Tag: Ravi Kukreja

  • Stay fit come rain as playR launches monsoon-ready workout gear

    Stay fit come rain as playR launches monsoon-ready workout gear

    MUMBAI: Rain, rain, don’t go away, just bring the gym indoors today. As the monsoon hits with all its splash and swagger, fitness routines often find themselves washed away in puddles of procrastination. But playR, India’s top performance sportswear brand, is refusing to let weather rain on anyone’s gains.

    Best known for its bold, performance-first approach and official IPL merch cred, playR has launched a monsoon-focused activewear range that’s designed to help urban Indians keep sweating even when the skies won’t stop. Their latest offering includes anti-odour socks, ultra-breathable jerseys, quick-dry shorts, and best-in-class no-slip yoga mats, engineered to make home workouts safer and slicker.

    Because let’s face it: the commute from sofa to squat mat is the only kind of cardio most of us can guarantee during a downpour.

    “Monsoons can often be a reason to skip workouts—not because you lack motivation, but because the weather can be so unpredictable,” shares Ravi Kukreja, the Founder of playR and Director at iCOREts Private Limited. “That’s why we’ve created a range of indoor-friendly workout gear to help you stay on track and feel great about moving your body, no matter what the weather throws at you.”

    The brand’s moisture-wicking fabrics and grip-enhanced accessories aim to make living room workouts just as effective as a gym session. Whether you’re flowing through a morning yoga practice, smashing an HIIT circuit, or sweating it out on a virtual Zumba class, playR’s performance-led designs promise to keep you dry, balanced and stylish.

    And it’s all built with India in mind both in terms of climate resilience and affordability. Unlike premium international brands that don’t always get Indian weather (or wallet sizes), playR is leaning into local insights. Its products combine high-tech features like odour control and sweat management with street-smart design.

    The monsoon-ready line is already available on playR’s website and partner platforms, with prices starting from Rs 499 for accessories and Rs 999 for apparel making it a solid investment for those looking to weatherproof their willpower.

    So this season, forget soggy excuses and slippery starts. Whether it’s yoga at dawn or burpees before bed, playR’s got you covered, literally.

  • playR launches its latest range of innovative sports apparel

    playR launches its latest range of innovative sports apparel

    Mumbai: playR, a brand that has consistently upheld the philosophy of “Encouraging a healthier, meaningful life through sports,” has announced its latest range of innovative sports apparel. Since its inception, playR has been committed to keeping the player first, creating products and services that enhance the health, meaning, and pleasure of everyday life.

    “Our goal has always been to integrate sports into daily life, work, and our way of living,” said playR co-founder and iCOREts Pvt Ltd director Ravi Kukreja. “By combining our expertise and innovative ideas, we have developed apparel that not only meets the high demands of athletes but also promotes a healthier lifestyle for everyone.”

    playR’s new collection includes a diverse range of sports apparel such as T-shirts, polos, jackets, shorts, tracksuits, lowers, and socks. Each product is designed with the utmost care and attention to detail, ensuring maximum comfort and performance. The products embody the perfect blend of technology and style, providing athletes with the infrastructure and support they need to excel.

    In addition, playR is the official merchandise partner of several leading Indian Premier League (IPL) teams, including Chennai Super Kings, Mumbai Indians, Knight Riders, Rajasthan Royals, and Punjab Kings. Fans can now purchase apparel supporting their favorite teams, ensuring they can show their allegiance in style.

    The Indian sports equipment and apparel market is projected to reach over $40 billion by 2027. playR is poised to be a leading provider in this rapidly growing market. Its focus on quality and innovation positions the brand to take India to a global stage, driving economic and social development.

  • playR continues to be CSK’s global merchandising partner for 2024 season

    playR continues to be CSK’s global merchandising partner for 2024 season

    Mumbai: In an exciting development, playR will once again collaborate with Chennai Super Kings for the 2024 season. As the global merchandise partner, playR offers a diverse range of merchandise including apparel, sports equipment and accessories, enabling CSK fans to showcase their unwavering support for their beloved team.

    playR co-founder and iCOREts Pvt Ltd director Ravi Kukreja expressed his enthusiasm, saying, “We are thrilled to renew our collaboration with CSK. CSK boasts a massive and loyal fanbase, and through this partnership, we acknowledge and respect each and every CSK fan. We at playR are working diligently towards catering to each and every CSK fan both domestic and international. From Team-wear Jersey, Fan-wear, Cricket Gear, Fitness and accessories products playR strives to create an almost exhaustive range of products that a CSK Fan can experience as part of their daily life, year-round.”

    Chennai Super Kings Cricket Ltd CEO Kasi Viswanathan said “We are delighted to have signed up playR as our Global Official Merchandise Partner. We are confident that with playR we can provide our legion of fans exciting and quality CSK merchandise that they can proudly sport.”

    Established in 2021, playR is committed to inspiring creativity, confidence, and fearlessness in its customers through stylish and unique offerings. From clothing like t-shirts, jackets, and shorts to sports equipment such as bats, balls, and protective gear, playR caters to a wide range of interests. The brand prioritises building lasting relationships with customers and employees, supporting community service initiatives, providing continuous employee education, and giving back to the community. With a vision to become a global leader in lifestyle, sports, and service management, playR continues to push boundaries and deliver excellence.

  • playR continues to be the official merchandising partner of Rajasthan Royals

    playR continues to be the official merchandising partner of Rajasthan Royals

    Mumbai: playR, one of the leading sports and lifestyle brands, announced that they have associated with Rajasthan Royals, the inaugural champions of the T20 Tournament, as the team’s official merchandising partner, the journey that started in 2023 continues for 2024 season.

    This partnership will enable Rajasthan Royals to create a vast range of fan merchandise for their fans worldwide. The merchandise range will include apparel, accessories and lifestyle products for fans to show their loyalty to the team.

    The objective of this partnership is to provide the Royals’ fans across the globe the opportunity to proudly don their team’s threads and sport various exclusive merchandise.    

    Rajasthan Royals chief business officer Alok Chitre said, “As a franchise which is fan-focused, we are always looking to provide our fans with the best quality merchandise so they can showcase their support for the teams. Through our extension of the association with PlayR, we are looking forward to the fans sporting the specially curated range of merchandise that captures the essence of the team.”

    playR co-founder and director Ravi Kukreja expressed his enthusiasm for the partnership, saying, “We are thrilled to be continuing our partnership with Rajasthan Royals for the 2024 season. This partnership will allow us to create a unique range of merchandise for Rajasthan Royals fans around the world. We look forward to working with the team and helping them to create a strong fan base.”

    playR is a sport and lifestyle brand founded in 2021 and strives to provide customers with unique and edgy apparel, sports equipment, bicycles and accessories that celebrate their style and encourage them to express themselves. Currently present in over 100 retail stores in India and International and e-commerce, playR strives to cross 800 plus stores over a period of two years. playR provides a wide range of products that includes t-shirts, jackets, shorts, tracksuits, bats, balls, leg-guard, gloves, bicycles, bags, yoga mats, bottles, etc, as well as limited-edition items. playR’s mission is to inspire customers to be creative, confident, and fearless by providing them with a unique and fashionable style.

  • playR becomes KKR’s global merchandise partner for T20 tournament

    playR becomes KKR’s global merchandise partner for T20 tournament

    Mumbai: playR, sports and lifestyle brand, has announced that they have associated with Kolkata Knight Riders, the two-time champions of the T20 tournament, as the team’s global merchandise partner starting with the 2024 season.

    This partnership will enable Kolkata Knight Riders to create a vast range of fan merchandise for their supporters worldwide. The merchandise range will include jersey and apparel, cricket equipment, fitness and accessories apart from lifestyle products for fans to show their loyalty to the team.

    The objective of this partnership is to increase the brand’s visibility and reach a global audience. This will allow the team to further expand their already massive international fanbase and attract new supporters. The partnership will also enable Kolkata Knight Riders to provide their fans with unique and exclusive merchandise.    

    Knight Riders Group CMO Binda Dey stated, “in line with our continued commitment to KKR fans, we are thrilled to announce our partnership with playR as the Global Merchandise Partner for the Kolkata Knight Riders in the upcoming T20 Tournament. This collaboration opens up exciting opportunities for us to engage with our fans worldwide and offer them an extensive range of merchandise to showcase their support for their favourite team. With playR’s and our shared vision for enhancing fan experience, we are confident that this partnership will further elevate the fandom around Kolkata Knight Riders on a global scale.”

    playR co-founder, director Ravi Kukreja expressed his enthusiasm for the partnership, saying, “We are thrilled to be partnering with Kolkata Knight Riders for the 2024 season and onwards. This partnership will allow us to create a unique range of merchandise for KKR fans around the world. We look forward to working with the team and helping them further strengthen and cater to their already strong fan base.”

    playR is a sport and lifestyle brand founded in 2021 and strives to provide customers with unique and edgy apparel, sports equipment, bicycles and accessories that celebrates their style and encourages them to express themselves. Currently present in over 300 retail stores in India and International and e-commerce, playR strives to cross 800 plus stores over a period of two years. playR provides a wide range of products that includes t-shirts, jackets, shorts, tracksuits, bats, balls, leg-guard, gloves, bicycles, bags, yoga mats, bottles, etc, as well as limited-edition items. playR’s mission is to inspire customers to be creative, confident, and fearless by providing them with a unique and fashionable style.

  • playR retains title as Mumbai Indians’ global merchandise partner for IPL 2024

    playR retains title as Mumbai Indians’ global merchandise partner for IPL 2024

    Mumbai: playR, the leading sports and lifestyle brand, is back in action as the official global merchandising partner of Mumbai Indians for IPL 2024.

    If you’re a Mumbai Indians fan, get ready to show your team love in style with playR’s awesome range of Mumbai Indians Jersey  It’s the perfect way to shout out your support for your favorite IPL team!

    playR co-founder and iCOREts Pvt Ltd director Ravi Kukreja expressed his excitement about the partnership, “We are delighted to collaborate with Mumbai Indians once more. They are cricket legends, and we are thrilled to provide fans with high-quality gear that reflects their passion and loyalty.”          

    A Mumbai Indians spokesperson said, “As we expand globally, merchandise becomes a powerful bridge connecting us with fans in India and beyond. Our partner playR helps build a universal bond through diverse fan merchandise offerings, transcending borders.”

    Founded in 2021, playR’s mission is to inspire customers to be creative, confident, and fearless by providing a unique and fashionable style. The brand offers a wide range of products, including t-shirts, jackets, shorts, tracksuits, bats, balls, leg guards, gloves, bicycles, bags, yoga mats, bottles, and limited-edition items. playR emphasises building long-term relationships with customers and employees, promoting community service and continuous employee education, and giving back to the community that supports their operations. They aim to be a leading provider of lifestyle, sports, and service management worldwide.

  • Top five IPL teams sign playR as their official global exclusive merchandise partner

    Top five IPL teams sign playR as their official global exclusive merchandise partner

    Mumbai: playR, one of the world’s leading sports and lifestyle brands has partnered with Chennai Super Kings, Mumbai Indians, Rajasthan Royals, and Punjab Kings to provide exclusive global merchandise for season 2023 onwards and Kolkata Knight Riders from season 2024 onwards. playR is also the kitting and clothing partner for Punjab Kings for season 2024.  

    The range of merchandise offered by playR includes apparel, accessories, and lifestyle products for fans to showcase their love, loyalty and support towards their favourite IPL teams.

    playR co-founder and iCOREts Pvt Ltd director Ravi Kukreja expressed his excitement and said, “We are thrilled to announce our association with the CSK, MI, RR, PBKS and KKR and thank them for believing in us year after year. Each team has a different strategy of communicating with its loyal fan base and we respect each and every team fan and playR is diligently working towards catering to each and every fan both domestic and international. From Team-wear Jersey, Fan-wear, Cricket Gear, Fitness and accessories products playR strives to create an almost exhaustive range of products that a Fan can experience as part of their daily life, year-round. Kudos to IPL and its teams that has revolutionised an almost non-existent sports merchandise market in India.”

    A Mumbai Indians spokesperson said, “As we continue to grow globally it is imperative to build a wide range of merchandise that fans will cherish to own. We are happy to partner with playR to serve both current and new fans.”

    Chennai Super Kings Cricket Ltd CEO Kasi Viswanathan said “We are delighted to have signed up playR as our Global Official Merchandise Partner. We are confident that with playR we can provide our legion of fans exciting and quality CSK merchandise that they can proudly sport.”

    Punjab Kings CEO Satish Menon stated, “We are extremely pleased to welcome playR as the global official merchandise partner.” We chose playR after months of study and careful consideration because it matches our principles and dedication to quality. What’s intriguing is the fact that playR as an organisation already has a variety of clothing and cricket equipment, and the company understands our needs and works to ensure that our brand is visible across platforms.

    Rajasthan Royals chief marketing officer Zameer Kochar said, “One of the core values at the Royals that we believe in is to cater to the needs of our supporters, and this global partnership will enable us to offer them a specially curated range of merchandise which they can proudly don while they cheer for the team.”

    playR is a leading sport and lifestyle brand founded in 2021 and strives to provide customers with unique and edgy apparel, sports equipment, bicycles and accessories that celebrate their style and encourages them to express themselves. It also retails from its dedicated e-commerce store, as well as on multi-brand online stores. playR provides a wide range of products that include t-shirts, jackets, shorts, tracksuits, bats, balls, leg guards, gloves, bicycles, bags, yoga mats, bottles, etc., as well as limited-edition items. playR’s mission is to inspire customers to be creative, confident, and fearless by providing them with a unique and fashionable style. Their goal is to be one of the world’s leading providers of lifestyle, sports and service management.

    playR also strives toward building long-term relationships with their customers and employees; they promote community service, and encourage the additional constant education of their employees. They feel it is extremely important to give back to the community that supports the operations, while also maintaining an atmosphere where the employees have the opportunity to improve as individuals.