ITV

Tag: Razorfish Global

  • Razorfish Global acquires 2Datafish to expand commerce & data analytics capabilities

    Razorfish Global acquires 2Datafish to expand commerce & data analytics capabilities

    MUMBAI: Razorfish Global, part of Publicis Groupe, has acquired Sydney-based 2DataFish, the Adobe data analytics and marketing optimisation consultancy in Australia and APAC.

     

    The acquisition strengthens Razorfish Global’s Intelligence Practice by adding significant commerce and data analytics capabilities and makes it the only Adobe partner in Australia and the wider APAC region that can provide end-to-end cloud marketing services at scale, including systems integration, data analytics, media and content platforms, creative and experience design.

     

    It is the latest milestone in a strong growth period for Razorfish Global in Australia, with recent major client wins, including Foxtel, eBay and Bank of Queensland. Razorfish Global is a global strategic partner of Adobe, while 2DataFish is the first analytics consultancy in the region certified as a global Adobe analytics specialisation partner.

     

    Specialising in online testing, content optimisation, analytics, audience segmentation and tag management, 2DataFish was founded in 2010 by Steven and Kim Hann, who will both continue in the business as co-directors. 

     

    Current 2DataFish clients include Telstra, Virgin Australia, Commonwealth Bank, Westpac, Fairfax Media, Suncorp Group, Energy Australia, Dick Smith, IAG and GE Capital to name a few.

     

    “We’re pleased to welcome 2DataFish to the Razorfish Global family and Publicis.Sapient platform. This move positions us to accelerate growth in the Australian market while building on a clear competitive advantage in our Intelligence Practice through the addition of world-class talent, data analytics and customer intelligence capabilities, technology platforms and intellectual property,” said Razorfish Global international CEO Michael Karg.

     

    “2DataFish significantly boosts our data analytics capabilities, which are critical to our ability to help clients transform their business. Clients will now benefit from intensely specialised skills across data, technology, insights, commerce and media that result in a truly holistic solution,” said Razorfish Australia managing director Doug Chapman.

     

    2DataFish founder Steven Hann added, “We are excited about the possibilities that our combined talents can offer clients and proud to join forces with the talented team at Razorfish Global.”

     

    2DataFish will complete its move into Razorfish Australia’s Sydney offices by the end of August 2015 and will maintain a separate brand name at this stage.

  • Razorfish Global appoints Samih Fadli as chief intelligence officer

    Razorfish Global appoints Samih Fadli as chief intelligence officer

    MUMBAI: Razorfish Global has appointed Samih Fadli to the newly created position of chief intelligence officer.

     

    Based out of the company’s Seattle office, Fadli will report to Razorfish global chief executive officer Tom Adamski and will serve on the global leadership team.

     

    “Data is the most critical ingredient for business transformation because it allows us to offer clients both human benefit and business impact,” said Adamski.

     

    “Finding the right leader for this role has been one of my highest priorities, and I’m thrilled to welcome Samih to the Razorfish Global team. He brings more than 20 years of global leadership experience and an exceptional track record of managing large, integrated teams across ad tech, data mining and analysis, ecommerce, digital, media and Silicon Valley hi-tech organisations,” he added.

     

    In his new role, Fadli will lead Razorfish Global’s Data Intelligence Practice and expand the organisation’s competitive advantage in Marketing Intelligence and Data Sciences, in areas such as Predictive Marketing and Data Visualisation, Audience Management, Advanced Segmentation and Real-Time Automation. He will also lead the global deployment of the NEXUS Operating System (OS), which integrates customer data and interactions across all major touch points at enterprise scale.

     

    Additionally, Fadli will work closely with leadership across Publicis Sapient to drive innovative customer experience for clients across SapientNitro, Razorfish, Rosetta and DigitasLBi, and build on key collaborative partnerships with some of the world’s leading data technology companies, including Adobe, Microsoft, Google, Amazon Web Services, IBM, Oracle, SAP, and other data intelligence providers.

     

    “Razorfish Global is a world-class brand, and I’m thrilled to join it at a time when Tom and the rest of the leadership team are making a major investment in data and intelligence and prioritizing them as critical to our future success,” said Fadli. 

     

    “I have long admired Razorfish as a leader in customer obsession and business transformation, and I think we have a clear competitive advantage through our ability to create world class experiences built on a better understanding of our clients’ customers,” he added.

     

    Fadli joins Razorfish Global from Gravity4, where he led global engineering and programmatic capabilities across Demand Side Platform (DSP), real-time bidding (RTB) and AppCenter, and managed the integration of the Data Management Persona Store (DMP) capable of multi-channel aggregation of first- and third-party data, including ad exchanges such as AppNexus, FBX, Google DoubleClick.

  • Publicis Groupe acquires Expicient

    Publicis Groupe acquires Expicient

    MUMBAI: Publicis Groupe has acquired Expicient, one of the leading global omni-channel services firm with significant expertise in inventory and order management systems (OMS).

     

    This is a capability that clients increasingly need to manage inventory, pricing and offers across channels for today’s connected consumer, who moves fluidly across digital and physical stores. Expicient will be integrated into the Publicis.Sapient platform under the Rosetta brand.

     

    “Today’s always-on consumer makes no distinction between devices and channels. As a result our retail clients are increasingly looking for us to build systems inventory, supply chain, omni-channel commerce that enable the experience a 2015 consumer demands. Expicient joining Publicis.Sapient allows us to significantly strengthen our client’s ability to integrate offer information, order information, inventory information and pricing information across channels, which is a significant change from a world where the on-line stores and physical stores operated separately,” said Publicis.Sapient CEO Alan Herrick.

     

    Expicient’s omni-channel Order Management Systems (OMS) capabilities and strong expertise in managed services, inbound/outbound supply chain, logistics, in-store clienteling applications and strategic technology consulting will strengthen Publicis.Sapient’s marketing, commerce and consulting offerings. In joining the Publicis Sapient platform, Expicient will be led by the Rosetta team and will contribute to Publicis.Sapient’s Global Distributed Delivery model, whereby the platform creates significant shared service capabilities accessible to all its clients.

     

    “Rosetta is perfectly positioned to lead the integration of Expicient and help accelerate the benefit for Publicis.Sapient clients. SapientNitro, Razorfish Global and DigitasLBi are all highly recognised as leaders in omni-channel commerce, and together through the Publicis.Sapient platform we are unmatched. Expicient’s impact on our total business will be significant,” said Razorfish Global CEO Tom Adamski.

     

    The announcement comes weeks after Publicis Groupe announced the completion of the Sapient acquisition and the formation of Publicis.Sapient. Publicis.Sapient is a digitally centered platform focused exclusively on digital transformation and the dynamics of an always-on world. The creation of Publicis.Sapient combines global leaders SapientNitro, Razorfish Global, Rosetta and DigitasLBi, with the deep industry expertise of Sapient Consulting.

     

    Expicient and Publicis.Sapient brands SapientNitro, Razorfish Global and Rosetta have previously collaborated on a number of global omni-channel commerce assignments with clients, including Staples, Target, Kroger, Fast Retailing, Marks & Spencer, Belk and Ralph Lauren. The agencies expect to quickly and seamlessly merge delivery capabilities and increase the value that can be offered to clients. Expicient’s capabilities will be shared across the Publicis.Sapient platform so that all clients benefit. As a result of the acquisition, Publicis.Sapient will now have the deepest OMS offering in the market, with expertise in IBM/Sterling, Manhattan and SAP/hybris.

     

    “The opportunity ahead of us, to create differentiated customer experiences is tremendous. We are living in an unprecedented time of connected consumers and commerce. For Expicient, combining forces with Publicis.Sapient will allow our teams to deliver a full range of marketing and commerce solutions while significantly expanding our global reach. We’re excited to be a part of Publicis.Sapient and to meaningfully add to global commerce capabilities already recognized as the best in the world,” said Expicient founder and CEO Darpan Seth.

     

    Founded in 2008, Expicient is based in Andover, Massachusetts, with additional offices in the United Kingdom and India (Gurgaon and Bangalore), where Publicis.Sapient also has a significant presence. Expicient serves a global roster of leading brands, including: The Aldo Groupe, Argos, Bed Bath & Beyond, BJ’s Wholesale Clubs, DHL, eBay Enterprise, Guitar Center, J. Crew, Lily Pulitzer, Lockheed Martin, Marks & Spencer, Michael Kors, Ralph Lauren, Staples, Target, Tesco and Williams Sonoma, among others.