Tag: Ravikant Banka

Eggfirst bags ‘Valentine’ creative duties

MUMBAI: Eggfirst, a Mumbai-based creative agency, recently bagged the creative mandate of the lounge wear and lingerie brand Valentine, in a multi-agency pitch. Eggfirst was chosen for the creative mandate as well as online strategy and management.

Ashapura Intimates Fashion Ltd. designs, markets and distributes fashion clothing products under the brand name ‘Valentine’. Valentine caters to the fashion needs of women, men and kids across nightwear, inner wear, lounge wear, bridal lingerie, bath wear, kitchen wear and sportswear. The brand has a national level retail presence as well as 25 exclusive brand outlets currently and plans to open 100new EBOs in the next two to three years.

Ashapura Intimates chairman and managing director, Harshad Thakkar, said, “We chose Eggfirst as our agency as we found their creative most strategic and fresh.”

Eggfirst CMD Ravikant Banka says, “For us, it is an opportunity to infuse fresh energy in the brand and take it to newer heights.”

November 2, 2016
Eggfirst bags ‘Valentine’ creative duties

MUMBAI: Eggfirst, a Mumbai-based creative agency, recently bagged the creative mandate of the lounge wear and lingerie brand Valentine, in a multi-agency pitch. Eggfirst was chosen for the creative mandate as well as online strategy and management.

Ashapura Intimates Fashion Ltd. designs, markets and distributes fashion clothing products under the brand name ‘Valentine’. Valentine caters to the fashion needs of women, men and kids across nightwear, inner wear, lounge wear, bridal lingerie, bath wear, kitchen wear and sportswear. The brand has a national level retail presence as well as 25 exclusive brand outlets currently and plans to open 100new EBOs in the next two to three years.

Ashapura Intimates chairman and managing director, Harshad Thakkar, said, “We chose Eggfirst as our agency as we found their creative most strategic and fresh.”

Eggfirst CMD Ravikant Banka says, “For us, it is an opportunity to infuse fresh energy in the brand and take it to newer heights.”

November 2, 2016
Eggfirst bags creative duties for McCoy

MUMBAI: Canbara Industries’s McCoy has awarded its creative duties, digital strategy and management to Eggfirst in a multi-agency pitch.

McCoy is a home and kitchen appliances brand synonymous with quality, style and range. McCoy has a national presence with a strong dealer network across the country and a significant international presence too.

Canbara Industries chairman K M Shetty said, “We chose Eggfirst as our agency as they seem to understand the business aspirations as well as constraints of an emerging brand. While, over the last few decades, we have delivered great value to millions of consumer households, we are confident that Eggfirst will enable our brand scale newer heights.”

Eggfirst CMD Ravikant Banka said, “On one hand, it is always a delight to work as brand custodians – akin to the agencies in the 70s and 80s, on the other hand, it’s a huge responsibility. That’s what advertising is all about, isn’t it.”

Eggfirst is an award-winning, mid-size, strategic creative and digital agency designed to work with brand owners.

October 12, 2016
Eggfirst bags creative duties for McCoy

MUMBAI: Canbara Industries’s McCoy has awarded its creative duties, digital strategy and management to Eggfirst in a multi-agency pitch.

McCoy is a home and kitchen appliances brand synonymous with quality, style and range. McCoy has a national presence with a strong dealer network across the country and a significant international presence too.

Canbara Industries chairman K M Shetty said, “We chose Eggfirst as our agency as they seem to understand the business aspirations as well as constraints of an emerging brand. While, over the last few decades, we have delivered great value to millions of consumer households, we are confident that Eggfirst will enable our brand scale newer heights.”

Eggfirst CMD Ravikant Banka said, “On one hand, it is always a delight to work as brand custodians – akin to the agencies in the 70s and 80s, on the other hand, it’s a huge responsibility. That’s what advertising is all about, isn’t it.”

Eggfirst is an award-winning, mid-size, strategic creative and digital agency designed to work with brand owners.

October 12, 2016
Eggfirst wins ‘Wok Express’ creative duties

MUMBAI: Eggfirst has bagged the creative and digital mandate of Wok Express. Wok Express is a quick service restaurant serving signature flavours from across Asia. The idea behind Wok Express was to be able to customize the food.

Recently, Wok Express was awarded the Best QSR Chain (West) in the Indian Restaurant Awards 2016. After a multi-agency pitch, Eggfirst was chosen for the creative mandate as well as digital strategy and management.

Lenexis Food works director Aayush Agarwal said, “Our agency found their creative most strategic and fresh.”

Eggfirst CMD Ravikant Banka says, “It is an opportunity to infuse fresh energy in the brand and take it to newer heights.”

September 21, 2016
Eggfirst wins ‘Wok Express’ creative duties

MUMBAI: Eggfirst has bagged the creative and digital mandate of Wok Express. Wok Express is a quick service restaurant serving signature flavours from across Asia. The idea behind Wok Express was to be able to customize the food.

Recently, Wok Express was awarded the Best QSR Chain (West) in the Indian Restaurant Awards 2016. After a multi-agency pitch, Eggfirst was chosen for the creative mandate as well as digital strategy and management.

Lenexis Food works director Aayush Agarwal said, “Our agency found their creative most strategic and fresh.”

Eggfirst CMD Ravikant Banka says, “It is an opportunity to infuse fresh energy in the brand and take it to newer heights.”

September 21, 2016
Baggit’s Kaanchan Shah joins Eggfirst as client services director

MUMBAI: Eggfirst has appointed Kaanchan Shah as client services director. In her second stint with Eggfirst, Shah will be based out of the agency’s Mumbai office.

Eggfirst CMD Ravikant Banka said, “Kaanchan brings for clients more than two decades of rich experience in marketing and a rock-steady commitment to excellence. Considering the pace of our expansion and the vision for future, she is a delightful addition to the management team to help us achieve the planned growth.”

Shah added, “Eggfirst has always been like a second home. My earlier stint with Eggfirst, as senior account director planning left an indelible mark and coming back was inevitable.”

Shah was previously with Baggit, a fashion accessory segment company. Prior to that, she also worked at JWT-Fortune.

June 22, 2015