ITV

Tag: Ravan

  • Zee’s ‘Ravan’ to get spicier as Interactive Realities Intl. partners production studio

    Zee’s ‘Ravan’ to get spicier as Interactive Realities Intl. partners production studio

    MUMBAI: Films and Shorts the production house for Zee TV’s latest mythological series Ravan has roped in Mumbai based Interactive Realities International Pvt. Ltd. (IRIPL) with the aim to spice up the visual effects on its show and infuse international quality visual and special effects into the serial. Interactive Realities has recently created the illusion of Ravan’s ten heads for the serial.

    Announcing the association, Interactive realities head business development Santy Mendes said “Zee TV’s Ravan offers us a great platform to showcase our work to a wide audience. Our Special Effects Division is backed by state-of-the-art technology, rich experience and in-house expertise to generate international quality motion picture graphics. The use of realistic special effects will help create a true to life and visually delightful experience for the viewers of Ravan.”

    “We have finished work on creating the visual illusion of Ravan’s ten heads, which is actually an effect created by the reflections from a many-faced gemstone on Ravan’s necklace and are currently working on the visual effect requirements of the young Ravan.” added Mendes.

    Film and Shorts producer Gulshan Sachdeva said, “We were really impressed with the kind of work done by Interactive Realities and immediately realized the value they would add to Ravan. Special Effects are a very important element of mythological shows such as Ravan and the quality of work that the Interactive Realities team has demonstrated is world class. All episodes of Ravan will now have the visual and special effects as created by Interactive Realities.”

    In addition to Ravan, Interactive Realities also provides design and animation services for Antariksh a weekly serial on Star Plus. However, this show will soon be taken off the channel.

  • Zee TV enters new genre with ‘Ravan’ on Saturdays at 9

    Zee TV enters new genre with ‘Ravan’ on Saturdays at 9

    MUMBAI: In the peaceful abode of so called ‘Lanka’, Zee TV unveiled its latest mythological drama Ravan. From comedy to reality, the network aims to strengthen its hold in the general entertainment space with the addition of yet another genre, mythology. Ravan will kick off on 18 November at 9 pm to beef up the prime time weekend slot.

    Unlike the customary tales of Hindu mythology, this show hopes to delve into the life of the evil one ‘Ravan’. Little is known of Ravan as a great scholar, a devotee of Lord Shiva and that he was the grandson of Lord Brahma. Backed by research, the drama will follow the events and characters that drove Ravan to emerge as the malevolent King.

    Speaking to Indiantelevision.com at the launch, Zee TV Sr. VP marketing Tarun Mehra said that this will add to the existing line up which will make for ‘Super Saturdays’ which kicks off with Nerolac Impressions Jama De followed by Jeena Isi Ka Naam Hain, the yet to be launched Ravan and Idea Zee Cine Stars Ki Khoj.

    Expectedly, Zee will push their new property to the hilt. “We will advertise heavily on the channel itself, along with using outdoor in 10 to 12 cities, while radio promotions will also be included on Big FM and Radio Mirchi,” Mehra says.

    The costs for opulent sets of the show have been pegged at Rs 10 million and it is estimated that about Rs 1.5 million to 1.6 million is spent on every episode of the show. In total, 52 episodes are being shot.

    Explaining why the channel has decided to go the ‘mytho’ way, Mehra says, “There seems to be a rejuvenation of mythology as has been seen in the latest animated movies Hanuman and Krishna. Zee TV has always been known to do things differently and so we hope to lure viewers from grandparents to kids to view the story from Ravan’s perspective.”

    Zee TV business head Punit Goenka said, “Ravan is the latest addition to our diverse programming consisting of dramas, comedies, reality shows and movies. This show reveals the lesser known facts about the life of Ravan; his journey from Mahamanav to Mahadanav. The script of this mythological drama has been written with authentic references and research. With Ravan Zee TV presents viewers with a mythological show that is different from the present generation of serials.”

    Given, that the story narrates the life of one who is widely accepted as ‘evil’, the untold story of the Ravan may get viewers to sample the show. Even though the channel says research forms the backbone for the drama, whether it can find its hold in the given slot is yet to be seen.