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Tag: Ravikant Banka

  • Eggfirst and Chambal Fertilisers cultivate emotion, humour, and impact in new Ad films

    Eggfirst and Chambal Fertilisers cultivate emotion, humour, and impact in new Ad films

    MUMBAI: Semi-urban and rural specialist advertising agency Eggfirst has rolled out an ambitious 3-film TVC campaign for Chambal Fertilisers. The campaign, which spans emotional storytelling and light-hearted narratives, captures the diverse realities and aspirations of Indian farmers, reaffirming Chambal’s deep-rooted commitment to empowering them.

    Crafted with a blend of insight, empathy, and relatability, the films reflect Eggfirst’s distinctive ability to speak authentically to semi-urban and rural audiences. In this space, the agency has consistently excelled.

    “The strength of this campaign lies in its versatility, it connects across geographies, media platforms, and mindsets. That’s what makes it powerful,” said Chambal Fertilisers VP – sales & marketing, Ashish Shrivastava.

    The campaign traverses genres and formats, from heartwarming tributes to farmers’ resilience, to witty slices of life that spotlight the everyday role of Chambal’s agri solutions. Each film has been created not just to inform, but to inspire and engage.

    “What sets this body of work apart is how it speaks to the farmer, not just as a customer, but as a hero. This is storytelling rooted in understanding and trust,” said Eggfirst founder & CEO Ravikant Banka.

    With a legacy of powerful rural storytelling and celebrity-led campaigns, Eggfirst continues to build a strong creative reputation in the agriculture, fintech, Building Construction Materials, FMCG sector and more.

  • Organic Tattva launches its campaign titled ‘Har Maa Ka Vishwas’

    Organic Tattva launches its campaign titled ‘Har Maa Ka Vishwas’

    Mumbai: Organic Tattva has launched its latest campaign titled ‘Har Maa Ka Vishwas’, featuring actor and wellness icon Kareena Kapoor Khan. The campaign has been conceptualised and executed by one of the leading advertising agencies, Eggfirst Advertising and Design Ltd.

    The campaign highlights the deep trust every mother places in the choices she makes for her family, especially when it comes to food. The campaign brings alive this emotional connection through Kareena Kapoor Khan. She embodies the modern-day Indian woman who is aware, confident, and committed to purity.

    The campaign includes a series of four TVCs, led by the flagship film ‘Har Maa Ka Vishwas’, supported by three thematic films built around the thought: ‘Switch to Purity, Switch to Organic Tattva.’ These TVCs focus on everyday food essentials like dal, rice, and sprouts, and build a strong case for choosing organic in the daily lives of Indian households.

    With a strategic rollout across digital, social media and other channels, the campaign has been designed to reach and resonate with audiences across urban and semi-urban India.

    Eggfirst founder & MD, Ravikant Banka said, “At Eggfirst, we aim to build purposeful stories that strike a chord. This campaign captures a mother’s instinctive choice for her family’s health. It’s not just an ad; it’s a reflection of what Organic Tattva stands for.”

    Organic Tattva director Kriti Mehrotra said, “At Organic Tattva, we don’t just sell food, we honour every mother’s instinct to choose right. With Kareena Kapoor Khan, ‘Har Maa Ka Vishwas’ becomes a heartfelt promise from our kitchen to yours.” 
     

  • Eggfirst unveils ‘Pyaar Toh Hona Hi Tha’ campaign for Vasant Masala, featuring Anil Kapoor

    Eggfirst unveils ‘Pyaar Toh Hona Hi Tha’ campaign for Vasant Masala, featuring Anil Kapoor

    Mumbai: Vasant Masala announced Anil Kapoor as their brand ambassador with the new positioning: ‘Pyaar Toh Hona Hi Tha.’ This strategy reflects the brand’s commitment to celebrating genuine emotions of love and connection, woven into the fabric of family life and the cherished moments that define it.

    In this exciting new chapter, Vasant Masala aims to resonate with its audience by showcasing the beauty of familial bonds. To embody this heartfelt narrative, Anil Kapoor and Sanjay Kapoor are appearing together on screen for the first time in a TVC. Their dynamic relationship perfectly illustrates Vasant Masala’s message: love is not just a feeling; it’s an experience that brings us closer.

    Chandrakant Bhandari, Managing Director of Vasant Masala, said, “For decades, delivering purity to Indian households has been the cornerstone of Vasant Masala. With ‘Pyaar Toh Hona Hi Tha,’ we are not only enriching this foundation but also strengthening the bond that goes beyond taste to touch the heart. Anil Kapoor’s association perfectly blends tradition, modernity, and universal appeal, resonating across generations. This campaign celebrates our legacy while reaching a wider audience, bringing Vasant Masala into more homes and fueling our growth for years to come.”

    Anil Kapoor expressed his enthusiasm stating, “I am thrilled to be part of this new chapter in Vasant Masala’s journey. This brand is known for its uncompromising quality and I have complete faith in its commitment to delivering the best. This story is about more than just promoting a product; it’s a celebration of love, family, and the bonds we hold dear. What’s more, this is the first time I am sharing the screen with my brother Sanjay, which makes this even more exciting for me. I can’t wait to see how this heartfelt campaign connects with people.”

    “Crafting communication that bridges the gap between business and creativity has always been our goal,” said Eggfirst founder Ravikant Banka. “By selecting Anil Kapoor, alongside his real-life brother Sanjay, we elevate our storytelling and connect deeply with our audience, ensuring that the brand resonates meaningfully.”

  • Eggfirst launches brand campaign for Reid & Taylor with Vicky Kaushal

    Eggfirst launches brand campaign for Reid & Taylor with Vicky Kaushal

    Mumbai: Reid & Taylor has launched its latest campaign, ‘Man on a Mission,’ with Bollywood superstar Vicky Kaushal as the face of the brand.

    This campaign aims to celebrate men who are on an everyday mission, just like Vicky, whose journey from humble beginnings to superstardom is truly inspiring. ‘Man on a Mission’ resonates deeply with today’s discerning audience, reflecting their aspirations for both personal and professional success.

    Eggfirst founder and MD Ravikant Banka said “Every brand carries a unique responsibility, and this is even more true for an iconic name like Reid & Taylor. In today’s competitive landscape, it’s essential to connect with consumer aspirations at a deeper level, something that’s core to them and very personal to them. We believe ‘Man on a Mission’ will powerfully connect and resonate with the target consumer.”

    Reid & Taylor CEO Subrata Siddhanta said, “Having known Ravikant for nearly two decades, I’ve firsthand seen Eggfirst’s exceptional blend of strategy, consumer insights, storytelling, and digital expertise, all deeply rooted in integrity. The campaign ‘Man on a Mission’ is aligned with the core of our brand’s vision, and we are confident that with Vicky Kaushal, the connect will be even stronger.”

    Speaking about the association, Vicky Kaushal said, “Reid & Taylor is a brand with immense legacy, and this collaboration reflects the values I hold close which are perseverance, commitment, and excellence. I couldn’t be more thrilled to be a part of this journey.”

  • Eggfirst to style Reid & Taylor Apparel’s advertising as it’s agency of record

    Eggfirst to style Reid & Taylor Apparel’s advertising as it’s agency of record

    Mumbai: Reid & Taylor Apparel has selected Eggfirst as its creative, digital, media, and production agency. Following a competitive pitch process, Eggfirst will assist Reid & Taylor Apparel in expanding across established and emerging Indian markets, enhancing the brand creatively and fostering growth.

    Commenting on the association, Reid & Taylor Apparel CEO- Apparel & Retail, Subrata Siddhanta said, “In addition to our elegant range of men’s formal wear, the brand is also going to offer world-class casual wear. With a rich legacy of quality and style, Reid & Taylor Apparel aims to redefine men’s fashion offering a range of exquisite garments tailored for the modern gentleman. We are pleased to welcome Eggfirst as our advertising agency of record, bringing differentiated expertise as advertising agency with deep consumer understanding, and a robust combination of mainstream and digital expertise. Eggfirst approach is characterized by a personal connect, deep involvement, and extreme integrity that ensure they are as good as their word. We are excited to partner with Eggfirst to elevate our brand with innovative and impactful advertising.”

    Finquest Group managing director Hardik Patel said, “We chose Eggfirst as our agency as they come with incredible advertising and digital experience, and I quite appreciated their deeply thought-through creative. I am confident that the team at Eggfirst will help us build engaging communication in line with our vision to engage closely with our consumers.”

    Eggfirst founder & managing director Ravikant Banka said, “We are thrilled to partner with Reid & Taylor Apparel. The business is in an exciting phase of growth, and the agency is incredibly delighted to be a part of this growth journey for the brand.”

  • Eggfirst Chalo Rural India Conclave and Awards celebrates rural excellence and digital advertising

    Eggfirst Chalo Rural India Conclave and Awards celebrates rural excellence and digital advertising

    Mumbai: The 3rd edition of the Eggfirst Chalo Rural India Conclave & Awards, held at the Westin Goregaon, Mumbai, marked a historic milestone in the advertising and digital marketing landscape. The event, organised by Eggfirst, a prominent advertising and digital agency specialising in rural advertising, brought together over 500 industry leaders from more than 250 renowned brands for a transformative evening dedicated to exploring the vast potential, growth prospects, and digital advertising avenues in rural India.

    A highlight of the event was the presence of Akash Jadhav and Santosh Jadhav, popular YouTube influencers known for their Indian Farmers channel, which boasts 18.2 million subscribers and serves as a valuable resource for millions of farmers across the country.

    The Conclave featured two insightful panel discussions: ‘Rural India ki Kahaani, Brands ki Zubaani’ and ‘Badhte Bharat ki Nayi Kahaani,’ where leaders from top-tier companies including Bayer CropScience, Corteva, Fino Payments Bank, DeHaat, Ambuja Cement, Yes Bank, Del Monte, Parle, SBI General, and NABARD shared profound insights and experiences related to rural India.

    Eggfirst CEO, founder and conclave’s curator Ravikant Banka expressed his enthusiasm, saying, “The response to the event has been absolutely exhilarating. Witnessing such a robust turnout of senior industry professionals at our event is nothing short of overwhelming. The wealth of knowledge that was shared and exchanged under one roof was genuinely phenomenal.”

    The grand finale of the conclave was the awards ceremony, celebrating excellence in rural advertising, marketing, and digital. Notable winners included Fino, DeHaat, Ujjivan Small Finance Bank, Syngenta, and Corteva, who received gold trophies, while PNB Bank, ESAF Small Finance Bank, Simpolo, and Agrostar were honored with silver awards, and Greenstar, Tata Tiscon, and more received bronze recognition.

    The event brought together delegates from rural tech startups, venture capital firms, FMCG giants, banks, government bodies, and agri-input companies who travelled from cities across India, underscoring the wide-reaching impact of the conclave.

    Banka emphasised, “The conclave and awards turned out to be an event packed with insightful discussions and recognition of the best rural marketing campaigns across multiple categories. We are delighted to have hosted the event and are grateful to our esteemed panelists and delegates.”

    The 3rd edition of the Eggfirst Chalo Rural India Conclave & Awards has ignited a wave of enthusiasm within the industry, encouraging discussions on the boundless opportunities in rural India.

     

  • Eggfirst revolutionising rural marketing with cultural insights

    Eggfirst revolutionising rural marketing with cultural insights

    Mumbai: Eggfirst Advertising and Digital Advertising is a pioneering force in the marketing realm, specialising in Rural Ad campaigns that combine mainstream advertising and digital strategies. With an in-depth grasp of rural dynamics, Eggfirst excels in tailoring campaigns to resonate with rural consumers, employing cultural sensitivity and empathy. Leveraging innovative ideas and robust data analytics, Eggfirst bridges the urban-rural gap through technology, fostering growth and prosperity. Notably, they host events like the ‘Chalo Rural Conclave’ and ‘Chalo Rural Awards’ to connect, recognize, and empower rural India.

    Indiantelevision.com caught up with Eggfirst Advertising and Digital Advertising founder & MD Ravikant Banka, where he shares more information regarding rural marketing.

    Edited excerpts

    On Eggfirst Advertising establishing itself as a trailblazer in marketing and communications

    Eggfirst advertising has carved a niche as a rural marketing trailblazer by effectively connecting with rural audiences. Leveraging deep cultural insights, it tailors campaigns that resonate with local sensibilities. By embracing innovative strategies like experiential activations and localised content, Eggfirst bridges the urban-rural divide. Its track record of successful campaigns in challenging rural terrains underscores its prowess in delivering impactful messages and fostering brand engagement within rural communities.

    On  driving force behind Eggfirst’s success in launching products and services in rural markets

    Eggfirst’s success in rural market launches stems from a fusion of strategic understanding and a localised approach. The agency comprehends the unique dynamics of rural communities, allowing them to tailor offerings that align with local aspirations and preferences. By tapping into the emotional and cultural fabric of these markets, Eggfirst crafts compelling narratives that resonate deeply. Their adeptness at leveraging both traditional and digital channels ensures wide reach. This, coupled with their commitment to fostering trust through consistent engagement, empowers Eggfirst to seamlessly introduce products and services, forging lasting connections and yielding remarkable results in the dynamic landscape of rural marketing.

    On Eggfirst Advertising utilising technology and innovation to bridge the gap between urban and rural markets

    Eggfirst advertising employs technology and innovation to bridge the urban-rural gap by strategically integrating digital tools and localised insights. Through mobile outreach, social media campaigns, and interactive content, they reach remote audiences effectively. Leveraging data analytics, Eggfirst tailors messages to resonate with rural sentiments. This seamless fusion of technology and cultural understanding enhances brand visibility and engagement in rural markets, fostering a connection that transcends geographical boundaries.

    On Eggfirst Advertising approach the task of crafting effective communication strategies tailored for rural consumers

    Eggfirst advertising adopts a multifaceted approach when crafting effective communication strategies for rural audiences. They begin by conducting in-depth research to grasp local values, customs, and aspirations. This insight informs the creation of relatable content and narratives that resonate deeply. Eggfirst’s strategy involves employing vernacular languages, culturally relevant visuals, and relatable scenarios to establish an authentic connection. Utilizing a mix of traditional media, community events, and digital platforms, they ensure wide-reaching engagement. This holistic approach, rooted in cultural empathy and strategic versatility, enables Eggfirst to deliver communication strategies that genuinely connect, captivate, and drive meaningful impact in rural settings

    On strategies does Eggfirst Advertising employ to tap into the potential of rural markets successfully

    Eggfirst Advertising taps into rural market potential through a blend of strategic localization and innovative engagement. They deploy thorough market research to grasp local nuances and preferences, enabling them to tailor offerings and messages effectively. Leveraging traditional media, community outreach, and digital platforms, they create a seamless blend of communication channels that resonate with rural audiences. Eggfirst also embraces experiential activations, allowing firsthand interactions with products and services. This amalgamation of cultural understanding, strategic targeting, and experiential approach enables them to tap into the vast potential of rural markets, driving engagement and fostering lasting brand connections.

    On the key understanding Eggfirst possess about rural markets, and why is it crucial for effective marketing

    Eggfirst possesses a deep understanding of rural markets’ cultural intricacies, values, and aspirations. This knowledge is crucial for effective marketing as it enables them to create resonant messages and offerings. By tailoring campaigns that align with local sentiments, Eggfirst establishes a genuine connection, building trust and credibility. This understanding ensures that marketing efforts aren’t perceived as intrusive or irrelevant but rather as relevant solutions, fostering lasting brand loyalty within rural communities.

    On Eggfirst ensuring its communication strategies are both effective and relatable to rural consumers

    Eggfirst ensures effective and relatable communication strategies for rural consumers by delving into thorough research to comprehend local values, behaviours, and preferences. They craft messages using vernacular languages, culturally relevant visuals, and relatable scenarios. By weaving authentic narratives that align with rural life, Eggfirst establishes an emotional connection. Regular feedback and engagement with rural communities enable them to refine their strategies continuously. This commitment to cultural empathy and ongoing refinement ensures that their communication resonates, effectively conveying brand messages and fostering meaningful relationships with rural consumers.

    On making Eggfirst’s approach to rural advertising unique and innovative compared to traditional methods

    Eggfirst’s approach to rural advertising stands out due to its fusion of cultural insights and modern techniques. Unlike traditional methods, which might overlook local nuances, Eggfirst combines traditional media and experiential activations with digital platforms, ensuring comprehensive reach. By embracing localized content, they create relatable messages that resonate deeply. This innovative blend of cultural empathy, technology, and strategic versatility enables Eggfirst to connect authentically with rural audiences, forging a unique path in the world of rural advertising.

    On Eggfirst leveraging  technology and digital platforms to bridge the gap between urban and rural markets

    Eggfirst leverages technology and digital platforms adeptly to bridge the urban-rural gap. They harness the power of mobile connectivity to reach remote areas, ensuring a wider audience reach. By tailoring content to vernacular languages and local sensibilities, they create relatable narratives that resonate. Interactive social media campaigns, webinars, and virtual experiences engage rural audiences, breaking down geographical barriers. Eggfirst also employs data analytics to refine strategies, ensuring relevance. This seamless blend of technology and cultural understanding enables them to establish a virtual bridge, effectively connecting urban and rural markets, fostering engagement, and propelling brand messaging that transcends physical boundaries.

  • Eggfirst launches Centric TVC

    Eggfirst launches Centric TVC

    MUMBAI: Priyanka Communications has launched a TV commercial for its latest offering ‘Centric Mobile’. Centric Mobiles present an unmatchable value proposition, one that combines best-in-class features with competitive prices.

    Strategised and conceptualised by Eggfirst, a Mumbai-based, full-service advertising agency, the film is expected to touch the hearts and minds of consumers. The TVC will be followed by a multi-media campaign.

    “Eggfirst presented a very detailed and promising approach to communicate the value proposition of the brand ‘Centric’. We were impressed with their consumer insight, which positioned the mobile with a specific consumer profile. Not to mention the emotional zone through which we wished to connect with our consumers,” says Priyanka Communications director Manish Agarwal.

    Eggfirst CMD Ravikant Banka commented, “We are delighted to be given the stewardship of this upcoming brand.”

  • Eggfirst launches Centric TVC

    Eggfirst launches Centric TVC

    MUMBAI: Priyanka Communications has launched a TV commercial for its latest offering ‘Centric Mobile’. Centric Mobiles present an unmatchable value proposition, one that combines best-in-class features with competitive prices.

    Strategised and conceptualised by Eggfirst, a Mumbai-based, full-service advertising agency, the film is expected to touch the hearts and minds of consumers. The TVC will be followed by a multi-media campaign.

    “Eggfirst presented a very detailed and promising approach to communicate the value proposition of the brand ‘Centric’. We were impressed with their consumer insight, which positioned the mobile with a specific consumer profile. Not to mention the emotional zone through which we wished to connect with our consumers,” says Priyanka Communications director Manish Agarwal.

    Eggfirst CMD Ravikant Banka commented, “We are delighted to be given the stewardship of this upcoming brand.”