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Tag: RB Hygiene

  • Vanish promises ‘Dry Clean Like results’

    Vanish promises ‘Dry Clean Like results’

    NEW DELHI: Are you sceptical when it comes to sales spiel guaranteeing magically whiter and brighter clothes? Now you can be the judge yourself. Stain removal brand Vanish has joined hands with Avataar.Me to create an immersive Augmented Reality (AR) experience for its consumers, enabling them to find out if the stain remover indeed delivers ‘dry clean like results at home’.

    The new campaign is based on a study conducted by an external research agency: whether consumers prefer dry cleaning or washing clothes at home. The study found that consumers used dry-cleaning solutions to keep their clothes looking newer for longer. After several rounds of rigorous testing, results indicate that Vanish liquid/powder, when used with regular detergent, provides dry clean like results at home. The stain remover makes your garments look brighter and whiter after every wash, while being gentle and safe on them.

    Commenting on the campaign launch, Reckitt Benckiser (Vanish’s parent company) hygiene- South Asia CMO and marketing director Sukhleen Aneja highlighted the fact that they are the first in the segment to introduce a real time immersive demo experience for consumers.

    “Consumer needs and demands evolve especially as they adjust to the new normal. Vanish provides ‘dry clean like results at home’ by whitening, brightening and removing stains. This is a perfect solution for consumers who can take care of their everyday clothing and make their clothes last longer while looking brighter and whiter,” she said.

    RB hygiene, south Asia director Skand Saksena said the Vanish campaign is all about the maxim ‘seeing is believing’ and showcases the product's efficacy through live demos.

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    The digital AR experience will go live in November, added Aneja.

    Vanish in both powder and liquid formats is available across the country in modern trade stores, e-commerce sites and local kirana stores. It is priced starting Rs. 59 onwards.

    Last year, the brand relaunched the stain-removal laundry product, in line with its strategy to offer premium products to tap into emerging segments. The FMCG major is known for its brands such as Harpic and Lizol household disinfectant.

    In 2019, Anglo-Dutch company Reckitt Benckiser had launched its global liquid laundry brand Woolite in India, apart from introducing a chemical-free range of soaps and hand washes under brand Dettol.

  • Lizol introduces its first disinfectant concentrate for Indian consumers

    Lizol introduces its first disinfectant concentrate for Indian consumers

    New Delhi: Lizol, one of RB’s leading disinfectant brands, announced the launch of its ‘e-commerce first’ innovation, Lizol Double Concentrate Disinfectant Surface Cleaner today. The product is Lizol’s first-ever disinfectant concentrate to be sold exclusively across e-commerce platforms in India keeping in mind the significant growth retail e-commerce has seen in the country.

    Being at the forefront in its collaborative fight against Covid-19, Lizol is looking to expand its portfolio by providing consumers with a range of products that help break the chain of infection. The new Lizol Double Concentrate has a superior formulation which will give consumers 10X superior cleaning and kill 99.9% germs by using just half a cap.

    Commenting on the launch RB Hygiene, South Asia CMO & marketing director Sukhleen Aneja said, “The Covid-19 pandemic has heightened the need and importance of maintaining safe hygiene practices as the first step towards preventive health care. Lizol’s new innovation is a 2X concentrated formula that is not only potent as a disinfectant but, is also a more sustainable option that is aimed at providing superior benefit value for consumers. It’s an ‘e-commerce first’ launch keeping in line with the changing shopper behavior.”

    With this product innovation, RB showcases its commitment towards consumer centricity by ensuring greater degree of consumer convenience. It allows ease of use and fewer buying occasions while also actively pushing the envelope on making its products environment friendly.

    “Lizol double concentrate is a powerful innovation that is effective and sustainable. The concentrate has gone through multiple tests to ensure germ-kill and superior cleaning while disinfecting surfaces. This is a convenient purchase option as compared to dilutables giving consumers more than 100 uses from just one bottle”, says RB Hygiene   Head- Innovation Hub at India R&D Navin Sharma.

    The product will be initially available in Citrus variant and in two different sizes – 900ml and 1.9 litre. 

  • Harpic pledges to ‘Make India Toilet Proud’

    Harpic pledges to ‘Make India Toilet Proud’

    MUMBAI: Harpic, a pioneer in the toilet cleaning category, has reinforced its commitment for providing universal access to sanitation through its new campaign ‘Make India Toilet Proud’ coupled with the launch of ‘Swachh Bharat Pack’. 

    The campaign aims to drive behaviour change by normalising the act of cleaning. It encourages every Indian to dissociate taboos linked with cleaning toilets and feel proud to own a sparkling clean toilet. The newly launched ‘Swachh Bharat Pack’ comes with new packaging that enables consumers to get a bottle-like experience with a single use pack only at Rs 5.

    Commenting on the announcement, RB Hygiene Home CMO marketing director for South Asia Sukhleen Aneja says, “Harpic urges people to not just build toilets but, also take care of them, maintain it regularly and be proud of it. To make this possible, solutions need to be made available at a cost that is universally accessible for all. The Swachh Bharat Pack is a true revolution in an organic base that allows bio-degradation of waste in twin pit toilets.”

    Commenting on the same Akshay Kumar, Harpic sanitation ambassador adds, “Together with Harpic, I would urge all of you to join us in the mission and make India toilet proud. Shame linked with the word ‘toilet’ is only for those who keep their toilets unclean.”