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Tag: Ravindra Jadeja

  • Ravindra Jadeja represents Caltex® lubricants in its new TVC created by Madison Loop

    Ravindra Jadeja represents Caltex® lubricants in its new TVC created by Madison Loop

    Mumbai: Caltex® Lubricants is an industry leader and pioneer in the lubrication industry, providing a comprehensive range of high-quality lubricants, backed by cutting-edge technology and innovation for the past eight decades. This legacy was mirrored in their latest television commercial (TVC), ‘Caltex Yaani Commitment’, featuring the versatile cricket superstar, Ravindra Jadeja. Conceptualised and executed by Madison Loop, the TVC aims to unlock the full potential of the Indian market by strategically selecting Jadeja as the face for the brand.

    The TVC opens with a key moment in a match where Jadeja needs to make a winning shot. As the anticipation builds, the viewers are taken into a brief flashback that showcases Jadeja’s commitment and dedication to honing his skills. The TVC seamlessly draws comparisons between Jadeja’s abilities, and the comprehensive range of high-quality lubricants offered by Caltex, each with its own unique attributes and performance characteristics. The transitions between Jadeja’s cricket skills and the Caltex products’ unique selling points are seamless, emphasizing the brand’s commitment to delivering consistent and reliable performance, just as Jadeja does on the cricket field.

    Madison Media Alpha has taken a 360-degree approach to develop an impactful media plan to maximize reach.

    “Creating this TVC for Caltex has been a remarkable journey for us. We worked closely with Caltex and HPCL while scripting the TVC – marrying Jadeja’s all-rounder appeal with the all-rounder nature of products in Caltex’s stable. This TVC reflects our commitment to delivering a powerful and impactful campaign that resonates with the brand’s core values and the needs of its customers.” said Madison Loop VP Kosal Malladi.

    Sharing his experience, Madison Loop creative director Siddhartha Bose said, “Working on this TVC has been a fantastic experience. Team Caltex worked with us every step of the way, and really enabled us to capture, and bring to life, the spirit of commitment shared by Caltex and Ravindra Jadeja.”

    Chevron International products (IP), general manager, marketing and sales support Marc Bouchebl comments on the launch the new TVC, “We are thrilled to go live with a television commercial in collaboration with Ravindra Jadeja, our Caltex brand ambassador in India. His passion, dedication to the game and success story align seamlessly with the values of the Caltex brand. With his support, we aim to reach a wider audience across India and reinforce Caltex’s position as the all-rounded lubricants provider for our customers.”

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  • Caltex Lubricants signs ace cricketer Ravindra Jadeja as its brand ambassador

    Caltex Lubricants signs ace cricketer Ravindra Jadeja as its brand ambassador

    Mumbai: Caltex Lubricants is pleased to announce the appointment of the ace Indian cricketer, Ravindra Jadeja, as the brand’s ambassador. Through this strategic endorsement, the brand aims to leverage Jadeja’s popularity in the sport of cricket to enhance the visibility of Caltex Lubricants across India, with the brand’s tagline, ‘Caltex Yaani Commitment’.

    Caltex Lubricants is marketed by HPCL in India through the licensing agreement with Chevron Brand International LLC. Caltex’s heritage, global recognition, and cutting-edge technology performance sets it apart as one of the world’s leading oil and gas brands.

    Ravindra Jadeja is known for his exceptional on-field skills and was at the top of his game during the 2023 Cricket World Cup. His unwavering commitment to the game of cricket resonates perfectly with Caltex Lubricants’ promise of superior quality, performance, and reliability. Jadeja will now front a series of marketing campaigns to promote Caltex’s premium products while emphasizing the importance of high-quality lubricants for vehicles and machinery. Caltex Lubricants in India includes Chevron’s proprietary Havoline and Delo branded lubricant products.

    Chevron International Products (IP)general manager, marketing and sales support  Marc Bouchebl said, “We are excited to welcome Ravindra Jadeja as the Caltex Lubricants brand ambassador in India. His passion, dedication for the game and success story align seamlessly with the values the Caltex brand upholds. With his support, we aim to reach a wider audience across India and reinforce Caltex’s position as the all-rounder lubricants provider for our customers.”

    Ravindra Jadeja expressed his enthusiasm about the partnership, stating, “I am excited to be associated with Caltex, a brand that stands for commitment and its all-around abilities. I look forward to build recognition for Caltex Lubricants and their unmatched performance, encouraging consumers to make the right choice for their vehicles.”

  • Star Sports celebrates a decade of transformative sports broadcasting with ‘Believe’

    Star Sports celebrates a decade of transformative sports broadcasting with ‘Believe’

    Mumbai: On 6 November 2023, Star Sports proudly commemorated a decade of reshaping sports broadcasting with its transformative tagline, BELIEVE. Over the past 10 years, Star Sports has not only brought world-class sports broadcasting to the country but has also altered the sports landscape with its commitment to innovation, fan-centric content, and transformative regionalisation to get fans closer to the game.

    BELIEVE, articulated on the profound insight that greatness is not reserved for a chosen few, has become a guiding philosophy for Star Sports over the years. It’s a celebration of hero moments, inspiring stories, and the relentless pursuit of excellence. As a brand, Star Sports has strived to ignite the hero within each one of us over the past decade and remains committed to this mission. The BELIEVE series starts with a never-seen-before, two-part interview with Virat Kohli- ‘Believe: The Diwali Miracle’ – aligning with Star Sports’ mission to bring heroes closer to fans and showcase inspiring stories.

     

     

    To celebrate the tenth anniversary of BELIEVE, Star Sports launched a series of BELIEVE films featuring Indian Heroes whose stories inspire billions of fans around the country. The series showcases the journey taken by India’s favourite champions, a celebration of their own pursuit of excellence, an exhibit of storylines tied together with one common factor: how all of them, always BELIEVED – and that’s how they made their story happen.

    The campaign begins with the first promo featuring Virat Kohli. King Kohli’s journey of becoming one of the greatest sporting legends has defied the old saying of ‘Umeed pe Duniya kayam hai’ (the world endures its strength from Hope), only to reinforce that its ‘Yakeen’ (Believe) that drives the world.

    Believe ambassador and Indian cricket superstar, KL Rahul, said, “Joining Star Sports as a ‘Believe Ambassador’ was more than just a association for me—it was a commitment to inspire the next generation of sports enthusiasts across the country. Their legacy of reshaping the sports landscape aligns seamlessly with my vision for sports in this country and together we want to convey the message that dreams have no boundaries, and with unwavering belief, anyone can hit it out of the park, transcending barriers and making their mark on the world. As part of this journey, we’ll continue to fuel the passion for sports and instil the power of belief in every aspiring athlete’s journey in years to come.”

    Believe ambassador and Indian cricket superstar, Ravindra Jadeja, said, “This celebration with Star Sports is a shared responsibility to inspire a generation of athletes, cultivate their true potential and make them believe in their dreams. Star Sports’ transformative journey in sports broadcasting mirrors my passion for pushing boundaries on the field. Together, we’ll continue to craft a legacy that resonates with fans and fuels the undying spirit of all sports. Here’s to a decade of belief and many more innings to come!”

    In its pioneering journey, Star Sports achieved several milestones, becoming the first-ever sports broadcaster with dedicated Hindi Cricket coverage and launching a 24-hour Hindi sports channel in 2013. Dedicating regional channels for Tamil (2017), Telugu, and Kannada (2019), Star Sports brought new depth to the IPL, a league that had already completed a decade. Over 500 million viewers watched the live broadcast of the latest edition of IPL on Star Sports clocking 427 billion minutes of watch time. As a brand, Star Sports provided world-class sports broadcasting to the country while extensively growing its portfolio of sports.

    Star Sports took the lead in promoting women’s sports, producing high-definition live coverage of the ICC Women’s Cricket World Cup in 2013. The commitment continued with a dedicated Kabaddi league for women in 2016, reaching an unprecedented 90 million viewers. Campaigns challenging stereotypes and showcasing the grit and determination of women athletes have driven change in the sporting ecosystem.

    The Broadcaster introduced Kabaddi, a truly homegrown sport, and took it to the world showcasing heroes and legends rising over nine seasons. With a viewership touching 328 million in season 7, PKL became the second most-watched league in India. Season 10, commencing on December 2, 2023, promises an even more thrilling experience with a return to all 12 cities. Since 2014, Star Sports has held the broadcasting rights for ISL, contributing to its popularity and making it the most-watched football league in India.

    Star Sports has been at the forefront of bringing the world’s best sporting action to fans in India over the years. The broadcaster has been home to some of the biggest international sporting events like the Premier League, Wimbledon, F1, One Championship, and MLB.

  • Hisense elevates its game with Ravindra Jadeja as brand ambassador

    Hisense elevates its game with Ravindra Jadeja as brand ambassador

    Mumbai: Hisense, the global leader in consumer electronics and home appliances, is pleased to announce the appointment of Ravindra Jadeja, the renowned cricketer and all-rounder, as its brand ambassador for the television, AC, and refrigerator categories. He is the company’s first ambassador in the Indian market. This strategic partnership underscores Hisense’s dedication to excellence, versatility, and innovation, reflecting Jadeja’s remarkable skills and popularity among young and aspirational consumers.

    In line with Hisense’s global brand culture, which promotes sports and sports stars to engage with the youth, the company has embarked on an exciting journey in the world of cricket, aligning itself with the Hisense Group Philosophy. This pursuit of the Group’s culture brings Hisense into the realm of cricket, and it does so by partnering with none other than the leading all-rounder and a power pack performer of Team India – Ravindra Jadeja.

    Jadeja, celebrated for his exceptional all-round abilities in cricket, epitomizes the spirit of Hisense’s diverse product range. Just as Jadeja excels in various facets of cricket, Hisense offers a comprehensive selection of products, ranging from cutting-edge televisions to energy-efficient air conditioners and dependable refrigerators. This collaboration represents a mutual commitment to versatility and excellence that resonates with consumers nationwide.

    Incorporating a sports icon like Jadeja into its brand ambassador portfolio is a momentous step for Hisense as the company continues to expand its presence in the Indian market. This partnership also strengthens its association with the worlds of sports and entertainment, showcasing the brand’s dedication to connecting with its consumers on a personal and meaningful level.

    Commenting on the collaboration, Hisense India CEO Pranab Mohanty expressed his enthusiasm, stating, “We are thrilled to welcome Ravindra Jadeja into the Hisense family as our brand ambassador for the television, AC, and refrigerator categories. This announcement is strategically timed with the Cricket World Cup starting in India soon and his exceptional skills, both on and off the cricket field, make him the perfect embodiment of our brand’s values. We believe that his association with Hisense will resonate with our young and aspirational consumers. Our deep understanding of the market underscores our commitment to reaching the very heart of Indian consumers, where their passion points lie, and we are determined to create a profound impact in their minds.”

    Jadeja expressed his excitement about the collaboration, saying, “I am honored to be brand ambassador of Hisense, a brand that shares my passion for excellence and innovation to offer exceptional products and also is associated with some of the biggest & global sporting events across the world. Hisense’s diverse range of products mirrors my personality as an all-rounder in cricket. I look forward to being a part of the Hisense journey and connecting with the brand’s young and aspirational consumers.”

    With this announcement, Hisense is also rolling out its campaign ‘’Perfecting the perfection’’ with Jadeja in its first appearance with Hisense products like television, AC, and refrigerator. In this consumer engagement program, participants can win a 4K Hisense Smart TV.

    This collaboration between Hisense and Jadeja is a strategic move by Hisense to strengthen its presence in the India market and it marks the beginning of an exciting journey that promises to bring innovation, excellence, and versatility to Indian households. In this festive season Hisense is ready to roll out a slew of new and innovative TV’s like the U7K, U6K and E7K which will bring the stadium experience to home for enjoying the upcoming Cricket World Cup.

  • Star Sports cheers for Team India to get eighth consecutive victory against Pakistan at the ICC Men’s Cricket World Cup 2023

    Star Sports cheers for Team India to get eighth consecutive victory against Pakistan at the ICC Men’s Cricket World Cup 2023

    Mumbai: When India and Pakistan face off in the ICC Men’s Cricket World Cup, it’s more than just a sporting event – it’s a blockbuster that captures the hearts of millions of passionate fans. As the official broadcaster of the ICC Men’s Cricket World Cup 2023, the Star Sports Network unveils a quirky and emotionally charged campaign film that is sure to leave fans in anticipation and excitement. With India maintaining a perfect record against Pakistan in the ODI Cricket World Cup, having won all seven encounters between the two sides, the upcoming clash set for 14 October 2023, promises to be a mouth-watering battle that the world eagerly awaits.

    The campaign highlights India’s ‘Wait for Eight,’ as they look to maintain their unblemished record against Pakistan in the ODI World Cup, while acknowledging the fervent hopes of Pakistani fans for their team’s elusive victory. The film also encapsulates the emotions of Indian cricket fans who vividly remember the World Cup victories against Pakistan and eagerly anticipate another triumph. It also introduces an endearing twist as the ghost of a familiar passionate Pakistani cricket fan, still waiting for his ‘Mauka’ (opportunity) to see his team win against India in the World Cup, meets the confident Indian ghosts, symbolising the unbroken streak of victories India holds against Pakistan in ODI World Cups. The film stars none other than iconic Team India all-rounder Ravindra Jadeja, popular Bollywood sensation Shehnaz Gill, and stand-up comedian Akash Gupta. This exceptional ensemble cast seamlessly blends cricket and entertainment to deliver a campaign that is bound to strike a chord with fans across the globe.

    The last game between the ‘Greatest Rivals’ (India & Pakistan) in Asia Cup 2023 was the highest-rated ODI match ever, outside of World Cups. The fervour and enthusiasm surrounding the encounter between these two nations will be at all-time high as they clash at the biggest ICC event in India after more than a decade.

  • adidas launches ‘3 Ka Dream’ campaign

    adidas launches ‘3 Ka Dream’ campaign

    Mumbai: Rooted in the belief ‘impossible is nothing’, adidas sets the stage for the ICC Men’s World Cup 2023 with its ‘3 Ka Dream’ campaign. A testament to the country’s unwavering support for team India, 3 Ka Dream gives words to over a billion Indian fans’ dream to see their team win a third ODI World Cup.

    With lyrics crafted to evoke a sense of unity, ‘3 Ka Dream’ serves as a rallying cry for cricket enthusiasts, igniting a sense of belief to achieve the dream. While the track is sung by the talented Indian rapper Raftaar, the film features cricket’s powerhouses – Rohit Sharma, Virat Kohli, Hardik Pandya, Shubman Gill, Ravindra Jadeja, Shardul Thakur, Mohammed Siraj, and Kuldeep Yadav alongside passionate fans.

    A beautiful montage of emotions of both cricketers and fans, the film brings alive the unwavering hope that every fan holds, as they cheer for their beloved team to bring home the 3rd ODI World Cup. The campaign is an embodiment of adidas’ belief, where all it takes is passion to prove that Impossible Is Nothing.

    Speaking on the campaign launch, adidas India senior director Sunil Gupta said, “Cricket holds a special place in the heart of every Indian. With the World Cup being held in India, the stakes are higher than ever and so is the desire to watch the team succeed. 3 Ka Dream channels the raw energy into an anthem that aims to unify India in its relentless dream for a third world cup victory.”

    Conceptualised by Creativeland Asia, ‘3 Ka Dream’ is more than just a campaign; it’s a nationwide movement that invites all of us to unite and dream boldly. To ensure that this powerful message resonates far and wide, adidas has employed a multi-pronged approach and will be leveraging a diverse range of media platforms, including digital, print, radio, and an on-ground retail activation that will give Indian fans a platform to showcase their support. Additionally, the heart-pounding anthem will also be available on all major audio platforms, including Spotify, Jio Saavn and more.

    In celebration of the World Cup being held in India, adidas has modified the recently revealed ODI jersey. Now the three white stripes on the shoulders will be replaced with the tricolour, and the BCCI logo will have two stars representing the 1983 and 2011 ODI victories. While team India will be seen sporting the same on the field during the World Cup matches, the jerseys will also be available for fans in limited numbers. Additionally, to mark the occasion, the brand has launched 2023 pairs of the adidas grand court, a special World Cup edition shoe, where the first two stripes will have 1983 and 2011 printed and for the third stripe an insert with 2023 will be given separately to complete the “3 ka Dream”. Both the limited-edition jerseys and adidas grand court shoes will be available for fans to purchase at all adidas stores and at https://www.adidas.co.in/cricket.

  • Star Sports campaign captures Indian fans’ obsession to win ICC Men’s World Cup 2023

    Star Sports campaign captures Indian fans’ obsession to win ICC Men’s World Cup 2023

    Mumbai: Fans across the country are gearing up for a remarkable journey as the ICC Men’s Cricket World Cup returns to Indian soil, marking a momentous 12-year wait. The anticipation and fervour among Indian fans are palpable, reminiscent of the unforgettable 2011 victory that saw the nation celebrate its cricketing heroes. Riding on this heightened excitement, Star Sports, the official broadcaster of the marquee global tournament, unveils its highly anticipated campaign as the biggest cricket festival gets underway from 5 October to 19 November 2023.

    The first of many campaign films, created by the in-house team at Disney Star, highlights the emotions of Indian cricket fans as they wait to win the most prestigious trophy after a hiatus of 12 years. The campaign film showcases discontented souls who crave to watch Team India win the World Cup trophy, which will provide them eternal salvation. The catchy slogan, ‘World Cup ka bhoot sawaar, jeet ke utrega iss baar’ serves as a spirited call to action, rallying the entire nation to come together and wholeheartedly support the men in Blue in their pursuit of World Cup glory. The promo boasts of an exceptional ensemble that seamlessly blends cricket and entertainment, featuring iconic team India stars, Virat Kohli and Ravindra Jadeja, alongside popular Bollywood sensation Shehnaz Gill and renowned stand-up comedian Aakash Gupta.

    Speaking about the campaign for the ICC Men’s Cricket World Cup 2023, a Star Sports spokesperson said, “The scale of ICC CWC 2023 is such that it merits a multi-dimensional campaign catering to different audience segments, ranging from ‘Cricket aficionados’ to ‘event watchers’. The ‘One Day’ & ‘Best of Cricket’ campaigns were launched first to engage Cricket fans and now the ‘World Cup ka Bhoot’ campaign builds on the insight that everyone – even non-followers of the game – is possessed with the ambition of winning the World Cup after 12 years. The quirky rendition of this insight will hopefully appeal to a large number of audiences going beyond Cricket fans and bring them in to watch India’s campaign in ICC CWC 2023”.

    Team India begin their ODI World Cup campaign on 8 October 2023, with an epic showdown against Australia at the iconic MA Chidambaram Stadium. The hosts will then lock horns with Afghanistan at the Arun Jaitley Stadium in New Delhi. The anticipation builds as India’s path leads them to a highly anticipated clash with arch-rivals Pakistan at the Narendra Modi Stadium on 14 October, adding another thrilling chapter to the ‘Greatest Rivalry’.

     

     

    Catch all the action from the ICC Men’s Cricket World Cup 2023 from 5 October – 19 November 2023, LIVE & exclusive on the Star Sports Network and Disney+ Hotstar.

  • Thums Up unleashes its new campaign, ‘Thums Up Utha, India India Macha’

    Thums Up unleashes its new campaign, ‘Thums Up Utha, India India Macha’

    Mumbai: Thums Up, the iconic homegrown beverage brand under The Coca-Cola  Company, is thrilled to unveil the next chapter of its association with ICC Men’s Cricket World Cup  through the launch of the campaign “Thums Up Utha, India India Macha”. The campaign has highlighted the relentless determination of our players for the upcoming World Cup, hopeful of driving and motivating fans to believe in India’s journey to victory.

    The exhilarating chapter features cricket icons- Ravindra Jadeja, Jasprit Bumrah, Mohammed Siraj, and  the dynamic captain Rohit Sharma in a film that is centred around – ‘making India believe in Team  India’. The heart of the campaign lies within its unique storytelling, brought to life by none other than The King of Bollywood, Shahrukh Khan as the ‘Voice of Belief.’

    The narrative delves into the current emotions of Indian cricket fans – the passionate heart that  fervently believes ‘India Will Win!’ with the mind that contemplates- ‘Will India Win?’ This tussle of  emotions is brilliantly encapsulated in Thums Up’s iconic Split Can, visually portraying the dynamic  interplay.  

    Commenting on the launch of the next chapter of ICC World Cup Campaign, Coca-Cola India and South West Asia VP & marketing Arnab Roy said, “Thums Up’s partnership with the  ICC Men’s Cricket World Cup aims to empower fans and voice their opinions. Our collaboration with  King Khan and the cricket icons of the country further cements our dedication to elevate fan  engagement and showcases our unwavering support for Team India to bring the World Cup back home. We will do this through tech led, real time responses from expert panels and credible influencers that  encourage everyone to keep rooting for our team.”

    Ogilvy India CCO Sukesh Nayak said, “The adversary isn’t always external; at times,  it’s our own doubt, becoming our greatest adversary. To overcome this, we must summon our inner  beliefs. Our idea is based on this strong cultural insight – while all of us want Team India to win, a few  not so great results & the mind starts creating doubt.”

    “So as the ICC World Cup inches closer, Thums Up’s commitment to celebrating our players’ resilience  & creating unforgettable moments for fans remains steadfast, setting the stage for a truly Toofani  World Cup.”

    With an integrated approach, the brand aims to be on top of every relevant conversation and milestone  moment, during the ICC World Cup 2023. 

  • ASICS India launches new campaign to kickstart upcoming sports season

    ASICS India launches new campaign to kickstart upcoming sports season

    MUMBAI: As the world’s most-awaited quadrennial sporting event commences on 23 July, Japanese multinational sports equipment brand, ASICS launched its ‘Celebration of Sport’ campaign.

    Featuring youth icons and ASICS brand athletes who are representing India at the Tokyo Olympics – Manika Batra, Bajrang Punia, Ravindra Jadeja, Sakshi Malik, Karman Kaur Thandi, Rohan Bopanna, T. Gopi and Bhuvneshwar Kumar, apart from actor Tiger Shroff, the campaign attempts to build on the brand’s belief of achieving ‘Sound Mind In A Sound Body’. 

    Designed to defy convention and inspire today’s youth to choose well-being above anything else, Celebration of Sport is a series of three short films and highlights athletes celebrating the power of sports in the brand’s newly launched collection. Timed with the Tokyo Games and the upcoming sports season, the brand also wishes to highlight its commitment to nurturing the world’s youth through sports in order to contribute to society.

    ASICS India and South Asia managing director Rajat Khurana said, “ASICS has been a proud partner in the success journey of several athletes. Each athlete has specific requirements and we work towards it to ensure that our association helps them reach newer heights and fame. While sports and games vary, the core spirit for us remains the same. Our brand films have been developed to create a positive impact of movement not just on the body, but also on the mind. It also highlights the overall well-being of winning at all costs spirit. We are happy to see many athletes from the ASICS family bringing glory to the nation on different stages around the world.”

    Titled under the campaign, the sports brand also unveils its Autumn Winter’ 21 collection that encompasses more than five different sports, celebrating the power of all sports to uplift the mind. 

  • Asics signs Ravindra Jadeja as face of the brand

    Asics signs Ravindra Jadeja as face of the brand

    NEW DELHI: Japanese sports wear brand Asics India has signed Ravindra Jadeja as its new brand ambassador.

    With Asics’ brand philosophy of enabling ‘A Sound Mind in a Sound Body’, this partnership lends itself naturally to propagate a healthier lifestyle in order to connect with the technologically and momentum driven consumers, the company said.

    Asics India & South Asia MD Rajat Khurana said, “We are elated to announce our association with the stellar Ravindra Jadeja from the Indian cricket fraternity with Asics India. We deeply admire and respect the consistency and commitment with which he has played on the field, demonstrating the core spirit and essence of any tough sport – determination and versatility. Ravindra’s limitless energy & inspiring potential weave seamlessly with our brand ethos to encourage people to experience the transformative power of sport, not just on the body but on the mind.”

    Through this partnership, the brand hopes to support and encourage people to experience the transformative power sports has to change one’s life in a positive and immensely meaningful way, added Khurana.

    “Asics has an incredible track record for helping athletes across sports and enabling them to reach the peak of their sport,” said Jadeja. “I deeply cohere with their vision and philosophy and hope that together we are able to drive a more relevant and meaningful change in the minds and lives of young athletes. Our aim is to improve participation of Indian youth in sports and I am confident of catalysing a positive change in this direction with Asics.”

    Asics India’s partnership with Jadeja would further strengthen the company’s commitment, spread awareness about the diverse offerings and magnify the reach of the brand during the ongoing IPL season, it added.