

    Madras Dyslexia Association

    Kyoorius Creative Awards

     

    Integrated Advertising Campaign – Led By Digital

     

    Baby Elephant

    Real Kashmir FC The Shared Jersey

    Kyoorius Creative Awards

     

    Integrated Advertising Campaign – Led by Digital

     

    Blue Elephant

    Real Kashmir FC The Shared Jersey

    Kyoorius Creative Awards

     

    Creative Use of Data – Social Media

     

    Baby Elephant
  • adidas launches campaign inspired by Real Kashmir FC fans

    adidas launches campaign inspired by Real Kashmir FC fans

    MUMBAI: Inspired by the support that Kashmir Football Club gets from its rivals’ fans, global sportswear giant adidas and Real Kashmir FC together unveiled the new design of the club’s 2019-2020 home jersey. They have dedicating it to fans of the club. The new colourways are an ode to the Unreal Fans of Real Kashmir who have made it the most loved clubs across the country

    RKFC, supported by adidas, have also launched a campaign to celebrate the new season adidas jersey and dedicated it to the “UNREAL FANS OF REAL KASHMIR”. The new season campaign captures the essence of change and a new phenomenon in Indian footballing history that Indian football has witnessed during the 2018-19 I-League season with Real Kashmir FC.

    The campaign rides on the insight, rather a unique trend, where fans of opponent clubs started cheering for Real Kashmir FC, as it became the second favourite club of opponent fans on social media. Fans from across India joined in conversations both on-ground and on social media to lead the voice of positivity. As RKFC travelled across the country, often, the club received standing ovations at away games from opponent fans, who did not switch loyalties but rather supported both clubs – a trend not seen before in football fanfare.

    The campaign takes a leap and showcases the faith that the fans showed towards Real Kashmir favourite club, as it acquires UNREAL fans from other sports, to fans that did not follow any sport in their lives, to anyone or everyone who has followed the RKFC journey till now and seen Real Kashmir through the lens of football.

    Link: http://bit.ly/369np8O

    adidas India senior marketing director Manish Sapra commented, “Our journey with Real Kashmir has been unimaginable, unthinkable and unbelievable. Gets summarized in just one word ‘Unreal’. This campaign is dedicated to the Unreal Fans of Real Kashmir who may support other clubs but hold a soft corner for the snow leopards.”

    Real Kashmir FC owner Sandeep Chattoo said, “This is such a cool campaign to celebrate all the new fans who have started supporting us in our journey. When we saw the campaign for the first time, we absolutely fell in love with it. It beautifully brings together the various sentiments of numerous fans across the country.”

    The new season jersey has been carefully crafted, “Create. Believe. Inspire” written on the neck at the back, inspiring every individual to make a difference in their game, life and world. This season the yellow home jersey is accessible to the fans, available only in limited quantities across select adidas stores and online on starting from 21 November 2019, is built with adidas Climalite fabric and has the iconic adidas 3-Stripes on the shoulder.

    Cheil India ECD Aneesh Jaisinghani said, “Last year, the first timers, Real Kashmir Football Club team, received huge success and with that we observed a never-seen before trend on social media! The die-hard fans of opponent clubs began following and cheering for RKFC.  A die-hard football fan never cheers for any other team! RKFC was gaining popularity among these die-hard fans too! And thus, was born ‘THE UNREAL FANS OF REAL KASHMIR’ campaign. This initiative intends to throw a spotlight on all those UNREAL FANS of REAL KASHMIR and encourage them to share their love for the team! We have conceptualized 3 digital films with UNREAL FANS who will share their adulation stories for RKFC with the world. We hope to boost the energy of this team and make everyone notice them through these unreal fans!”

    Last season, adidas announced its partnership with Real Kashmir FC with an aim to inspire positive change by narrating the story of the ‘Snow Leopards’, as the club is popularly known. The story has redefined the 'Real’ Kashmir, with football as a catalyst for change. The result since the announcement has been unexpected, while on-field the team scaled unprecedented heights finishing third in their first appearance in the I-League, off-the-field it has led to unreal and unexpected outcomes as the message of positivity spread and made a REAL change.