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  • Spice Money & Religare broking launch new campaign ‘Demat Zaroori Hai’

    Spice Money & Religare broking launch new campaign ‘Demat Zaroori Hai’

    Mumbai: The leading rural fintech company, Spice Money, has launched a digital TVC in partnership Religare Broking (RBL). The partnership aims to provide rural citizens with equitable access to investment opportunities, thus, taking a step further in bridging the rural-urban divide and augmenting financial inclusion.  

    The TVC highlights how rural citizens can get assistance to open a free of cost Religare demat accounts from their nearest merchant or kirana store served by Spice Money Adhikaris, and the importance of these accounts as a primary requisite for investments. The TVC, with its essence rooted in rural India, ties together the ground-level aspirations of a young Bharat, the ease of opening a demat account, and the many financial opportunities and resultant financial prosperity that a demat account can pave the way for.

    The TVC showcases a discussion among three friends outside a local shop. It highlights one of the three as financially more aware, with the know-how of demat accounts and investment options. Through the discussion, he explains to the other two how investments are important and a demat account is a primary requirement before investing in market-linked opportunities. When the two friends ask how they can open a demat account, he points them towards the store behind them, run by a local Spice Money Adhikari who tells them how anyone can now open a Religare demat account, assisted by any Spice Money Adhikari, completely free of cost. The film concludes with the three friends talking about how with a plethora of investment options, a demat account is the best possible way to start the journey towards financial prosperity.

    Speaking of this association, Spice Money SVP and head of marketing Kuldeep Pawar said, “Spice Money is dedicated to being a part of the journey of financial inclusion that the country has set upon. With the ten lakhs strong Spice Money Adhikari network serving more than 18,000 pincodes in India, we have now partnered with Religare Broking, one of the leading securities firms, to truly democratise the opportunity for investments. Our new digital TVC showcases this partnership and highlights how it will bring to the citizens of Bharat, a plethora of investment opportunities, hitherto available mostly to urban India, as we work towards our commitment in bridging the rural-urban divide.”

    Religare Broking executive vice president of digital, product and marketing Ashley Almeida said, “We are delighted to join hands with Spice Money, a brand that has been leading the financial services revolution in rural India, to bring a diverse portfolio of investment opportunities to the last mile of the country. We firmly believe that this association will pave the way toward financial freedom for the rural citizens of India and contribute towards further financial inclusion.”

  • DTH payment system provider BuySmart completes a Decade

    DTH payment system provider BuySmart completes a Decade

    MUMBAI: Starting their operations in 2005, the Indo-Israeli company began with Tata Sky, Videocon D2H and Sun DTH as their earliest clients and taking their service offering across India through an electronic distribution system. Over the next few years, the company strengthened its digital distribution on a pan India presence and also built a payment super highway with a scalable and robust technology that supports their B2B2C business model.

     

    EPRS BuySmart has, since then, expanded into offering a basket of products through their strong network of more 2.5 lakh retail outlets in more than 35,000 towns in India. As their technology works in the absence of strong Internet infrastructure also, the company has been able to reach Tier III/IV towns and villages in India, and currently, the company counts more than 300,000+ transactions/day on their platform. With the earlier focus on telecom & DTH, the company has now expanded into financial, logistics, utility payment and e-commerce segments of business with association with Tata Sky, Airtel, ICICI Bank, RBL, Dish TV, and Reliance BIG TV to name a few.

     

    Speaking on the occasion of the company’s 10th anniversary, Himanshoo Patil, Chief Executive Officer, EPRS-BuySmart, said, “EPRS-BuySmart was established with a view of revolutionizing the digital distribution and payment industry and help service providers reach out to all corners of the country and enable SMEs/entrepreneurs to offers consumer services at their retail points. I am glad that in these 10 years we have been able to come up as the catalyst of growth, prosperity and empowerment for the bottom of the pyramid population as well for the small business owners. It is encouraging to see that what EPRS-BuySmart is doing is in line with the current agenda of our nation’s leadership. We look forward to taking this forward in building a stronger brand over the next decade!”

     

    The company’s proposition to enable product sales on demand, at 2.5 lakh retail points across the nation is unique and unmatched, thus allowing the manufacturers and brands to save 20% on their cost in reaching out to end customers in a quick, economical and effective way.

     

    Services based on cutting-edge technology have helped create opportunities and employment for retailers at the bottom of the pyramid while exposing Indians at every corner of the country to mainstream services and products. EPRS BuySmart looks to further its vision by investing in their technology to offer a larger bouquet of products in the future.