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  • Raymond unveils new campaign for its wedding collection

    Raymond unveils new campaign for its wedding collection

    Mumbai: As the wedding season begins, Raymond has launched its latest ad titled ‘Think Weddings, Think Raymond.’ The campaign showcases the brand’s wedding collection, for the groom as well as friends and families involved. 

    The storyline focuses on a minor faux pas among friends against the backdrop of a wedding. As is the case in most weddings, this odd moment becomes the highlight – celebrated by one and all. The film is a fun take on the way an aspiring bride and groom visualise themselves on their big day.

    “In India, weddings are undeniably one of the most memorable day in a couple’s life. Weddings as an occasion comprise of moments wherein young hearts dream of their own big days with their soul mates,” said Raymond Ltd lifestyle business CMO Himanshu Khanna. “Capturing this very thought, the ‘Think Weddings, Think Raymond’ campaign showcases Raymond’s wedding offerings, in a gorgeous setting that modern India can identify with.”

    ‘Think Weddings, Think Raymond’ is not only for the groom but for all the men in the family who want to nail an immaculate look with the most elegant, understated yet uniquely crafted and differentiated fabric offerings, said the brand.

    “At the initial briefing stage we were told to showcase the entire range of wedding wear that Raymond has to offer, and at the same time make the brand relevant to youngsters,” said Grey India executive creative director  Vivek Bhambhani. “According to us, the best way to manage both was to bring alive camaraderie between close friends. Once we had that framework in mind, we touched upon a truth about weddings – all the bachelors and bachelorettes use weddings as an opportunity to find love. From that insight stemmed this heart-warming, yet funny story.”

     

     

  • Harmohan Sahni to lead Raymond’s real estate business as CEO

    Harmohan Sahni to lead Raymond’s real estate business as CEO

    New Delhi: Raymond Ltd on Monday strengthened its executive leadership team and named Harmohan Sahni as the chief executive officer of its real estate business.

    Prior to this, Sahni was the chief operating officer (COO) of the real estate business of ECL Finance Ltd, the non-banking financial company of Edelweiss Group. A chartered accountant from the Institute of Chartered Accountants of India (ICAI), he has also worked at G Corp Developers and Mahindra Lifespace Developers Ltd.

    Raymond, chairman and managing director, Gautam Hari Singhania said Sahni has joined the company at a critical juncture when Raymond Realty is taking strong strides and is well poised for growth. “Harmohan has taken on challenging roles and demonstrated the ability to imagine and engineer a new future for the real estate sector in India. His entrepreneurial spirit and extensive experience will be pivotal in unleashing Raymond Realty’s future growth plans,” he said.

    The apparel company forayed into the real estate business in 2019, with a 100-acre plus land parcel in the heart of Thane city, in Maharashtra. Its maiden project ‘Aspirational District’ is spread over 14 acres. 

    Talking about his new role, Sahni said, “I am excited to take on this new responsibility and look forward to working closely with Mr. Singhania and Raymond Realty’s energetic team to create long term sustainable growth for our stakeholders,”

  • Godrej L’Affaire concludes its fourth season with a grand celebration of lifestyle

    Godrej L’Affaire concludes its fourth season with a grand celebration of lifestyle

    MUMBAI: Godrej L’Affaire, a curated experiential lifestyle platform by the Godrej Group, concluded its fourth season in Mumbai. More than 1300 people including several prominent personalities attended Godrej L’Affaire.

    It kicked-off with a masterclass marking actress Bhumi Pednekar’s debut as a chef along with Chef Varun Inamdar. They engaged in a live cook-off followed by a conversation on how to bake a blockbuster. Celebrity couple Karanvir Bohra and Teejay Sidhu spoke about inculcating spirituality in children through travel. They also unveiled the trailer of their upcoming web-series ‘Baby Yatra’.

    Music director Shantanu Moitra did a standalone talk on his 100-day fascinating adventure across the Himalayas that changed his music forever. Designers Alan Abraham (Abraham John Architects), Madhav Raman (Anagram Architects), Swarup Dutta (Scenographer) and Asha Sairam (Studio Lotus) engaged in an insightful conversation, powered by Design Dekko, on ways to design homes that give back to nature and the importance of sustainable designs.

    The highlight of the evening soirée was ace couturiers Monisha Jaising and Shweta Bachchan Nanda’s luxury pret fashion label MxS’s first ever fashion show. The couture was street-inspired and had sportive elements and fabric mash-ups, giving the collection a jolt of energy. Supermodels like Carol Gracias, Deepti Gujral, Aanchal Kumar and Sucheta Sharma walked the ramp while the show was choreographed by Shie Lobo.

    Supporting Shweta’s first-ever MxS fashion show, Jaya Bachchan, among other celebrities, was also present. All models were accessorized with Isharya jewellery and watches by Guess Watches and Esprit, complementing the collection. India’s drag scene star, Sushant Divgikar, adorned his famed Rani Ko-He-Nur avatar for a musical performance with his band TopStorey leaving the audience mesmerized.

    The Godrej Food Trends Report – 2020 was unveiled at Godrej L’Affaire. The report curated by Rushina Munshaw-Ghildiyal is a compendium of insights, views and predictions collated from conversations with 150 experts – chefs, thought leaders and food influencers across major cities.

    Godrej Group executive director and chief brand officer Tanya Dubash said: "Godrej L’Affaire has redefined lifestyle trends with every new season. Be it personalities, experiences, footfalls and brand partnerships, our fourth season has raised the bar and turned out to be the most successful edition till date. Godrej L'Affaire has delivered on its promise of showcasing future lifestyle trends that people can adopt for a modern-day living.”

    Godrej L’Affaire soirée witnessed first time unveiling of Ginevra, a new perfume range from Tonino Lamborghini Fragrances. Radio host and producer Hrishikesh Kannan moderated an engaging panel comprising digital influencers such as Karishma Sakhrani, Khushnaz Turner, Rij Eappen, and Chef Amninder Sandhu. The panel titled ‘Make Space for Life’ by Godrej Interio, deliberated on the importance of maintaining work-life balance dynamics and explored what it takes to be an influencer.

    Tata Motors showcased its latest car in the electric vehicles segment –Tata Nexon EV. Godrej Locks unveiled an installation endorsing home safety, conceptualised and designed by Anand Menon and Shobhan Kothari of ADND, a prominent architecture, and interior design firm.

    Godrej L’Affaire’s fourth season presenting partner was MX Player, while the on-ground event was styled by Krsnaa Mehta of India Circus. The soirée offered experiences of top lifestyle brands such as Harley-Davidson, Guess Watches, BBLUNT, Esprit, Godrej Security Solutions, Kotak Mahindra Bank, Cinthol, Godrej Bambusa, Myntra, Script, Godrej Properties, and Goodknight Naturals.

    Other prominent brand partners include Godrej Veg Oils, Elior India, Slice of Pink, Godrej Professional, Godrej Protekt, Godrej Construction, Godrej Real Good Chicken, Houzz India and Godrej aer.

    MX Player CEO Karan Bedi said: "Godrej L’Affaire has been redefining lifestyle trends with every new edition, which makes it a great platform to interact with a range of premium audiences and brands. The theme for this year was 'Aarambh' – bringing together imagination, creativity, and innovation via bespoke experiences for its attendees. We are very happy to have been a part of this experience, and it was great to see the mix of ideas and concepts across various lifestyle categories."

    "The association with Godrej L’Affaire gives us the ideal platform to acknowledge and reward fashion-forward customers, while also setting new benchmarks in the industry on value creation and consumer engagement. For the second year of our association with Godrej L’Affaire, we invited over 50 Myntra Insiders to experience the best of fashion, travel, food, lifestyle and much more during this event,” added Myntra head of marketing Harish Narayanan on the partnership.

    Raymond Consumer Care director international brands Barun Mukherjee said: “Partnering with Godrej L’Affaire was a rewarding experience for us as the event reckons with everything lifestyle and luxury. We took the opportunity to launch Ginevra range of products and showcased the complete range of Tonino Lamborghini fragrances.”

    The media partners for the fourth season of Godrej L’Affaire were Sunday Mid-Day (Print Partner), Living Foodz (Lifestyle TV Partner), IWMbuzz.com (Digital Media Partner) and Radio One 94.3 (Radio Partner).  Wizcraft International managed the on-ground execution of this season.

  • Raymond launches Ecovera in collaboration with Reliance Industries

    Raymond launches Ecovera in collaboration with Reliance Industries

    MUMBAI: Raymond Group, India’s leading fashion and textile manufacturer and retailer, has unveiled the eco-friendly Ecovera – a range of fabrics manufactured by using R|Elan™, the latest technology from Reliance Industries Ltd (RIL).

    The Ecovera range will soon hit 1500 stores across 700 cities. It is made from R|Elan™ GreenGold, the greenest fibre in the world. R|Elan™ GreenGold is made by recycling post- consumer waste PET bottles, using bio-fuels and energy-efficient processes.

    Raymond’s Ecovera, powered by RIL’s R|Elan™, will redeem almost 1 million PET bottles from landfills. It’s a testimony to both RIL and Raymond’s commitment to saving the Earth.

    Speaking on the joint development of the sustainable range, Mr Sudhanshu Pokhriyal, President, Textiles, Raymond Ltd. said, “We as an organisation are known for innovations in manufacturing top quality fabrics using both natural and man-made fibres. In our endeavour to create eco-friendly, sustainable fabrics, R|Elan™ GreenGold is a perfect choice to produce fabrics that have multiple qualities with superior handle and lustre. The use of R|Elan™ GreenGold is also a step towards achieving our goal of making our organisation sustainable and environment-friendly.”

    Raymond is one of the largest vertically and horizontally integrated manufacturers of worsted suiting fabrics in the world. It commands a dominant market share of over 60 per cent in the worsted suiting fabrics space in India. Throughout its history, Raymond’s motto has been: ‘Dressing the modern man right’.

    Drawing from Reliance’s extensive R&D and vast expertise in fibres, R | Elan™ is a portfolio of innovative fabrics that does more. R Elan™ GreenGold is a new-age technology from RIL with globally supreme eco-credentials and specially engineered to fulfil consumer requirement for sustainable fashion. GreenGold is one of the eco-friendliest raw materials for the fashion industry and is supporting major brands achieve their environmental commitments.

    According to Mr Gunjan Sharma, CMO – Polyester Business, RIL, “We are proud to be associated with Raymond. It provides us with an opportunity to do our bit for the environment. R|Elan™ GreenGold enables and equips Raymond to create an innovative and fashionable fabric with an added dose of sustainability.”

    RIL’s petrochemicals business is committed to adhering to the concept of circular economy, recycling and waste reduction. Its aim is to make Indian textile and fashion industry a leader in practising these concepts. Thus, R|Elan™ products will provide consumers next generation fabrics that are in line with the latest fashion trends while also fulfilling their lifestyle needs. RIL’s efforts will give consumers the assurance that if there is R|Elan™ on the outside, there is something special on the inside.

  • Raymond weaves spirit of craftsmanship with ‘Sui-Dhaaga- Made in India’

    Raymond weaves spirit of craftsmanship with ‘Sui-Dhaaga- Made in India’

    MUMBAI: Raymond has announced an association with Varun Dhawan and Anushka Sharma’s much awaited film Sui Dhaaga- Made In India, which aims to promote skill development and entrepreneurship in rural and semi-urban India.

    Raymond is an integral part of the film’s reel life, as the film highlights its initiative to bring about a real-life socio-economic change.

    Raymond Ltd lifestyle business CEO Sanjay Behl said, “With a vision to train over one lakh tailors by the end of 2020 through our initiative, the seamless brand integration with Sui Dhaaga- Made in India is an apt fitment for us.”

    With readymade labels appealing to the youth, tailoring as a profession is becoming second fiddle and the craftsmanship is confined to garmenting industry alone. In today’s fast-paced world, picking up a garment off-the-shelf does not guarantee the perfect fit and may not necessarily be a reflection of individual style. Hence, it cannot be contested that ‘the best fit is always a tailored fit’.

    YRF VP- marketing and syndication Manan Mehta said, “Sui Dhaaga aims at not only bringing back the charm of tailoring and reinstating its relevance to the younger generations as portrayed by Mauji [Varun Dhawan] and Mamta [Anushka Sharma] in the movie, but also rekindle the spirit of entrepreneurship and craftsmanship, living true to the ‘Make In India’."

  • Sony’s production house Studio Nxt to co-produce KBC 10

    Sony’s production house Studio Nxt to co-produce KBC 10

    MUMBAI: The 10th season of Kaun Banega Crorepati (KBC) is all set to see more involvement from its host channel Sony Entertainment Television (SET). The broadcaster is co-producing the show via its newly launched production house Studio Nxt along with rights holder Big Synergy. The show will be aired from 3 September, weekdays at 9 pm.

    SET business head and EVP Danish Khan said, “Sony Original is the sub brand of SET, Studio Nxt is another independent entity which is a production house to produce fiction, non-fiction, scripted, non-scripted and digital IPs.”

    He added that it is an independent production house that will cater to Sony as well as platforms outside.

    The show was kick-started with the campaign #KabTakRokoge, celebrating the spirit of resilience in people. Viewers can look forward to a special curtain raiser episode which will be telecast on Sony on 2 September at primetime.

    The network claims to have received record-breaking registrations of over 31 million within a span of 15 days. The show promises to be a visual delight for viewers with the use of Augmented Reality (AR) for the first time on Indian TV.

    Since Khan’s tenure at Sony as marketing head, KBC has always seen brainstorming for every aspect except the host. “Amitabh Bachchan was the best host in our mind from the day one. Since then, every year we have been trying to do something new, last year we had introduced the Fridays, Nayi Chah, this time we are coming up with AR to happen for any reality GEC in India. We have done huge investments and it is worth it,” he said.

    When it comes to the promotion of the show, Khan said that there is a lot of media explosion. He added that as there’s a lot of penetration of social media and internet, there is little to plan and more to create.

    The channel expects the ad inventories to be completely sold out within the next seven days. The show is co-powered by Vivo V11 Pro and Mahindra Marazzo while Aakash Institute, Axis Bank, Asian Paints, CEAT, Raymond and Syska Wires & Cables are the associate sponsors.

  • Raymond shows that Black is Back

    Raymond shows that Black is Back

    MUMBAI: In every man’s wardrobe, his suits have a special place. They are nicely dry-cleaned, neatly hung and are properly matched with accessories from top to bottom. There is an extremely high possibility that in every man’s wardrobe, at least one of the suits (if not all) is a Raymond suit.

    Incorporated in 1925, Raymond has always been known for its ‘the complete man’ tagline. However, sensing that the consumer has evolved and the market conditions have changed significantly, the brand hasn’t used the tagline in its communication since late 2015. Raymond has now adapted a new way of communicating with the audience with refreshed ads that don’t speak about being the perfect, sensitive, caring man anymore but talk more about dressing up for all occasions (summers, autumn) and being comfortable in what you wear and being a go-getter.

    In its latest campaign, to push the boundaries/perception of black colour, Raymond has introduced its all-black collection with a film that’s quite unlike any fashion film you’ve ever seen. The 75-second online film is a poetic ode to black fabric that’s deep, raw and surprising with an unexpected revelation in the end. Raymond’s new collection is perhaps the most comprehensive range of black suiting fabric that’s ever been launched, with over 1000 styles that challenge the notion that black is uni-dimensional and boxed up.

    Created by GreyWorldwide, the film delves into the versatility of black with slick fashion colliding with a narrative that’s just as intriguing as it is lyrical. The narrative has a consistent progression, building human attributes into the colour black and leading up to a striking touch of authenticity in the end.

    The TVC features Jugpreet Bajwa, an Indo-Canadian singer and writer who’s visually impaired since the age of six months, talking about why black has more hues than one can imagine. It is this realisation — that the film is a visually impaired person’s interpretation of black – which makes it go beyond the domain of fictitious, glorified fashion and into a real journey inside the narrator’s mind.

    Raymond head of marketing Madhu Dutta says, “People tend to take the colour black for granted as it is one of the most common colours and hence it’s difficult to create a communication for such a product.”

    It took two and a half months for the brand and agency to get the casting right as it was an extremely special campaign for Raymond. Dutta mentions, “We made it very clear to the agency that the casting is very important as we want to talk about the entire narrative through the lens of somebody who understands and has different vocabulary about what black is. We didn’t want to just pick up somebody and ask him to pretend to be a blind man as it would make the entire communication very frivolous.”

    Raymond will use a 360-degree marketing strategy for the campaign and it will run across television, digital, on-ground activation and OOH. The company will also leverage influencer marketing and cinema-advertising to promote the whole campaign.

    Although Dutta didn’t wish to reveal the allocated budget for campaign, she did mention that this is an important campaign for Raymond as it is not just a product advertisement but highlights the entire black collection from the house of Raymond.

    It is also learnt that there will be other initiatives in the next few months around the black theme which might not necessarily be on television.

    Typically, for the brand, advertising expenditure on television is always higher than other platforms and since Raymond’s target audience is male, television plays an important role in the media mix. The brand usually divides its ad spends between news, sports and infotainment channels on television.

    Today, when print and magazine shares are dying considerably, Raymond continues to consider it a good investment. Dutta says, “Fashion and lifestyle magazines are very important for us as we have premium consumers that like to look best. We also have our own editorial pieces in magazines about fashion and dressing up.”

    Although the brand faces stiff competition from Van Heusen, Blackberrys, Arrow and Louis Philippe in the space, Raymond still commands a major share in the market. The brand is one of India’s, and the world’s, leading producers of worsted fabrics, claiming around 60 per cent of the Indian worsted suiting market and has a retail network of over 1000 stores across 400 towns in India.

    Going forward, Raymond’s endeavour will be to focus on full wardrobe collection and accessories. The brand already has shoes, ties, socks, pocket squares and leather accessories including wallets and laptop bags along with suiting and shirting portfolio.

    Lately a fair share of women are increasingly buying formal wear but Raymond does not plan on launching women’s ready to wear collection anytime soon.

    Raymond is a major supplier to the global textile industry and provides fabrics and ready-to-wear garments to more than 50 countries, including Middle East, North America, Europe and Japan.

    Also Read :

    Raymond undertakes employee engagement program

    FabIndia sets aside 40% on digital advertising

    Competing with consumer activities not brands: Kingfisher’s Sheikhawat

    Cinema advertising begins to take centre stage

  • Raymond undertakes employee engagement program

    Raymond undertakes employee engagement program

    MUMBAI: Garment giant Raymond recently partnered with design and technology agency HEPTA to launch an Employee Engagement Platform for its annual event Interchange. The purpose of the entire exercise was to enable an ecosystem which would give Raymond a platform to engage with employees and a chance to the employees to partake in fun activities on the portal during the two-day event.

    The portal enabled Raymond employees to participate in contests and quizzes. It also gave the employees access to various corporate videos and downloadable industry insights.

    Raymond General Manager of IT Kunal Mehta says, “It was a pleasure working with HEPTA and having them on-board to design and support our Interchange Program for the top management at Raymond. HEPTA did a great job in a limited time span to design and develop the platform providing excellent customer experience. The entire team led by Faraz went beyond their scope to support us during the event. I look forward to working with HEPTA on many more initiatives at Raymond and would highly recommend them as partners.”

    HEPTA founder and CEO Faraz Naqvi adds, “Working for a brand like Raymond is something we will always cherish. Not only did we get to work on a challenging project that added real value to their employees, but we managed to do it before the deadline. Their IT department’s timely support was crucial and we only have praises for them.

    Founded in 2012, HEPTA has a client list of several brands for delivering result-driven user experience and technology services, such as Raymond, Godfrey Phillips, Palladium, Discovery Channel, Sanofi, Parag Milk Foods, Fountainhead, Indiabulls, etc.

  • TV premiere of Daniel Craig’s ‘Spectre’ on 23 October

    TV premiere of Daniel Craig’s ‘Spectre’ on 23 October

    MUMBAI: Movies Now is all geared up to air the television premiere of the Daniel Craig starrer James Bond movie Spectre. With Diwali round the corner, the movie will hit the TV screens on 23 October at 1 pm and a repeat telecast at 9 pm.

    Bond fans are also going to be treated to some prizes which are up for grabs during the premiere with a high-decibel marketing campaign. The channel has designed a four-pronged approach to engage with its audience, focusing on on-air, OOH, on-ground and digital mediums.

    It has roped in multiple partners for the premiere which is presented by Amazon, co presented by Huawei, driven by Ford, partnered by Airtel and in association with Raymond. The Experiential Marketing partner is Barcode.

    “James Bond is one of the most iconic characters from Hollywood and Spectre was one of the highest grossing movies in India in 2015. While all television premieres on Movies Now have always received a phenomenal response from viewers and advertisers, as category leaders we are the going the extra mile for Spectre because Bond holds a very special place in the hearts of Indians. The main focus of our marketing campaign is to reach out to a mass audience, targeting both Bond franchise loyalists and movie enthusiasts. With Spectre, we hope to re-create the same box office magic and success on TV,” said Times Television Network English Entertainment Cluster and Zoom senior vice president and head Vivek Srivastava.

    Besides promoting the premiere on the Times Television Network and various other channels across the Indian TV spectrum, Movies Now has also announced an exclusive In-movie Watch and Win contest. 4 lucky winners stand a chance to win an iPhone 7 each; all that they need to do is give a missed call and answer simple questions based on the movie.

    With a 10 city outdoor campaign across Mumbai, Delhi, Bengaluru, Chennai, Kolkata, Pune, Hyderabad, Cochin, Thiruvananthapuram and Hyderabad, the channel is supplementing this as an on-ground activation across 500 bars, which culminates in a mega-event of 3 simultaneous invite-only Bond-themed Spectre Parties held in Mumbai, Delhi and Bengaluru.

    Continuing with their focus on engaging with the urban youth, the channel’s digital initiatives include a special ‘Which Bond Are You?’ Instagram quiz and a day-long Twitter contest to be held on 23rd October with an iPhone7 and other cool prizes up for grabs.

  • TV premiere of Daniel Craig’s ‘Spectre’ on 23 October

    TV premiere of Daniel Craig’s ‘Spectre’ on 23 October

    MUMBAI: Movies Now is all geared up to air the television premiere of the Daniel Craig starrer James Bond movie Spectre. With Diwali round the corner, the movie will hit the TV screens on 23 October at 1 pm and a repeat telecast at 9 pm.

    Bond fans are also going to be treated to some prizes which are up for grabs during the premiere with a high-decibel marketing campaign. The channel has designed a four-pronged approach to engage with its audience, focusing on on-air, OOH, on-ground and digital mediums.

    It has roped in multiple partners for the premiere which is presented by Amazon, co presented by Huawei, driven by Ford, partnered by Airtel and in association with Raymond. The Experiential Marketing partner is Barcode.

    “James Bond is one of the most iconic characters from Hollywood and Spectre was one of the highest grossing movies in India in 2015. While all television premieres on Movies Now have always received a phenomenal response from viewers and advertisers, as category leaders we are the going the extra mile for Spectre because Bond holds a very special place in the hearts of Indians. The main focus of our marketing campaign is to reach out to a mass audience, targeting both Bond franchise loyalists and movie enthusiasts. With Spectre, we hope to re-create the same box office magic and success on TV,” said Times Television Network English Entertainment Cluster and Zoom senior vice president and head Vivek Srivastava.

    Besides promoting the premiere on the Times Television Network and various other channels across the Indian TV spectrum, Movies Now has also announced an exclusive In-movie Watch and Win contest. 4 lucky winners stand a chance to win an iPhone 7 each; all that they need to do is give a missed call and answer simple questions based on the movie.

    With a 10 city outdoor campaign across Mumbai, Delhi, Bengaluru, Chennai, Kolkata, Pune, Hyderabad, Cochin, Thiruvananthapuram and Hyderabad, the channel is supplementing this as an on-ground activation across 500 bars, which culminates in a mega-event of 3 simultaneous invite-only Bond-themed Spectre Parties held in Mumbai, Delhi and Bengaluru.

    Continuing with their focus on engaging with the urban youth, the channel’s digital initiatives include a special ‘Which Bond Are You?’ Instagram quiz and a day-long Twitter contest to be held on 23rd October with an iPhone7 and other cool prizes up for grabs.