ITV

Tag: R&B

  • TV ad volumes on Kannada channels grow as Covid2019 situation improves

    TV ad volumes on Kannada channels grow as Covid2019 situation improves

    NEW DELHI: The third biggest contributor to south India’s ad space, amounting to Rs 5,000 crore in the year 2019 (as per TAM AdEx South Side Story), Karnataka is a crowded space when it comes to advertisers and marketers both. With the hub of digital agencies and regional offices of many mainline agencies in Bengaluru, the market is a very competitive one too. And going by the words of industry insiders, probably, the least impacted by Covid19 lockdown. 

    Mplan CEO Parag Masteh tells Indiantelevision.com that lesser number of Covid2019 cases in Karnataka, compared to other southern states, and a positive market sentiment helped the Kannada media companies maintain a steady grip on their advertising revenues. News and movies genres had an easy time, but there was a good dip in GEC numbers. 

    “Though the nationwide lockdown and advertisers’ reluctance to splurge forced the TV market to lessen the ad rates by almost 50 per cent, the cumulative loss is nowhere near to what markets like Kerala faced. They, in fact, managed to maintain their revenue cycle in place.” 

    The Media Ant co-founder Samir Choudhry reveals, “Overall there is a dip of more than 25 per cent in business (Kannada-language channels) in Q2 (April-June) vs Q1 (January-March).” 

    Karnataka ad market is one of those where television still holds a greater affinity than other media and it remained the same during Coid2019 period, too. In fact, TV news genre managed to gain business during the time as per industry experts.  

    Choudhry adds, “When it comes to Kannada markets, we have seen an increase of 10 per cent in the business when it comes to news channels. But yes, there was more than 30 per cent drop for the remaining genres during the Covid2019 period.” 

    As per Masteh’s prognosis, news genre might have managed to hold 40-45 per cent of its regular business. 

    If we look at the overall share of the television ad market, the advertiser sentiment seemed to be gradually increasing as the situation improved and fresh programming began. 

    As per data shared by TAM AdEx, while there was a 32 per cent drop in overall ad volume across genre during the Covid2019 period, the numbers increased month-on-month. Ad volumes surged by 57 per cent in May and 84 per cent in June over the month of April.

    The top 10 channels, which consist of four channels from news genre and three each from GECs and movie genre, amounted for 50 per cent of the advertising volume shares. Top brands included HUL, RB, Brooke Bond Lipton, Wipro and Colgate Palmolive, all big national-level advertisers.

    The biggest sufferer in the market has been print and OOH for very obvious reasons; distribution problem for print and lack of advertiser interest in case of OOH. As the market slowly starts moving to normal, print is expected to get its advertiser share back sooner than later, but for OOH companies the fight is going to be tough. Even with lockdown restrictions gradually lifting, the OOH players are forced to sell the ad space at 90 per cent lesser than their original prices. This is hardly able to help them survive and pay salaries, shares an industry insider. 

    The Kannada-language market has already started seeing positivity when it comes to ad volumes and revenues will follow soon. But that is not happening right now as per Choudhry. 

    Masteh believes that the situation will start improving for the media players by the end of August if the Covid2019 numbers remain on a downward trend and the peak doesn’t hit the state, as expected to happen in September-October. 
     

  • Lizol launches new “Healthy home starts with Lizol” campaign

    Lizol launches new “Healthy home starts with Lizol” campaign

    MUMBAI: Lizol, an RB germ-kill brand, has launched the new “Healthy home starts with Lizol” campaign that aims to create an urgent need for specialised germ-kill solutions to ensure germ-free surfaces within homes.

    Commenting on the new campaign, RB Hygiene Home CMO, marketing director, South Asia Sukhleen Aneja said, “Data shows that kitchen and bathroom are two of the germiest places in the house. In fact, it is shocking to know that kitchen cloth is the most contaminated item of all. Looking at these facts, Lizol as a brand realised the need to help people understand how ineffective regular cleaning solutions are. There are a number of invisible illness-causing germs that lie around all kinds of surfaces in the house that can go easily undetected because the surface appears to be clean. With our new campaign “Healthy home starts with Lizol”, we want to establish the need for a specialised germ kill solution like Lizol that offers 10 X better cleaning and removes 99.9 per cent germs. As a germ kill brand, we want to elevate the germ concern among Indians and also get them to act upon it by using a solution that truly kills germs and makes it a part of their essential cleaning regime.”

    Approximately 5,000 children get affected by typhoid, diarrhoea, and flu in India every day. These diseases are caused by germs that can also be found on household floors and easily be picked up by children. Kitchen and bathrooms carry particularly high levels of contamination while kitchen cloth/ sponges are the primary route for cross-contamination and spreading germs around the house. These can lead to people falling sick more often.

    For ages, Indians have adopted various cleaning techniques like detergents, salts, and phenyls to clean their homes unaware of their meager effect on the dirt and germ that are accumulated across various surfaces. To create awareness around the risk associated with this preference, the new Lizol campaign highlights the ineffectiveness of using phenyl and detergent to achieve germ-free cleaning. Heat and moisture also aid in germ multiplication and with the weather conditions in India, this becomes even more important for people to keep in mind. The two new TVC’s aimed differently at both Phenyl and detergent users focus on the need to clean our homes with a germ kill solution that is effective to ensure better health for our loved ones.

  • Harpic wishes users “Naya Bathroom Mubarak Ho”

    Harpic wishes users “Naya Bathroom Mubarak Ho”

    MUMBAI: Harpic, the leader in the Lavcare category, has launched the all-new Harpic Bathroom Cleaner 10x – with 10 times more power. The new campaign “Naya Bathroom Mubarak Ho”, promises a new bathroom in a bottle to consumers, giving them the joy of a new bathroom forever.

    The campaign featuring Harpic’s brand ambassador Akshay Kumar is highlighting the importance of using a specialist cleaner to get rid of tough stains, which when cleaned with ordinary detergents tend to accumulate over years, making the bathroom looking old and worn out. As part of the new mega 360 campaign across TV, print, digital, point of sales; Kumar will be re-enforcing this message and encouraging women to try the new Harpic Bathroom Cleaner that cleans 10 times more effectively than detergent and gives you the joy of a perfectly sparkling bathroom, looking like new.

    On the announcement South Asia RB Hygiene Home CMO, marketing director Sukhleen Aneja said, “The Harpic bathroom franchise has unarguably been one of the most successful launches in the household cleaning space. We are very happy to share the news of a mega re-stage on the franchise via our new campaign ‘Naya Bathroom Mubarak ho’. Our objective is to establish relevance with our consumers through a provocative campaign that challenges their current belief and drive habit change from detergents to a specialist bathroom cleaner. As a leader in lavcare, we launched the new and improved Harpic Bathroom Cleaner today that is 10 times more powerful than a detergent. Through our “Naya Bathroom Mubarak Ho” campaign, we are hoping to make people realise how simple and easy stain removal is for our entire bathroom, giving them the joy of a new bathroom forever.”

  • Dettol launches new aloe vera soap

    Dettol launches new aloe vera soap

    MUMBAI: Dettol, the leader in antiseptic soap category, has launched Dettol Aloe Vera soap, enriched with soothing Aloe Vera that keeps your skin protected from germs. External environmental elements like pollution and dust carry various germs and results in skin problems. The new Dettol with soothing Aloe Vera soap promises to provide Protection from 99.9 per cent germs.

    Reckitt Benckiser South Asia Health chief marketing officer Pankaj Duhan says, “We realise that skin problems are on a rise and one of the prime reasons for this is germs. With decades of proven expertise in germ kill, Dettol has now introduced the same trusted protection with soothing Aloe Vera to take care your skin.”

    “With this launch we are connecting with discerning consumers who are seeking protection from germs and looking for natural ingredients in a product that is gentle on the skin. We are hopeful to create a positive market response with this new launch,” he adds.

    Dettol Aloe Vera soap is suitable for all skin types that comes in single pack of 100 gm at Rs 39 and 100 gm multipack of 3 at Rs 112.

    It is available across, grocery stores departmental stores, pharmacists in India and leading e-commerce websites.

    Reckitt Benckiser is the global leading consumer health and hygiene company. RB has operations in over 60 countries. B has world leading Powerbrands which include household names such as Dettol, Harpic, Lizol, Veet, Durex, Strepsils, Mortein, Vanish, Air Wick, Enfamil, Nutramigen, Nurofen, Strepsils, Gaviscon, Mucinex, Scholl, Clearasil, Finish, Calgon and Woolite.

  • McCann creates two TVCs for RB’s Dettol Gold

    McCann creates two TVCs for RB’s Dettol Gold

    NEW DELHI: Two new commercials have been launched on the television and digital medium by Dettol to highlight the need of a superior anti-bacterial solution with the rising new age illnesses.

    Conceptualised by McCann, the two TVCs are aimed at promoting Dettol Gold, an innovative range, which claims to offer 100 per cent better protection against germs and new age illnesses. The range comprises of bar soap and liquid hand wash in two variants – Classic Clean and Daily Clean. The product shields children from germs causing bacteria they encounter every day and also offers a world class sensorial experience.

    Talking about the launch, RB marketing director – Dettol, developing markets Arjun Purkayastha said, “With a history of over 150 years of innovation and as a global leader in consumer health and hygiene, we understand the importance of hygiene and sanitation in the lives of our consumers. Over a period of time we have seen the germs evolve and give rise to new age illnesses. To combat such situation, we require an innovative product solution which is far more superior and our Dettol Gold range offers that 100 per cent better protection against germs and new-age illnesses.”

    Watch the new Dettol Gold TVCs here.

    Television Commercial Credits:

    Project Title: Dettol Gold Launch
    Creative Agency – McCann
    Chairman & Chief Creative Officer – Prasoon Joshi
    National Creative Director: Prateek Bharadwaj
    Executive Creative Director – Tarvinder Singh
    Sr. Creative Director – Prashant Sharma
    Account Management – Nutan Sooda, Karun Arora, Abhishek Walia, Udisha Singh
    Strategic Planning – Jitender Dabas (EVP, Planning), Vibha Gupta (Planning Director)
    Agency Producer: Jeet Kalra, Ankur Mondal
    Director – Rajesh Saathi
    Producer– Harish Nambiar, Lisa D’costa
    Executive Producer – Ankita Malhotra
    Production House – Keroscene Films
    DOP – Zainuddin Mohammed (Din)

  • McCann creates two TVCs for RB’s Dettol Gold

    McCann creates two TVCs for RB’s Dettol Gold

    NEW DELHI: Two new commercials have been launched on the television and digital medium by Dettol to highlight the need of a superior anti-bacterial solution with the rising new age illnesses.

    Conceptualised by McCann, the two TVCs are aimed at promoting Dettol Gold, an innovative range, which claims to offer 100 per cent better protection against germs and new age illnesses. The range comprises of bar soap and liquid hand wash in two variants – Classic Clean and Daily Clean. The product shields children from germs causing bacteria they encounter every day and also offers a world class sensorial experience.

    Talking about the launch, RB marketing director – Dettol, developing markets Arjun Purkayastha said, “With a history of over 150 years of innovation and as a global leader in consumer health and hygiene, we understand the importance of hygiene and sanitation in the lives of our consumers. Over a period of time we have seen the germs evolve and give rise to new age illnesses. To combat such situation, we require an innovative product solution which is far more superior and our Dettol Gold range offers that 100 per cent better protection against germs and new-age illnesses.”

    Watch the new Dettol Gold TVCs here.

    Television Commercial Credits:

    Project Title: Dettol Gold Launch
    Creative Agency – McCann
    Chairman & Chief Creative Officer – Prasoon Joshi
    National Creative Director: Prateek Bharadwaj
    Executive Creative Director – Tarvinder Singh
    Sr. Creative Director – Prashant Sharma
    Account Management – Nutan Sooda, Karun Arora, Abhishek Walia, Udisha Singh
    Strategic Planning – Jitender Dabas (EVP, Planning), Vibha Gupta (Planning Director)
    Agency Producer: Jeet Kalra, Ankur Mondal
    Director – Rajesh Saathi
    Producer– Harish Nambiar, Lisa D’costa
    Executive Producer – Ankita Malhotra
    Production House – Keroscene Films
    DOP – Zainuddin Mohammed (Din)

  • RB Tops Sector in BMAC (Britain’s Most Admired Companies) Awards.

    RB Tops Sector in BMAC (Britain’s Most Admired Companies) Awards.

    NEW DELHI: RB has won the Health & Household Category in the prestigious BMAC Awards, the only business awards that recognise organisations that are held in the highest regard by their business competitors and peers.  Britain’s Most Admired Companies awards provide an insight into an essential element of success in business, ‘corporate reputation’.    RB scored particularly in the areas of the quality of its marketing and its financial soundness.

     

    RB CEO Rakesh Kapoor, who accepted the Award said: “We are very proud to have won this Award which is an endorsement of our business and our values.  It reflects the success, innovation, drive and talent of RB people at all levels and is recognition that that the business community acknowledges RBs success and admires our company. I know that everyone across the global business will take pride in this accolade.”
     
    BMAC Awards provide a unique insight into the components of corporate reputation by recognising the factors critical to business success. Britain’s top companies and their bosses are asked to assess their rivals, a revealing exercise that gets to the heart of what makes businesses succeed what it takes to be admired in business.
     
    Now in its 24th year, the BMAC Awards are researched by Birmingham City University where the Business team surveys 100s of British Businesses and senior directors to find the companies that rank highest across a range of criteria that include Quality of Management, Financial Soundness, Quality of Goods and Services, Ability to Attract, Retain and Develop Top Talent, Innovation, Value as an Investment, Quality of Marketing, and Community & Environmental Responsibility.
     
    The award comes hard on the heels of the successful launch of RB’s Make Your Move corporate brand awareness campaign, part of the Game Changers initiative which reaches out to top talent. 
     
    BMAC is supported by Management Today magazine.
  • Shakira to perform at Grammy Awards

    Shakira to perform at Grammy Awards

    MUMBAI: Pop star Shakira will perform at the Grammy Awards which is the music industry’s most prestigious event.

    The evnt takes place in Los Angeles and will air live on Star World on 12 February 2007.

    Shakira will perform, along with nominees Wyclef Jean, Chris Brown, Lionel Richie and Smokey Robinson for a special tribute to the tradition of male R&B artists. Also nominee Rascal Flatts will join previously announced nominee Carrie Underwood in a tribute to country rock,

    The other performers at the show include Christina Aguilera, Beyonc, the Dixie Chicks, the Red Hot Chili Peppers and Justin Timberlake