ITV

Tag: Re-branding

  • Viacom18 completes ETV Kannada re-branding under Colors umbrella

    Viacom18 completes ETV Kannada re-branding under Colors umbrella

    MUMBAI: The Colors family of channels is growing rapidly. After re-branding ETV Marathi, ETV Bangla, ETV Gujarati and ETV Odiya recently, Viacom 18 has now re-branded ETV Kannada as Colors Kannada. With this, Viacom 18 completes the re-branding of Prism TV’s five ETV regional general entertainmentchannels under the Colors brand name.

     

    The 14-year-old ETV Kannada will be re-branded as Colors Kannada on 26 April, 2015 and will reflect the distinctive culture and traditions of Karnataka through its differentiated content.

     

    The channel takes its legacy forward with the new brand philosophy – ‘OndeSambandha, Ade Anubandha.’ The channel is set to offer high octane entertainment through the week, which will culminate into a celebratory gala on 26 April marking the metamorphosis of this journey.

     

    Viacom18 EVP and project head – Colors Kannada, Colors Bangla and Colors Odiya Ravish Kumar said, “These are exciting times for Kannada television – as we enter this new phase of growth, consumer delight shall continue to be the key driver for Colors Kannada. We hope to up the ante and continue the surprise viewers in the future too.”

     

    Colors Kannada business head Parameshwar Gundkal added, “We have excelled in providing innovative and engaging content that has delighted viewers and set new standards for both the market and for us to surpass. We further hope to make Colors Kannada the one stop for Kannada entertainment.”

     

    As part of the pre-launch campaign, all the artists associated with the channel will come together to unveil the Colors Kannada logo. Mega episodes of the following shows will be aired through the week before launch day:

     

    22 April – Lakshmi Baramma, 7:30-8:30 pm 

    23 April – Agnisakshi, 8 – 9 pm

    24 April- Akka, 8:30-9:30 pm

    25 April- A special slot Dancing Talkies, Maja Talkies, 8 – 9 pm

    25 April- Dancing Star, 9-10:30 pm

    26 April- Ugramm– movie premiere, 2 pm

    26 April- rebranding event, 6 pm

     

  • Amagi’s new identity reflects its global outlook

    Amagi’s new identity reflects its global outlook

    MUMBAI:  It was two months back when Amagi Media Labs decided to revamp its corporate brand theme, logo and visual elements.

     

    The rebranding reflects the many shifts company has undergone in the recent past, as well as its aspirations for future.   

     

    ”Our spirit and communication, which was about rebellion and establishing a new order now evolves to mirror the new positioning. From being a game changer in TV advertising, we are shifting our focus to sustaining leadership in geo-targeted advertising and cloud based TV broadcasting,” said Amagi Media Labs co-founder Baskar S. 

     

    The process of revamping was decided upon in a short form because the company wanted to showcase the new identity at International Broadcasting Convention held at Amsterdam.

     

    Amagi pioneered the concept of geo-targeting in TV advertisements in India, with its patented ad network launch in 2008. With maturing of the industry and wide acceptance of the platform by 2000+ advertisers in the country including HUL, P&G, Wipro, Johnson & Johnson, GSK etc, this industry is anticipated to stage a lot of action in the coming years. 

     

    Elaborating on the recent foray into International markets and its connection to rebranding exercise, Baskar added, “The response from global clients in terms of adoption of our cloudporting has been fantastic. We are seeing cloud enabled edge play-out increasingly accepted as the future of TV broadcasting. Our logo reflects our global outlook and aspirations to grow beyond just TV screens.”  It currently has established clients in 15 countries.

     

    ‘Technology enabled disruption’ is the driving philosophy at Amagi. The newly crafted visual elements is a testimony for the same, with scatters meeting barcodes in vibrant yellow and grey, symbolising technology being flexed to disrupt norms and conventions. The rebranding was done by Seventh Inc, a brand and design consultancy, Bengaluru.

     

    The new website and updated social media pages are already live. The entire re-branding project is expected to be completed by November 2014.

     

    Apart from this, the company will also move into a bigger office in Bengaluru as well as a office in London is expected to start operations from month end.

     

    The agency will roll out communication with its clients, starting today. It has already got a positive feedback from a few of its clienteles.