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Tag: Ravindra Singh Negi

  • Nex unveils IoT and BLDC Ceiling Fans with its first digital campaign

    Nex unveils IoT and BLDC Ceiling Fans with its first digital campaign

    Mumbai: Nex, the latest high-performance premium appliance brand launched by Bajaj Electricals Ltd, is poised to redefine the standards of home comfort with its new and innovative line up of fans. In the context of an expected heat wave in the coming months, the brand unveiled its high-end models of ceiling fans – the Dryft and Glyde series – though a digital campaign and it will command attention.

    After conducting extensive R&D over several months, Nex understood that consumers need a higher air thrust under the fan to reimagine Indian summers. To solve this need-gap, they built a technology platform called Aeirology (TM) that optimises the interaction between a fan’s blade and motor components and this synergistic approach ensures an impactful Air Experience delivery with 20% higher air thrust compared to conventional fans. Their latest fans have been incorporated with this technology and it will surely enable consumers to elevate the summer experience. Bringing this entire new range product to life, the digital campaign went live across social media, digital media outlets and connected TV.  

    At its core, the film unveils Nex’s insight: consumers demand more than mere functionality in their appliances; they want an elevated air experience. Nex’s ceiling fans’ digital film transports viewers into a realm where every flick of the switch is experiential. Through subtle cues— like goosebumps on the protagonist’s hand, tendrils of hair in graceful dance—the film paints a vivid picture of summer’s embrace, made possible by Nex’s innovation. And in a moment of silent acknowledgment, as the protagonist gazes up at the fan, satisfaction and realization intertwine, promising an endless summer reimagined. This narrative captures Nex’s commitment to offering not just a product, but a journey into a sensorial experience, resonating deeply with the audience’s need for comfort and connection in their living spaces.

    Bajaj Electricals Ltd. COO Ravindra Singh Negi commenting on the launch, “We are thrilled to introduce our latest innovation, the Nex range of high performance, smart ceiling fans. Through research, we have actioned what our consumers want, and have created a range that goes beyond expectations in style, function, and energy efficiency. A range that offers 20% higher air thrust, coupled with low noise operation, sleek designs, and customizable settings, it’s perfect for any modern home. Join us in reimaging summer, join us to feel the future with Nex!”  

  • Morphy Richards launches ‘Oh So Rich’ campaign for personal grooming line

    Morphy Richards launches ‘Oh So Rich’ campaign for personal grooming line

    Mumbai: Morphy Richards –India’s leading premium kitchen and domestic appliances brand, has announced its entry into the personal grooming and styling products category. Driven by the purpose of ”Happiness Engineered,” Morphy Richards caters to the consumer’s need for intuitive, user-friendly products that deliver happiness through product design and functionality.

    The brand launches a series of digital films under the “Oh so rich” digital campaign which teases the viewers with glimpses of the new personal grooming range of products. The range of products will cater to men and women and includes trimmers, body groomers, hair dryers with diffusers, and hair straighteners available in rich colours and dynamic designs. The price range starts from Rs 699/- across online platforms and offline stores and is already a cult favourite.

    Commenting on the category launch, Bajaj Electrical Ltd COO – consumer products business Ravindra Singh Negi said, “Self-care and grooming are some of the biggest trends we’re seeing among young Indian consumers, with both women and men making it a part of their daily routine. When we spoke to our consumers, we realised that while the outcome of grooming is an external appeal, the process is very intimate and personal. Morphy Richards is known to offer functional and aesthetic products that add happiness to everyday life. Our robust products, thoughtful simplicity, and originality in design will be the core differentiators. With the festive season around the corner, these products make perfect gifts as well – with the range catering to men and women cutting across various price points to fit every budget.”

    Morphy Richards is a legacy, a story of engineer meets salesman, technology meets humanity, and function meets form. Driven by the purpose of ”Happiness Engineered,” Morphy Richards caters to the consumer’s need for intuitive, user-friendly products that deliver happiness through product design and functionality. In 2022, they extended their trademark agreement for 15 years to continue producing, marketing and selling the home appliances in India and neighbouring territories.

  • Bajaj Electricals on boards Ravindra Singh Negi and Rajesh Naik; aims for aggressive growth

    Bajaj Electricals on boards Ravindra Singh Negi and Rajesh Naik; aims for aggressive growth

    Mumbai:

    Negi will join Bajaj Electricals in July 2022 from Havells India, where he was president of the electrical consumer durables segment. Prior to that, he spent nearly two decades in Bharti Airtel in various roles, with his final role being CEO of the Delhi and NCR telecom circle.  

    Additionally, the company has also announced the formation of a unified lighting business segment by combining its consumer lighting business and its professional lighting business, which will be led by Rajesh Naik. He joined Bajaj Electricals in December 2019 and in this period has led a turnaround of the illumination business taking it to the leadership position in the industry. Naik has over two decades of experience in the sector.  

    The reorganisation and strengthening of the company’s leadership are on the back of the ongoing and significant transformation journey. Over the last three years, Bajaj Electricals has undertaken multiple initiatives including the acquisition of further stakes in Nirlep Appliances, Starlite Lighting and the planned scheme of arrangement for a split of the entity into two independent publicly listed companies (upon a demerger of its power infrastructure business). The planned split is likely to come into effect later this fiscal. Further, the company achieved a key strategic milestone of becoming net-debt-free as of 31 March 2022. Having achieved these milestones, Bajaj  Electricals is preparing for aggressive growth across its businesses in a focused manner.  

    Making these announcements, Bajaj Electricals executive director Anuj Poddar said, “Over the past three years, we have embarked upon a significant transformation journey at Bajaj Electricals with a clear agenda of driving growth and value creation for all stakeholders. During this period, we have consistently demonstrated our ability to deliver on the agenda with agile decisions and focused execution even amidst a tough environment. As we look forward to our next phase of this transformation, we are committed to even more aggressive growth and to driving operational excellence across our businesses. The reorganisation and strengthening of our leadership are designed to enable this. I am pleased to welcome aboard Ravindra, who comes with a stellar professional track record and strong leadership skills. I am confident that he will be able to drive the strong performance of our consumer products business. Further, in Rajesh, we already have a very strong leader who has successfully driven our lighting business to a leadership position. With his widened responsibility as head of the unified lighting business, I am sure that he will bring to fore his deep experience and a sharper focus on this overall business to re-assert Bajaj Electricals’ leadership in the Indian marketplace.”

    Newly appointed Bajaj Electricals COO of consumer products business Ravindra Singh Negi added, “Bajaj Electricals is an established leader in consumer appliances with deeply entrenched brand and distribution strengths. As an industry player, I have closely watched the changes over the recent past with several new initiatives that are strengthening its competitive position as well as transforming it into a best-in-class organisation. I am excited to be joining the organisation at this juncture and to build on this momentum of transforming a strong brand legacy into a future ready consumer centric and innovative organisation. I look forward to working with the team and leaders to deliver on superior growth & competitive performance.”

    Commenting on his new responsibility, Bajaj Electricals head of lighting business Rajesh Naik said “The last 2.5 years at Bajaj Electricals have been immensely challenging yet gratifying as we have successfully turned around our Illumination (professional lighting) business, driving its growth in an extremely tough market environment. We are now well poised in both the professional lighting business as well as in our consumer lighting business with several new product launches and innovations. I am confident that with this new unified Lighting Business segment we will be able to drive a much stronger go-to-market thrust, better synergies and cohesive operations. I look forward to working with our teams and channel partners to drive rapid growth for our business.”

  • Havells announces Vicky Kaushal as brand ambassador for its men’s grooming range

    Havells announces Vicky Kaushal as brand ambassador for its men’s grooming range

    MUMBAI: Further deepening connect with style-savvy, quality conscious consumers, Havells India Limited today announced Vicky Kaushal as the Brand Ambassador for its male grooming products. The Company also announced newest additions to its male grooming portfolio with its patented BT 9000 series of Havells Trimmers.

    Vicky Kaushal, one of the most popular celebrity of today, has quickly become an enduring favourite with his acting skills, magnetic personality and a distinctive panache. The association with Vicky Kaushal further enhances Havells commitment to infuse freshness and style in its personal male grooming products and cater to the evolving tastes of young consumers. The male grooming category has seen a dynamic growth with increasing awareness of latest trends, self-grooming culture. Havells new range of BT 9000 trimmers complement these aspirations beautifully with their unique ergonomic design, capture trim technology and advanced features such as LED displays.

    Ravindra Singh Negi, President – Electrical Consumer Durables, Havells India said, “We are proud to welcome Vicky Kaushal, one of the most promising and talented stars of this generation, into the Havells family. With the rise of grooming culture, men seek for a quick, hassle-free experience and products that render them with an impeccable style. With the new brand campaign #breadkyuhowierd and Vicky as a face, we want consumers to take charge of their looks and own their style with confidence. Trimmers have emerged as one of the fastest growing product categories today with the young, urbane consumers seeking a superior trimming experience. The BT 9000 series of trimmers are sleek in design and performance oriented, with uniquely  designed zoom wheel, 20 lock-in-length settings, extra wide mouth opening to ensure 2x faster cutting and will appeal to the discerning buyers.”