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Tag: Razorfish India

  • Razorfish India appoints Swapnil Puranik as Mumbai’s head of strategy

    Razorfish India appoints Swapnil Puranik as Mumbai’s head of strategy

    MUMBAI:  Razorfish has appointed senior team member,  Swapnil Puranik, as head of Strategy in  Mumbai. He will be responsible for driving strategic business transformation and digital roadmaps for Razorfish’s clients.

    “Growth is the real ROI” believes Puranik, “and that businesses today are no longer looking for superficial solutions and metrics, but strategies to transform and evolve their business by maximizing relevant consumer interaction through technology adoption, data analytics, deeper consumer insight and non-intrusive creative ideas”

    With 13 plus years of advertising and marketing experience, across agencies, businesses and successfully running his own startup, Puranik has experience across multiple categories like telecom (RCom); Travel & Hospitality (Qatar Airways, Hyatt, Sofitel); BFSI – Aditya Birla Finance MyUniverse, ICICI Prudential MF, Reliance Mutual Fund; Fashion (Lilliput, 109F, Fusion Beats; Electronics (JBL, Harman Kardon); Luxury (Davidoff, Calvin Klein, Roberto Cavalli) amongst others.

    He led the digital marketing team and launched many successful campaigns like iPhone 5S/5C launch in India, longest Twitter campaign during WorldT20 2014 (Limca Book of World Records); leading media for Qatar Airways for the SEA region. As Business Head – Worldoo.com, he was responsible for defining product roadmap, product validation and launch the product

    He has also helped startups scale up, which led him to build his own business, which successfully got acquired.

    Prior to joining Razorfish, he was business head at Anvis Digtial – a young Mumbai based startup, where he grew the business to become a full service digital and tech company and helped win digital mandates for brands like Qatar Airways, Roche Bobois, Davidoff, Calvin Klein, MyTangerineTree amongst others.

    “I am super excited about co-writing the India Digital story with Razorfish. I have been following some of their transformational work in India and global regions and clearly this is where the future is,” says Puranik,

    Razorfish India COO Gaurav Pathak said, “Puranik’s incredible blend of a probing and intuitive approach coupled with a mature understanding of the latent consumer insights is what we want to bring as an important dimension to our Digital solutions. We are building a strong senior team that can guide clients in their business transformation journey beyond vanilla digital offerings. ”

    Charulata Ravi Kumar, CEO Razorfish India adds, “In today’s digital world, increasing discovery, generating conversations and driving advocacy is all clichéd and given. What we look for is a curious mind and fire in the belly. And of course clients who have the appetite for it to take their brands to the next level of this matrix.”

    Razorfish India has a team of over 500 (Strategy, Technology, Creative& Media) across Gurgaon, Mumbai and Bangalore.

  • Razorfish India appoints Swapnil Puranik as Mumbai’s head of strategy

    Razorfish India appoints Swapnil Puranik as Mumbai’s head of strategy

    MUMBAI:  Razorfish has appointed senior team member,  Swapnil Puranik, as head of Strategy in  Mumbai. He will be responsible for driving strategic business transformation and digital roadmaps for Razorfish’s clients.

    “Growth is the real ROI” believes Puranik, “and that businesses today are no longer looking for superficial solutions and metrics, but strategies to transform and evolve their business by maximizing relevant consumer interaction through technology adoption, data analytics, deeper consumer insight and non-intrusive creative ideas”

    With 13 plus years of advertising and marketing experience, across agencies, businesses and successfully running his own startup, Puranik has experience across multiple categories like telecom (RCom); Travel & Hospitality (Qatar Airways, Hyatt, Sofitel); BFSI – Aditya Birla Finance MyUniverse, ICICI Prudential MF, Reliance Mutual Fund; Fashion (Lilliput, 109F, Fusion Beats; Electronics (JBL, Harman Kardon); Luxury (Davidoff, Calvin Klein, Roberto Cavalli) amongst others.

    He led the digital marketing team and launched many successful campaigns like iPhone 5S/5C launch in India, longest Twitter campaign during WorldT20 2014 (Limca Book of World Records); leading media for Qatar Airways for the SEA region. As Business Head – Worldoo.com, he was responsible for defining product roadmap, product validation and launch the product

    He has also helped startups scale up, which led him to build his own business, which successfully got acquired.

    Prior to joining Razorfish, he was business head at Anvis Digtial – a young Mumbai based startup, where he grew the business to become a full service digital and tech company and helped win digital mandates for brands like Qatar Airways, Roche Bobois, Davidoff, Calvin Klein, MyTangerineTree amongst others.

    “I am super excited about co-writing the India Digital story with Razorfish. I have been following some of their transformational work in India and global regions and clearly this is where the future is,” says Puranik,

    Razorfish India COO Gaurav Pathak said, “Puranik’s incredible blend of a probing and intuitive approach coupled with a mature understanding of the latent consumer insights is what we want to bring as an important dimension to our Digital solutions. We are building a strong senior team that can guide clients in their business transformation journey beyond vanilla digital offerings. ”

    Charulata Ravi Kumar, CEO Razorfish India adds, “In today’s digital world, increasing discovery, generating conversations and driving advocacy is all clichéd and given. What we look for is a curious mind and fire in the belly. And of course clients who have the appetite for it to take their brands to the next level of this matrix.”

    Razorfish India has a team of over 500 (Strategy, Technology, Creative& Media) across Gurgaon, Mumbai and Bangalore.

  • Razorfish India bags two awards at CMO Asia 2015

    Razorfish India bags two awards at CMO Asia 2015

    MUMBAI: Razorfish India has won two awards at the CMO Asia – Social Media and Digital Marketing Excellence Awards 2015 held in Singapore. The agency was awarded Social Media Campaign of the Year for Maruti Alto World Cup 2015 campaign and Best Digital Integrated campaign for the launch of Ciaz.

     

    “We are delighted and feel immensely proud to partner our clients, Maruti Suzuki, in this journey of success. We always like to challenge ourselves to keep doing something innovative and engaging and these awards is just a reflection of it,” said Razorfish India COO Gaurav Pathak.

     

    Razorfish India CEO Charulata Ravi Kumar added, “Doesn’t surprise me. A great client-agency partnership where both are passionately driving the digital agenda for one of India’s most significant brands, Maruti Suzuki, is a winning combination in itself. This important award corroborates the shared commitment to excellence.”

     

    Maruti Suzuki India vice president marketing Sanjeev Handa said, “This award is a recognition of Razorfish’s and our team’s efforts in ensuring that Maruti Suzuki’s digital footprint is not just exciting and impactful but also highly relevant. Our all-round sustained efforts towards meaningful innovations has made us the most popular car in India and also amongst the youth of India.”

  • Razorfish India appoints Piyush Aggarwal as national director digital media

    Razorfish India appoints Piyush Aggarwal as national director digital media

    MUMBAI: Razorfish is bringing on board the top digital talents in the country to join its already formidable team across Mumbai, Delhi and Bangalore and strengthening its core capabilities in digital media and marketing, technology and creative. For the same, Razorfish India has got on-board Piyush Aggarwal as national director digital media based out of Gurgaon.

     

    Aggarwal commented, “Razorfish brings the true amalgamation of creative, technology and digital media for all its clients. Their core approach of bringing a complete digital transformation to their client’s business is revolutionary and defines lives tomorrow.”

     

    “Media is a core offering that complements and actively catalyses the future we work towards in redefining our client’s business.” With a strong digital media background and in-depth understanding of business transformation to boot, it is a unique combination that is not easy to come by,” said Razorfish India COO Gaurav Pathak.

     

    “His 10+ years of rich experience in mobile, digital and media domains will be valuable for us to strengthen Razorfish’s capabilities in business transformation,” added Pathak.

     

    Razorfish India CEO Charulata Ravi Kumar explained, “We are constantly seeking out the most curious and innovative minds with fire in the bellies! And of course those who are not bound by the past but creating new tomorrows.”

     

    Razorfish India partners clients like Maruti, Madura Fashions, Ultratech, Eureka Forbes, Philips, and Tourism New Zealand amongst others.

     

    Aggarwal brings over 10 years of cross-functional and leadership experience in digital marketing, mobile advertising, b2b marketing and startup and business transformation consulting. During his stint at Vdopia, he built and spearheaded the offshore mobile media operations setting up teams in India for US and Europe markets. He also spearheaded the digital and B2B customer acquisition for small and mid market business at Microsoft India where he was part of key technology launches in the country.

     

    He has also been with leading digital advertising agencies like Havas Media and Quasar managing the digital accounts of Visa, Air France, KLM Airlines, Reckitt Benckiser, VLCC and Max Life Insurance amongst others.

  • IAA holds mentorship webinar with Razorfish India’s Charulata Ravi Kumar

    IAA holds mentorship webinar with Razorfish India’s Charulata Ravi Kumar

    MUMBAI: The International Advertising Association (IAA) India Chapter hosted Razorfish India CEO Charulata Ravi Kumar as mentor guest at the recently concluded webinar.

     

    “It was good to have a senior media professional like Charulata Ravi Kumar spend valuable time to share her experiences in the digital media and advise young professionals speak in specific terms,” said IAA India Chapter president and IAA VP development Asia Pacific Srinivasan K Swamy.

     

    “Digital in India is at a very nascent stage, and there are trials and errors that we go through, but we understand in the long run where we need to take this forward,” said Kumar.

     

    “If you are still in the planning mode of whether you want to embrace digital or not, then I think you will definitely feature in the sequel to Jurassic Park,” added Kumar.

     

    “There is much interest in the digital media amongst young professionals and it was excellent to have someone like Charulata Ravi Kumar not just evangelise the medium but also take us through success stories and ways in which digital is influencing business,” opined Free Press Journal director Abhishek Karnani.

  • Razorfish India appoints Bharatesh Salian as VP & head of strategy

    Razorfish India appoints Bharatesh Salian as VP & head of strategy

    MUMBAI: Razorfish India has roped in Bharatesh Salian as its vice president and head of strategy. He will be based out of its Mumbai office. 

     

    “With a strong technology background and in-depth understanding of brands and consumer behaviour to boot, it is a unique combination that is not easy to come by,” said Razorfish India COO Gaurav Pathak.

     

    He added, “His more than 14 years of rich experience in mobile, digital and social media domains will be valuable for us to strengthen Razorfish’s capabilities in business transformation.”

     

    Prior to joining Razorfish, he was with VivaConnect as chief strategy officer where he worked with clients like BJP, GSK, Google and Tata Motors. In his tenure at TechShastra, he developed innovative solutions for Unilever, Pepsi, Nescafe, Zee TV and Network 18 amongst others.

     

    A recipient of the ‘Innovative Leader Award’ at Indira International Innovation Summit, January 2013, Salian said, “Razorfish has always been known to be at the cutting edge of technology blending creativity, media and technology seamlessly. Its philosophy of world changing ideas and business transformation resonates with my own ambition of being at the forefront of India’s digital transformation.”

     

    Razorfish India CEO Charulata Ravi Kumar informed, “We are constantly seeking out the most curious and innovative minds with fire in the bellies! And of course those who are not bound by the past but creating new tomorrows.”

     

  • Razorfish India appoints Arnab Majumdar as biz development director

    Razorfish India appoints Arnab Majumdar as biz development director

    MUMBAI: Razorfish India is further strengthening its core team and has brought in Arnab Majumdar to head business development. While he will be based in Mumbai, his mandate is to lead business acquisitions and establish new business operations models across its offices in India.

     

    Razorfish India CEO Charulata Ravi Kumar said, “We are constantly seeking highly curious people who have the energy and a razor sharp mind to persistently look for lateral solutions for the clients we partner. When I met Arnab, that’s just what I saw in him. He is able to cut through the many layers and get to the core of a business need. He will be a key member of our Business Transformation Advisory team that partners new clients to set them off on the digital path.”

     

    Majumdar added, “I have admired Razorfish for the vision and ability to drive the next level of digital around the world. The opportunity to lead business growth for Razorfish in India and be part of the team that transforms business for some of the most prestigious brands is fantastic and I am excited to be part of this.”

     

    Razorfish has a 500 strong team of specialized talent across creative, media and technology. The company is further strengthening its team and Majumdar’s appointment is a step towards that direction.

     

    Majumdar, with his experience of over 12+ years in the media industry has experience across print, television and online channels. He has worked with companies like CNBC TV 18 and MTV.

  • Razorfish bags five awards at Global Youth Marketing Forum

    Razorfish bags five awards at Global Youth Marketing Forum

    MUMBAI: Razorfish India bagged five awards at the ‘Social Media Summit & Awards.’ The agency won the ‘Social Media Campaign of the Year’ award for Van Heusen, ‘Best Use of Twitter’ award for Allen Solly, Van Heusen and Alto #25LakhAltos and ‘Online Game of the Year’ for Alto – K10 Get-Set-Chase.

     

    “We feel immensely proud and delighted to partner our clients in this journey of success!” said Razorfish India COO Gaurav Pathak.

     

    “We are delighted that the recognition comes in, in just less than two years of our operations in India,” he added.

     

    Razorfish is the digital AOR for Maruti and has also set up and drives “The Epic Center” housed within Madura Fashion and Lifestyle for responsive social listening and interventions.

     

    Razorfish India CEO Charulata Ravi Kumar said, “Clearly, when the client encourages the agency to drive innovative business solutions and the agency delivers it through an integrated approach of strategy, technology and creativity, it’s already a winning team. And these awards corroborate just that.”

     

    Maruti Suzuki India VP (marketing) Manohar Bhat added, “Maruti has already been ranked the topmost Indian brand and has the highest SOV in the social media space. But we like to constantly challenge ourselves to keep doing something innovative and engaging with our consumers and Razorfish aligns itself very well to this ambition. This award is a reflection of this partnership.”

     

    Allen Solly COO Sooraj Bhat informed, “With the all-pervasive presence of the digital medium, brands will need to continuously look at how they engage with consumers. From an era of manufacturer speak, brands have had to move to a more human level, especially when the consumer is in charge of conversations. Allen Solly has been working closely with Madura Fashion and Lifestyle’s Listening Center – The Epic Center, to look out for opportunities where the brand can find a role. ‘How Allen Solly said Sorry’ was one among many such campaigns we have run in a little under a year. In this, I am proud that the team at Epic Center showed the presence of mind to come up with a response, completely in the brand’s tone of voice.”

     

    Van Heusen COO Vinay Bhopatkar said, “This is a huge moment of pride for us. Van Heusen looks at the digital medium very seriously with the objective to engage and build associations with its consumers. The brand is constantly striving towards innovation and exciting ways to connect with its consumers on this platform. This recognition reaffirms the work we are doing.”