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Tag: Ravindra Singh

  • Efficacy Worldwide onboards Ravindra Singh as GM, North

    Efficacy Worldwide onboards Ravindra Singh as GM, North

    Mumbai: Integrated marketing communication agency Efficacy Worldwide has brought Ravindra Singh on board as general manager, North.

    In his new role, Singh will be responsible for new business development and client servicing across clients in the North region, said the company in a statement.

    Singh has a rich work experience of more than 14 years in building brands, brand strategy, client servicing, and business development. He has worked with leading media agencies including Havas Media Group, Madison Media. Before joining Efficacy, he was the business director – audience planning at Havas Media.

    “I am extremely excited to have Ravindra on board,” stated Efficacy Worldwide CEO Vishnu Sharma. “He brings with him the expertise of managing 360-degree media and his ability to drive innovations in new media. With him on board, we are looking forward to stupendous growth in our business.”

    During his career span, Singh handled media marketing for various brands across categories and has been instrumental in accelerating the business growth of clients. His experience of working on diverse clients like Reckitt and Benckiser, Britannia, Airtel, Hyundai, VLCC, Kohler, Patanjali, LG, Michelin Tyres, Sleepwell Mattress, DS Group, FMC India, Daawat Basmati Rice, Halonix Lighting, Swarovski, Tinder, OkCupid, Seedworks, Lal Path Lab, Schneider Electric, among others gives him an edge in business development.

    “I am delighted to be part of the Efficacy Team and leading the business development and client servicing. We are looking to forge new alliances and relationships across categories and segments,” said Ravindra Singh. “Today brands are looking for 360-degree media planning spanning across external and internal platforms. We are best suited to provide the brands niche as well as large scale marketing solutions.”

  • ‘Festivals of India’ to focus on Digital India & its gains: Culture Ministry

    ‘Festivals of India’ to focus on Digital India & its gains: Culture Ministry

    NEW DELHI: Digital India and its gains will form a highlight of the next round of ‘Festivals of India’ during 2015-16.

     

    The Culture Ministry has set the ball rolling for holding the next round of ‘Festivals of India’ abroad with Culture secretary Ravindra Singh holding a video conference with Ambassadors/High Commissioners of South Korea, Australia, Mauritius and Myanmar in this regard. Similar festivals have already been organised successfully in various countries like Malaysia, China, Indonesia, South Africa and Japan among others. 

     

    The secretary emphasised that social media should be utilised to the maximum extent possible. Discussing the details with the Ambassadors and High Commissioners, the secretary pointed out that these festivals can be used to showcase Indian art, culture, life and achievements.

     

    The Ambassadors and High Commissioners favoured the idea of projecting the face of modern India by showcasing the rise of Digital India and other modern technological developments in the field of space. They were also of the opinion of showcasing the journey of Indian civilization from 5000 years ago to the modern India. Singh shared the experience of the festivals held in other countries recently like South Africa and China and various themes of these festivals like Buddhism, Yoga, exhibitions on cricket etc. He also asked these countries to collaborate among themselves and schedule the activities in such a way that the artistic performances and exhibitions being run in a particular country can be presented in the neighboring countries too. Each country decides the events and themes of a festival. Ambassador to South Korea was in favour of festival theme based on Buddhism since it has a large Buddhist population.

     

    Ambassador to Myanmar emphasised that the Yoga and Ayurveda can be of special interest in Myanmar. Representative of Indian High Commission in Australia favoured the theme based on Tribal Art. The ambassadors were of the opinion that the states should also be involved actively in these festivals. 

     

    Senior officials of the Ministry of Culture and representatives from National Museum, National Council of Science Museums, National Gallery of Modern Art and other organizations involved in these festivals were also present during the Video Conference.  

  • Films to form important part of Festival of India in China

    Films to form important part of Festival of India in China

    NEW DELHI: A film festival organised by the Directorate of Film Festivals on behalf of the Information and Broadcasting Ministry will form an important component of the Festival of India in China which will be celebrated from next month to March next year.

     

    Culture Secretary Ravindra Singh on Thursday launched the logo, posters and webpage for the festival, simultaneous with their release in Beijing by Indian Ambassador to China Ashok K. Kantha. 

    Singh said pursuant to the mutual understanding reached during the visit of the Chinese Premier Li Keqiang to India in May 2013 and that of Prime Minister Manmohan Singh to China in October 2013, the year 2014 was designated as the India-China Year of Friendly Exchanges. As part of the Year of Friendly Exchanges, the Culture Ministry in collaboration with the Ministry of External Affairs and the Embassy of India in Beijing, along with the Consulates in Shanghai, Guangzhou and Hong Kong, are organizing the Festival of India in 12 cities in China. 

    A 75 member Indian delegation led by Singh would be visiting China in the first two circuits beginning 7 May. 

    The Festival of India in China covers a wide-range of events showcasing Indian performing arts, exhibitions of modern Indian art, visual and photographic exhibitions on Buddhist heritage of India and its links with China, food festivals, and film festivals, as well as events involving eminent Indian and Chinese scholars and writers. Business and tourism promotion events will also constitute key components of the Festival.

     

    The Ministry of Culture Institutions – Kalakshetra Foundation, Nava Nalanda Mahavihara, Sangeet Natak Akademy, Kathak Kendra, National Gallery of Modern Art, and Sahitya Akademi – would be participating in the festival. In addition the Ministry of Information and Broadcasting, Department of Ayush and the Ministry of Tourism would be participating in the Film Festival, Yoga Festival and Food Festival. 

    The Festival of India in China will be celebrated in four circuits, circuit one covering Shanghai, Hong Kong, Beijing and Chengdu, Circuit two will cover Beijing, Kunming, Dali and Shenzen; Circuit three will cover Lhasa, Urumqui, and Hangzhou and Circuit four will cover Chongquing, Beijing, Shanghai and Guangzhou. The classical dance program of Kalakshetra will cover the following: Krishna Leela, Kolkali, Suppada, Excerpts from Meenakshi Vijayam, Kalinga Narthanam and Thillana. The Sangeet Natak Academy would be presenting a new composition by senior choreographer Madhavi Mudgal comprising six dance forms representing the diversity of India’s culture Bharatanatyam of Tamil Nadu (and the rest of southern India); Kathak, preeminently the dance of northern India; Odissi, from Odisha in eastern India; Manipuri from Manipur, the north-eastern State of India; Kathakali of Kerala at the southern tip of the Indian peninsula; 

    The colourful logo designed for the Glimpses of India Festival consists of a Kathakali and a Beijing Opera mask side by side. It has been chosen to depict the Indian and Chinese cultures that are shown to be seamlessly blending into one another, thus mirroring the long tradition of friendship and cooperation between the two countries. The left side of the logo is a Kathakali mask from the classical Indian dance tradition that originated in Kerala. The right part of the mask derives from world famous Beijing Opera – a vivid embodiment of Chinese performing art. While the Kathakali dance involves delicate use of hand and eye gestures to communicate, masks in Beijing Opera symbolize different characters and emotions. This convergence of elements from great art forms of the two countries reflects the centuries-old civilizational contacts between India and China. Encompassed within a circle, a symbol of perfection, and with Indian and Chinese colours and motifs symbolising happiness and celebration, the logo represents the spirit of cooperation and harmony underlying the ‘Glimpses of India Festival’. 

    Two posters for Circuit one and Circuit two have been released indicating the festival’s events. 

    The Culture Ministry has created a dedicated webpage http://indiaculture.nic.in/FOI for the Festival of India in China. The webpage covers event schedule and the updates as also photographs and video links.