ITV

Tag: ratings

  • TAM seeks to re-enter TV ratings: Storyboard18 report

    TAM seeks to re-enter TV ratings: Storyboard18 report

    MUMBAI: The TV ratings saga in India has got a new twist, if Network18’s Storyboard18 is to be believed. According to an unconfirmed report filed with it, the erstwhile TV viewership monitoring body TAM Media is seeking to take a majority stake in its 49: 51 joint venture with BARC – Meterology Data  Pvt Ltd (MDPL), the meter management company which manages panel operations for India’s  current TV audience measurement system.

    MDPL deploys and maintains the meters that form the TV panel, as per sample design specifications and guidelines laid down by the BARC technical committee, and supplies raw data to it which in turn provides it to channels, agencies and marketers.

    To get some perspective, TAM has been pursuing the ministry of information and broadcasting (MIB) to issue it a licence to monitor viewership of India’s television landscape, a role it performed prior to BARC taking charge, following a section of the industry’s disgruntlement with the former. But the MIB has yet to decide on its application.

    Currently, management control of MDPL lies in BARC’s hands,  which provides TV viewership figures, while TAM provides advertising expenditure, radio listenership and sports related data.

    A section of the industry believes that with TAM taking majority control of MDPL, a reverse merger between the two would be a logical conclusion, the storyboard18 report states, quoting anonymous sources, The other option is that TAM gets a licence and television in India has two ratings agencies, which will be unaffordable to the media and advertising industry because of the huge costs involved, explains the storyboard18 report.

     It adds that TAM (a 50:50 joint venture between Nielsen and Kantar Media) will also have to undergo shareholding structural changes with media agency Group M exiting from Kantar Media (on account of conflict of interest, as per Indian regulations) before the MIB can issue it a licence. 

    Picture courtesy Hathway annual report)

  • Aaj Tak sets a new record with breaking news

    Aaj Tak sets a new record with breaking news

    Mumbai : According to a recent Barc report, Aaj Tak saw a significant increase in viewers during the recent major events in the month of October ’22, most notably the solar eclipse, the opening of the Mahakal Temple Corridor, and the India vs. Pakistan T20 World Cup cricket match update.

    It has been conclusively proven that viewers have always preferred the networks’ in-depth reporting over that of other channels based on the enormous growth in viewership during any important newsworthy event.

    As seen on 25 October, right in the middle of the Diwali celebrations, the upward trend of soaring viewership and market share remained positive. Among other news channels, Aaj Tak held the highest market share of 19.5 per cent and received the most AMAs, topping No. 2 by a margin of 42 per cent. The audience once more relied solely on Aaj Tak to provide accurate information about the timings, effects, and spectacles of Suryagrahan.

    Notably 93 per cent of growth registered in India beating Pakistan celebration special. The news coverage of the thrilling match between India and Pakistan on 23 October once again reached 1000 AMA (000’s) in HSM, 15+.

  • Sports provide a lift to broadcast TV in September, streaming remains top in the US: Nielsen report

    Sports provide a lift to broadcast TV in September, streaming remains top in the US: Nielsen report

    Mumbai: The kickoff of the fall TV season in the US and the return of football provided audiences with an abundance of new content in September, fueling a 2.4 per cent rise in total TV viewing. The arrival of new broadcast programming provided the traditional lift that we’ve seen historically, but the 12.4 per cent increase in volume from August wasn’t enough to alter the trajectory of streaming usage, as streaming services captured 36.9 per cent of total TV usage, according to Nielsen.

    Alongside the whopping, but perhaps not totally unexpected, 222 per cent increase in sports viewing on broadcast channels, audiences continued to overindulge on streaming content, resulting in yet another monthly high-water mark. Audiences also continue to expand their choice of streaming service, with YouTube hitting a new platform-best streaming record, claiming eight per cent of TV viewing and equaling Netflix’s July record high, Hulu securing its own record of 3.7 per cent, and Pluto TV capturing one per cent of total TV, enabling it to be showcased outside of the “other streaming” category. HBO Max also gained 9.9 per cent in volume thanks to House of the Dragon and Game of Thrones, pushing its share of TV to 1.3 per cent.

    In several cases, increases in volume did not affect total TV share. For example, Amazon Prime Video usage increased 3.9 per cent in September on the strength of The Lord of the Rings: Rings of Power and specific Thursday Night Football games, but the platform’s share of total TV remained flat at 2.9 per cent. Similarly, Disney+ saw a 2.4 per cent increase in volume, yet its share of total TV stayed at 1.9 per cent.

    Broadcast recorded the largest month-over-month gain, driven by the sports genre, which accounted for 25.1 per cent of broadcast viewing. That said, broadcast’s 24.2 per cent share in September was 7.1 per cent lower than it was a year ago. Cable also benefited from a 40 per cent bump in sports viewing, but the 0.4 per cent rise in usage wasn’t enough to move cable’s share of total TV. In fact, with the other categories gaining share in the month, cable dropped 0.7 share points to finish with 33.8 per cent of total TV, its lowest share ever reported by The Gauge. Cable viewing was 9.3 per cent lower in September compared with a year ago.

    The return of football was the true spark in September, as it provided new content across broadcast, cable, and streaming. But even without sports, streaming—in all of its forms—continues to gain adoption, and it benefits from the emphasis that pure-play streamers and media companies alike are placing on it.

  • Barc Wk36: CNN-News18 beats Republic TV and Times Now, ranks No 1

    Barc Wk36: CNN-News18 beats Republic TV and Times Now, ranks No 1

    Mumbai: CNN-News18 has strengthened its position as it has maintained its dominance over the past 21 weeks while claiming to be the top English-language news channel in the country.

    CNN-News18 has a market share of 33.4 per cent, which is 29 per cent higher than Republic TV in terms of viewership this week (TG: 15+ AB | Full Week: 0200-2600 hrs | Wk 36), according to Barc data (eight channels considered).

    Meanwhile, Republic TV is ranked second and Times Now is ranked third, with a 25.9 per cent and 22.5 per cent market share, respectively.

    When the Barc ratings resumed in March of this year, the channel opened at number one and has remained consistent in cementing its leadership position since then.

    [[{“fid”:”1095539″,”view_mode”:”default”,”fields”:{“format”:”default”,”alignment”:””,”field_file_image_alt_text[und][0][value]”:false,”field_file_image_title_text[und][0][value]”:false},”type”:”media”,”field_deltas”:{“1”:{“format”:”default”,”alignment”:””,”field_file_image_alt_text[und][0][value]”:false,”field_file_image_title_text[und][0][value]”:false}},”attributes”:{“class”:”media-element file-default”,”data-delta”:”1″}}]]

    The channel has been able to generate good traction for its content, even on digital. Its YouTube channel and social media handles are popular, with a high engagement rate.

    CNN-News18 also outperforms Republic TV and Times Now during prime time, with a 32.1 per cent market share between 1800 and 2400 hrs (AB15+ weekdays).

    CNN-News18 is part of the News18 Network, the country’s largest news network, which is watched by more than 70 million Indians each year across 21 news channels in 18 languages.

  • Enter10 Television Network claims the maximum impressions in GEC

    Enter10 Television Network claims the maximum impressions in GEC

    Mumbai: With 442 million (AVG) impressions, Enterr10 Television Network takes the top spot on the leaderboard among the top Hindi GEC clusters or networks.

    Enterr10 Television Network claimed that, according to the Broadcast Audience Research Council (Barc), Enterr10’s Dangal TV and Dangal 2 have delivered higher weekly impressions among the Hindi GEC cluster.

    Dangal TV and Dangal 2 channels provide a wide range of genres and an impressive original programming lineup.

    Dangal TV has consistently ranked first among all Hindi GECs in the prime-time slot.

    Enterr10 Television Network said that they want to understand the audience’s consumption patterns, needs, and interests in order to create differentiated stories.

    The broadcast network’s AVG weekly impression recorded:

    Enterr10 Television Network                                  442

    Goldmines Network                                     391

    Sony Entertainment Network                   321

    Disney Star Network                                    315

    Viacom18 Network                                     288

    Zee Network                                                  190

  • Prasar Bharati’s DD Network sees a decline in its gross unique viewership

    Prasar Bharati’s DD Network sees a decline in its gross unique viewership

    Mumbai: Prasar Bharati has overall maintained the same position in their genres vis-a-vis private channels in the last three years, as per Broadcast Audience Research Council (BARC) ratings. As per BARC data for the subscribed DD channel, the gross unique viewership across the network for the past three years has declined and for the current year (till the second week of July i.e. upto week 28) has reached 633 million. The I&B minister Anurag Thakur informed the Lok Sabha on Tuesday.

    Public sector broadcaster Prasar Bharati’s Doordarshan (DD) Network’s gross unique viewership in 2021 was at 684 million as compared to 2020, which was at 747 million views. A total of 760 million views were registered in 2019, as per the BARC’s TV viewership data. This viewership data is also for DD News and DD India till 2 October 2020 and between December 2021 & March 2022.

    Currently, the government is taking corrective measures to increase the viewership of DD channels. It is focusing on improving the quality of programmes and providing relevant content to the viewers.

    In response to a question on whether the government is improving the quality of programmes telecast on the Doordarshan and facing competition from the private TV channels, the minister said, “Prasar Bharati is the public broadcaster and its primary duty is to carry out public broadcasting services to inform, educate and entertain the public and to ensure a balanced development of broadcasting on radio and television. Its purpose is not solely commercial but to reach those areas where no private broadcaster would venture.”

    The minister added, “Doordarshan is committed to quality content and has accordingly taken several steps to produce and acquire high-quality programmes for its network.”

    He mentioned that Doordarshan has also launched the ‘Content Sourcing Portal’ for submission of suo-moto proposals under the Direct Assignment Process (DAP) by production houses. Doordarshan Kendras across the country are upgraded with the introduction of the latest equipment video walls for quality production. The quality of program production, post-production and broadcast has improved with modernization and upgradation.

    Mentioning the Broadcasting Infrastructure and Network Development (BIND) scheme, Thakur said that the public broadcaster was allocated a total of Rs 593 crore under the scheme out of which the total expenditure was Rs 653 crore. The fund was used for the modernisation and augmentation of the capital infrastructure of Doordarshan and for improving the quality of transmission & programmes.

    In the financial year 2021-22, Prasar Bharati was allocated a fund of Rs 175 crore out of which the expenditure was Rs 162 crore. A total of Rs 183 crore was allocated in the financial year 2020-21 and the expenditure was Rs 202 crore. However, the allocated fund was Rs 234 crore in the financial year 2019-20 with an expenditure of Rs 289 crore.

  • Sony PIX viewership share grows in FY23 during Week 14-26: Barc

    Sony PIX viewership share grows in FY23 during Week 14-26: Barc

    Mumbai: English movie channel, Sony PIX, has grown its viewership share from 27 per cent in FY22 to 31 per cent in FY23 among the target group 15-40 AB, market 10 lakh+, period Week 14-26 of 2022, as per Broadcast Audience Research Council (Barc) data.

    “Moreover, it has the distinction of being the only channel in the English movie category to have shown viewership growth over the last fiscal,” said the company’s statement.

    The channel is launching two new properties – Always Trending and Action @11. Always trending will showcase the best performing titles on the channel and Action @11 will soar the adrenaline rush of viewers through power-packed movies.

    With the brand promise of ‘Stay Amazed’, Sony PIX is home to Hollywood’s biggest franchises. Some of the thrilling additions that steered the performance numbers have been “Shazam”, “Venom”, “Spider-Man: Homecoming”, “Jumanji: Welcome To The Jungle”, “Kong Skull Island”, and “Wonder Woman”. In fact, 12 of the top 20 movies in the category during the last quarter were aired on Sony PIX. The channel has been a frontrunner in the primetime slot of 07:00 p.m – 12:00 a.m.

    To drive viewer engagement and build a strong recall, the brand has been innovating its IPs each year, making them more interesting. Among all the properties, some of the most successful ones have been PIX Arena Bingo Nights – the perfect Bingo for movie buffs, PIX Premiere League – an action-packed line-up, Mind It showcasing English movie titles in regional languages, and Hollywood’s Finest – telecasting critically acclaimed award-winning Hollywood titles.

    “Being no. 1 is a matter of immense pride for us and we are grateful for the continued love and support of our viewers,” said Sony Pictures Networks chief marketing officer and business head – English cluster and Sony Aath Tushar Shah. “I would also like to take this opportunity to thank all our stakeholders for supporting us in our fulfilling journey. Being the most viewed channel in the category is a testimony to our commitment to providing only the best Hollywood experience to our audiences, and we are committed to sustaining this momentum.”

    Source: BARC, TG: 15-40 AB, Market: 10L+, Period: WK 14-26’2022, Average Weekly AMAs, SD

  • Zee Business races ahead of its competitors in Barc news ratings

    Zee Business races ahead of its competitors in Barc news ratings

    Mumbai: Zee Business has grabbed the position of top business channel in India in the critical broadcast segment, according to data provided to the business channel by Broadcast Audience Research Council (Barc).

    According to the relative share data released by the association (Business news genre, week 10 of 2022 (avg rolling data) HSM all 22+ male ABC, 0600 – 2400 hrs), Zee Business scored the top place with 59.7 percent relative share, while the rest of the business news channels combined have 40.3 per cent relative share.

    “A big thanks to the viewers of Zee Business as we continue to be the top choice and the voice of the consumers,” commented Zee Business managing editor Anil Singhvi. “We will continue to empower our viewers on smart investment decisions that can help them make profits. This feat has now become a habit for the channel. We are the only channel that provides jargon-free information to the viewers in the simplest language possible which helps them make sound investment decisions.”

    “I take this opportunity to thank our viewers for their continued confidence in our channel Zee Business and this has helped us to be in the top position,” stated Zee Media Corp Ltd head of marketing Anindya Khare. “Zee Business is always educating and explaining the viewers on the nuances of the stock market. We are always trying to find new ways to help and educate our audiences on various matters related to finance and share our expert views on the channel.”

  • TV9 Bharatvarsh leads HSM market in week 10 of BARC news ratings

    TV9 Bharatvarsh leads HSM market in week 10 of BARC news ratings

    Mumbai: TV9 Bharatvarsh claims to be the leading Hindi news channel in week 10 (5-11 April) in terms of market share.

    According to the data provided by Broadcast Audience Research Council (Barc) India to TV9 Bharatvarsh, the popular Hindi news channel leads the Hindi-speaking market (HSM) with a 16.9 per cent market share for the target audience of 15+ all adults.

    Last week was an important period for news channels as the assembly elections for the states of Uttar Pradesh, Punjab, Uttarakhand, Manipur and Goa were concluded and the results were declared on 10 March.

    Barc India has released data for individual news channels after a 17-month hiatus. 

    The TV audience measurement agency had also agreed to release the past 13 weeks’ data after consultation with industry stakeholders.

    However, many news channels including India TV, News18 India, ABP News, Good News Today, News 24 and NDTV India have opted out of past data. 

    NDTV India has completely pulled out of Barc ratings.

    Aaj Tak had a market share of 15.5 per cent market share followed by India TV at 13 per cent, Republic Bharat at 12.8 per cent, Zee News at 11.4 per cent and remaining channels including News18 India, ABP News, News 24, News Nation, Zee Hindustan, Good News Today and DD News in single digits.

    Source: Barc data | 15+ All Adults | HSM market | Wk 10’22

  • Aaj Tak claims to grab major market share in BARC India news ratings

    Aaj Tak claims to grab major market share in BARC India news ratings

    MUMBAI: Aaj Tak has got the lion’s portion of the market share at 24.9 per cent, according to the BARC data provided to TV Today.

    According to data available with TV Today, the news channels that have made it to the top in the Hindi News Channels Category are TV9 Bharatvarsh  (22.8 percent), Republic Bharat  (19.4 per cent), Zee News (15.7 per cent), Zee Hindustan (7.2 per cent), News Nation (7.0 per cent), DD News (2.0 per cent), India News (1.0 per cent).

    The much anticipated Broadcasters Audience Research Council (BARC) viewership data for news channels are finally out after a hiatus of 17 months. The news genre has got its viewership stats back today. The data is available for weeks 6-10.

    The advertising and marketing industry has been looking forward to the return of the ratings as much of the annual deals are done in the March-April period and a lot is riding on the ratings. These are the first Broadcast Audience Research Council (BARC) India ratings in nearly 2 years and all the players in the segment will know where they stand on the viewership table.

    Earlier last week, News broadcaster NDTV, which owns and operates NDTV 24×7 and NDTV India, had pulled out of Barc India’s rating system citing that the broadcaster doesn’t find it feasible to subscribe to BARC India’s rating system “till it is reconfigured and becomes far more transparent.”