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Tag: Ravindra Sharma

  • SBI Life Insurance & Mirchi return with Spell Bee edition 14

    SBI Life Insurance & Mirchi return with Spell Bee edition 14

    Mumbai: SBI Life Insurance in collaboration with Mirchi, launched the 14 edition of the SBI Life Spell Bee 2024— ‘Bee Spellbound.’ The competition returns with a broader vision, empowering India’s young spellers to become future leaders by celebrating learning, creativity, and progress.

    The 14th edition spans across 30 cities and over 500 schools, engaging more than three lakh students. The top 50 students will qualify for the national finale, with the ultimate champion earning the prestigious title of ‘Spellmaster of India 2024.’ The winner will receive a prize of Rs one lakh and a trip to Disneyland, Hong Kong.

    The theme ‘Bee Spellbound!’ reflects the competition’s mission to nurture leadership alongside spelling excellence. SBI Life aims to equip students with the tools of empowerment, encouraging them to excel academically and in life. The competition highlights that words are not just letters but vehicles of confidence and progress.

    SBI Life Insurance’s chief of brand, corporate communications and csr,  Ravindra Sharma emphasised, “At SBI Life, we are always striving to create opportunities that enable individuals to unlock their true potential. Collaborating with Spell Bee has allowed us to extend this vision to young minds nationwide. Last year’s overwhelming success reaffirmed our belief in the transformative power of this platform. Through our continued association with Spell Masters of India, we are helping shape not just excellent spellers but future leaders who are empowered to make a meaningful impact in society.”

    He added, “Each participant in this competition embarks on a journey that not only sharpens their intellectual abilities but instils a deeper understanding of values like courage, integrity, and innovation. Through this platform, we are discovering India’s best spellers and shaping future leaders who will embody the core values that go beyond spellings: Transparency, Courage, Humility, Integrity, Innovation, and Sustainability. These are formative values in every student’s life which help them develop their personalities while respecting those of their peers.”

    Mirchi, EVP & national director – IPs,  Pooja Gulati commented, “Engaging with schools through meaningful and wholesome edutainment-based properties has been a top priority for Mirchi. Spell Bee is our flagship property that we are proud to have scaled over the past 13 seasons. This year we look forward to bringing so much more value driven experience to students, parents and teachers across India. This year the property will showcase a new level of spellers who will leave audiences spellbound. In addition, we will also focus on creating engaging content across mediums to make spelling fun and interesting for everyone thereby growing the community. Season 14 will be the most stellar season of the property so far involving more than 500 schools across India.”

    The Spell Bee competition represents SBI Life’s dedication to fostering intellectual growth and leadership skills in India’s youth. This initiative serves as a celebration of words, ideas, and progress, while reflecting SBI Life’s commitment to nurturing dreams and aspirations—one word at a time.

  • SBI Life honours Indian paralympic athletes in new digital film

    SBI Life honours Indian paralympic athletes in new digital film

    Mumbai: SBI Life Insurance, in its continued commitment to recognise the extraordinary spirit of Indian athletes, unveiled a new digital film as part of its support to the Indian contingent for the Paralympic Games Paris 2024.  The digital film aims to bring to life the inspiring stories of ‘IRADDE’ the indomitable resolve of three exceptional athletes: Simran Sharma, para-athlete-runner, Ashok Malik, para-athlete-powerlifter and Mona Agarwal, para-athlete-shooter

    The digital film showcases the extraordinary athletes in action, each of whom has faced and overcome significant challenges by pushing boundaries in their pursuit of excellence. Simran Sharma, a visually impaired runner, clinched silver in the 100m and 200m events at the 2023 Hangzhou Para Asian Games; Ashok Malik, a wheelchair-bound powerlifter, claimed gold at the Asia-Oceanic Para Powerlifting Championship 2022; Mona Agarwal, a wheelchair-bound shooter, secured gold at the WSPS Para Shooting World Cup 2024.

    The digital film’s narrative focuses on the perseverance of these athletes as they overcome challenges on their journey to success. The film subtly highlights the crucial role that the unwavering support from their families, coaches, and community plays in helping them reach their goals. These moments of determination and encouragement resonate with SBI Life’s philosophy, ‘Apne Liye, Apno Ke Liye,’ showcasing how the strength of loved ones empowers these Paralympians to break through barriers and achieve their dreams.

    Speaking about the campaign, SBI Life chief of brand, corporate communication & CSR Ravindra Sharma said, “At SBI Life, we believe every dream is worth pursuing, no matter how insurmountable it may seem. This belief is at the heart of our partnership with the Paralympic Committee of India, as we aim to amplify the stories of our remarkable individual para-athletes highlighting the importance of inclusivity and support in achieving success. Their journeys are not just about winning medals; they are about the power of dreams and the unwavering support from loved ones that help turn those dreams into reality. This campaign is a tribute to their spirit and an extension of our brand purpose—to liberate individuals to pursue their dreams by securing the needs and aspirations of their loved ones. By bringing these stories to the forefront, we aim to inspire millions to overcome their own challenges, knowing that SBI Life is there to support them every step of the way.”

    The campaign effortlessly ties into SBI Life’s core value of being a dependable partner in life’s journey, showing that no dream is too far when supported by a strong foundation. The film’s emotional impact is heightened by a touching voiceover, which captures the inner strength of these athletes, powered by the steadfast belief of their families.

  • SBI Life joins Paris 2024 Paralympics as gold sponsor

    SBI Life joins Paris 2024 Paralympics as gold sponsor

    Mumbai: The Paralympic Committee of India announced SBI Life, a life insurance company in India as the gold sponsor for Paris 2024, in New Delhi. SBI Life will act as the official life insurance partner for the Indian Paralympic contingent that is heading to the upcoming Paralympic Games starting on 28 August 2024 in Paris.

    The Paralympic Committee & SBI Life have agreed on the sponsorship deal for the upcoming Paris 2024 Paralympic Games and all other Paralympic events for the Paralympic Committee of India in 2024/25.

    SBI Life has a strong history of partnering with various Indian & International sporting events over the years. This partnership with SBI Life is part of their endeavor to promote equality, inclusivity, and protection for Indians. SBI Life stands in unison with PCI to promote an inclusive world through para-sports.

    SBI Life Insurance chief of brand, corporate communication & CSR, Ravindra Sharma stated, “Our partnership with Paralympics Committee of India (PCI) is a natural extension of our commitment to liberating individuals to pursue their dreams. Our para-athletes have overcome extreme difficulties to represent the nation at a global stage. Para-athletes don’t just compete; they challenge the status quo and inspire us to transcend conventional boundaries. SBI Life’s partnership with PCI is to bring to fore the incredible stories of true grit, resilience and determination of our para-athletes, which can inspire individuals across the board to have the self-belief that they can pursue their passions despite all odds, while simultaneously securing the needs and aspirations of their loved ones.”

    He further added, “At SBI Life we continue to delve deeper into its sports strategy with a focus on developing meaningful associations which can raise the bar, both in sports and in life. It’s more than just supporting sports; it’s about empowering people to achieve their extraordinary potential, while simultaneously ensuring familial responsibilities. Thus, our partnerships are a true tribute to the spirit of “Apne Liye, Apno Ke Liye.”

    Paralympic Committee of India president Devendra Jhajharia expressed his gratitude towards SBI Life for their partnership for Paris Paralympics 2024. He said, “As the Indian Paralympic contingent is getting ready to better their Tokyo results, it is incredible to see the corporate support coming our way. Our athletes had a great run at Tokyo with 19 medals across disciplines, we’re hoping the contingent will gun for glory and try to outdo the Tokyo performance in Paris. We are delighted to have partnered with SBI Life who are one of India’s top Insurance brands. We would like to welcome them on board to celebrate and cheer our Indian heroes on their quest to conquer Paris.”

    With the signing of SBI Life, the Paralympic Committee of India continues to strengthen its unwavering commitment to creating an inclusive world for our Indian para heroes.

  • SBI Life’s #ApneLiyeApnoKeLiye campaign encourages ‘responsible ambition’

    SBI Life’s #ApneLiyeApnoKeLiye campaign encourages ‘responsible ambition’

    Mumbai: SBI Life Insurance, one of the most trusted life insurers in the country, continues to reinforce the need for accomplishing one’s aspirations while taking care of familial responsibilities with its #ApneLiye ApnoKe Liye campaign, relayed again this year. The thought is to keep inspiring every Indian consumer to champion the spirit of ‘responsible ambition’ and encourage them to explore their own ‘wants’ while securing the ‘needs’ of their loved ones. The campaign continues to underscore the delicate balance between personal aspirations and familial responsibilities thereby inspiring every individual nationwide to adopt a ‘Responsible Ambition’.

    In an era where personal dreams intertwine seamlessly with familial commitments, SBI Life’s campaign celebrates those who fearlessly pursue their ambitions while fulfilling their roles as responsible family members.

    The unique narrative of the campaign unfolds through the lens of a daughter recounting her father’s journey – a poignant tale of ‘Rishabh,’ a man who embarks on an entrepreneurial journey, balancing the challenges of a new chapter in life and ensuring a financially secure future for his family. Embracing the challenges of a new chapter in his life, including the arrival of his first child, Rishabh exemplifies resilience and determination. The TVC beautifully captures his dedication to not only realizing his passion but also securing a financially stable future for his family. As his daughter turns 16, she proudly presents a project inspired by her father’s unwavering commitment, encouraging others to embrace their dreams with the rallying cry, ‘#ApneLiye ApnoKe Liye.’

    SBI Life chief of brand, corporate communication & CSR Ravindra Sharma expressed his thoughts on the campaign, stating, “SBI Life remains at the forefront of comprehending the evolving needs of today’s consumer. The surge of the need for ‘responsible ambition’ continues to captivate individuals nationwide, where the coexistence of personal dreams and family responsibilities is becoming a societal norm. This campaign serves as more than a mere directive; it embodies the essence of trust and reliability that SBI Life is known for. We stand as enablers, encouraging individuals to pursue their dreams with the assurance that their loved ones and responsibilities are secured. Our ongoing campaign humbly celebrates the balance between personal ambitions and family responsibilities, reflecting the enduring values of trust, reliability, and commitment that define SBI Life.”

    As SBI Life Insurance embarks on the second year of the campaign, the company aims to inspire even more individuals to pursue their passions fearlessly while nurturing their familial bonds.

  • SBI Life’s ‘Thanks a Dot’ introduces lifesaving tool for breast health

    SBI Life’s ‘Thanks a Dot’ introduces lifesaving tool for breast health

    Mumbai: October is observed as Breast Cancer Awareness Month, it serves as a poignant reminder for every woman to make their health a priority and practise self-breast examination on a regular basis. In this pivotal month, SBI Life Insurance embarks on yet another year-long journey enabling women to learn and form a habit of self-breast examination through its ‘Thanks A Dot’ initiative.

    As a part of the initiative, SBI Life has developed a new innovative tool to promote self-breast examination by using the ‘hot water bag’ which is most commonly used by women across the country to tackle menstrual pain. A simple modification in the design of the hot water bag, by engraving special lumps on the front side of the bag allows women to experience the sensation of how a real breast cancer lump would feel during self-examination. The tool helps in training, educating and reminding Indian women about making self-breast examination a regular habit and the importance of early detection.

    With the progress made in recent years, the battle against breast cancer is far from over. According to recent studies, an alarming rise in breast cancer cases among younger Indian women is aged 25 to 50. Tragically, 60 per cent of these cases are diagnosed at advanced stages, reducing the survival rates considerably. However, early detection can save lives in 98% of breast cancer cases which makes regular check-ups a crucial step in fighting the battle against breast cancer.

    However, this battle cannot be fought in isolation. SBI Life Insurance stays committed to this larger cause by making a meaningful difference across communities and thereby inviting organizations to join the initiative. Organizations can join the cause by producing and distributing these specially designed bags free of cost to their customers, employees etc., letting this life-saving tool become a part of every household making self-breast examination a regular habit amongst Indian women.

    Click on the link to order the Thanks a Dot kit or Join the Cause:

    https://www.sbilife.co.in/thanksadot

    Emphasising the need for self-breast examination, SBI Life Insurance chief of brand, corporate communication & CSR Ravindra Sharma said, “Over the years women have started realising the importance of prioritising their health over the many duties & responsibilities, but we realized that in practice many of them still continue to struggle to take practical steps towards safeguarding their own health. Breast cancer being one of the most common diseases amongst women today, makes it crucial for every woman to focus on their health first and take simple steps for self-breast examination. Keeping the urgent need to create awareness around the need for self-breast examination, SBI Life’s ‘Thanks a Dot’, in its fifth year has found a unique way to enter every household in the country by tapping into an existing habit. The new innovative tool uses the hot water bag which is most commonly found in every household, to train women for self-testing”.

    He further added, “Through this initiative, we aim to bring a behavioural change, foster open conversations, and ultimately, build a healthy habit towards the self-breast examination. We are glad to onboard Mahima Chaudhry; a breast cancer survivor herself to share her experience and communicate the significance of early detection and self-examination. We hope to embrace this challenge with unwavering determination, and work towards a future where self-breast examination becomes a part of every household, thereby enabling every women across the country to be healthy to fulfil her dreams, her duties & responsibilities”.

    Indian actress and cancer survivor Mahima Chaudhry, said, “As a breast cancer survivor, I understand the importance of early detection and the impact it can have on one’s life. SBI Life’s ‘Thanks A Dot’ campaign is a crucial initiative that aims to empower women with the knowledge and skills needed for breast self-examinations. In India, far too many women are diagnosed with breast cancer at a later stage, and this campaign is a step towards changing that reality.”

    DENTSU CREATIVE president of the digital experience Sahil Shah said, “Over the last 5 years, ‘Thanks a Dot’ has enabled women to learn and form the habit of breast self-examination through innovative usage of tech. This year, we took a commonly practised behaviour among women in India and turned it into an opportunity to teach them about a life-saving practice. With project Hug of Life, we wish to empower every Indian woman to take charge of her breast health by making self-exams a natural & regular part of her monthly routine, forever.”

    As part of the efforts, SBI Life will also be organizing educational workshops in rural India to break down sociocultural barriers associated with breast cancer and let women learn the simple techniques to fight the battle against breast cancer.

  • Mirchi and SBI Life Insurance presents 13 editions of Spell Bee

    Mirchi and SBI Life Insurance presents 13 editions of Spell Bee

    Mumbai: Mirchi, a city-centric music and entertainment company, collaborates with SBI Life Insurance, one of the most trusted private life insurers in India, to present the 13 edition of Spell Bee- ‘Spellmasters of India’. The association provides a meaningful platform for young minds across the country, by encouraging them to pursue their dreams and excel in an invaluable life skill. Being India’s largest spelling competition, Spell Bee, which is open for students from grades fifth to ninth, aims to positively captivate young minds towards honing their skills, nurturing their intellect & boosting their confidence.

    The 13 editions of Spell Bee, will see participation from more than 3,00,000 students from 350 schools across 30 cities. The top 75 students will qualify for the National Semi-Final and only the top 16 will compete in a grand finale, which will be aired exclusively on Disney+. The winner will also have the chance to claim a grand prize of Rs 1,00,000 and an all-expenses-paid trip to Disneyland, Hong Kong.

    Commenting on the launch of 13 editions of SBI Life Spell Bee, ENIL CEO Yatish Mehrishi said, “Over the past two decades, Mirchi has developed a diverse portfolio of properties, shows, and solutions, all aimed at nurturing various communities. As we embark on the 13th edition of Spell Bee this year, it signifies more than an event; it stands as a significant initiative reflecting Mirchi’s unwavering dedication to inspire, engage, and empower young minds across the nation.”

    Commenting on the partnership, SBI Life Insurance chief of brand, corporate communications and CSR Ravindra Sharma stated, “At SBI Life we are continuously exploring opportunities that help liberate individuals to reach their full potential and starting early can have a deeper meaningful impact in an individual’s life. We believe every child has a unique potential to excel, and by providing them with the right tools and platform, we aim to foster an environment of learning & development. SBI Life’s partnership with Spell Bee – ‘Spellmasters of India’ reflects our commitment to liberating young minds in fulfilling their aspirations and enabling them to with the opportunity to be recognised on a universally recognised platform.”

    He further added, “Children are the future of our nation and we are immensely proud to be a part of this educative initiative. We believe that spelling is an extremely important skill that aids in expressing themselves better and more clearly. We are thus, dedicated to encouraging young minds to explore possibilities, not only in academics but in all aspects of their development. This partnership serves as a testament to our unwavering commitment to positively shaping young minds across the nation. We are excited to embark on this journey, to create invaluable future citizens who will contribute to the progress and prosperity of our nation.”

    As a part of the promotion, renowned RJs from Mirchi will make mention of the initiative and other related details on the radio channel to attract participation from schools & parents. Other promotional activities via PR, Digital etc. will follow.

    The Spell Bee – Spellmasters of India initiative is a testament to SBI Life’s commitment to not only provide monetary prizes to the winner but also aid in the holistic development of young minds across the nation.

  • SBI Life Insurance launches its very first ‘LifeVerse Studio’

    SBI Life Insurance launches its very first ‘LifeVerse Studio’

    Mumbai: In today’s rapidly evolving digital landscape, the next generation of the internet- ‘metaverse’ represents a paradigm shift in the way people connect, interact and experience in the online world. SBI Life Insurance, one of the most trusted private life insurers in the country, recently launched its very first ‘LifeVerse Studio’, on Metaverse to connect with the next wave of young internet users and revolutionize consumer experience in an immersive virtual world. The objective behind the move is to connect, empower and engage with today’s new age consumers and reshape brand interactions. To further strengthen its commitment towards empowering both the employees & consumers at large, the company aims to launch its presence on metaverse in phases, SBI Life’s ‘LifeVerse Studio’ being the first phase.  

    By seamlessly incorporating a spectrum of technologies such as Augmented Reality (AR), Virtual Reality (VR), and other innovative digital mediums, being available on metaverse continues to transform consumer its transformative journey across diverse industries. In this wave of innovation, the life insurance sector stands as no exception.

    SBI Life’s ‘LifeVerse Studio’ is designed for the users to create their avatars to connect with a diverse set of audiences. The users can select from a wide range of interesting avatars and showcase their creative self on the platform through their avatars. This new initiative presents captivating content and stories featuring personalities such as Anshula Kapoor, Durjoy Datta, Anushka Rathod, and Tejas Joshi, allowing users to immerse themselves in inspirational narratives about these influential individuals and liberate them to fulfil their aspirations while they take care of their existing responsibilities. Furthermore, the Avatars can interact in real-time, fostering vibrant communities of like-minded individuals.

    At the launch of SBI Life’s ‘LifeVerse Studio’, SBI Life Insurance chief of brand, corporate communication & CSR Ravindra Sharma said, “As a customer-centric organization, we, at SBI Life are committed to advancing digital innovations that enhances customer experiences. We have always been looking forward to take progressive steps to connect with our customers wherever they are present and available for interaction. Foraying into Metaverse by launching SBI Life’s very first ‘ LifeVerse Studio’, we embark on a new & transformative journey that not only reshapes perception towards life insurance but also redefines brand-consumer interactions. In the era of digital transformation, the metaverse emerges as a beacon of innovation, revolutionizing online engagement. SBI Life’s ‘LifeVerse Studio’ represents our enthusiastic foray into this innovative space, promising a positive impact on our valued customers and cultivate meaningful engagements.”

    He further added, “Through SBI Life’s ‘LifeVerse Studio,’ we embrace the new platform to empower our customers, enabling them to connect, explore, and be inspired in a truly immersive manner. We also aim to transcend conventional boundaries, overcome geographical barriers and extend our reach to every corner of the country, employing imaginative and making a meaningful impact on consumer’s financial well-being.”

    Dentsu Creative president digital experience Sahil Shah said, “Metaverse is not just a technological evolution; it’s a paradigm shift in how we connect and engage online. With SBI Life’s ‘ LifeVerse Studio’, we are stepping into the future of brand communication where passions unite and immersive interactions bring people together like never before. Phase 1, i.e. SBI Life’s ‘LifeVerse Studio’, is just the beginning of our journey to create a virtual space that fosters meaningful connections between passion chasers and our audience in the metaverse. It’s an exciting step towards building a community that thrives on shared interests and experiences.”  

  • IVM Podcasts and SBI Life Insurance presents “Chitthiyaan”

    IVM Podcasts and SBI Life Insurance presents “Chitthiyaan”

    Mumbai: IVM Podcasts, in collaboration with SBI Life Insurance, is thrilled to announce the launch of their latest audio fiction show titled “Chitthiyaan” starring the versatile actor Gajraj Rao to highlight a heartwarming audio fiction series themed around SBI Life’s brand philosophy ‘Apne Liye, Apno Ke Liye’ and its purpose; which is to liberate individuals to pursue their dreams by securing the needs and aspirations of their loved ones. The series captures this very essence of the brand purpose, and is set to premier on 28 August 2023 and will be accessible to a broader audience across all audio platforms.

    Conceived and directed by Safura Ubaid, “Chitthiyaan” marks IVM Podcasts first ever audio fiction anthology. The series revolves around a character, Prasad Joshi, a retired postmaster, who stumbles upon a treasure trove of undelivered letters from the past. With each unopened letter, a story set in contemporary setting unfolds, showcasing the beauty of human relationships and emotions. Each episode is thoughtfully crafted, making it the perfect companion for short breaks or leisurely moments.

    SBI Life’s support has been instrumental in empowering Chitthiyaan. Through an emotionally driven storytelling, the audio fiction anthology aims at encouraging people to pursue their individual dreams while simultaneously taking care of the needs and aspirations of their family.

    Speaking about the launch, SBI Life Insurance chief of brand, corporate communication & CSR Ravindra Sharma said, “Today’s consumers are increasingly consuming content via various convenient mediums and one of the emerging mediums is ‘Podcasts’ or the voice medium. While the popularity of this medium is gradually growing, the new age consumers are on a look out for content that stays relevant and meaningful to them. Keeping in mind the need to serve these consumers through a medium of their preference, along with IVM, we launched “Chitthiyaan” that captures the very essence of our brand philosophy ‘Apne Liye, Apno Ke Liye’.” He further added, “We hope this audio fiction series inspires individuals to liberate themselves by pursuing individual passions, while taking care of their familial responsibilities”.

    IVM Podcasts- Pratilipi co-founder Kavita Rajwade commented on the launch, “As audience preferences continue to evolve, we aim to captivate and fulfill their information and entertainment needs through storytelling with a difference. In India, we have a deep affinity for narratives that delve into relationships and emotions, resonating deeply with our hearts. With this audio fiction anthology, our aim is to touch the hearts of the masses, forging strong bonds with them and turning them into dedicated enthusiasts”

    Commenting on the launch of “Chitthiyaan”, actor Gajraj Rao said, “I am a regular listener of fiction and non-fiction audio books/ podcasts for the last four-five years. So one day, when I got a call from Amit Doshi- Founder, IVM Podcasts for collaborating on an audio series, I was more than happy.  He further added, “Chitthiyan is a story of a retired Postal service officer, Prasad Joshi and few letters he couldn’t deliver while in service. These letters and stories related to them are full of human emotions. We discover relationships, ambitions, and dreams in a contemporary startup age, where the old passes the baton to the new generations. I am thankful to SBI Life for backing such a beautiful idea as it reflects the shared vision of both IVM Podcasts and SBI Life in bringing meaningful content that touches lives”.

  • SBI Life’s ‘Apnoki #HimmatWaliSeeti’ highlights the importance of family support

    SBI Life’s ‘Apnoki #HimmatWaliSeeti’ highlights the importance of family support

    MUMBAI: SBI Life Insurance, one of the most trusted life insurance companies in India, today launched its latest integrated brand campaign ‘Apnoki #HimmatWaliSeeti’; that reiterates the power of family support in reinstating individual’s belief in himself/herself. Built on the insight that individual’s happiness is key to his/her family’s happiness. The 360° brand campaign encourages individuals to pursue their passion responsibly, by first making life insurance a financial priority to secure the needs of their loved ones.

    The new ad film pivots through a heartwarming scene where a father, in his mid-thirties on a stand-up podium, describes his life as a ‘pressure cooker’. Wherein, the pressure of responsibilities keeps growing, until his 9-year-old daughter is seen passionately whistling amongst the audience, cutting through the noise. The daughter’s whistle is symbolic of the depressurizing effect of family’s support in today’s challenging life.

    SBI Life Insurance chief of brand and corporate communications Ravindra Sharma, said, “In our society, family continues to be the bedrock of support and our communication seeks to highlight the strength of family support. Especially in today’s challenging times family support plays a fundamental role in shaping an individual’s well-being; it acts as a de-pressuring agent in life. Our new brand campaign ‘Apnoki #HimmatWaliSeeti’ attempts to communicate a strong message that with the support and encouragement of the family one can wholeheartedly pursue their dreams and ambitions. He further added, “Through this campaign, we aim to support every individual in securing their family’s well-being in a better way, without compromising on their dreams.”

    ‘Apnoki #HimmatWaliSeeti’ campaign continues to establish SBI Life’s sharp focus on the importance of having protection insurance for securing loved ones against any life uncertainty. The campaign highlights that once an individual has ensured a safe future for the family, a little encouragement from loved ones can definitely boost one’s confidence in taking up an alternative interest which may have delayed due to other commitments.

    “Life Insurance is seen as a responsibility towards one’s loved ones, and we wanted to start a new dialogue about the reason for Life insurance for today’s shifting landscape. The shift about the category with this campaign is that our loved ones are not our responsibility, but our biggest strength, our biggest cheerleaders and we don’t need to endure a life doing what we don’t love to see them happy, to see them taken care of. Life is about going after your dreams, our loved ones are still taken care of. We have a story of a girl learning to whistle so she can cheer for her father as she witnesses him most happy, most content when he’s pursuing what he loves to do”, said Mullen Lintas India CCO Garima Khandelwal and Azazul Haque.

  • SBI Life Insurance launches breast cancer awareness campaign “Thanks a Dot”

    SBI Life Insurance launches breast cancer awareness campaign “Thanks a Dot”

    MUMBAI: SBI Life Insurance, one of India’s largest private life insurers, has launched ‘Thanks A Dot’, an innovative breast cancer awareness initiative that is supported by the Women’s Cancer Initiative -Tata Memorial Hospital. The programme intends to empower the women of India by educating them about early lump detection through simple self-examination techniques. An easy-to-use self-training module to detect the early signs of lump formation can be ordered free of cost through SBI Life’s corporate website.

    To take this initiative forward and ensure maximum reach, the communication and promotions online will be handled and executed by SBI Life’s digital and social media partner, WATConsult, the digital and social media agency from the house of Dentsu Aegis Network.

    Tata Memorial Hospital vice president of women’s cancer initiative and a Breast Cancer survivor Devieka Bhojwani said, “The Women’s Cancer Initiative, has been constantly working towards making a difference, by spreading awareness about the importance of early detection in Breast Cancer. India is seeing a steady rise in the cases of Breast Cancer, with as many as 1,00,000 new cases being detected every year. Early detection is vital and can improve cure rates in about 80% of the cases. Many Indian women and their families rarely understand the importance of this issue and fail to undergo regular check-ups. SBI Life’s Thanks-A-Dot tool allows you to learn and understand what a lump would feel like. It is your way to start familiarising yourself.”

    ‘Thanks A Dot’ self-detection tool has been designed using real breast cancer mammograms to re-create breast cancer lumps using a special algorithm and 3D printing. The breast cancer lump shapes are put on a learning card in the form of a language inspired by Braille. Users solve puzzles and quizzes using the special language (present on the learning card), thus capturing a positive feeling of carrying out early detection examination and promoting regular self-checks. 'Thanks A Dot' helps improve tactile (touch) capacity in women to detect early signs of lump formation.

    SBI Life Insurance chief of brand and corporate communications Ravindra Sharma said, “Cancer in India has more than doubled over the last 26 years. The impact can be devastating on families both emotionally and financially. Though breast cancer is most common among Indian women both in terms of occurrence as well as mortality, it continues to remain a taboo in India. Moreover, women who are aware of the concept of self-examination are unsure of what a lump feels like. ‘Thanks-A-Dot’ is a path-breaking initiative. While improving tactile capacity in women it also simultaneously fosters positive conversations around self-breast examination, thereby breaking social barriers that have plagued our society for long.”

    “As a responsible life insurer, we believe that we have an important role to play in educating and empowering women by increasing awareness about breast cancer and its financial implications. We hope that ‘Thanks A Dot’ can make a meaningful difference by helping women in being prepared for the uncertainties of life,” Sharma added.

    SBI Life has leveraged multiple digital platforms to launch the ‘Thanks a Dot’ awareness initiative; the campaign has rolled out with the launch of a video that highlights the significance of the power of touch and showcases the benefits of self-breast examination through this tool. The video urges every woman to take a step further and inculcate a habit of self-breast examination regularly and confidently.

    WATConsult founder and chief executive officer Rajiv Dingra said, “Early detection is the key to breast cancer survival and even though many women are aware of this, most are unsure of the feel of a lump formation. Thus, taking an inspiration from the Braille language and Power of Touch and to inculcate a habit of self-examination at an earlier stage, we created an innovative product – "Thanks A Dot", an easy-to-use self-training puzzle card to bring the power detection to your fingertips and enabling women to take necessary actions sooner rather than later.”

    The first phase of the initiative kick-started on International Women’s Day, featuring the ‘Real Life Real Story’ video of Sujaya Walia, a breast cancer survivor and activist. In the video, Walia is seen talking about her journey fighting cancer, how family and financial preparedness holds key and urges more women to come forward and discuss such issues openly.