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Tag: Ravi Vora

  • HOOQ expands viewing experience with Google Chromecast

    HOOQ expands viewing experience with Google Chromecast

    MUMBAI: In a bid to expand the viewing experience of users in the country and address the home entertainment market, video-on-demand service HOOQ app’s latest version will support Google Chromecast.

    With this, HOOQ subscribers will now be able to use Chromecast to cast movies and TV series from any connected device to their television screens. HOOQ offers unlimited streaming of over 15,000 English, Hindi and regional language films as well as TV shows on its platform. 

    HOOQ chief marketing officer Ravi Vora said, “We are very thrilled to bring the best in class entertainment from HOOQ to Chromecast users enabling them to enjoy the best content on their televisions right in their living rooms. We believe this partnership further solidifies our position as the country’s biggest premium video-on-demand service.”

    Chromecast is a thumb-sized media streaming device that plugs into the HDMI port on TVs. Viewers can use an Android phone, tablet, iPhone, iPad, Mac or Windows laptop, or Chromebook to cast the HOOQ app and its programming onto a television.

    HOOQ launched in India earlier this year with a subscription price of Rs 199 per month. Users can access entertainment content, which can be viewed on upto five connected devices. The service also offers a unique offline download feature of up to five titles at a time ensuring that there is always video content to be enjoyed even when users are offline or facing connectivity challenges.

    Customers, who purchase Google Chromecast through Snapdeal and Reliance Digital, will get free access to HOOQ for six months, which is worth Rs 1500.  

    Some of the content that is available on HOOQ includes movies like The Matrix, The Lord of the Rings, The Dark Knight Rises, Iron Man 3,Don, Chennai Express, Barffi, Kai Po Che, Lai Bhaari, Harishchandrachi Factory and Chandrmukhi, and TV shows like Friends, Nip Tuck, ER and first and exclusively in Asia – Ash vs. Evil Dead.

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  • OLX and Flipkart ink unique marketing tie-up

    OLX and Flipkart ink unique marketing tie-up

    MUMBAI: With more and more people accessing the internet through smartphones and tablets, the internet user base has grown to be around 243 million.  

     

    This has led to an exciting and booming e-commerce sector in the country. Last week, Flipkart announced that it had raised fresh capital of $1 billion; soon afterwards Amazon too announced that it will invest another $2 billion in India.

     

    And keeping the momentum going, OLX.in and Flipkart have tied-up for a unique marketing campaign that will leverage each other’s strengths to offer combined benefits of their platforms to the fast growing internet user base.

     

    OLX is marketplace for used goods, and Flipkart is a destination for online shopping, making this alliance between the two online brands an unprecedented one. The joint initiative by the two e-commerce leaders has been launched to further increase the awareness levels and accelerate the adoption of their online platforms for buying and selling. The campaign will run for one month, and will include several verticals within the electronics categories.

     

    OLX CEO Amarjit Batra said, “The idea for this tie-up was conceived keeping in mind the strong and independent position of OLX and Flipkart in their respective space. The rationale for the number one online classifieds platform and the leading e-commerce platform coming together for a marketing campaign is a seamless one. This tie-up will enhance consumer experience on OLX and Flipkart by giving users a more holistic online shopping experience in which they can sell their used goods on OLX before buying new products on Flipkart.”

     

    Flipkart sr VP marketing Ravi Vora added, “At Flipkart, our constant endeavor has been to make online shopping convenient and attractive to the masses in the country. With this partnership with OLX, we will be able to provide an end-to-end solution to customers especially in the electronics categories where selling old products is an integral part of the buying process.”

  • Flipkart.com launches new ad campaign

    Flipkart.com launches new ad campaign

    MUMBAI: Indian e-commerce company Flipkart.com has launched a new marketing campaign with the tagline- ‘shopping ka naya address‘.

    Created by Happy Creative Services, the campaign aims to take online shopping to a wider audience, beyond metros. The campaign focuses on driving home some of the advantages of shopping on Flipkart like guarantee of original products, cash-on-delivery and the 30 day replacement policy.

    Flipkart has chosen the IPL as the launch vehicle of the campaign.

    Flipkart VP-marketing Ravi Vora said, “So far we were addressing a target group that had already shopped online and was aware of its nuances. Now, to further expand the consumer base, we are going to an audience that hasn‘t experienced online shopping at all. The objective here is to build basic awareness about online shopping, apart from reinforcing the benefit of trust and reliability.”

    Happy Creative Services CEO Kartik Iyer added, “It‘s always a challenge to do a follow up to a campaign that‘s been loved and spoken about. I think we have managed to do that pretty well taking the experience to a new level without diluting the message or alienating the new-to-ecommerce audience.”