ITV

Tag: RBNL

  • RBNL’s Big Magic and Spark Punjabi don new look

    MUMBAI: Reliance Broadcast Network‘s (RBNL) regional channels, Big Magic and Spark Punjabi, have unveiled their new packaging to showcase the culture of the respective regions.

    According to the broadcasting company, the new packaging of both channels will further add to their commitments towards offering endless entertainment to the consumers in the region. The changes are the outcome of research and insights of what adds to the appeal of the channel amongst local audiences.

    Having launched in the Hindi-speaking heartland of Central India in March 2011, Big Magic has ensured that it is as local as local can get whether through its choice of programming that has been designed basis local sensibilities, the channel‘s tag line ‘Apna Pradesh – Apna Magic‘, the music bed, or the overall appearance of the channel which appeals to local audiences, the channel said.

    The new avatar is an extension which will further adapt to the changing needs of the audiences in the heartland.

    Spark Punjabi, the regional general entertainment channel in Punjab, Haryana, Chandigarh and Himachal Pradesh (PHCHP) from the BIG CBS joint venture which launched in January 2012, has local commissioned shows as well as prime time shows which connect with the varied audience segment across households in Punjab.

    The channel said that the new look and packaging of the channel complements the range of entertainment programs currently on-air making it more local and relevant to the local consumers. The channel‘s tag line ‘Tuhada Apna Punjabi Channel‘, combined with the overall appearance of the channel has been specifically done to relate to the Punjabi consumers. The new avatar will support the current on-air programming of the channel which offers shows from across multiple genres.

    RBNL spokesperson said, “The new packaging stands testimony to our endeavour of keeping up with the tastes and preferences of audiences to offer them a channel which is truly for them. Whether it is the choice of programming with its packaging – which reflects the local flavour, the on-ground activations – which involve and engage with the local populace, or the innovations – for marketers, Big Magic and Spark Punjabi offer their respective audiences and marketers alike, the best option in regional television entertainment.”

  • RBNL rolls out multi-media campaign for advertisers

    MUMBAI: Reliance Broadcast Network (RBNL) has launched a Multiple Media Customer focused campaign across its bouquet of English and regional channel offerings.

    This campaign, targeted at key marketing decision makers, media planners and buyers, aims to demonstrate the advantages of leveraging the different channels in the RBNL bouquet. It showcases the individual channel‘s core USPs, relevant to marketers and their business objectives.

    While the Big CBS Network has announced ‘The Choice is Obvious‘ campaign, its regional offerings including Big Magic and Spark Punjabi are also executing similar campaigns to reach out to their relevant customers.

    The marketing campaign will leverage multi-media platforms including print, television, radio, OOH and digital, besides RBNL‘s own media platforms.

    The RBNL channels will showcase their content line-up of “insight driven” local programming and regional content that creates communication opportunities for marketers.

    The Big CBS Network‘s ‘The Choice is Obvious‘ campaign highlights entertainment options available across the network, like American Idol, The X Factor USA, India‘s Sexiest Bachelor Season 2, Bridelicious and International Music Favourites that pose as platforms for marketers to showcase their respective brands to the urban elite.

    Big Magic through its campaign highlights the channel‘s properties like BIG Memsaab and Khulja Sim Sim and upcoming talent hunt shows like BIG Fame Star. The campaign also focuses on the channel‘s local relevance demonstrated through its shows like Hum Hain Bajrangi and Police Files.

    Spark Punjabi too offers properties like BIG Punjaban, Spark Da Star, Spark Top 20 and BIG Fame Star which according to the channel provides marketers with a strong regional platform.

    The company spokesperson said, “The RBNL Television network has distinctly positioned channels targeting specific geographies and audiences. The line-up of content and properties on these channels offer advertisers excellent platforms to reach out to their audiences. Beyond mere communication, there are engagement and interactivity opportunities we open for brands, which is value that marketers cannot ignore.”

  • RBNL launches third leg of digitisation awareness campaign

    MUMBAI: As the digitisation deadline nears, Reliance Broadcast Network, is giving its advertising campaign further momentum with the next stage titled ‘Choose Your Pack Wisely‘.

    The campaign is intended to create awareness amongst consumers to enable them to choose their television packs wisely in order to receive the best available in entertainment on television. The Rs 10 million campaign also includes intensive marketing activation.

    The campaign will be promoted across the platforms of television, radio, digital and outdoor in order to gain increased visibility through this multi-media campaign.

    ‘Choose Your Pack Wisely‘ follows RBNL‘s previous campaigns for the purpose of digitisation named ‘Switch To‘ and ‘Choose Your Box Wisely‘. The first was aimed at increasing awareness and empowering consumers to ‘Switch To‘ the right service provider who can offer best value basis and individual‘s entertainment needs. The second entailed the benefits of choosing the right box for one‘s entertainment needs.

    The latest campaign goes a step further, highlighting key entertainment options available by providing key information which enables the consumers to make a well-informed decision, when choosing their packages.

    The first phase of this campaign will be led across the four metros of Delhi, Mumbai, Bangalore and Kolkata by key shows from the Big CBS Network like America‘s Got Talent, The X Factor and American Idol being simulcast on Big CBS Prime, Big CBS Love and Big CBS Spark.

    Big CBS Networks business head Anand Chakravarthy said, “Digitisation is a fundamental step for the growth of the broadcast sector in India. With the technologies available to improve competency of broadcasting across the value chain, it is imperative that consumers are informed about the wide array of options available and select the accurate package that will provide for their entertainment needs. With this campaign, we aim to help consumers to make a wise and informed decision which will enable them to choose their pack wisely and watch their favourite Big CBS channels.”

  • RBNL’s Rabe Iyer joins Motivator as MP

    MUMBAI: Rabinder Thirumurthy better known as Rabe Iyer, executive vice president, out-of-home and televised events at Reliance Broadcast Network Limited, has joined GroupM‘s Motivator as managing partner. He will report to Maxus and Motivator South Asia MD Ajit Varghese.

    Rabe appointment at Motivator comes into effect from today. Iyer will operate out of the Gurgaon office.

    Varghese said, “Rabe will be responsible for leading Motivator India growth as we set our vision to increase the pie on emerging corporates and open up offices in new geographies of India.”

    In his four-year stint with RBNL, Iyer has worked in leading positions driving the company‘s outdoor, live entertainment, activation, exhibition and radio business.

    He has 20 years of advertising media experience having worked with integrated agencies to leading media agency houses in India and in Vietnam. He has worked on brands like Hyundai, Nokia, Morepen, P&G and Coca Cola. He has experience of projects that target consumers for both low involvement to very high involvement brands both in India and emerging economies of Asia.

  • RBNL rolls out ‘Switch To’ campaign for digitisation

    Mumbai: As 31 October has been decided as the deadline for digitisation in four metros, Reliance Broadcast Network (RBNL), is all set to make the most of it with its new campaign titled ‘Switch To‘.

    The campaign is designed to create awareness amongst target audiences – to ‘switch to‘ the right service provider who can offer best value. It provides operators a tool to reach out through the marketing muscle and expertise of RBNL‘s mediums across television, radio, on-ground, digital and outdoor, to gain “increased visibility” through this multi-media campaign, the company said.

    ‘Switch To‘ launches on the back of Reliance Broadcasts‘ very successful campaign which rolled earlier this year called ‘Choose Your Set Top Box Wisely‘ tailored to increase awareness and empower consumers with adequate information to make the right choice while choosing their set top boxes, while parallely enabling operators to build their brand equity. This campaign takes it a step further highlighting key entertainment options available to be able to make a more informed switch! The first phase of this campaign will be led across four metros viz: Delhi, Mumbai, Bangalore and Kolkata by key shows from the BIG CBS Network viz. America‘s Got Talent, The X Factor and American Idol being simulcast on BIG CBS Prime, BIG CBS Love and BIG CBS Spark.

    The campaign reaches out to the consumers, in whose hands the power to Switch To lies as they make a well informed decision on their DTH provider. Similarly, it also offers operators an excellent marketing campaign to strengthen their brand equity and gain optimally from the eminent revolution.

    Ensuring optimal reach, the entire media muscle of Reliance Broadcast Network will come into play across its television channel bouquet – BIG CBS PRIME, LOVE, SPARK, BIG MAGIC, BIG CBS SPARK PUNJABI and BLOOMBERG TV INDIA, its extensive radio network 92.7 BIG FM, the out of home vertical Big Street and print, on ground and digital. With a strategically crafted campaign and an extensive media outlay, the campaign promises to create significant impact.

    BIG CBS Networks business head Anand Chakravarthy said, “Digitisation is an imperative step for the growth of the broadcast sector in India. While we have technologies available to improve efficiencies of broadcasting across the value chain, the lack of adoption from consumers slows the growth of the industry. This campaign enables consumers to Switch To the provider that meets their requirements, while at the same time offering the operators with an effective marketing campaign to partner with. Together, we are confident, we can bring about the much needed Switch!”

  • Big RTL unveils logo for ‘Thrill’

    MUMBAI: Big RTL, the television JV between Reliance Broadcast Network (RBNL) and RTL Group, has unveiled the logo of its soon-to-be launched action entertainment channel Thrill.

    The logo is designed by Singapore-based agency BDA.

    The company has unveiled the logo through a multi-media campaign today. It will be seen across RBNL’s television bouquet – Big CBS Prime, Spark, Love, Spark Punjabi, Big Magic and UTV Bloomberg throughout the summer. It will also be seen extended across various on-air elements like promo-packaging, on-air graphics and the channel id.

    According to the company, the look and feel of the logo is ‘strong, solid and in-your-face’ as the channel is targeted at male audiences across metropolitan and non-metropolitan areas in the Hindi-speaking markets. The logo is red in colour which signifies energy, aggression and high action. ‘Thrill’ is embedded in bold font inside a rectangular block that reflects the personality and core values of the channels which are ‘daring’, ‘action-packed’, ‘electrifying’, ‘sporty’, ‘challenging’ and ‘adventurous’.

    The logo of the channel promises to connect well with the mass male audiences in India.

    Thrill marks RTL Group’s entry into the Asian television market. This is Reliance ADAG’s second International JV in the broadcasting space, the first being with CBS Studios International.

    The channel is expected to go on-air by the end of June.

  • Big Magic launches new campaign for UP & MP highlighting digitisation

    MUMBAI: Big Magic, the regional general entertainment channel from the Reliance Broadcast Networks (RBNL) for the Hindi heartland, is launching a new ad campaign, ‘100% UP wale / 100% MP wale‘ for the UP and MP markets.

    This campaign is the second leg of its ‘Choose Your set-top-box Wisely‘ campaign that the channel had earlier launched to increase awareness and empower consumers with adequate information to make the right choice while choosing their STBs and also enabling operators to build their brand equity in the Metros. The new campaign also serves the same purpose.

    Additionally, the campaign also provides operators a chance to build preference and equity for their own offerings.

    The multi-media campaign will be on for six weeks spread across television, radio, OOH, print and digital. It will be rolled out across Big Magic and the 11 radio stations of Big FM‘s in the Hindi heartland.

    The campaign‘s creative idea reflects the uniqueness of the region ranging from the chikan kurtas of Lucknow to Banarasi paan to the pedas of Mathura to romancing at Meghdoot Gardens and praying at the Bade Ganpati ka Mandir, the company said.

  • Big Magic unveils new positioning ‘Apna Pradesh Apna Magic’

    MUMBAI: Big Magic, the variety entertainment channel for the Hindi heartland from the Reliance Broadcast Network (RBNL) stable, has unveiled a new brand positioning – Apna Pradesh Apna Magic – coinciding with its first anniversary.

    The new positioning is intended to build Big Magic as the very own channel of the Hindi heartland as the channel is looking at expanding its original programming.

    Apna Pradhesh, Apna Magic brings the channel closer to the people of the heartland as it translates into their very own channel for their very own region – truly local and a reflection of the people‘s taste preferences and entertainment requirements.

    Conceptualised by the in-house team, Apna Pradesh, Apna Magic will be communicated to audiences through a multi-media campaign with a heavy use of radio -Big FM, outdoor, television, print and social media.

    The channel has launched a series of local shows like Big Bal Kalakaar, Big Memsaab, Hasya Panchayat and newly launched shows Hum Hai Bajrangi, Police Files and Mele ka Big Star. These shows created on the basis of local insights have all been produced in the Hindi Heartland reflecting the culture, language, entertainment and ethos of the region.

  • Big Street appoints Bagai as national sales head, Saxena is regional business head, west

    Big Street appoints Bagai as national sales head, Saxena is regional business head, west

    MUMBAI: Reliance Broadcast Network (RBNL) is strengthening its out of home vertical Big Street with new key appointments.

    The company has appointed Vivek Bagai as national sales head, while Naveen Saxena has come on board as regional business head west. Both Bagai and Saxena will report to Big Street business head Ashwin Padmanabhan.

    As part of his new portfolio, Bagai will be responsible for sales and revenue generation for the company’s out of home business. An IIM – Calcutta post graduate, Bagai comes with over 17 years of experience in the areas of business operations, sales & marketing, customer relationship management and distribution management.

    Prior to big Street, he was Bharti Airtel GM sales for the Lucknow and Gorakhpur zones. He has also worked with Reliance Infocomm as cluster head in West UP and ExxonMobil Lubricants as regional manager (East).

    Saxena, on the other hand, comes with 13 years of experience in marketing and sales in leadership positions.He was with Peacock Media, an out of home and multi-platform lifestyle media agency.

    Padmanabhan said, “Vivek comes with a rich experience in sales working with organisations with expanding inventories across geographies, enabling him to drive teams in a synergised fashion to achieve desired results. Naveen will be a huge asset to our business with his excellent track record and deep know-how of the industry. We are confident that they will lead the teams into the new chapter of BIG Street’s growth.”

    Bagai added, “I am looking forward to this new assignment and am excited about joining RBNL. I believe the organisation is on the fast track to success and I would love to be a part of this growth as an active participant. They are looking at new horizons of growth and I hope that through my knowledge and experience, I will be able to contribute to this growth.”Saxena said, “It is a great opportunity to work with Big Street and I am thrilled about my new role. I believe I can use my experience for the expansion and growth of the business and look forward to a great innings with the company.”

  • RBNL announces senior appointments in sales team

    RBNL announces senior appointments in sales team

    MUMBAI: Reliance Broadcast Network (RBNL) has announced key appointments in its sales team.

    The company has appointed Gargi Kaul as national sales head, television and Soumen Datta is elevated as regional sales head, west for television, reporting into Kaul.

    Additionally, Jayant Bhokare has been appointed as Big Connect, south regional head.

    In their new roles, Bhokare will work closely with Praveen Malhotra on the sales mandate. Kaul will work with the newly appointed business head for the television business, Nikhil Mirchandani, and Praveen Malhotra.

    RBNL EVP- Sales Praveen Malhotra said, “These appointments have been done keeping in mind the aggressive growth of Reliance Broadcast Network businesses. This is a fresh, well experienced and able team and we are confident that they, together with the teams will create unprecedented value for clients and shareholders alike.”

    “The closure of these critical senior sales positions aligns the team to leap to the next growth level,” RBNL said in a statement.

    Kaul has over 18 years of experience in television sales. She has worked with TV Today, Sony Entertainment, ESPN Star Sports, Ten Sports and Dubai Sports City.

    Prior to joining RBNL, she handled key IPL projects with Pioneer Digadsys Services as the head of sponsorship sales and chief of operations.

    Kaul said, “Am happy to join Reliance Broadcast. The right approach and attitude is the key to success at all times and I would look at re-enforcing the same as I am inducted in this fast growing multimedia organisation.”

    Meanwhile, Datta has worked with companies including Konica Minolta, De Beers, Ogilvy, and Times of India over the last 11 years. In his new profile, he will be looking after the sales in the west region for the television businesses. Before taking on this new mantle, he was working as a key member of the Big Live team.

    Datta said, “It’s a great to get an opportunity to expand my horizon within this dynamic organisation. I look forward to continue adding value to the business.”

    For Bhokare, it is second inning at RBNL. Earlier he played an integral part in the initial setting up of the Big Street business. In his current role, he will be heading the revenue function for all verticals of Reliance Broadcast Network for the entire southern region. His last assignment was with Explocity where he was the business head.

    With 18 years of experience, Bhokare worked with leading media houses ranging Times of India, Star TV, Radio City, Jupiter Entertainment Ventures and Decathlon in various capacities. Bhokare said, “I am happy to return to RBNL. This is an excellent opportunity and I look forward to a great stint.”