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Tag: Ravi Kumar

  • Here’s how MadHawks’ micro-influencer strategy skyrocketed Polar Bear’s Hyderabad store launch

    Here’s how MadHawks’ micro-influencer strategy skyrocketed Polar Bear’s Hyderabad store launch

    Mumbai: Polar Bear recently partnered with MadHawks to promote their new store launch in Gachibowli, Hyderabad, which is their 16th outlet in Hyderabad and 137th in India.

    With a strategic influencer marketing campaign that involved 14 influencers, MadHawks was able to generate over two million views and 1.5 million reach, which made their store launch a big success. The store experienced long queues over the weekend and a complete sell-out on the weekday. These influencers were majorly in food and lifestyle content creation.

    ‘Polar Bear – The Ice Cream Sundae Zone’ has been serving its customers since 2008 when their first ice cream parlor was set up in Bangalore. With continuous love and appreciation from their customers, the ice cream sundae brand eventually expanded across multiple locations across the country.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by MadHawks (@madhawksofficial)

    “Launching our influencer campaign was a breeze with MadHawks by our side! From identifying the right influencers to reaching out to them, their expertise ensure smooth execution every step of the way. The strategic approach of team MadHawks exceeded our expectations, generating over two million views. Customers were lined up waiting for orders and expressing genuine excitement about our brand. We couldn’t have asked for a better partner. Kudos to the entire team at MadHawks for their outstanding support and professionalism,” said Polar Bear VP Prashant P.

    In March 2024, Polar Bear launched its new outlet in Gachibowli, Hyderabad. To benefit from social media’s power in today’s digital landscape, the brand partnered with the digital marketing agency – MadHawks. The aim was to promote the new store’s launch and make it reach the maximum target audience.

    The influencers visited the new store, tried their ice cream sundaes, and shared their experiences through Instagram reels. The reels shared by these influencers reached over 1.5 million people and got more than 2 million eyeballs and 20 thousand likes within numbered days.

    Leaving us all flabbergasted, the reels are still getting thousands of organic views, which is evidence of MadHawks’ powerful influencer marketing strategy. MadHawks’ founder & CEO Ravi Kumar, commenting on the success of this campaign further added, “At MadHawks, we live by the spirit of the iconic tagline, ‘pehle istemal kare fir vishwas kare’ (use first, then believe). It’s a philosophy that resonated with me deeply since childhood.  This commitment to adding value for our partners has been at the core of MadHawks since day one, and every client relationship, no matter where in the world. This Polar Bear campaign’s success is a testament to that dedication, our data-driven approach, and a fantastic collaboration. I’m incredibly proud of our social media team for their hard work and passion, which made this a massive win. Huge thanks to our partners at Polar Bear for trusting us with this opportunity.

  • JioCinema and advertisers bring the power of digital back into focus for TATA IPL 2024

    JioCinema and advertisers bring the power of digital back into focus for TATA IPL 2024

    Mumbai: As excitement for another riveting season of the TATA IPL approaches, JioCinema neared the conclusion of its series of roadshows across the country, designed to bring the full spectrum of advertisers under one roof. The multi-event series, which will cover nine Indian cities by the end of February, has been showcasing the vast expanse of offerings from JioCinema for TATA IPL 2024 and rekindling conversations on the power and potential of digital on the back of impressive results that advertisers witnessed last year.

    The caravan, which has travelled to the cities of Bengaluru, Kolkata, Patna, Chennai, Ahmedabad, and Hyderabad so far, has featured a number of prominent advertisers who spoke about their experience with TATA IPL on JioCinema last year. Conversations also threw light on what new advertisers coming on board can expect from this season, particularly in relation to regional reach, Connected TV expansion, and cohort targeting, thus making a case for why digital is the right medium for this spectacle and the sort of scope and scale it offers.

    Here’s what a few advertisers had to say across the events so far-

    “Innovative Ad formats and new offerings from JioCinema for IPL ’24 look exciting and that could help unlock an incremental audience for brands like ours. The possibility of shaper targeting on the back of innovative Ad solution even with a smaller investment/budget is a great thing that we are looking forward to this year,” Raksha Pipes lead – brand management, Ravi Kumar

    “Regional feeds during IPL is a powerful tool to reach audiences is specific geographies rather than having a spill over (on other platform) this will help us plan region specific campaigns to reach audiences in the likes of Haryana, Punjab, UP and more with regional feeds on JioCinema this IPL,” said Bounce Electric AVP Rajeev Gupta

    “For a brand like ours where we are very specific when it comes to who we want to reach out to & JioCinema gives us the exact type of cohorts based on languages, 4K or CTV devices to reach that affluent audience, and ensures that our budgets are allocated in the best way to maximize the campaign,” told DaMensch brand head Saumya Gupta

    “Paragon is mass brand, for us the common man and the mass audience matters a lot, we are looking forward to reaching this audience via regional language feeds and unlock an incremental audience via Jio 4G feature phones cohort, other offerings from JioCinema also look promising and we are excited to partner with JioCinema to make the most out of this IPL,” said Paragon Footwear CMO Shawn Chandy

    “With the advent of Connected TV the barriers of expensive advertising, and spillage during the campaigns (which happens on Linear TV) are being eliminated by JioCinema, Also JioCinema’s planner tools to look at reach frequency and other key metrics for our clients is an amazing thing which is not possible on traditional mediums,” said The Media Ant CBO Abhishek Mukherjee.

    JioCinema offered the last season of IPL in 12 languages and 17 feeds for free and received a record-smashing 449 million viewership throughout the tournament, including 70 minutes of average watch time per match. This year, the IPL is- all set to attract over 650 million eyeballs on digital, which will make it another record of its own.

  • udChalo announces General Manoj Mukund Naravane as newest advisory board member

    udChalo announces General Manoj Mukund Naravane as newest advisory board member

    Mumbai: udChalo, a leading consumer tech firm, is pleased to announce the appointment of Gen (Dr) Manoj Mukund Naravane, PVSM, AVSM, SM, VSM (Retd) 28th Chief of the Army Staff (COAS) (Former Chief of the Army Staff), to its advisory board. As part of the advisory team, General Naravane will guide the company, playing a pivotal role in making strategic decisions that aligns seamlessly with the needs and preferences of its customer base and beyond. udChalo is the only Online Travel Agency (OTA) to be winning the ‘National Start-Up Award’ by the government of India. The company has recently expanded its platform to be accessed by broader spectrum of users beyond armed forces, after realizing that over 70 per cent of the travel market in India is controlled by Chinese Investors.

    General Naravane, served as the 28th COAS and is a highly decorated officer with over four decades of experience in the Indian Army. Leading from front, he has also held several other prestigious positions, including Vice Chief of Army Staff, and Eastern Army Commander. He is known for his strategic thinking, leadership skills, and commitment to the welfare of the armed forces personnel.

    “We are honoured to welcome General Naravane to the udChalo team,” said udChalo CEO Ravi Kumar. “His extensive experience and profound expertise will prove invaluable as we persist in our journey to expand and enhance our services for the benefit of the armed forces community and now beyond that, serving entire nation. We are confident that General Naravane’s unmatched leadership will play a pivotal role in advancing our mission of delivering seamless and cost-effective travel experiences to the armed forces and beyond.”

    General Naravane said, “I stand resolute in aligning forces with udChalo, a 100% Indian company in the travel industry that has dedicated its services exclusive for the armed forces. Through a range of products and services, udChalo is steadfastly making life easier for our armed forces community, extending its support not only at the national borders but also beyond, ensuring assistance wherever they may be. With over 35 lakh fauji families placing their trust in udChalo, it is poised to become the epitome of ‘Desh Ka Bharosa’ by extending its platform to other users as well”

    He further added, “udChalo’s vision aligns well with the government’s Atmanirbhar Bharat initiative, demonstrating its capacity to revolutionize the online travel technology industry through local innovation and entrepreneurship. Having dedicated my life to defending our borders, I now aspire to contribute to the progress and prosperity of our nation by supporting start-ups like udChalo. Recently, India emerged as the fourth nation globally for tech venture capital investments, reaffirming its start-up ecosystem. I encourage everyone to avail themselves of udChalo’s services, as indirectly, you will be supporting our veterans who find employment opportunities with udChalo.  Together, we all can forge a brighter future for our fauji families and our entire nation.”

    udChalo is committed to providing its customers with the best possible travel experience. The company’s team of experienced travel experts, formed primarily by veterans and veer naris, is always available to help customers plan their trips and get the most out of their travels. 

  • Ravi Kumar elevated to a new role at AdLift

    Ravi Kumar elevated to a new role at AdLift

    MUMBAI: AdLift, a global digital marketing agency with offices in the US and in India has announced this year’s key elevation in its senior leadership team. The agency has promoted Ravi Kumar to Vice President, Business Development & Marketing. Based in India, he will report to Prashant Puri, CEO & Co-Founder, AdLift.

    “Ravi’s zeal and ardour to grow AdLift is invigorating. His commitment to drive strategies and achieve business objectives for our clients is unmatched,” said Prashant Puri. “We look forward to Ravi’s continued contribution to AdLift’s success.”

    A recognized thought-leader in the industry, Ravi has spoken at well-reputed conferences in digital marketing industry like IAMAI, Inkspell (DoD & MCube), COINS, iMedia, ad:tech etc. Recently, he was awarded the Top 50 most influential digital marketing leaders of 2017 by World Marketing Congress.

    Commenting on the appointment, Ravi Kumar, said, “I am very pleased to be appointed VP, Business Development and Marketing at AdLift. I look forward to working closely with our brands in delivering and achieving their business ambitions.”

  • Infosys a ‘leader’ in magic quadrant for SAP: Gartner

    MUMBAI: Infosys, a global leader in consulting, technology, outsourcing and next-generation services today announced that Gartner Inc. has positioned Infosys as a ‘Leader’ in its EMEA and North America 2016 Magic Quadrant reports for SAP® Application Services.

    Gartner’s ‘Magic Quadrant for SAP® Application Services, EMEA’ report evaluates 19 service providers across multiple SAP® applications and technologies and Gartner’s ‘Magic Quadrant for SAP® Application Services, North America’ report evaluates 20 service providers. These reports assess their ability to deliver a comprehensive set of implementation and management services across the SAP® portfolio of products for Europe, Middle East, and Africa (EMEA), and North America respectively.

    Infosys president and deputy COO Ravi Kumar said, “Being named a Leader for SAP® Application Management Services by Gartner is a recognition of the investments we have made in our services capabilities. Infosys is focused on building innovative solutions to help clients reshape their digital landscape. Over time, these investments in new technologies and pre-configured industry solutions have streamlined and accelerated SAP®-enabled transformation programs for our clients.”

  • Razorfish bags five awards at Global Youth Marketing Forum

    Razorfish bags five awards at Global Youth Marketing Forum

    MUMBAI: Razorfish India bagged five awards at the ‘Social Media Summit & Awards.’ The agency won the ‘Social Media Campaign of the Year’ award for Van Heusen, ‘Best Use of Twitter’ award for Allen Solly, Van Heusen and Alto #25LakhAltos and ‘Online Game of the Year’ for Alto – K10 Get-Set-Chase.

     

    “We feel immensely proud and delighted to partner our clients in this journey of success!” said Razorfish India COO Gaurav Pathak.

     

    “We are delighted that the recognition comes in, in just less than two years of our operations in India,” he added.

     

    Razorfish is the digital AOR for Maruti and has also set up and drives “The Epic Center” housed within Madura Fashion and Lifestyle for responsive social listening and interventions.

     

    Razorfish India CEO Charulata Ravi Kumar said, “Clearly, when the client encourages the agency to drive innovative business solutions and the agency delivers it through an integrated approach of strategy, technology and creativity, it’s already a winning team. And these awards corroborate just that.”

     

    Maruti Suzuki India VP (marketing) Manohar Bhat added, “Maruti has already been ranked the topmost Indian brand and has the highest SOV in the social media space. But we like to constantly challenge ourselves to keep doing something innovative and engaging with our consumers and Razorfish aligns itself very well to this ambition. This award is a reflection of this partnership.”

     

    Allen Solly COO Sooraj Bhat informed, “With the all-pervasive presence of the digital medium, brands will need to continuously look at how they engage with consumers. From an era of manufacturer speak, brands have had to move to a more human level, especially when the consumer is in charge of conversations. Allen Solly has been working closely with Madura Fashion and Lifestyle’s Listening Center – The Epic Center, to look out for opportunities where the brand can find a role. ‘How Allen Solly said Sorry’ was one among many such campaigns we have run in a little under a year. In this, I am proud that the team at Epic Center showed the presence of mind to come up with a response, completely in the brand’s tone of voice.”

     

    Van Heusen COO Vinay Bhopatkar said, “This is a huge moment of pride for us. Van Heusen looks at the digital medium very seriously with the objective to engage and build associations with its consumers. The brand is constantly striving towards innovation and exciting ways to connect with its consumers on this platform. This recognition reaffirms the work we are doing.”

  • ‘Bhopal: A Prayer for Rain’ wows American audiences

    ‘Bhopal: A Prayer for Rain’ wows American audiences

    MUMBAI: Bhopal: A Prayer for Rain, the social thriller scripted around the Bhopal gas tragedy of 1984, has opened to rave reviews in American theatres. Directed by Ravi Kumar and produced by Sahara Movie Studios and Rising Star Entertainment, the film has found an emotional resonance with audiences and critics alike.

    Martin Tsai of the Los Angeles Times calls the film “a revolutionary cautionary tale” applauding how “Kumar vividly recreates the Bhopal disaster.”

    Gurinder Chadha, director of much-loved films like Bend It Like Beckham, calls Bhopal: A Prayer for Rain “outstanding, a must see film!” Kerry Kennedy, niece of former US President John F Kennedy, tweeted: “Saw Bhopal starring Martin Sheen tonight… powerful film must see for all interested in business and human rights.” Naomi Canton of Asia House called the movie “better than Slumdog Millionaire and 12 Years A Slave” while Liza Forman of Financial Times London wrote that Bhopal is “a story that needed to be told.”

    Sheen, who plays Union Carbide CEO Warren Anderson in the film says: “When I was invited to participate in the film about the Bhopal incident I felt compelled to accept.  And the response to the film here reinforces the faith I had in the subject. It has been 30 years since the tragedy but it is as relevant as ever.”

    Reacting to the overwhelming response to the film in the US, Sahara Movie Studios producer Seemanto Roy said: “We are very happy with the way the film has been received in America and now hope that Indian audiences take to the film and the youth becomes aware of the mistakes that were made in the past.”

    Bhopal: A Prayer for Rain, produced by Sahara Movie Studios and Rising Star Entertainment will release in India on 5 December 2014.

     

  • Sequel to ‘The Xpose’ to hit screens on 29 May

    Sequel to ‘The Xpose’ to hit screens on 29 May

    MUMBAI: After the success of The Xpose, Himesh Reshammiya will now be starring in the sequel of the movie. According to distributor Anil Thadani, The Xpose  which was made at a budget of Rs 9 crore, with promotions on print and advertising costing Rs 6 crore has done a net business of Rs 22.77 crore  in three weeks.

     

    The sequel to The Xpose which will release on 29 May 2015 is set in the era of the romantic superstar Rajesh Khanna, when hundreds of girls committed suicide as the news of the romantic superstar deciding to get married broke. But then there was one such girl who was murdered in the name of suicide. Himesh’s character will be taken forward in the sequel who plays superstar Ravi Kumar (inspired by Raaj Kumaar) solving the mystery.

     

    One big name from the industry will be seen in a special appearance, playing Rajesh Khanna. The movie will have four big supporting artists and two heroines. The other cast and credits will be announced shortly.

     

    “The director will also be announced soon as there are currently differences between HR MUSIK and Ananth Mahadevan on his price. Mahadevan wants a price hike,” says creative producer Rakesh Upadhyay.

     

    Himesh says, “I am truly excited for the sequel and happy for my dad Vipin Reshammiya that I have given him a hit franchise as he is the official producer of the film. Ravi Kumaar’s character has been appreciated universally by critics as well as the audiences, The quirkiness in his dialogues are a highlight, the sequel will be a landmark with regards to a very big musical thriller, grand visuals, thrills and dialogues in the correct budget and explore the stunning truth of the 70s Bollywood.”

     

    The shooting for the movie will commence from 7 December 2014 and will conclude on 7 February 2015.  The music will be launched on 3 April 2015, with the movie releasing on 29 May 2015. 

  • Film on Bhopal gas tragedy in offing

    Film on Bhopal gas tragedy in offing

    MUMBAI: The filming of producer Ravi Walia‘s Bhopal: A Prayer for Rain is fast progressing. The film is set amidst the real-life Bhopal disaster that had occurred in India on 2 and 3 December, 1984.

    The film follows multiple characters‘ lives and dilemmas in the months leading to the 1984 Union Carbide industrial disaster in Bhopal, also known as Bhopal gas tragedy that was the biggest industrial disaster in human history that killed around 2,500 people in roughly two weeks starting the night of 3 December.

    Recently, the producer signed character artiste Rajpal Yadav to play an important character in the film. The film has the actor playing the central character of a rickshaw puller whose life turns around as he gets a menial job at the Union Carbide factory. While working there, he watches the safety procedures being ignored and costs being cut. He feels loyal to his employers and keeps silent. But on the fateful night of the gas leak, he gets himself into a spot as the bosses refuse to take responsibility.

    The film, directed by Ravi Kumar, also stars Martin Sheen, Mischa Barton, Kal Penn, Fagun Thakrar and Tannishtha Chatterjee in important roles.