MUMBAI: Akash Nihalani, a growth-focused marketing and business leader with over a decade of experience, has taken charge as general manager – marketing at RCM, one of India’s largest direct-selling companies. With a portfolio spanning FMCG, nutraceuticals, personal care, cosmetics, fashion, and accessories, RCM reaches over 2 million households nationwide.
Nihalani brings a proven track record in building marketing ecosystems, leading cross-functional teams of 30 plus professionals and managing portfolios of Rs 35 crore. He has delivered measurable growth across sectors including FMCG, luxury, BFSI, entertainment, logistics, and technology, consistently improving brand visibility, customer acquisition, and retention through integrated strategies.
His leadership philosophy blends a builder mindset, business acceleration, and a global-ready approach, combining performance marketing, digital storytelling, and data-led decision-making. At RCM, Nihalani focuses on shaping brand identity, strengthening customer engagement, and scaling marketing communications to create meaningful impact.
Reflecting on his career, Nihalani recently concluded a chapter at The Minimalist, where he led a 30 plus member team through high-pressure campaigns, describing the experience as a journey of energy, creativity, and collaborative learning. He steps into his RCM role with a purpose-driven outlook, aligning with the company’s values of health, women empowerment, and self-reliance, aiming to contribute to building a stronger, more self-sufficient India.