ITV

Tag: Ravish Kumar

  • Colors launches HD feed for Kannada, Marathi and Bangla

    Colors launches HD feed for Kannada, Marathi and Bangla

    MUMBAI:  In a major move to dial up its already strong presence in the regional GEC play, Colors has announced the launch of its HD feed for three of its regional general entertainment channels – Colors Kannada, Colors Marathi and Colors Bangla. Colors is already known for its pioneering innovation, quality programming and high production values and launching the first HD Regional GECs in these markets is yet another milestone in its regional expansion plans. That the channels that have now become an intrinsic part of the social and cultural fabric of these regions, is apparent from the strong performance of its channels in these markets. Interestingly, this will be the first time that a regional GEC will add a Hi-Definition channel to its bouquet.

    Announcing the launch of the HD channels, Viacom18  Group CEO Sudhanshu Vats said, “When we brought the regional GECs under the Colors umbrella, we committed to raising the bar on regional content. This philosophy saw us attain pole position in the Kannada market, become a strong leader in the Marathi market and build up the connect with our Bengali viewers. Interestingly, during this period, the regional markets have seen tremendous growth in consumer lifestyles. With the HD launch of our regional channels, we are once again raising the bar by provisioning for the premium viewing experience that the markets now crave.”

    Colors Kannada, Colors Bangla and Colors Odiya  Project Head  Ravish Kumar  said, “We strive to offer varied content to our viewers without compromising on excellence – be it powerful storytelling, high production values, international reality formats, festival programming or movie premieres. Our aim is to delight audiences’ everyday with an entertaining and cohesive television viewing experience and launching  HD channels is yet another pioneering step in that direction.”

    Colors Marathi and Colors Gujarati Project Head Anuj Poddar  elaborated saying, “Colors Marathi has consistently innovated and redefined the entertainment landscape for Marathi audiences with its varied bouquet of shows and big scale events, while yet staying true to the roots of its culture.  We are yet again playing a pioneering role and upping the ante by being the first to provide viewers with High Definition viewing experience.”

    Colors Kannada HD will be present on leading platforms like Siti cable network ltd, Den networks limited, Hathway cable & datacom Pvt Ltd, Kable First India Pvt Ltd, Indusind Media and Communications ltd, E-infrastructure and entertainment (India) pvt ltd, Bhima riddhi digital systems and V4 media among others that offer HD services in Karnataka. Colors Marathi HD is being launched on Airtel and Tata Sky initially and will be rolled out on all other platforms, both direct to home and cable, thereafter. Colors Bangla will be available across all MSOs where DAS has been implemented over platforms such as Cable & DTH.

    Providing an enhanced viewing experience and delivering high quality, affordable entertainment that connects viewers to their culture, the all new viewing experience at a regional level will only be available on Colors Kannada HD, Colors Marathi HD and Colors Bangla HD.

  • Colors launches HD feed for Kannada, Marathi and Bangla

    Colors launches HD feed for Kannada, Marathi and Bangla

    MUMBAI:  In a major move to dial up its already strong presence in the regional GEC play, Colors has announced the launch of its HD feed for three of its regional general entertainment channels – Colors Kannada, Colors Marathi and Colors Bangla. Colors is already known for its pioneering innovation, quality programming and high production values and launching the first HD Regional GECs in these markets is yet another milestone in its regional expansion plans. That the channels that have now become an intrinsic part of the social and cultural fabric of these regions, is apparent from the strong performance of its channels in these markets. Interestingly, this will be the first time that a regional GEC will add a Hi-Definition channel to its bouquet.

    Announcing the launch of the HD channels, Viacom18  Group CEO Sudhanshu Vats said, “When we brought the regional GECs under the Colors umbrella, we committed to raising the bar on regional content. This philosophy saw us attain pole position in the Kannada market, become a strong leader in the Marathi market and build up the connect with our Bengali viewers. Interestingly, during this period, the regional markets have seen tremendous growth in consumer lifestyles. With the HD launch of our regional channels, we are once again raising the bar by provisioning for the premium viewing experience that the markets now crave.”

    Colors Kannada, Colors Bangla and Colors Odiya  Project Head  Ravish Kumar  said, “We strive to offer varied content to our viewers without compromising on excellence – be it powerful storytelling, high production values, international reality formats, festival programming or movie premieres. Our aim is to delight audiences’ everyday with an entertaining and cohesive television viewing experience and launching  HD channels is yet another pioneering step in that direction.”

    Colors Marathi and Colors Gujarati Project Head Anuj Poddar  elaborated saying, “Colors Marathi has consistently innovated and redefined the entertainment landscape for Marathi audiences with its varied bouquet of shows and big scale events, while yet staying true to the roots of its culture.  We are yet again playing a pioneering role and upping the ante by being the first to provide viewers with High Definition viewing experience.”

    Colors Kannada HD will be present on leading platforms like Siti cable network ltd, Den networks limited, Hathway cable & datacom Pvt Ltd, Kable First India Pvt Ltd, Indusind Media and Communications ltd, E-infrastructure and entertainment (India) pvt ltd, Bhima riddhi digital systems and V4 media among others that offer HD services in Karnataka. Colors Marathi HD is being launched on Airtel and Tata Sky initially and will be rolled out on all other platforms, both direct to home and cable, thereafter. Colors Bangla will be available across all MSOs where DAS has been implemented over platforms such as Cable & DTH.

    Providing an enhanced viewing experience and delivering high quality, affordable entertainment that connects viewers to their culture, the all new viewing experience at a regional level will only be available on Colors Kannada HD, Colors Marathi HD and Colors Bangla HD.

  • Mumbai Press club awards Ninan , NDTV editor Ravish Kumar

    Mumbai Press club awards Ninan , NDTV editor Ravish Kumar

    NEW DELHI: Veteran business journalist T N Ninan has been honoured with the Red Ink Life Time Achievement Award of the Mumbai Press Club. The ‘Red Ink Journalist of the Year’ Award was given to NDTV India’s senior executive editor Ravish Kumar for his consistent and good reporting on politics and issues that concern the common man.

    The awards presented by Maharashtra governor C Vidyasagar Rao and Union Energy minister Piyush Goyal recognizes Ninan’s extensive contribution to business journalism through editorial leadership which he provided to a host of publications. Vinod Mehta, Kuldeep Nayar, N Ram, Mrinal Pande and Prannoy Roy were in the past honoured with the Life Time Achievement Award.

    ‘The Wire’, a news and public affairs website founded by Siddharth Varadarajan and Siddharth Bhatia, was adjudged the ‘Red Ink Start-up of the Year’.

    The Mumbai Press Club also honoured posthumously Jagendra Singh of Shahjahanpur, UP with the ‘RedInk Veer Patrakar Puraskar. Jagendra Singh was allegedly killed for his exposes on illegal sand mining and other misdemeanours of a local politician in June 2015.

    The Red Ink Awards for Excellence in journalism were given away in 10 categories for meritorious work in TV, print and digital formats. The categories were politics, crime, health and wellness, business, environment, human rights, photography, science and innovation, entertainment and lifestyle and sports.

    The theme of the Red Ink Awards 2016 was ‘To Rise Above It All’ . A panel discussion held on the occasion reflected upon many challenges being faced by journalism in a period of increasing violence, vested interests and hashtag writings. The panel moderated by Shobha De comprised veteran journalist Meenaz Merchant, co-founder of Wire news portal, Siddharth Varadarajan, Moneylife Foundation’s Sucheta Dalal and NDTV editor Ravish Kumar.

     

  • Mumbai Press club awards Ninan , NDTV editor Ravish Kumar

    Mumbai Press club awards Ninan , NDTV editor Ravish Kumar

    NEW DELHI: Veteran business journalist T N Ninan has been honoured with the Red Ink Life Time Achievement Award of the Mumbai Press Club. The ‘Red Ink Journalist of the Year’ Award was given to NDTV India’s senior executive editor Ravish Kumar for his consistent and good reporting on politics and issues that concern the common man.

    The awards presented by Maharashtra governor C Vidyasagar Rao and Union Energy minister Piyush Goyal recognizes Ninan’s extensive contribution to business journalism through editorial leadership which he provided to a host of publications. Vinod Mehta, Kuldeep Nayar, N Ram, Mrinal Pande and Prannoy Roy were in the past honoured with the Life Time Achievement Award.

    ‘The Wire’, a news and public affairs website founded by Siddharth Varadarajan and Siddharth Bhatia, was adjudged the ‘Red Ink Start-up of the Year’.

    The Mumbai Press Club also honoured posthumously Jagendra Singh of Shahjahanpur, UP with the ‘RedInk Veer Patrakar Puraskar. Jagendra Singh was allegedly killed for his exposes on illegal sand mining and other misdemeanours of a local politician in June 2015.

    The Red Ink Awards for Excellence in journalism were given away in 10 categories for meritorious work in TV, print and digital formats. The categories were politics, crime, health and wellness, business, environment, human rights, photography, science and innovation, entertainment and lifestyle and sports.

    The theme of the Red Ink Awards 2016 was ‘To Rise Above It All’ . A panel discussion held on the occasion reflected upon many challenges being faced by journalism in a period of increasing violence, vested interests and hashtag writings. The panel moderated by Shobha De comprised veteran journalist Meenaz Merchant, co-founder of Wire news portal, Siddharth Varadarajan, Moneylife Foundation’s Sucheta Dalal and NDTV editor Ravish Kumar.

     

  • NBA, DUJ condemn attack on journalists outside Patiala House courts in Delhi

    NBA, DUJ condemn attack on journalists outside Patiala House courts in Delhi

    NEW DELHI / MUMBAI: The News Broadcasters Association (NBA) has condemned the assault by lawyers and others on journalists and cameramen, especially women journalists, who were reporting from Patiala House Court ON 15 February.

    The incident occurred when JNU Students Union president Kanhaiya Kumar was to be produced in the Court. 

    Condemning the incident and terming it as an attack on the freedom of the press, NBA president Rajat Sharma called it a cowardly attack meant to intimidate journalists carrying out their work in disseminating news and information, a service that is essential for any democratic society. 

    Senior journalist and India Today Group consulting editor Rajdeep Sardesai said, “The journalists are rightly showing solidarity to what happened yesterday at the Patiala House. What happened yesterday was unexpected. The way the lawyers acted is just shocking. The journalists should definitely unite and stand as one against this.”

    Expressing his doubts on the credibility of the lawyers present at the Patiala Court, he added, “Who are these lawyers? They behaved more like politicians. Denoting the media with such terms is just not accepted.”

    NDTV India senior executive editor Ravish Kumar said, “It is good to see journalists showing solidarity and coming together but the problem is that there are still many journalists who have not united to fight against this. What happened yesterday in the premise of a court is shocking. It is the right of any person to get a lawyer. The terrorists also get lawyers and the lawyers have taken up such cases in the past. The problem is that the lawyers have started to behave like judges. They should follow the ethics taught to them in their law schools.”

    CNN-IBN executive editor Bhupendra Chaubey opined, “I genuinely believe that this is a threat to the expression of one’s views in today’s politics. This type of lynch mob is dangerous and has to be tackled soon. It is good to see journalists coming together to fight this. This looks like a new definition of nationalism, which is being written now in our country. Nationalists and anti-nationalists are now defined by the ruling party but that is ideally supposed to be an individual’s decision. The way it has happened is just not acceptable.”

    Earlier, the Delhi Union of Journalists had also condemned the attack at Patiala House as well as at the campus. The DUJ has given a call for observance of a Black Day on 19 February.

    The Union strongly deplored the beating up of journalists, students and teachers in the Patiala House Courts by “goons.” Several of them including a few journalists were severely injured and had to be taken to the hospital.

    The DUJ said it was “surprising that though there was a heavy presence of the Police, it refused to intervene despite repeated requests by those who were being beaten up.”

    The DUJ demanded the immediate arrest of all those who indulged in this violence. “It is the responsibility of the police to provide protection to journalists who were discharging their duty,” it said.

    Congress spokesman Kapil Sibal later said at a party briefing that a matter in this connection had been mentioned in the Supreme Court and was likely to be heard tomorrow (17 February).

  • NBA, DUJ condemn attack on journalists outside Patiala House courts in Delhi

    NBA, DUJ condemn attack on journalists outside Patiala House courts in Delhi

    NEW DELHI / MUMBAI: The News Broadcasters Association (NBA) has condemned the assault by lawyers and others on journalists and cameramen, especially women journalists, who were reporting from Patiala House Court ON 15 February.

    The incident occurred when JNU Students Union president Kanhaiya Kumar was to be produced in the Court. 

    Condemning the incident and terming it as an attack on the freedom of the press, NBA president Rajat Sharma called it a cowardly attack meant to intimidate journalists carrying out their work in disseminating news and information, a service that is essential for any democratic society. 

    Senior journalist and India Today Group consulting editor Rajdeep Sardesai said, “The journalists are rightly showing solidarity to what happened yesterday at the Patiala House. What happened yesterday was unexpected. The way the lawyers acted is just shocking. The journalists should definitely unite and stand as one against this.”

    Expressing his doubts on the credibility of the lawyers present at the Patiala Court, he added, “Who are these lawyers? They behaved more like politicians. Denoting the media with such terms is just not accepted.”

    NDTV India senior executive editor Ravish Kumar said, “It is good to see journalists showing solidarity and coming together but the problem is that there are still many journalists who have not united to fight against this. What happened yesterday in the premise of a court is shocking. It is the right of any person to get a lawyer. The terrorists also get lawyers and the lawyers have taken up such cases in the past. The problem is that the lawyers have started to behave like judges. They should follow the ethics taught to them in their law schools.”

    CNN-IBN executive editor Bhupendra Chaubey opined, “I genuinely believe that this is a threat to the expression of one’s views in today’s politics. This type of lynch mob is dangerous and has to be tackled soon. It is good to see journalists coming together to fight this. This looks like a new definition of nationalism, which is being written now in our country. Nationalists and anti-nationalists are now defined by the ruling party but that is ideally supposed to be an individual’s decision. The way it has happened is just not acceptable.”

    Earlier, the Delhi Union of Journalists had also condemned the attack at Patiala House as well as at the campus. The DUJ has given a call for observance of a Black Day on 19 February.

    The Union strongly deplored the beating up of journalists, students and teachers in the Patiala House Courts by “goons.” Several of them including a few journalists were severely injured and had to be taken to the hospital.

    The DUJ said it was “surprising that though there was a heavy presence of the Police, it refused to intervene despite repeated requests by those who were being beaten up.”

    The DUJ demanded the immediate arrest of all those who indulged in this violence. “It is the responsibility of the police to provide protection to journalists who were discharging their duty,” it said.

    Congress spokesman Kapil Sibal later said at a party briefing that a matter in this connection had been mentioned in the Supreme Court and was likely to be heard tomorrow (17 February).

  • NDTV & Philips present ‘Breathe Clean Conclave’ 2015

    NDTV & Philips present ‘Breathe Clean Conclave’ 2015

    MUMBAI: India is home to 6 of the world’s most polluted cities, and the air we are breathing causes more deaths than tobacco smoking or poor nutrition. Indoor air is 2 to 5 times worse than outside air. It is toxic for our children and families, causing cancers, reduced life expectancy, lung damage and air borne allergies.

     

    Inhaling pollutant air takes away atleast 1-2 years of a typical human life. In an effort to highlight this critical national issue and recommend possible solutions, NDTV and Philipshosted the ‘Breathe Clean Conclave 2015’ today at Taj Palace Hotel, Delhi. Actor Soha Ali Khan also extended her support for the initiative.

     

    The conclave began with an opening keynote address by  Prakash Javadekar, Minister of State for Environment, Forest and Climate Change (Independent Charge)  and was attended by leading medical practitioners, environmentalists, NGOs and concerned citizen and parent groups. The two panel discussions held as part of the Breathe Clean Conclave focused on Breathe Clean- Act for Better Air and Indoor Air Quality and Children’s Health.

     

    Inaugurating the conclave, Prakash Javadekar, Minister of State for Environment, Forest and Climate Change (Independent Charge) said, “I am really happy that NDTV has taken this initiative because I feel media houses can make people aware and also help tackle issues. At the outset, I must say we have a problem as any other city in the world and this is because of growing population, growing density and growing rate of urbanization. Delhi air has gone bad in the last 8-10 years and if media would have started a campaign earlier it could have worked faster. We must create awareness of more ventilation, more plantation and more education to address this issue. I want to launch Fresh Air – My birth right campaign to help address this problem.”

     

    Sharing his thoughts on the initiative, Vikram Chandra, Group CEO of NDTV said, “The health and economic impact of pollution is worrying and with the rising vehicular and industrial pollution, this national issue is only going to get worse. NDTV believes that clean air should be a basic human right. Through this conclave, we hope to give experts as well as citizens a platform to suggest recommendations to the government, as well as motivate people to take action at an individual level.”

     

    Krishna Kumar, Managing Director and Vice President, Philips India, said, “The rising toll of deteriorating quality of air is becoming a household concern. A lot more potent than outdoor air pollution, indoor air pollution is increasingly being recognized as a threat. We, at Philips, recognize this challenge and are committed to deliver a healthier lifestyle for our consumers through meaningful innovations. Breathe Clean Campaign is an initiative to help consumers and institutions recognize the need to switch to healthier lifestyle practices. Since clean air has become a rarity, Philips is constantly innovating to bring about freedom from indoor air pollution.”

     

    Soha Ali Khan, Actor, also voiced her concern and said, “It is alarming that the very air we are breathing can be so harmful to our health. I was shocked to find out that air pollution levels inside our homes can be twice as high as those outside. This is an issue that demands our immediate attention and I am happy to be associated with NDTV’s Breathe Clean Conclave, a platform dedicated to finding solutions to this crisis affecting all of us – especially children and the elderly.”

     

    Moderated by Vikram Chandra, the first session had an eminent list of panelists including Soha Ali Khan, Actor; Prof Sanjay Zodpey, Vice President, Academics, Public Health foundation of India ; A Krishna Kumar, MD and CEO, Philips India; Dr Gary Stutte, Senior Scientist, NASA; Parthaa Bosu, India Director and South Asia Liaison, Clean Air Asia; Anumita Roychowdhury, Executive Director – Research and Advocacy , Centre for Science and Environment; Kalikesh Narayan Singh Deo, MP, Odisha and Dr Randeep Guleria, Head of the Department of Pulmonology, All India Institute of Medical Sciences who shared their insights on how we can contribute for better clean air.

     

    The second discussion focused on the health impact of air pollution on children and was moderated by NDTV’s Ravish Kumar. The panel included Jayati Singh, Director and Business: Head Health and Wellness and Air, Philips Consumer Lifestyle; Kunal Kohli, Director and Concerned Parent; Dr Vivek Nangia, Pulmonologist, Fortis Hospital; Sushma Paul Berlia, Apeejay Stya & Svran Group, Barun Aggarwal, Breathe Easy and Dr Randeep Guleria, Head of the Department of Pulmonology, All India Institute ofMedical Sciences.

     

    The closing key note address was delivered by Prof Sanjay Zodpey, Vice President, Academics, Public Health foundation of India.The key takeaways from the sessions were presented to Minister Shri Prakash Javadekar as recommendations for a clean air future.

  • Viacom18 completes ETV Kannada re-branding under Colors umbrella

    Viacom18 completes ETV Kannada re-branding under Colors umbrella

    MUMBAI: The Colors family of channels is growing rapidly. After re-branding ETV Marathi, ETV Bangla, ETV Gujarati and ETV Odiya recently, Viacom 18 has now re-branded ETV Kannada as Colors Kannada. With this, Viacom 18 completes the re-branding of Prism TV’s five ETV regional general entertainmentchannels under the Colors brand name.

     

    The 14-year-old ETV Kannada will be re-branded as Colors Kannada on 26 April, 2015 and will reflect the distinctive culture and traditions of Karnataka through its differentiated content.

     

    The channel takes its legacy forward with the new brand philosophy – ‘OndeSambandha, Ade Anubandha.’ The channel is set to offer high octane entertainment through the week, which will culminate into a celebratory gala on 26 April marking the metamorphosis of this journey.

     

    Viacom18 EVP and project head – Colors Kannada, Colors Bangla and Colors Odiya Ravish Kumar said, “These are exciting times for Kannada television – as we enter this new phase of growth, consumer delight shall continue to be the key driver for Colors Kannada. We hope to up the ante and continue the surprise viewers in the future too.”

     

    Colors Kannada business head Parameshwar Gundkal added, “We have excelled in providing innovative and engaging content that has delighted viewers and set new standards for both the market and for us to surpass. We further hope to make Colors Kannada the one stop for Kannada entertainment.”

     

    As part of the pre-launch campaign, all the artists associated with the channel will come together to unveil the Colors Kannada logo. Mega episodes of the following shows will be aired through the week before launch day:

     

    22 April – Lakshmi Baramma, 7:30-8:30 pm 

    23 April – Agnisakshi, 8 – 9 pm

    24 April- Akka, 8:30-9:30 pm

    25 April- A special slot Dancing Talkies, Maja Talkies, 8 – 9 pm

    25 April- Dancing Star, 9-10:30 pm

    26 April- Ugramm– movie premiere, 2 pm

    26 April- rebranding event, 6 pm

     

  • ‘Dancing Star 2’: number one show in Karnataka

    ‘Dancing Star 2’: number one show in Karnataka

    MUMBAI: ETV Kannada is ruling the weekend primetime slots between 8 pm to 10.30 pm with the launch of its two new shows Majaa Talkies and Dancing Star 2.

     

     Following the success of Dancing Star in its first season, ETV Kannada introduced the second season of the reality show on popular demand. Opening with 1.1 million TVTs, the show emerged at the top in Karnataka. This is the first show in Kannada mass entertainment in 2015 that has garnered peak ratings in its very first week according to the channel.

     

    The show features 12 celebrity contestants in the battle for survival as the last couple on the dance floor. Judging the celebrity dance contest are Kanasugara Ravichandran, Priyamani, and choreographer MayuriUpadhyaya. Taking forward the legacy from season one, Akul Balaji hosts this edition of the show as well.

     

    Dancing Star 2 airs every Saturday and Sunday at 9 pm to 10.30pm on ETV Kannada.

     

    Majaa Talkies, headlined by veteran anchor and comedian Srujan Lokesh, emerged as the slot leader in the 8 pm to 9 pm slot with 0.8 million TVTs opening. The show is an adaptation of the popular Comedy Nights With Kapil, tailored to suit viewing preferences of the Kannadiga.

     

    Elaborating on the same Viacom18 EVP and project head regional channels ETV Kannada/ Bangla and Odiya Ravish Kumar said, “After the success of the first season of Dancing Star, we are overjoyed and humbled by the response that the show has received for its second edition. Majaa Talkies has performed superlatively as well and we hope to keep raising the bar of Kannada entertainment in the future.”

     

    ETV Kannada business head Parameshwar Gundkal added, “For the first time ever in this market, two high impact nonfiction properties have been launched in back to back time slots with the vision of creating high octane entertainment that will cater to people of varied viewing tastes. From the best talent on-board, to some of the best production houses for both seasons, we are glad that our efforts have yielded the appreciation showered upon us by the viewers.”

  • ETV Kannada hopes to repeat success story with ‘Gokuladalli Seete’

    ETV Kannada hopes to repeat success story with ‘Gokuladalli Seete’

    MUMBAI: Marriage, trials and tribulation is the topic of the new serial that has just begun airing on ETV Kannada, replacing the erstwhile Mahaparva.

     

    Directed by Ramesh Krishna and produced by his production house Vaishnavi Movie Makers, Gokuladalli Seete is about a humble and righteous girl Pavani who gets married to a young business tycoon Rahul. Rahul who is commitment phobic and a non-believer in the institution of marriage tells her to sign an agreement that will terminate their marriage in 11 months since he has only married on the wish of his mother.

     

    The show does not have any fixed number of episodes but will continue as long as viewers like it. The commissioned programme is being shot in HD quality with 15-20 episodes in the bank already. Airing from 24 November at 9:30 pm, Gukuladalli Seete has about 50 people in its production team from Bengaluru.

     

    The earlier show Mahaparva had reached a natural conclusion and a mutual decision was taken by the director Sitaram and the channel to end it. “Given our success with shows like Lakshmi Baramma, Agni Sakshi, Ashwini Nakshatra amongst others, we hope to repeat the same with Gokuladalli Seete as well,” says Viacom18 EVP and project head (ETV Kannada, Bangla and Odiya) Ravish Kumar.

     

    The channel has already embarked on a 360 degree marketing campaign. The launch day saw ads in papers Vijay Karnataka, Prajavani, Udayavani, Samyukta Karnataka and Vijayavani. 15 days prior to the launch, TV ads were run across channels with more than 200 spots. Key markets will witness more than 100 outdoor hoardings along with bus shelters, bus sides and intercity train branding.

     

    The digital traction is being roped in through contests, quizzes and interactive posts, updates on shows, character profiling, live chats, show reminders, stamp ads, FB link ads, display banners on social media including Facebook and Twitter.

     

    Sponsors are being approached for the show now. “In this particular market, the 9 to 10 pm slot is the core primetime slot that normally features content that is high on drama. This is a trend that has and is working historically in the business,” says Kumar.