ITV

Tag: Ravinath Menon

  • Vijay TV brings ‘KBC’ in Tamil

    Vijay TV brings ‘KBC’ in Tamil

    MUMBAI: Now you can catch King Khan mouthing the words ‘Vanakkam; neengal parthukondu irupadhu Kaun Banega Crorepathi’. Star Plus’ Kaun Banega Crorepati will be dubbed in Tamil and telecast on Vijay TV for its Tamil viewers starting 23rd January.

    Auditions for the dubbing artistes on the show are on in full swing. The search for SRK’s Tamil dubbing artiste is also to be finalised, a company release sates.

    Says Vijay TV general manager Ravinath Menon, “The question promos are on high rotation on Vijay TV giving Tamil viewers equal opportunity to be part of the show. We hope, in this season, we will see more Tamil viewers get into the hot seat with Shah Rukh and play for the highest prize money. We are also planning different interactive plug-ins around the Tamil version to make it more interesting to Vijay viewers.”

    The show starts 23 January and will be telecast from Tuesday to Friday at 7pm, a time band that was popularized by the channel’s successful show Swamy Iyappan. Advertising clients lining up include Airtel, Hyundai, Motorola, KRBL, HDFC Standard Life, Univercell and Cadbury.

    The release quotes Univercell Telecommunications managing director Satish Babu as saying, “KBC and SRK are two big brands with immense popularity; more so as Shahrukh Khan takes on the role of the Big B, the expectations and interest levels are that much higher; especially among the youth. Vijay TV with its differentiated and innovative programming is the right platform for Univercell to be a part of.”

    KBC will be supported by an extensive on ground campaign spread across various media; with hoardings in Chennai and a road show in three cities; Chennai, Coimbatore and Madurai. Specially designed KBC merchandise will be distributed to its active audience during the road activity.

  • Vijay TV launches new bouquet of shows starting 30 October

    Vijay TV launches new bouquet of shows starting 30 October

    MUMBAI: Vijay TV is launching a whole new bouquet of shows ranging from music, movies, chat, drama and talent starting 30 October.

    An all-new afternoon band with a bunch of shows targeted mainly at the women audience. Shows that entice with shopping sprees, exciting trips and out of the box opinions interlaced with some of the hottest movie tracks.

    Vijay Television general manager Ravinath Menon said, “After launching format shows like Hutch Kalakkapovathu Yaaru, Airtel Super Singer, EQ and Jodi No.1 and strengthening the weekends, we are now excited to offer a great line-up of shows to make the weekday primetime viewing much more exciting. These shows will definitely attract not just the youngsters but viewers of all ages with its unique and differentiated content.”

    Shopping Sundari at 3 pm, provides the best guidelines of shopping be it annual sales or discount sales, Shopping Sundari Janani knows it all. Ladies Club at 3.30 pm, especially for the women is a platform to voice out their views on anything that matters in an open forum presented by the witty Shailaja. Point to Point at 4 pm, is a travelogue of Priyanka who takes you on a joyride to places never seen before by road. Topped with the best budget stays, food and local flavor. Dum Dum Dum at 4.30 pm, is for those prospective brides and grooms eagerly looking for their perfect match, presented by the popular host Gayathri Priya.

    Going a step further, Vijay is all set to launch three new dailies Amaran, Kana Kaanum Kaalangal, Kanden Seethaiyei and an all new Jillunu oru Jodi for the youth and the women audience alike.

    The new sci-fi series set in outerspace Amaran is a modern adaptation of the Ramayanam with some great special effects. It would be telecasted from monday-thursday at 7.30 pm.Kanaa Kaanum Kaalangal, the first soap on Tamil television focusing on adolescence is the story of friendship, first love, innocence, mischief and all those great memories of school life, telecasted from monday-thursday at 8 pm. Kanden Seethaiyae, a poignant soap opera starring the popular actress Kaushalya is based on the story of Seetha who faces conspiracies from near and dear and struggles to keep the family near. Shot in the exotic locales of Singapore promises to be a visual treat every monday-thursday at 8.30 pm.

    Amidst all the excitement, Vijay’s format shows continue to keep audiences glued. On weekdays, the spooky thrills of Kathu Karuppu at 9 pm; followed by the crime reality show Kuttram at 9.30 pm.

    Saturdays are just as spiced up as ever with Garnier Fructis Jodi No 1 which has been extended to 1 ½ hours. Followed by Alive Koffee with Anu at 9.30 pm and the non-stop action fest on Adhiradhi Thiruvizha at 10.30 pm.

    Sundays starts off with the story of the saint Saibaba at 8 am followed by Sangamam at 9 am in a new format, where budding singers of the current generation get together to pay tribute to the greatest singers of yesteryears. And to top it all off, Vijay presents a palette of Hollywood films both on Saturdays and Sundays at 11 am to cater to the young and the old like.

  • Vijay TV set to launch ‘Kallaka Povadhu Yaaru 2’

    Vijay TV set to launch ‘Kallaka Povadhu Yaaru 2’

    MUMBAI: Tamil channel Vijay TV is gearing up to launch the second series of its popular comedy show Kallaka Povadhu Yaaru. The show, slotted for Fridays at 10 pm, will launch on 28 July.

    The promotional campaign idea for the show revolves around the thought that “Its Fresh”. As a part of the on air promo campaign which showcases the Hutch Kallaka Povadhu Yaaru 2 brand as a fresh glass of juice, fresh and healthy Atta and many such interpretations of freshness. 

    The off air campaign has got a road show being held across six cities in Tamil Nadu where preview of the HKPY 2 is being shown on a giant screen and the winners of HKPY 1 would accompany this van as a part of the promotion, according to an official release.

    States Vijay TV GM Ravinath Menon on the initiative, “I am sure Hutch Kallaka Povadhu Yaaru 2 will live up to the expectations of viewers as well as advertisers. Our team has managed to source extraordinary talents even from remote places. The show is big with lots of surprising elements in store. The brand enjoys great equity in media and in the film industry. If the huge interest levels in the audition phase is any indication, the show is sure going to be another super hit like its first part.”

  • Vijay TV associates with Sify for ‘Kallka Povadhu Yaaru II’

    Vijay TV associates with Sify for ‘Kallka Povadhu Yaaru II’

    MUMBAI: Hutch Kalakka povadhu Yaaru is coming back on Vijay TV with its second avatar. For the latest initiative, Vijay TV has tied up with Sify iway for on-ground auditions. About 450 sify iway outlets across Tamilnadu and Bangalore will be used for the auditions.

    According to an official release, it is the first time ever that an audition for a talent hunt show is done through enhanced technology like webcams and broadband internet service. Auditions will be held from 14 June – 27 June 2006.

    The judges for this show, which is scheduled for a 21 July launch, are popular comedians Chinni Jayanth, Madan Bob and Uma Riaz.

    States Vijay TV GM Ravinath Menon, “KPY-2 auditions in tie up with Sify is a clear message for everyone to move with the times and to enjoy the comforts of technical advances. By making more than 450 Sify centers as the audition venues, we bypassed the hassles and discomforts of thousand of people gathering in limited venues and waiting for hours to get their auditions done. This also helps to accommodate huge volume of talent we except on a show like KPY.”