MUMBAI: Talk about a chart-topping comeback, after three decades in silence, the ‘Intervision song contest’ returned with a bang in Moscow, crowning Vietnamese pop star Duc Phuc as its 2025 champion.
Held on 20 September at the packed Live Arena, the revived contest brought together 23 nations from BRICS, CIS, South America and West Asia. Phuc’s powerhouse performance of Phu Dong Thien Vuong wowed the 11,000-strong crowd, earning him 422 points, a clear 49 points ahead of the runner-up, along with a crystal trophy and a hefty 30 million Russian ruble prize.
India struck the right chord on debut. Kashmiri singer-producer Rauhan Malik delivered a stirring performance of his track Ishq, finishing a respectable 12th and earning plaudits for his soulful vocals. Beyond the stage, India’s presence was equally prominent: acclaimed Bollywood composer dr. Jaan Nissar Lone made history as the first Indian jury member, while actress-model Stefy Patel, draped in a traditional pink Kanjivaram saree, co-hosted the global spectacle with flair.
The organisational spotlight also fell on India, with Mumbai-based ARMS record label private limited / AR music studios serving as co-organiser, Newsx as media partner, and Roshan space brandcom handling outdoor promotions.
Backed by an international committee chaired by Russia’s deputy pm Dmitry Chernyshenko, the rebooted ‘Intervision’ carried the stamp of Russian president Vladimir Putin’s cultural vision. More than just a competition, it became a showcase of global unity and artistic exchange.
For India, this debut signals more than just a song, it marks a growing role on the international performing arts stage, with Malik summing it up best, “Intervision 2025 was an unforgettable experience. The love and warmth made it feel like music truly knows no borders.”