ITV

Tag: Ravneet Singh

  • Watcho drops the beat with Vibe On as India’s hip-hop scene heats up

    Watcho drops the beat with Vibe On as India’s hip-hop scene heats up

    MUMBAI: The rhythm is raw, the energy is electric, and the mic is live as India’s hip-hop movement just got its biggest stage yet! Watcho, Dish TV’s OTT platform, has launched Vibe On, a high-octane reality show that shines the spotlight on underground rap talent from Punjab, Haryana, Himachal Pradesh, and Delhi.

    Streaming exclusively on Watcho ahead of its Youtube debut, Vibe On is more than just a music competition—it’s a battleground where aspiring rappers spit fire and fight for their moment in the limelight. From nerve-wracking college auditions to intense rap battles, the show captures the unfiltered journeys of emerging hip-hop artists, giving them a shot at stardom.

    Judged by industry heavyweights Amit Uchana, Ravneet Singh, and JSL Singh, the contest has already drawn thousands of entries, with only the top 100 making the cut. Each episode delivers lyrical showdowns, electrifying performances, and jaw-dropping rap battles, raising the stakes with every verse.

    Dish TV & Watcho corporate head of marketing Sukhpreet Singh said, “Vibe On is not just entertainment; it’s a movement. Hip-hop is an expression of real stories, struggles, and triumphs, and this show gives emerging artists the stage they deserve. At Watcho, we are thrilled to bring fresh, culturally relevant content that resonates with today’s youth.”

    With the rise of desi hip-hop and street rap in India, Vibe On promises to be a game-changer in the music reality show space. If you’re ready to experience India’s next rap revolution, tune in to Watcho now, because the vibe is on!

  • Indian Super League 2022-2023: Ather Energy announces Kerala Blasters FC as their digital partner

    Indian Super League 2022-2023: Ather Energy announces Kerala Blasters FC as their digital partner

    Mumbai: E-scooter manufacturer, Ather Energy, has joined the Kerala Blaster Football Club (KBFC) as their digital partner for the team. This will be Ather Energy’s third consecutive year of partnership with the finalists from last season.

    Commenting on the association, Ather Energy chief business officer Ravneet Singh Phokela said  “We are delighted to continue our support with KBFC for the third year in a row. The trajectory of KBFC in this tournament parallels our own in the EV business. KBFC has established itself as one of the country’s most enthusiastic clubs and a finalist in the 2021 season. Similarly, Ather has developed strong salience in Kerala over the last year, becoming the market’s biggest EV player. Our association with KBFC has helped us to drive awareness and familiarity for our brand in Kerala and also across the country, as we continue to expand our footprint. We are hopeful that with this partnership we will be able to showcase our scooters to a larger audience and accelerate the adoption of EVs across the country.” 

    “We are excited to extend our partnership with Ather. They have been at the forefront of India’s transition to electric vehicles, and the club looks forward to helping this transformation continue and driving awareness about sustainable development,” said Kerala Blasters FC director Nikhil Bhardwaj.

    Kerala was one of the first markets in India to adopt EVs and has the highest scooter penetration in India. The acceptance of EVs continues to be at an all-time high. With experience centres across nine major locations (Kochi, Calicut, Trivandrum, Kannur, Palakkad, Thrissur, Kollam, Malappuram & Tirur) and 5,000+ vehicles on the road, Ather is the leading electric vehicle brand in Kerala now. The company has also installed 45+ fast-charging points on the Ather Grid across Kerala, speeding up the EV infrastructure. By the end of the year, Ather Energy plans to expand its presence in Kerala to more cities. The number of test ride requests for the gen3 Ather 450X has risen exponentially across the state in recent months. This association will increase brand awareness in Kerala as well as among the football followers across the country.

    This partnership was enabled and supported by RISE Worldwide, a Reliance initiative and India’s largest sports and entertainment company.

  • Flipkart’s Ravneet Singh Phokela joins Ather Energy as business head

    Flipkart’s Ravneet Singh Phokela joins Ather Energy as business head

    MUMBAI: Flipkart former vice president and practice head of strategic brands groups Ravneet Singh Phokela has joined a Bangalore based start-up Ather Energy as chief business officer.

     

    At Ather Energy, Phokela will oversee marketing, sales and customer experience.

     

    Ather Energy CEO and co-founder Tarun Mehta said, “Ravneet brings valuable experience to Ather and will be an asset to the Management team. His knowledge in driving brand and customer experiences is significant and strategic, as we near the launch of our vehicle. We look forward to benefitting immensely from his expertise in building memorable brands.”

     

    Phokela added, “Ather is poised to drive serious disruption, not just through an innovative product, but the way we plan to take it to market and engage with our consumers. It promises to be an exciting journey for the organisation as it unlocks new market opportunities, and I am looking forward to being a part of it.”

     

    Phokela started his career at Lowe Lintas and moved on to join Whirlpool, where he headed marketing services for the home appliances brand. He later joined Nokia in London as global marketing director. Phokela also worked at Payback India as chief marketing officer and head of e-commerce.