ITV

Tag: raymonds

  • Madison Digital announces it new creative & social media unit ‘Madison Loop’

    Madison Digital announces it new creative & social media unit ‘Madison Loop’

    Mumbai: Madison World’s digital arm has announced the launch of its creative unit, Madison Loop, to offer social media management, digital creative & solutions, SEO, ASO, website development, technology solutions, influencer management, and content collaborations.

    Madison Loop will be led by Madison Digital vice president Kosal Malladi, who will continue to report to Madison Digital and Madison Media Alpha CEO Vishal Chinchankar.

    The unit has already developed a portfolio of work for clients including McDonald’s, Vicco, Joy Cosmetics, Raymonds, Pidilite, ePay Later, Godrej Properties, Bandhan Bank, Asian Paints, Zee5, Glide Invest, and Zee Bangla, among others.

    Commenting on the development, Madison Media and OOH group CEO Vikram Sakhuja said, “For any creative idea to be successful, it needs to be adapted to the syntax of the platform. In digital, the creative idea needs to be expressed across platforms as varied as in-stream video, break bumpers, display, social media posts, microsites, social messaging, influencers, content, etc. Under Malladi’s leadership, we are very excited to launch Madison Loop, which will not only create a platform for the relevant expression of a creative, but also link it to outcomes using data and tech.”

    “We need creativity now more than ever. This digital multiverse finally allows us to have a dedicated division to cater to all our clients’ creative needs under one roof. The new expansion of Madison Digital under Malladi’s leadership will be a great step forward for the company,” commented Vishal Chinchankar.

    Madison Digital is a part of Madison World, which also has specialist units in advertising, business analytics, out-of-home, PR, mobile, retail, sports, and entertainment, employing over 1,000 communication professionals across India.

    Speaking about his expanded role, Malladi said, “I have been a part of Madison since 2014. I have seen digital evolve from a ‘good to have’ to an ‘absolute must have.’ Today, digital cannot be limited to a single video or banner. Media and creativity need to work hand in hand to tap into the digital consumer. Madison Loop’s focus is on solving business problems by layering creative magic with ‘data and technology’ solutions.”

    “Madison Connect and Madison Automate are tools that have been built by Loop to scale influencer management and creative automation, respectively. I am really excited to scale Madison Loop,” he added.

    Madison Digital has grown 10x in terms of billing in the last three years, to become a 200+ employees’ strong outfit with capabilities in branding, performance & creative solutions.

    Madison Digital has built its own proprietary cloud marketing and automation tools and is one of the few agencies with its own data & tech solutions. Madison Digital was declared the Best Digital & Social Media Agency of the Year 2020 at IDMA 2020. The digital arm of Madison World was also voted Agency of the Year at the Digies Digital Awards 2019 and Mobile Media Agency of the Year at the IDMA Digital Awards 2019, in addition to winning over 150 awards since January 2020.

  • Raymond mannequins “Out on traffic duty”

    Raymond mannequins “Out on traffic duty”

    MUMBAI: Showing solidarity with understaffed and overworked Bengaluru Traffic Police, Color Plus showrooms, from the house of Raymonds has come up with a unique in-store marketing activity in the city. The stores have been armoured with black displays instead of mannequins with a sign reading “Out on traffic duty, will be back soon.”

    The aim is to support the initiative of the city traffic police to get motorists to follow traffic rules and observe lane discipline. Recently, the traffic police had installed as many as 200 life-sized mannequins at troublesome junctions in Bengaluru.

    Acquiring new customers is the backbone of every business and the most challenging task. But even more important is to stay relevant to the local communities. Marketers are engaging in interesting activities to be a part of the community and with the latest on-ground initiative,  and Raymond's activity is turning out to be an exemplary feat.

  • E-commerce to be huge spender this World Cup: Experts

    E-commerce to be huge spender this World Cup: Experts

    MUMBAI: As the 10 day countdown to the ICC Cricket World Cup – this year’s biggest sporting marvel – brands are as excited as cricket fans. The ad revenue for this year’s edition of the World Cup is expected to swell up.

     

    The International Cricket Council (ICC) already has on board a set of sponsors namely Castrol, Reliance, LG, Hyundai and MRF amongst others. Castrol came on board in 2011, while MRF is an added sponsor for this year. The deals with the other brands were signed for a period of five years and will come to an end and up for renewal post this edition of the tournament.

     

    Speaking about the brand interest of the World Cup this year, GroupM ESP national director – entertainment, sports and live events Vinit Karnik says, “Apart from the usual suspects and the ICC sponsors, I definitely see the e-commerce segment participating well for this year’s World Cup. In addition to that, automobiles and FMCG will be seen spending well too.”

     

    Some sports experts opine that each of these brands that came on board for the ICC for five years, could be spending close to Rs 25 – 35 crore per year including this season. MRF, which has been signed on board only for this year, could be spending close to Rs 30 – 35 crore for this edition, which will be held in Australia and New Zealand.

     

    With Star Sports signing a slew of deals with brands like Yepme.com, PayTM, Raymonds, Nestle, Pidilite, Marico and Lloyd, media experts are pegging the ad revenue from TV alone to be close to Rs 900 – 1000 crore. A rise in the revenue for this year can be attributed to broadcaster, Star India’s move to broadcast the tournament in six languages and offer special pricing for local and regional brands.

     

    “Star has increased its reach and relevance of the sport by providing local and regional language feeds. Besides just the reach, it will also help garner more viewership numbers and therefore is a brilliant move,” says Karnik.

     

    According to GroupM’s bi-annual report titled ‘This Year Next Year,’ e-commerce is expected to be a huge spender for this year from a relatively smaller base than more established categories. The reason stated for the spending is due to an increased competition in this sector and no dearth of funding. 

     

    Speaking on similar lines is Madison Media COO Karthik Lakshminarayan who is also of the opinion that e-commerce will be a huge spender this World Cup. “Apart from that, the other categories include durables and brands that want to reach out to men will be spending for this year,” he concludes.

     

    With the excitement almost palpable in this cricket crazy nation and no dearth of spending moolah, the World Cup seems all set to lure viewers and advertisers alike.