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Tag: Real Estate

  • Understanding Rates and Money in India: A Key for Growth and Investment

    Understanding Rates and Money in India: A Key for Growth and Investment

    India’s interest rates are extremely important for how the economy grows, affecting what it costs to borrow money, save, and invest. Low rates are key for helping industries grow, helping people borrow, and bringing in money from foreign places. The Reserve Bank of India (RBI) runs things on money management, focusing on keeping prices stable and the economy steady.

    Current Interest Rate Situation in India

    In India, rates have changed due to shifts at home and worldwide. Over time, the RBI has used money tools to try to control rising prices while supporting steady growth. Low rates help more people access loans for education or homes or starting businesses. This boosts local spending which helps grow the economy.

    Repo Rate and Costs 
    The repo rate is now 6.5%, which is a key number to understand borrowing costs in the country. By keeping a middle-rate level, the RBI helps keep loans affordable for both companies and everyday people. This is meant to encourage investments in big areas like infrastructure, making things, and tech while also aiding small businesses.

    Outside Factors Affecting Rates 
    India’s interest situation connects with the rest of the world. Global happenings like decisions of the Federal Reserve, oil price changes, or global conflicts impact India’s rate changes too. These outside elements force RBI to be careful so that economic stability stays but affordability doesn’t drop.

    How Low-Rate Money Fuels Investments

    Interest costs influence how costly it is to get money which affects how companies act about market chances. When rates go down, it creates good conditions for investments across many areas.

    Business Growth 
    With lower interest costs for loans, companies find it easier to expand or buy new assets or technology. Reduced repayment amounts improve cash flow allowing firms to reinvest back into their work which can create job opportunities.

    Real Estate Growth  
    Low-interest conditions stimulate activity in India’s housing sector as more accessible home loans let more people buy property affordably. Leading developers also benefit from cheaper funding resulting in better prices driving up supply levels in real estate markets.

    Tech’s Impact on Rate Changes 
    The quick growth of financial tech (FinTech) has changed how businesses interact with interest rate factors. People and sellers deal with money rules. Easy tools, fast data checks, and simple designs help users to make smart money moves.

    Smart Market Data 
    Sellers and investors gain from up-to-date info and prediction tools that are helpful in sensitive rate markets like forex or commodities. Using items like a trading calculator allows users to guess profits, refine plans, and lower dangers.

    Stock Markets 
    Low-interest situations usually lead to good times in stock markets because cheaper borrowing increases company earnings enhancing investor trust too. This trend appears particularly strong when traders look towards indices trading as market indices reflect overall economic well being.

    Problems in Keeping Low Rates

    While low interest rates are good, keeping them that way is tough.

    Rising Prices 
    A big issue is holding growth while managing rising prices. Too low rates can cause too much activity where more loans push prices up, making things less affordable.

    World Economy Worries 
    Global issues like changing oil costs, trade fights, and tightening money in rich countries can hinder India’s chance to keep low rates. For example, higher US rates might pull funds from emerging areas like India, stressing local rates.

    Money Limits 
    Big government debts can limit what the government can do about interest rates. Finding a middle ground between cutting debts and growing support is a big policy task.

    Loan Access Issues 
    Even with low rates, getting cheap loans isn’t equal for everyone—especially for small businesses and rural folks. Boosting financial access is vital so more people enjoy lower rates.

    Policy Ideas for Better Rates

    To keep the benefits of low interest alive, we need a multi-step plan:

    Careful Money Policies: The RBI should stay careful—balancing price control with growth support. 
    Help for Small Businesses: Giving more financial backing to small businesses can extend the perks of lower rates through encouraging new ideas.

    Investment in Basics: Pushing investments into basic structures can raise productivity and long-term chances.

    Education on Finance: Teaching people about money rules and loan choices helps them make smarter money moves.

    As India handles a tricky global economy scene, keeping reasonable interest will need wise policies and active moves. With focus on steady growth and tech use, the nation is set up well to make the most of accessible borrowing and strong investments.

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  • Birla Estates launches ‘Real Advice’ campaign with Vicky Kaushal

    Birla Estates launches ‘Real Advice’ campaign with Vicky Kaushal

    Mumbai: Birla Estates Pvt Ltd, the real estate arm of the Aditya Birla Group and a wholly-owned subsidiary of Century Textiles and Industries Ltd has launched ‘Real Advice,’ a ground-breaking campaign that aims to raise awareness and educate Indian audiences on the real estate sector. The ‘Real Advice’ campaign by Birla Estates provides insights, information, and educates and empowers individuals to make informed decisions about real estate.

    The campaign features a series of short films, a microsite, and digital content addressing common real estate challenges and questions many people encounter. Films featuring Vicky Kaushal make real estate easy and simple for a wide audience. From demystifying real estate jargon to highlighting nuances of property evaluation, this campaign offers practical advice for anyone interested in the real estate market.

    The content covers the home buying process, real estate terminologies, insights on interiors, and more. With this campaign, Birla Estates aims to empower viewers with knowledge while also promoting greater understanding and clarity within the real estate space. Through ‘Real Advice,’ Birla Estates is setting a new standard for consumer education in real estate, making the journey clearer and more informed for all.

    Birla Estates MD & CEO K T Jithendran stated, “At Birla Estates, our core values are built on a customer-first approach, where transparency, trust, and integrity are paramount. This campaign reflects our commitment to these principles, aiming to empower our customers with the knowledge they need to make informed decisions. As the real estate  sector continues to thrive, with more and more people investing in their dream homes, initiatives like ‘Real Advice with Vicky Kaushal’ play a crucial role in ensuring that buyers feel well-supported and informed throughout their journey.”

    Birla Estates marketing head Anitha Krishnan added, “The intent of the ‘Real Advice’ campaign is to empower the consumer with knowledge and information. We aim to achieve this through a holistic approach using microsites with blogs, podcasts, chatbots, as well as the films. We’ve created a seamless ecosystem where real estate knowledge is always within reach, and we intend to keep evolving this. This initiative not only reflects our customer-first approach but also introduces a fresh way to engage with the evolving world of real estate.”

  • Zeel’s Ashish Sehgal’s positive ad outlook for Q1’23

    Zeel’s Ashish Sehgal’s positive ad outlook for Q1’23

    Mumbai: Ouch! Speak to any senior advertising or media agency official or even a broadcast sales executive, and they all seem to be yelping in pain, courtesy the evaporation of premium ad spends by innovative and new age digital startups. Forced by investors to tidy up their operations and balance-sheets, the latter have been focusing on consolidation, rather than going berserk spending big on giddying growth through advertising and marketing.

    However, this is not causing broadcast major Zee Entertainment Enterprises Ltd (Zeel) chief growth officer of ad sales Ashish Sehgal to have any sleepless nights. A sales veteran, he’s witnessed the ups and downs that the media industry goes through periodically – needless to say, he’s seen it all.

    Sehgal believes that the silver lining of the advertising drought is that the fast moving consumer goods (FMCG) category has to an extent, come to the rescue and is cushioning some of the blows. He estimates that TV ad spends during the festive season, which is on currently, will show a growth of seven to eight per cent.

    Those used to the heady growth figures of 10-20 per cent may consider this too low, but one has to remember that this growth is coming in at a time of economic upheaval, crashing of global currencies, high fuel costs and rising inflation.

    “The way things have been while it was good, the festive season could have been better. The absence of new clients has made a difference. E-commerce has also reduced spending a bit. While inventory has been going jam-packed, the premium money has not come in the festive season. This has been made up for by the FMCGs to an extent, and TV will see an ad revenue growth during the festive season. This is a good sign as this category will continue to spend even beyond the festive season.”

    He also notes that the TV industry has gone in for a rate hike across the board, which was long overdue. TV viewership was affected in June and August. But post August, the number of eyeballs glued to TV has grown, which is why the FMCG category is spending a lot more.

    Sehgal highlights that general entertainment channels (GECs) are starting to get the reach that they were delivering earlier. Categories like beauty will count on the festive season heavily with the top five advertisers on TV coming in from FMCGs. He feels that the latter’s contribution to overall TV adex could rise by five per cent this festive season compared to the previous year.

    The scenario for 2023

    Sehgal believes that the situation can only improve going forward in Q1 ’23 with spends going up for television advertising and overall ad expenditure. “Every category may come back,” he reiterates.

    He says there are enough signals emanating from the market. Amongst them, the expected spurt in marketing spends by the automobile sector will fire more in the coming months.  “Demand was high during the festive season but supply was low due to the earlier supply issues. So they did not advertise much,” he declares. “They will spend some money in November and December to sell the remaining inventory. That may be a small burst. But now that production capacity has gone up, they will have new launches in Q1’23. That is when they will spend it.”

    “Also, for some new age categories, D2C companies like ed-tech could have digested their heady growth by then. Of course, the banking, financial services and insurance (BFSI) category – say companies like Policybazaar – will be strong in Q1’23, so some of the premium money that was missing in the festive season could come in then,” Sehgal asserts.

    Then, the funding tap for startups could once again open and start flowing by January 2023.

    “This year they have been trying to balance out their bottom line. How long will they continue to do that? They will have to look at growth as well. Hopefully, they will start triggering spends in Q1 ’23,” he says.

    According to him, with FMCG input costs going down, companies will be forced to pass on the benefits to customers through price cuts and promotions. “So they will have to advertise more to promote that,” he says. “A lot will hinge on FMCGs implementing price cuts and promotions. Right now, that has not happened, maybe due to a fear of raw material inflation returning.”

    But he says the FMCG companies would benefit immensely if they slash prices. “Consumer sentiment will bounce back. More consumption will happen. Things look good for Q1’23 as long as no adverse issues come from Europe and America.”

    Sehgal discloses that while travel and tourism ad spends have risen now, most of those are going into print and social media. “TV, too, will get some state tourism ad spend money whether it is on news media, GECs or on regional channels,” he says.

    He feels that while ad spend on OTT platforms is growing, it is seen as an add-on to TV – especially in entertainment. “Whenever there is a TV campaign, the same person likes to also advertise on OTT. OTT helps them add on to their TV reach. It is not an either-or situation,” he explains.

    For the industry’s sake and his too, here’s hoping Sehgal’s forecast does come true!

  • IndoSpace selects Liqvd Asia as its advertising partner

    IndoSpace selects Liqvd Asia as its advertising partner

    Mumbai: On Saturday, Liqvd Asia onboarded IndoSpace as its advertising partner. The Liqvd Asia Mumbai office won this 360-degree mandate from DDB Mudra, the incumbent agency, following a four-month long pitch journey with large network agencies in the fray, proving Liqvd Asia’s mettle as an idea’s first full-service agency.

    In India, Everstone Group’s IndoSpace is the pioneer and largest investor, developer, and manager of grade A industrial and logistics real estate, currently spanning 44 logistics parks with 49 million square feet of delivered/under development projects across India.

    With India’s largest and most experienced industrial real estate team, IndoSpace continues to lead the development of the world-class warehousing backbone of India’s growth.

    “Being market leaders in a category that is so pivotal for nation building is both an honour and a responsibility. We needed a partner that recognised this and assisted us in representing our market leadership, business impact, and core organisational values. With Liqvd Asia, we have found one that shares our passion for business growth without compromising on the human relations that make it worthwhile. Their vision for the brand was strongly in line with how we aim to present ourselves to key stakeholders as well as the community,” said Everstone Group vice chairman of real estate Rajesh Jaggi.

    Liqvd Asia’s strategic communication approach is to translate the IndoSpace brand’s leadership position into traditional and digital channels, aligning it as a forward-thinker that is future-ready and customer-focused.

    Commenting on this development, Liqvd Asia managing director Arnab Mitra said, “Winning the IndoSpace mandate is special because Liqvd Asia was not the only agency vying for the account. Our deep expertise across all media formats and stellar client list are testament to Liqvd Asia’s mettle as a full-service agency. The objective is to showcase IndoSpace as a brand that turns thoughts into action and possibilities.”

  • Indiassetz appoints Ramakrishna Bhagavan as chief business officer

    Indiassetz appoints Ramakrishna Bhagavan as chief business officer

    Mumbai: Real estate wealth management platform Indiassetz has appointed Ramakrishna Bhagavan as chief business officer.

    Ramki, as he is popularly known, is a consumer banking veteran with extensive expertise in the retail domain across geographies in both domestic and international markets.

    “Ramki has an impeccable track record of leadership and range of business skills that we believe are essential for heading the business at Indiassetz. In 2022, our key focus will be on extending the company’s customer base,” stated Indiassetz CEO Shivam Sinha. “Ramki’s considerable experience in global business, strategic collaborations, and managing massive distribution networks will be beneficial to Indiassetz’s NRI and HNI clientele. Ramki has vast leadership expertise and a track record of building successful organisations and enterprises. Ramki will play a critical role in the development of new growth platforms as Indiassetz’s chief business officer.”

    In his earlier roles, Ramki has worked with top Indian banking institutions such as HSBC, Kotak and IDFC First. Prior to joining Indiassetz, he was with Maubank as the head of retail, SME and wealth divisions in Mauritius.

    “I am ecstatic to be a part of a company that is redefining real estate investing and assisting clients in maximising the efficiency of their portfolio in India. I am confident that my contribution to Indiassetz will help the company grow in both the Indian and global markets,” said Ramakrishna Bhagavan on his new role.

  • Kohinoor Group brings in Raghu Iyer as residential sales director

    Kohinoor Group brings in Raghu Iyer as residential sales director

    Mumbai: Real estate company Kohinoor Group has brought Raghu Iyer on board as the director of residential sales.

    In this role, Iyer’s responsibilities include governing, achieving, and sustaining growth and profitability. He will also be responsible for the development of key growth sales strategies and action plans for the growth of the residential segment, said the company in a statement.

    Iyer has experience in handling teams with a high productivity matrix, product trainer, and sales motivator with experience of creating champions and all-around real estate professionals with a total of 15 years of experience.

    He was last associated with Godrej Properties Ltd as vertical sales head where he executed more than 12 successful launches and activations in the last five years. Previously, Iyer worked with Runwal Group as DGM (sales and marketing) for over two years. At Runwal, he played a pivotal role in scaling the referral loyalty business from a negligible amount to 17 per cent of overall business value. He also handled pre-sales for the company along with the strategic implementation of salesforce CRM.

    “I am extremely happy and excited to be part of the Kohinoor family,” stated Raghu Iyer on his new role. “The company has all the necessary ingredients to grow and scale up in the current market scenario considering its goodwill amongst customers and Sada Sukhi Raho vision. I am looking forward to a long, successful and fruitful journey.” 

  • Concept Public Relations bags the PR mandate of Epigamia

    Concept Public Relations bags the PR mandate of Epigamia

    Mumbai: Concept Public Relations India (part of the Concept Communications Group), has recently bagged the communications mandate for Epigamia after a competitive, multi-agency pitch contested by the top public relations agencies in India. The brand will be managed from the Mumbai (Head Office) of the agency. Concept will be responsible for handling media relations, strategic communications and brand advisory services for the brand.

    Commenting on the partnership, Siddarth Menon, Chief Marketing Officer, Drums Food International Pvt. Ltd. (Epigamia) said, “We are super kicked to have Concept PR partner us in our PR and Communication mandates. We look forward to leaning on their experience as we continue to increase our brand and geographic footprint”

    On winning the mandate, Ashish Jalan, Director & CEO, Concept Public Relations added, “Epigamia is India’s leading branded fresh FMCG brand and we are truly honored to have been awarded this immense responsibility. Our primary objective will be to develop a compelling communications narrative and advise the brand in navigating this new age of exponential change, new age consumers and increase its brand resonance through the various communications channels available. Concept has always been at the forefront of ideation and we are happy that Epigamia has seen this in our thinking.”

    The new client will help Concept Public Relations further augment its diverse client portfolio which spans across sectors such as Healthcare, BFSI, Auto, Lifestyle, Technology, Real Estate, Entertainment and Government. With experience in various verticals, enhanced emphasis on quality deliverables through innovative planning and execution successful campaigns, the agency envisions being one of the most reputed agencies in India in the coming years. 

  • HC orders stay on MIB’s licence cancellation directive to Alliance Broadcasting

    HC orders stay on MIB’s licence cancellation directive to Alliance Broadcasting

    MUMBAI: The Delhi High Court has ordered a stay on a Ministry of Information and Broadcasting (MIB) directive to a channel where it had withdrawn the channel’s licence stating that it lacked security clearance.

    Alliance Broadcasting had taken MIB to court for the issue since stating that since its security clearance had been withdrawn by the Ministry of Home Affairs (MHA), it was liable to have its licence taken away. It even rejected its application to extend the renewal for 10 years. Further responses on this case have been sought from the MHA and MIB.

    The channel got its licence in 2007 when it was known as Real Estate and in 2014 it rebranded to News7 Tamil. Since then, the channel has maintained its reputation and had even given the required annual licence fee. In November 2017, MIB issued a show cause notice to it. After a joint hearing, the MIB ordered cancellation of its licence due to lack of security clearance certificate.

    While approaching the court, it not only wanted to overturn this but also get its extension of 10 years. It even wants the MHA to disclose the reasons for which its security clearance was rejected.

  • QuikrHomes releases consumer sentiments report for 2018

    QuikrHomes releases consumer sentiments report for 2018

    MUMBAI: Leading digital real estate business QuikrHomes has released a comprehensive report that captures consumer sentiments for the year 2018. The report was conceptualised to understand consumer sentiments post regulatory changes in the real estate and what it means to the industry in 2018. 

    The QuikrHomes consumer survey report provides insights about the future of home buying and is based on a survey that was conducted among 1500 participants across Delhi, Kolkata, Mumbai, Pune, Hyderabad, Chennai and Bangalore. The report enables one to understand the expectations, interests of property buyers from consumer demand perspective and highlights the key drivers that will shape the realty sector in 2018. 

    Online property portals are gaining popularity amongst buyers with at least 60 per cent participants opting for them across metros and tier-II cities. Over the last few years, online property portals have evolved to provide a data-backed analysis of wide range of properties with minute details thus emerging as a one-stop destination for not only buying property, but also offering advice on finance and preparation of rent agreements.

    Other insights that the survey threw up were 41 per cent of the respondents still not being aware of RERA and its impact completely while  19 per cent of the total respondents willing to invest in tier-II cities across India and a staggering 80 per cent of respondents showed inclination towards buying property for self-use. This was especially seen among first time buyers.

    QuikrHomes VP and business head Sonu Abhinandan Kumar says, “At present real estate industry is undergoing fundamental transformation thus creating great opportunities for all industry stakeholders.  As per the trend in our survey, 2018 can be the year of buying and selling property with 80% of the consumers looking to own a property this year. With greater transparency in the system, we believe this is also the best time for those looking to invest in a property market. We see that policy support such as the PMAY budget and the 7th pay commission terms will fulfil the demand for affordable housing.”

    Talking about consumers’ preference towards real estate platforms for their house hunt, he further added that, “Photo galleries, street view, price &neighbourhood comparison, location benefits and facilities in and around the projects are freely available for consumers with a few clicks making it convenient for people to narrow their search.”