MUMBAI: Social Kinnect has won the digital mandate for Raymond Custom Tailoring and Raymond Rewards, an offering custom-tailored to ensure a unique bespoke experience with styles that are a class apart. The mandate was won following a multi-agency pitch and will be operated out of the agency’s Mumbai office.
Under the mandate, Social Kinnect will be responsible for carving a social media roadmap for both the brands across creative, media, and ORM-led services.
Commenting on the appointment of a new agency, Raymond Ltd president textiles Sudhanshu Pokhriyal said, “In today’s internet consuming world, digital marketing is critical to bring in eyeballs and subsequent conversions for any business. We were looking for a partner to help us on this journey of redefining men’s fashion through mass personalisation that is technologically enabled. Getting Social Kinnect on board, who bring in a gamut of new ideas and concepts, will help us in achieving our set objectives through innovative digital marketing ideas and help us build robust ORM platform”
Social Kinnect CEO Rohan Mehta added, “Raymond is one of the first brands any Indian associates with well-made and timeless mens' clothing. Raymond Custom Tailoring brings the brand into the new-age, to appeal to younger consumers who crave customisation, bespoke clothing and are well-versed in digital. We are so excited to handle the digital mandate for such an iconic brand, and help it scale new heights of success in 2019 and beyond.”
Established as a pioneer of premium clothing for occasion wear, Raymond introduced Raymond Custom Tailoring to provide customised clothing with a sense of personal style. Taking ‘perfect fits’ very seriously, Raymond Custom Tailoring offers garments that are crafted just for you. Currently available in four cities including Mumbai, Pune, Hyderabad, and Bangalore, Raymond Custom Tailoring aims to expand its services rapidly across the country within the year using digital as a medium.
Alongside custom tailoring, Raymond also offers Raymond Rewards – a loyalty program that lets you earn and redeem points across stores in India under the brand names of ColorPlus, Parx, Park Avenue and Raymond.