ITV

Tag: re-launches

  • ESS re-launches ‘SportsCenter’ with Akram as host

    MUMBAI: ESPN Star Sports (ESS) has re-launched its sports news bulletin, SportsCenter in Hindi. Former Pakistan speedster Wasim Akram will be the show’s new host.

    The programme will air every weeknight at 8 pm on ESPN. Akram is part of ESS’ Few Good Men commentary team. The channel states that Akram’s contribution as a judge was appreciated by viewers and participants during the famous reality show Harsha Ki Khoj.

    In his new role as the host and anchor of SportsCenter, Akram will be assisted by co-anchors Poonam Sharma and Darain Shahidi and a team of in-house reporters.

    SportCenter is produced from ESS’ 46,000 sq ft production facility in Singapore. SportCenter accesses sports news clippings from ESPN Sportscenter, SNTV (Sports News Television) – a leading provider of sports news clippings, and Sky Sports. In addition to the international news, India-related news will be handled with resources placed in India.

  • Zee re-launches Telugu channel as Zee Telugu

    MUMBAI: Zee Network has kicked off the second phase of its Andhra campaign by re-launching its Telugu channel. Christened as Zee Telugu, the new channel was launched by Telugu megastar Chiranjeevi in Hyderabad.
     
    The network had forayed into the Southern market in September 2004 by launching its Telugu channel Alpha Telugu. Apparently, the channel found it difficult to crack the market with the existing strategy and has now taken this new avtar with a completely different game plan.

    As reported by indiantelevision.com late last month, the re-launch will see a shift in positioning – From the mass based general entertainment mode to an upwardly mobile and young milieu. The new strategy will see Zee Telugu targeting the SEC ABC (15 – 34) group.
     
     

    Speaking at the launch, Zee South business head Ajay Kumar said, “Zee Network had been considering a venture into the South after successfully running regional channels in Marathi, Bengali, Punjabi and Gujarati. Andhra Pradesh is the best potential market for our first venture into the South. We are quite confident that Zee Telugu will live upto the expectations of our viewers in Andhra Pradesh and provide the best in entertainment.”

    The launch ceremony had around 300 invitees with prominent personalities from the TV & film industry present. After an address by Zee Network chairman Subhash Chandra, on the network’s vision & plans for South, chief guest Chiranjeevi flagged off mobile vans headed to 39 towns for a road show, states an official release.

    The entire launch ceremony was telecast live on Zee Telugu.