Tag: ratings

Assembly elections catapult English news genre viewership

BENGALURU: The recent elections in Gujarat and Himachal Pradesh have given a fillip to the sagging viewership of the Indian English news genre.It clocked the third-highest combined viewership for the top-five channels (All India (U+R): NCCS AB: Males 22+ Individuals) in 2017 during the week election results were declared. According to Broadcast Audience Research Council (BARC) data, the combined ratings of the top-five English news channels were 3.808 million weekly impressions in the penultimateweek of 2017 (Saturday,17 December 2016 to Friday, 23 December 2016).

The top-five channels of the genre had earlier recorded higher combined ratings of 4.897 million weekly impressions and 4.282 million weekly impressions in weeks 11 and 19 of 2017,respectively.During week 11, assembly election results of five Indian states were announced and week 19 was the week in which the current genre leader–the ArnabGoswami-led Republic TV was launched. The fourth highest combined ratings of the top-five channels of the genre (3.781 million weekly impressions) in the year was in week 29 of 2017 when the Supreme Court gave its verdict for Indian godman Ram Rahim case.

It may be noted that the ratings of week 21 of 2017 have not been considered in this report because in that week all the major English news channels, excluding Republic TV and a few others, had withdrawn from the BARC ratings system. Hence,BARC viewership data for week 21 of 2017 has not been considered in this paper.

Please refer to the figure below:

Another yardstick that many in the industry consider more reliable are the four-week average ratings. Since data for week 52 of 2017 has still to be released, a three-week average has been calculated for weeks 49 to 51 in the figure below. Also, since data for week 21 of 2017 has not been considered in this paper, data for weeks 22 to 24 is also a three-week average.

In case the viewership ratings of the genre fall in the last week of 2017, the four-week average ratings for the last four weeks will be lower than the three-week average viewership figure of 3.0220 million weekly impressions (the likelihood of which is quite high). The highest four-week average recorded by the genre in 2017 was in weeks 29 to 32 at 3.2695 million weekly impressions. As is obvious, the genre’s ratings were in freefall after that until the weeks leading up to and after the assembly elections in the two states.

The number in maroon text in the figure above for weeks 49-51 is the average of 3 weeks.

Top-fiveEnglish news genre channels ratings in week 51 of 2017

The combined ratings of the top-five channels of the English news genre grew by 31.81 percent in week 51 as compared with week 50. The same channels that featured in the list of week 50 remained in week 51 with a slight shuffle in the ranks.

Republic TV has been leading the genre in terms of viewership right from the week it was launched. As the leader for week 51,it garnered 1.480 million weekly impressions, followed by Times Now with 1.203 million weekly impressions. The former’s viewership expanded by 50.71 percent in week 51 as against week 50, while Times Now’s ratings grew by 39.24 percent during the week under review. Both channels retained their previous week’s first and second ranks respectively.

Climbing up a place to third rank in week 51 was CNN News 18–the channel had viewership of 0.443 million weekly impressions in week 51 compared with 0.329 million weekly impressions of week 50, indicating growth of 34.65 percent. At fourth place in week 51 and down a rank from week 50 was India Today Television (ITTV). ITTV recorded 0.424 million weekly impressions for week 51 of 2017, which was 8.23 percent lower than the 0.462 million weekly impressions in week 50. At fifth place was NDTV 24×7 with 0.258 million weekly impressions in week 51 of 2017 which was 2.38 percent more than the 0.252 million weekly impressions in week 50.

Republic TV bandied some numbers on its screen just after BARC data was released claiming to have had 50 percent of the viewership of the English news channels on the day the Gujarat and Himachal Pradesh assembly election results were announced.

Also read:

Four Star India channels among top 10 channels across genres

Hindi News genre versus Indian English News during festival week

Indian English News genre facing festival blues?

December 30, 2017
Republic TV continues to lead English news genre despite bumps

BENGALURU: Broadcast Audience Research Council of India’s (BARC) weekly data for week 45 of 2017 (Saturday, 4 November 2017 to Friday, 10 November 2017) reveals that Republic TV’s viewership has reached a new low point since it was launched in May 2017. Despite garnering just 0.524 million weekly impressions during the week under consideration, Republic TV still led the Indian English news genre for the 27th week in a row right from its launch week—week 19 of 2017. The Arnab Goswami-led channel has steadfastly held on to the first rank that it grabbed from Times Now in week 19, garnering genre-topping viewership of 2.117 million weekly impressions. Even if one were to eliminate data for week 21 when the other Indian English news channels with the backing of the News Broadcasters Association (NBA) withdrew from BARC ratings, Republic TV has had a remarkable run so far.

With a dip in Republic TV ratings, the combined ratings of the top-five channels (All India (U+R): NCCS AB: Males 22+ Individuals) during week 45 have also dipped to the lowest ratings ever since the launch of Republic TV. The combined weekly ratings of the top-five English news channels for the week under consideration are just 1.816 million impressions, much lower than the impressions that Republic TV alone had garnered in week 19 of 2017.

November 16, 2017

BARC Week 51: Nick leads genre; Doraemon tops programme list

MUMBAI: Week 51 saw Viacom 18’s Nick staying strong in its top position as per Broadcast Audience Research Council (BARC) India’s all India (U+R) data in NCCS All 4-14 Individuals category.

The channel has bagged a 70721 (000s sums) ratings, followed by Turner International’s Cartoon Network with 57813 (000s sums) and Pogo TV on the third spot with 51805 (000s sums) ratings.

Disney’s Hungama was on the fourth spot with a viewership rating of 50659(000s sums), while Disney Channel itself came last amongst the five most watched channels in the genre with a rating of 38153 (000s sums).

When it comes to top five programs in the kids genre,Hungama’s Doraemon The Movie stole the show with a rating of 563 (000s sums) closely followed by Mighty Raju Chhutti Ho Gayi with 478 (000s sums) ratings.

1	NICK	70721
2	Cartoon Network	57813
3	Pogo TV	51805
4	Hungama	50659
5	Disney Channel	38153

1	Hungama	HFF-DORAEMON THE MOVIE NOBITA KI NAYI DU	563
2	Pogo TV	MIGHTY RAJU CHHUTTI HO GAYI	478
3	NICK	HFF-MOTU PATLU AUR KHAZANE KI RACE	449
4	Pogo TV	HFF-MIGHTY RAJU SPACE RACE	423
5	Cartoon Network	KRIS AUR SCIENTIST MADHU	419

Nick’s Motu Patlu Aur Khazane Ki Race took the third spot with a slightly lower rating of 449(000s sums), while the Pogo TV’s Mighty Raju Space Race took the fourth spot with a viewership rating of 423 (000s sums) followed by the same channel’s Cartoon Network’s Kris Aur Scientist Madhu at the last spot with 419 (000s sums) ratings.

December 29, 2016

BARC Week 51: Nick leads genre; Doraemon tops programme list

MUMBAI: Week 51 saw Viacom 18’s Nick staying strong in its top position as per Broadcast Audience Research Council (BARC) India’s all India (U+R) data in NCCS All 4-14 Individuals category.

The channel has bagged a 70721 (000s sums) ratings, followed by Turner International’s Cartoon Network with 57813 (000s sums) and Pogo TV on the third spot with 51805 (000s sums) ratings.

1	NICK	70721
2	Cartoon Network	57813
3	Pogo TV	51805
4	Hungama	50659
5	Disney Channel	38153

1	Hungama	HFF-DORAEMON THE MOVIE NOBITA KI NAYI DU	563
2	Pogo TV	MIGHTY RAJU CHHUTTI HO GAYI	478
3	NICK	HFF-MOTU PATLU AUR KHAZANE KI RACE	449
4	Pogo TV	HFF-MIGHTY RAJU SPACE RACE	423
5	Cartoon Network	KRIS AUR SCIENTIST MADHU	419

December 29, 2016

BARC week 23: Nick continues to lead the kids genre with Motu Patlu

MUMBAI: Week 23 saw Viacom 18’s Nick staying strong in its top position as per Broadcast Audience Research Council (BARC) India’s all India (U+R) data in NCCS All 4-14 Individuals category.

The channel has bagged a 95275 (000s sums) ratings, followed by Hungama with 71679 (000s sums) and Disney Channel on the third spot with 70307 (000s sums) ratings.

Turner International’s Pogo TV was on the fourth spot with a viewership rating of 55133(000s sums), while its sister channel Cartoon network came last amongst the five most watched channels in the genre with a rating of 33996 (000s sums).

When it comes to top five programs in the kids genre, Nick’s Motu Patlu was the uncontested ruler with all the top five positions taken by Nick’s flagship characters, and the trend seems to have continued for the past couple of weeks.

While Motu Patlu In Alien World – Part I secured top spot with 1101( 000s sums) ratings, Motu Patlu In Carnival Island was second in the list with 1000(000s sums), followed by Motu Patlu 36 Ghantey Race Against Time with 934(000s sums) viewership ratings.

Motu Patlu Mission Moon and Motu Patlu Deep Sea Adventure were fourth and fifth in the list with 929 (000s sums) and 807 (000s sums) respectively.

June 16, 2016
BARC week 23: Nick continues to lead the kids genre with Motu Patlu

MUMBAI: Week 23 saw Viacom 18’s Nick staying strong in its top position as per Broadcast Audience Research Council (BARC) India’s all India (U+R) data in NCCS All 4-14 Individuals category.

The channel has bagged a 95275 (000s sums) ratings, followed by Hungama with 71679 (000s sums) and Disney Channel on the third spot with 70307 (000s sums) ratings.

Turner International’s Pogo TV was on the fourth spot with a viewership rating of 55133(000s sums), while its sister channel Cartoon network came last amongst the five most watched channels in the genre with a rating of 33996 (000s sums).

When it comes to top five programs in the kids genre, Nick’s Motu Patlu was the uncontested ruler with all the top five positions taken by Nick’s flagship characters, and the trend seems to have continued for the past couple of weeks.

While Motu Patlu In Alien World – Part I secured top spot with 1101( 000s sums) ratings, Motu Patlu In Carnival Island was second in the list with 1000(000s sums), followed by Motu Patlu 36 Ghantey Race Against Time with 934(000s sums) viewership ratings.

Motu Patlu Mission Moon and Motu Patlu Deep Sea Adventure were fourth and fifth in the list with 929 (000s sums) and 807 (000s sums) respectively.

June 16, 2016
GroupM, Mindhsare and Gramener build data-driven visual solution for Times Now

MUMBAI: Mindshare and GroupM have partnered with Gramener, a leading data visualization company to create data-driven visual solutions for actionable insights across the marketing & communications ecosystem.

Data increasingly powers every element of the marketing mix –source of growth, consumer behavior, content creation, mix optimization and measurement. This partnership leverages GroupM & Mindshare’s strong customer reach and Gramener’s compelling visual analytics platform to create solutions that leverage dormant data assets and bring them alive through cutting edge visualization.

The first project undertaken after the partnership was for the leading English news channel Times Now on May 19 2016, when the State election results were announced. The team put together a unique, real time visualization of historic and current data that helped Times Now stand out strongly in the news clutter and gave viewers a compelling Visual Data Journalism experience.

Speaking about the data visualization products created especially for Times Now, the channel’s editor in chief Arnab Goswami said, “We were able to collate historic data dating back to the year of independence, and with the help of the Mindshare and Gramener team, we showed our viewers the latest trends and changing political scenario of the country, as the results of the latest State Elections were announced on May 19th 2016. Our reportage on the elections was holistic, and the data presentation helps the viewer understand our political environment better with the in depth analysis of our editorial team.The seamless workflow integration between the production teams of our news network and Gramener on a real time extremely fast paced election result day was a path breaker. I am absolutely delighted with this association.”

Mindshare South Asia CEO Prshanth Kumar said, “To truly deliver on our philosophy of Adaptive Marketing, it is critical that Data is brought alive and put to best effect. Our partnership with Gramener will help us deliver this consistently and in a compelling fashion. We will announce our first joint product very soon”

Gramener cofounder Naveen Gattu added,”We are excited by this partnership. It will help us untangle the data footprint and create powerful decision making tools for every marketing manager and executive.”

June 3, 2016
GroupM, Mindhsare and Gramener build data-driven visual solution for Times Now

MUMBAI: Mindshare and GroupM have partnered with Gramener, a leading data visualization company to create data-driven visual solutions for actionable insights across the marketing & communications ecosystem.

Data increasingly powers every element of the marketing mix –source of growth, consumer behavior, content creation, mix optimization and measurement. This partnership leverages GroupM & Mindshare’s strong customer reach and Gramener’s compelling visual analytics platform to create solutions that leverage dormant data assets and bring them alive through cutting edge visualization.

The first project undertaken after the partnership was for the leading English news channel Times Now on May 19 2016, when the State election results were announced. The team put together a unique, real time visualization of historic and current data that helped Times Now stand out strongly in the news clutter and gave viewers a compelling Visual Data Journalism experience.

Speaking about the data visualization products created especially for Times Now, the channel’s editor in chief Arnab Goswami said, “We were able to collate historic data dating back to the year of independence, and with the help of the Mindshare and Gramener team, we showed our viewers the latest trends and changing political scenario of the country, as the results of the latest State Elections were announced on May 19th 2016. Our reportage on the elections was holistic, and the data presentation helps the viewer understand our political environment better with the in depth analysis of our editorial team.The seamless workflow integration between the production teams of our news network and Gramener on a real time extremely fast paced election result day was a path breaker. I am absolutely delighted with this association.”

Mindshare South Asia CEO Prshanth Kumar said, “To truly deliver on our philosophy of Adaptive Marketing, it is critical that Data is brought alive and put to best effect. Our partnership with Gramener will help us deliver this consistently and in a compelling fashion. We will announce our first joint product very soon”

Gramener cofounder Naveen Gattu added,”We are excited by this partnership. It will help us untangle the data footprint and create powerful decision making tools for every marketing manager and executive.”

June 3, 2016
Colors Kannada, Asianet, Sarthak TV & Sun TV gain: BARC week 1

MUMBAI: Though genre leaders like Star Jalsha, Zee Marathi, Bhojpuri Cinema and ETV Telugu witnessed a fall in ratings, they continued to dominate their respective genres in week 1 according to Broadcast Audience Research Council (BARC) all India ratings.

On the other hand, channels like Colors Kannada, Asianet, Sarthak TV and Sun TV saw a rise in ratings and secured leadership position in their respective genres in week 1.

Bangala GECs

Though the Bangala GEC leader Star Jalsha witnessed a fall in ratings, it grabbed the top position in the genre with 240378 (‘000s) in week 1 as against 265939 (‘000s) in week 52 followed by Zee Bangla in the second place with 153485 (‘000s). Jalsha Movies was perched on the third rung with 65645 (‘000s), while Zee Bangla Cinema grabbed the fourth berth with 31141 (‘000s) and Colors Bangla was fifth with 31118 (‘000s).

Bhojpuri GECs

Bhojpuri Cinema led the Bhojpuri genre with 19073 (‘000s) followed by Big Magic Ganga in the number two position with 17787 (‘000s) and Dabangg on third spot with 9118 (‘000s). Dangal TV with 7801 (‘000s) and ETV Bihar Jharkhand with 4141 (‘000s) grabbed the fourth and fifth slot respectively.

Kannada GECs

Colors Kannada continued to lead the Kannada GECs genre and was in the first position with 276078 (‘000s) followed by Udaya Movies in the second slot with 154322 (‘000s). On the other hand, Uday TV fell to the third spot with 140487 (‘000s). On the other hand, Suvarna stood in the fourth position with 134771 (‘000s) and Zee Kannada was down to the fifth position with 133458 (‘000s).

Malayalam GECs

Witnessing a rise in ratings, Asianet led the genre and came out on top with 378813 (‘000s) in week 1 as against 327333 (‘000s) in last week of 2015 followed by Mazhavil Manorama in the second position with 99669 (‘000s) and Surya TV in the third spot with 74005 (‘000s). Flower TV grabbed the fourth spot with 73816 (‘000s), whereas Asianet Movies stood in the fifth position with 52852 (‘000s).

Marathi GECs

In week 1, Zee Marathi saw a fall in ratings but maintained its top position with 165110 (‘000s). Colors Marathi grabbed the second slot with 93040 (‘000s), while Zee Talkies stood at number three with 66102 (‘000s). Star Pravah garnered the fourth slot with 44311 (‘000s) and Maiboli was at number five with 22545 (‘000s).

Oriya GECs

Sarthak TV saw a rise in ratings and secured the leadership position in the genre with 109578 (‘000s) in week 1 as against 94391 (‘000s) in week 52. Tarang TV followed behind to grab the second spot with 61413 (‘000s), while Colors Oriya came third with 18882 (‘000s). Odisha TV fell to the fourth position with 17010 (‘000s), while Prarthana with 11380 (‘000s) grabbed the fifth berth.

Tamil GECs

Market leader Sun TV led the Tamil regional genre and grabbed pole position with 1046602 (‘000s) followed by KTV with 277982 (‘000s) in the second spot. Star Vijay with 181191 (‘000s) stood in the third position. Polimer grabbed the fourth spot with 96146 (‘000s), whereas J Movie with 72131 (‘000s) grabbed the fifth spot.

Telugu GECs

ETV Telugu emerged as the number one channel in Telugu GECs genre with 413525 (‘000s) followed by Maa TV in the second spot with 373558 (‘000s). Zee Telugu captured the third place with 359755 (‘000s), while Gemini TV with 281966 (‘000s) bagged fourth place. Gemini Movies with 187321(‘000s) stood at number five.

January 14, 2016
Challenges behind setting up BARC India & the way forward

The launch of Broadcast Audience Research Council (BARC) India, a joint industry body, in 2015 was one of the biggest developments of the year in the media industry. Its launch was proof that the three stakeholders, namely the broadcasters, advertisers and media agencies could come together and set up a robust and transparent system in the quickest possible time.

The key to BARC India’s successful rollout was in building a strong team along with top-notch vendor partners who understood our needs. The advantage was that we were able to find the right resources who ensured that the smooth ratings rollout happened within the shortest possible time.

BARC India was formed with an aim to bring in robustness and transparency to the whole television viewership measurement system. This was achieved by introducing the sector to the new Watermarking technology for measuring TV viewing habits and also using the New Consumer Classification System (NCCS) for understanding the lifestyle of the viewer. The sector now gets a more inclusive and fair representation of “What India Watches.

BARC India has been set up at the back of huge expectations from the industry that needed a new TV viewership measurement body, which was representative and robust. This meant that we had to ensure that each and every step by BARC India was being taken in the right direction. It was for this that we decided to make technology our differentiator to give precise and high fidelity ratings. We also opted for a multi-vendor model, instead of a single vendor who could do everything. The reason for this was that we wanted to make the system more robust, high integrity and cost efficient. This has worked in our favour.

The other big challenge we faced was funding. We innovated here as well and ensured a smooth financial closure without the stakeholders investing cash in the business.

2015 was the year for the launch of a new television viewership measurement system in the country and now in 2016, we will only grow better and bigger. The first in the pipeline is the rollout of the meter management company, which we had announced last year as a JV with TAM India. The year will see the industry using television viewership data on the go with our new BARC India app. The work on Universe Estimation Study has begun and the findings will throw relevant insights on the landscape of television viewership measurement in the country.

The year 2016 will see the industry try another innovation christened as VAL-ID (Video Asset Linked ID), which will make life easier for the ecosystem for monitoring and measuring commercials.

After a fruitful 2015, BARC India is all geared up for a great 2016.

(These are purely personal views of Broadcast Audience Research Council (BARC) India CEO Partho Dasgupta and Indiantelevision.com does not necessarily subscribe to these views.)

January 10, 2016