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Tag: Ravinder Siwach

  • Havas Group India elevates Manas Lahiri as MD

    Havas Group India elevates Manas Lahiri as MD

    New Delhi: Havas Group India has announced a restructuring of its senior leadership team at Havas Worldwide (Creative) India to drive business growth, consolidate client management. Effective immediately, the agency has elevated president North Manas Lahiri to the role of managing director, and Ravinder Siwach, currently the national creative director to the role of executive director and national creative director of Havas Worldwide (Creative) India. 

    With over 19 years in advertising and marketing, Lahiri carries experience across sectors, including FMCG, IT, Telecom, and Auto. And Siwach has nearly two decades of experience in many leading agencies. Both have been determined and helped in the overhaul of Havas in the last few years and have been exemplary for the group, said the agency on Monday.

    Lahiri will continue to report to Group CEO Rana Barua and will lead both the offices (Gurgaon and Mumbai) of Havas Worldwide India. He will work closely with the leadership team of the other Havas group companies to drive growth, digital innovations and help in the overall integration across businesses and functions, said the agency. While Siwach will continue to report to Havas Group India’s chief creative officer and chairman Bobby Pawar.

    “We have witnessed an exponential growth in a short span of two years and have added a phenomenal set of new clients and talents across both our offices.  It was time to recognise a strong leadership to drive the client consolidation and take charge of the day-to-day operations of Havas Creative,” Havas Group India – group CEO Rana Barua said. “Manas is a seasoned leader and has driven both organic and inorganic growth for the network, and Ravinder has done an incredible job in scaling up Havas India’s creative prowess under Bobby. Together they have been amazing partners, demonstrated solid team spirit, skill, commitment, and resilience. I am confident that they will scale up Havas Creative, India to greater heights.”

    Havas Group India chief creative officer and chairman Bobby Pawar said, “Ravinder and Manas are a rare pair of leaders who are equally passionate about creating great work and growing the agency. The way they collaborate sets the right tone for the rest of the team.”

  • Havas Group India appoints Ravinder Siwach as national creative director for Havas Creative

    Havas Group India appoints Ravinder Siwach as national creative director for Havas Creative

    MUMBAI:  Havas Group India has strengthened its leadership in India with the appointment of Ravinder Siwach as national creative director for Havas Creative, effective immediately.

    In his new role, Siwach will lead the creative team and drive the next phase of growth for multiple brands under Havas Creative with a focus on further cementing the creative value proposition across all Havas Group India disciplines – creative, media, health, digital, and design. He will report to Havas Group India chairman and chief creative officer Bobby Pawar.

    Siwach joins Havas Group India from McCann Delhi, where he was the executive creative director. He has over two decades of experience across agencies such as McCann, DDB Mudra, Contract and brands like Coke, Nestle, Nokia, Reebok to name just a few. Siwach is credited with several award-winning campaigns across national and international awards shows like Cannes, One Show, WARC, Adfest, Spikes Asia, Effies, Abbys  and IAA Olive Crown. He has also served as a juror at Adfest and Goafest and is a guest lecturer at various management institutes.

    Commenting on the appointment, Havas Group India chairman and chief creative officer Bobby Pawar said “Ravinder has been in this industry for almost two decades and he comes with a rich creative background and experience working on a cross-section of brands and categories. I had the opportunity to work with him in the past and I am confident that his strategic thinking and understanding of the evolving media landscape will take our creative capabilities and output to the next level.”

    “I have always admired Bobby as a creative leader and as a human being and excited at the opportunity of working with him at Havas Group India. Havas Group is headed exactly in the direction the future of communication lies. Vivendi companies like Gameloft and Universal Music add depth to the Havas offering and vice-versa which is a huge differentiator in the industry. We have a vision in place at Havas and we are just going to go after it, ‘no holds barred,” added Siwach.

  • McCann Worldgroup India announces key creative leadership

    McCann Worldgroup India announces key creative leadership

    MUMBAI: McCann Worldgroup has announced key senior creative leadership changes: promotions, and inclusion of senior level talent, for its India operations.

     

    Pradyumna Chauhan and Prateek Bhardwaj have been assigned the position of joint National Creative Directors. Both will report to McCann Worldgroup executive chairman and CEO and south Asia president Prasoon Joshi.

     

    Announcing the changes, Joshi said, “As an agency we are committed to our clients’ business and do everything possible to bring the best and most cutting-edge talent onboard. These are carefully selected professionals in whom I have great faithand high expectations. I am positive that they will further enhance our creative product and add yet another dimension to the McCann offering.”

     

    Chauhan has been with McCann for a year, and comes with over a decade and a half of experience across brands such as MP Tourism, Star Network, Airtel, ICICI Bank, Birla Sun life, Asian Paints and others.

     

    This is Bhardwaj’s second stint with McCann. He has extensive experience in the industry across agencies and brands such as Sprite, Kinley, Chlormint, MasterCard, HP and Reebok. Bhardwaj co-founded and ran an independent agency, Eleven Brandworks, and brings along this entrepreneurial mindset, together with the exposure to big brands.

     

    These two talents shall further bolster McCann’s creative prowess. “McCann has a stellar creative reputation, and I am excited with the new role. I look forward to taking the agency to greater heights,” said Chauhan. Bhardwaj added here, “Having worked here earlier and having seen the world I am certain that I can tangibly add value to our clients with the new responsibility entrusted to us.”

     

    Other senior creative leadership announcements include:

     

    Mumbai:

    Akshay Kapnadak and Abhinav Tripathi have been elevated to the role of Creative Heads of McCann’s advertising operations in Mumbai. Denzil Machado will now head McCann’s Craft Excellence for Mumbai. This trio will be responsible for the Creative Department in McCann, Mumbai.

     

    South region:

    McCann’s Creative Head for South, Anil Thomas, will now have extended responsibilities as his role expands across South Asia, where he shall provide creative inputs and vision on a need basis.

     

    New Delhi:

    ECDs Ravinder Siwach and Kapil Batra will continue to lead their respective responsibilities.

  • Symphony coolers tell a new story in summer campaign

    Symphony coolers tell a new story in summer campaign

    MUMBAI: Breaking away from the normal feature-led campaigns that symbolise the category, air cooler brand Symphony has launched its summer campaign for its product ‘Storm‘ has used a feature film footage in the commercial.

    The task of Mudra Ahmedabad was to create a campaign that would make the storytelling fresh and brave. launch a and produced by Hello Robot. What came out was a story that is part real, part gimmick, part Bollywood masala and part social message. Heat makes people crazy, they go out and do things that are bizarre as they are irritated by the rise in temperature. The answer: Symphony Storm that will keep these people indoors and in check.

    Says Mudra Ahmedabad group creative director Ravinder Siwach, “We decided to do something that will make people say ‘what was that‘!? Think, this is the first time anybody has used a feature film footage in a commercial.”

    The brief given to the agency was to to launch the new model in a ‘never before manner‘. Says Symphony GM marketing Rajesh Mishra, “We wanted a very unique launch communication for it in our unique Symphony language. We experimented a bit with the execution and at times even had second thoughts about taking the risk. But today I am happy to share that we have been able take it at a level above. The rest is for the audience to judge.”

    The sales for Symphony this summer, already rising to record temperature levels in many parts of the country so early in the year, will confirm whether the experiment to do a break away campaign was worth taking a risk or not.