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Tag: Ready for Sport

  • Adidas launches ‘What’s One More’ film under the ‘Ready For Sport’ campaign

    Adidas launches ‘What’s One More’ film under the ‘Ready For Sport’ campaign

    NEW DELHI: As the world counts down one more year to the biggest event in the global sports calendar, Adidas, under the ambit of ‘Ready For Sport’ campaign has launched the ‘What’s One More’ film- aiming to inspire and enable all athletes as they prepare for its 2021 return. 

    With thousands of sporting events from grassroots matches to global tournaments cancelled this year, the ‘what’s one more’ film aims to connect communities as they eagerly await their return to active sport. The film explores how these cancellations affected the physical and mental wellness of individuals, while also following how they used this experience to positively prepare to get back in the game; leading the way and inspiring athletes who are watching from home.

    Using first-person stories of resilience and vulnerability to inspire, the film follows the reflections of global athletes, and the return to the sport they hope to make.

    Padma shri awardee Mirabai Chanu commented, “The postponement of the world's biggest sports competition gives us one more year to prepare and I am working hard to improve my performance and do well next year. I firmly believe that sport is a symbol of optimism and joy which inspires us to look forward and brings positivity into our lives.  I am staying positive and will keep working hard so when the time comes, I will be fully ready for Tokyo.”

    Indian Hockey team captain Manpreet Singh said, “We might compete separately, but there is still a sense of unity that prevails in the sports community and it is this sense of togetherness that we need to focus on at the moment. “One More” reminds and inspires all athletes to keep working hard and emerge even stronger for the next year.”

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  • 60,000 adidas employees ask the world to be ‘Ready for Sport’

    60,000 adidas employees ask the world to be ‘Ready for Sport’

    Global sportswear giant, adidas under the brand movement #hometeam, has mobilised it’s entire internal community to inspire hope and optimism for a return to sport through it’s latest brand film ‘Ready for Sport’. The film was released exclusively by adidas employees and uses the unifying spirit of sport to motivate the world as it looks to re-enter the physical spaces of sport –be itstreets, stadiums or stores.

    ‘Ready for Sport’ is the second phase of the adidas #hometeam narrative; part of adidas’ response to the COVID-19 global relief efforts to collect funds for the World Health Organisation’s COVID-19 Solidarity Response Fund. Till date, adidas has made a direct €3 million donation and also plans to raise additional funds.

    This is the first time that adidas has launched a campaign solely through its internal community of employees. ‘Ready for Sport’ is an open-sourced film featuring the #hometeam adidas employees, over 2500 athletes and the wider sporting community.  All adidas employees had an exclusive twenty-four-hour window to post the launch film on their social channels,and were encouraged to highlight what they are “ready for” – whether it be something to look forward to or that holds a newfound sense of appreciation.

    According to Mr. Manish Sapra, Senior Brand Marketing Director, adidas India, " 'Ready for Sport' aims to be an inspiring and optimistic rallying call for people everywhere to look forward and imagine how incredible sport is going to feel when the current Covid19 situation is over. We strongly believe that we as a nation should keep moving so when the time comes, India will be more than ready for sport again.” 

    Since launch, #hometeam has connected more of adidas’ global and Indian athletes and Creator community than ever before; with the likes of Rohit Sharma, Hima Das, Mirabai Chanu to global icons like Lionel Messi, Noah Lyles and Gareth Bale providing hours of content to inspire and motivate people to keep their bodies, hearts and minds healthy.

    To help people get ‘Ready for Sport’, adidas is also extending free access to the adidas workout apps for an additional 90 days, providing its community with access to over 260 exercises in 15 languages to keep them moving. And for those joining teammates when stores reopen, it has active measures supporting social distancing, personal protective equipment for the team and sanitization across all locations. Store teams have been training hard, so that when people visit, keeping everyone safe and healthy in an inclusive environment will be their first priority.

    Film weblink:-  https://www.youtube.com/watch?v=Rwk5PdpTxSU