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Tag: Ravinder Varma

  • RiteBite Max Protein celebrates Brother’s Day

    RiteBite Max Protein celebrates Brother’s Day

    Mumbai: In celebration of Brother’s Day, RiteBite Max Protein proudly announces its latest campaign, “Bhaiology,” which delves into the unique bond shared by gym bros. This campaign centers around the powerful word “bhai,” encapsulating a range of emotions, expressions, and interactions within the gym bro community. Through this initiative, RiteBite Max Protein aims to highlight the shared experiences of fitness enthusiasts while integrating itself as an essential component of their fitness journey.

    The “Bhaiology” reel features a series of scenes, each depicting various situations where the term “bhai” is central to the dialogue, conveying nuanced meanings. These scenarios highlight camaraderie, as gym buddies exchange gestures of approval, with “bhai” representing respect and admiration for each other’s dedication. Amid challenges, one friend supports another with the word “bhai,” symbolizing solidarity in overcoming obstacles together. Acts of generosity are shown, like sharing a protein shake, accompanied by an inclusive term, illustrating camaraderie and the readiness to share resources. Furthermore, scenes of celebration depict friends exchanging expressions of excitement, commemorating victories and accomplishments.

    Commenting on the same, Dr. Ravinder Varma, Brand Manager, RiteBite Max Protein said, “Brother’s Day is the perfect occasion to celebrate the unique camaraderie that exists among gym bros. By focusing on the simple yet profound word ‘bhai,’ we aim to resonate with our audience’s experiences and showcase how RiteBite Max Protein is an integral part of their fitness lifestyle”

    The Schbang team has been instrumental in shaping the brand identity for this campaign and providing extensive support during its implementation. The campaign showcases a distinctive combination of creativity and fun.

    Adding to the same, Schbang executive director Manish Kinger said, “Bhais all over the world have a unique brocabulary, they don’t speak much but they have no problem in expressing the length and breadth and depth of all they want to say, with just one word “bhai”. This hard-wired bhaiology is what we wanted to bring to light and there could not have been a better brand and a better occasion to do the same.”

    RiteBite Max Protein’s campaign goes beyond brotherhood, highlighting a bond forged in sweat, support, and shared goals. They call each other “bhai,” but it’s a word that carries the weight of unspoken loyalty and a fierce love that thrives in the crucible of self-improvement. Gym bros celebrate each other’s wins, nudge each other through failures, and collectively journey towards greatness.

     

     

  • “Unstoppable is our concerted effort to inspire audience towards leading healthier and more fulfilling lives”: Ravinder Varma

    “Unstoppable is our concerted effort to inspire audience towards leading healthier and more fulfilling lives”: Ravinder Varma

    Mumbai: RiteBite Max Protein has announced the launch of its podcast series, “Unstoppable” – a first-ever Initiative by an FMCG health food brand, that aims to showcase exclusive health, fitness, nutrition, and wellness insights. This series is designed to create a dynamic community of health and fitness enthusiasts. With 8 to 9 episodes each season, “Unstoppable” aims to be the premier destination for inspiration, motivation, and transformative stories in the realm of health and fitness.

    The production of this podcast is supported by Qyuki Digital Media, an artist-focused network co-founded by Shekhar Kapur, AR Rahman, and Samir Bangara.

    Actor Rohit Roy will host the podcast. His diverse experience in acting, directing, and fashion adds a unique perspective to the show. Season 1 of “Unstoppable” will feature a lineup of renowned guests like Sharman Joshi, Yash Birla, Sanjay Suri, Varun Sood, Namrata Seth, Soundous Moufakir, Parvin Dabas, Preeti Jhangiani, Bhagyashree and many more. These influential figures from Bollywood and the business world are not only leaders in their fields but also passionate about fitness.

    Indiantelevision.com reached out to Naturell India (RiteBite Max Protein) brand manager Ravinder Verma, where he shared numerous insights regarding venturing into podcast and more…

    Edited excerpts

    On the inspiration to venture into the realm of podcasting with Unstoppable

    The inspiration behind RiteBite Max Protein’s venture into podcasting with “Unstoppable” stemmed from our desire to connect with our audience on a more personal and engaging level. In the contemporary digital landscape, podcasts provide a unique and intimate platform for sharing narratives and valuable insights. Recognizing this, we identified an opportunity to merge our extensive expertise in health and fitness with compelling real-life stories of resilience and determination, featuring well-known personalities.

    “Unstoppable” is our concerted effort to inspire audience towards leading healthier and more fulfilling lives. Through the medium of these stories, we aim to showcase that overcoming obstacles is a universal journey, and everyone has the potential to surmount challenges to become the best version of themselves. It’s a platform where the worlds of health expertise and personal stories intersect, offering a source of motivation and encouragement for individuals on their paths to well-being and self-improvement.

    On elaborating on the format of each episode of this podcast

    Each episode of “Unstoppable” is meticulously crafted to offer audience a blend of entertainment, inspiration, and practical health insights. The format includes in-depth conversations with celebrities and thought leaders, sharing their personal journeys, struggles, and triumphs in health and wellness. A key highlight of each episode is the “Keep Going” segment, which also serves as the overarching branding slogan for RiteBite Max Protein. This segment dives into what drives them to overcome challenges and maintain their health and wellness routines, offering the audience unique insights and inspiration.  We aim to provide a well-rounded audio-visual experience that motivates our audience to pursue their health goals with enthusiasm and knowledge.

    On the selection of Rohit Roy as the host contribute to the overall tone of the podcast

    Rohit Roy, with his versatile background in the film and television industry, brings a unique blend of charisma, empathy, and insight to “Unstoppable.” His ability to connect with guests on a personal level, drawing out their stories and insights, sets the tone for a podcast that’s both engaging and relatable. Rohit’s genuine interest in health and wellness, combined with his interviewing skills, ensures that each episode is not only informative but also deeply moving and motivational. Having been in the industry for ages, Rohit exudes a youthful energy that appeals to both younger and mature audiences alike. His own health, fitness & wellness journey, and the motivating factor to “keep going” make him an ideal host for “Unstoppable.” Rohit Roy resonates across generations, bringing a dynamic that is both refreshing and profoundly inspiring for audience seeking motivation and guidance in their wellness journeys.

    On planning to leverage your partnership with Qyuki Digital Media for the production of this podcast

    RiteBite Max Protein is capitalizing on its partnership with Qyuki Digital Media by focusing solely on their expertise in production support to enhance the “Unstoppable” podcast series. This collaboration aims to bring forth a high-quality, engaging, and informative podcast tailored for health-conscious audiences. With Qyuki’s production prowess, the series is positioned to lead conversations in health and wellness, providing audience with essential insights into fitness and overall well-being.

    On audience expecting any additional content related to the topics discussed in Unstoppable

    Absolutely! In addition to insights shared in the podcast, we do plan to provide the audience with additional content and resources related to the topics. This will be done through articles, expert interviews, tips, and practical advice on health, fitness, resilience, and personal development. Our goal is to offer a comprehensive and valuable experience for our audience, empowering them with the knowledge and tools to make positive changes in their lives. 

  • Max Protein and Mumbai Police: A partnership advocating “Fitness for All”

    Max Protein and Mumbai Police: A partnership advocating “Fitness for All”

    Mumbai: Max Protein, a leading name in the fitness and nutrition industry, launches its latest campaign for the upcoming Republic Day – The “Max Protein Salute.” In collaboration with the committed officers of the Mumbai Police department, this pioneering initiative is dedicated to promoting fitness and overall well-being.

    The campaign pays tribute to the daily hurdles faced by police personnel and underscores the pivotal role of fitness in their demanding profession. Through intimate interviews, the initiative provides an exclusive insight into their daily routines, shedding light on the significant challenges they encounter in the line of duty.

    Sending a powerful message, the campaign asserts that if Mumbai Police officers, amidst their demanding schedules, can integrate a protein-focused routine, then citizens can similarly embrace such practices. This compelling comparison serves as motivation for the public, demonstrating that individuals in one of the most challenging professions prioritize health and fitness, setting an example for the general population.

    With a mission to bridge the perceived challenges of maintaining a fitness routine, the “Max Protein Salute” campaign encourages proactive steps towards better health and wellness in daily life. The initiative highlights the importance of health and wellness by incorporating BMI analysis as a key tool to raise awareness of overall well-being, especially in high-stress professions like policing, where maintaining good health is crucial.

    Commenting on the same, Naturell India Pvt. Ltd (RiteBite Max Protein) CEO Vijay Uttarwar said, “In collaboration with the dedicated officers of the Mumbai Police department, this initiative embodies our deep-rooted commitment to fostering fitness and holistic well-being. The ‘Max Protein Salute’ is not just a campaign, it is a tribute to the indomitable spirit of the Mumbai Police personnel who face challenges head-on in the service of our community. Through intimate interviews, we share a glimpse into their daily lives, revealing the resilience and dedication that inspire us all.

    Adding on to it, Naturell India Pvt. Ltd (RiteBite Max Protein) brand manager Ravinder Varma said, “Our mission through this is to bridge the perceived challenges of maintaining a fitness routine. Through this campaign we encourage the public to take proactive steps towards better health and wellness in their daily life. Max Protein Salute’ is a call to action and a testament to our brand ethos, fostering a connection with our consumers beyond the product. This campaign extends the ‘Protein Police’ narrative we created with Kartik Aryan and Thakur Anoop Singh. Transitioning from celebs to real-life heroes, it reinforces our brand as the choice for a fit lifestyle.”

    Teaser

    Max Protein | Mumbai Policemen Mastering Stress and Health for a Balanced Life

    Max Protein | Fueling the Force: Mumbai Police’s Inspiring Journey to Healthy Eating Habits

    Max Protein | Unleashing Dedication: Mumbai Police Fitness Warriors on a Mission for the Nation

    Max Protein | Fit & Fearless: Mumbai Police Men Crush Fitness Goals

    Max Protein | Sweat, Serve, Repeat: Mumbai Police On-the-Go Chronicles

    Max Protein | Beyond the Badge Stories of Courage and Compassion by Police Men

    Max Protein | Mumbai Police Women Redefining Strength and Courage

    Max Protein | Mumbai Police Women Defy Limits | Inspirational Stories

    Max Protein | Mumbai’s Resilient Policemen Defying Odds with Dedication and Courage