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Tag: Rasna

  • Rasna ropes in actress Tamannaah Bhatia as their new brand ambassador

    Rasna ropes in actress Tamannaah Bhatia as their new brand ambassador

    Mumbai: Summer is here, we know it Coz Rasna’s new campaign is out! This year like every year Rasna has come out with a fresh new campaign that not only highlights their 21 vitamins and minerals that energise us but also highlights the emotions it stirs up that of vitamins of love, happiness, josh and success. On the basis of deep market research and blind product taste results, Rasna is reformulated as a vitamin, mineral, and glucose drink with real fruit extracts.  The new ad is a result of extensive market research done Pan India to help us understand our customers and their evolving needs. It focuses on the natural, healthier, and great taste aspects targeted towards sec A and B households and repositions it as a tastier, thicker, and healthier drink that satisfy rational aspects as well as working as a catalyst in providing energy, josh, happiness, and the most important vitamin, Vitamin love.  

    Today Rasna is not only the world-famous innovation Rasna soft drink concentrate, but also Rasna Instant powders, which come in many formats viz. 750gm pouch makes 33 glasses, 500 gm makes 22 glasses, 400 gm makes 17 glasses, sachet making single glass, sachet making 500 ml and so on. Rasna has also taken the lead to develop new-generation liquid concentrates like squashes and syrups. Rasna also has a full-fledged wellness range under its sub-brand Rasna Healthy Day comprising of pure honey, protein powders, honey/malt-based powders, chocolate spreads, instant soups and so on.

    This years’ highlight of the campaign of course is the onboarding of the sensational Tamannaah Bhatia, the face of youth and the heartbeat of many. In fact, Tamannaah has been a fan of Rasna and consuming Rasna since childhood, and has a distinct memory of herself as a kid saying Love You Rasna in actual life and that is why having her onboard was only natural. In fact, in the ad she herself has brought in the emotional situations of Rasna being the happiness giver, the success giver and of course Rasna highlighting the Love between family. This emotional magic of the ad could not have come about without Tamannaah’s creditable acting on the emotional front, only seeing the ad will prove the same.

    Commenting on the unveiling of Rasna’s new brand campaign and repositioning Rasna Group chairman Piruz Khambatta stated, “We are very proud that even a celebrity like Tamannaah Bhatia was so keen to endorse Rasna being her childhood favourite. Today Rasna does not only stand for the Love of the generations like celebrity’s but also of the common person, we are very proud that Rasna today is not only consumed by the super-rich, but also consumed by the real masses of India living in the villages. So Rasna today with its offerings ranging from Rs.1/- a glass to Rs.10/- a glass touches all walks of life. We are also very proud of the fact that Rasna with its direct inroads into supply chain especially in rural areas is ensuring that the farmers get double the value of their crops, in line with our Prime Minister’s vision of doubling their income. Rasna is a proud Make in India brand which is made with only locally sourced products as Rasna is one of the only companies using only Indian fruits and raw materials compared to competition in the sector which imports most of the fruits and ingredients. We have taken the lead, to develop better quality, value added natural products with vitamins and minerals meeting the ever-dynamic requirements of the customers.”

    Speaking on the partnership, Tamannaah Bhatia commented “There are brands and then there are legacies, Rasna is one such fine example from the heart of India. I take great pride in being associated with the most reputable beverage brand in the country. I understand now Rasna is fully formulated as a health drink with vitamins, minerals and glucose, I couldn’t be more excited to be a part of this campaign, as it will bring nutrition to millions. It is the first love of every child and embedded in my heart as my first love as well, I have never seen another FMCG brand with such a strong emotional connection. It is hands down the national beverage of the country.”

    Rasna boasts of a 100 per cent brand recall and 85 per cent market share in its category. It is the world’s largest soft-drink manufacturer, available in 1.6 million retail outlets in India with 12 state- of – art manufacturing plants in the country and availability globally in 60-plus countries, realising the dream of ‘Make in India, for the world’ every passing year.

  • YES BANK and CNBC-TV18 partner for ‘The Growth Summit’ Ahmedabad edition

    YES BANK and CNBC-TV18 partner for ‘The Growth Summit’ Ahmedabad edition

    Mumbai: The second edition of YES BANK and CNBC-TV18’s – The Growth Summit: A vision to a $10 trillion economy, in association with Max Life Insurance, was held in Ahmedabad, Gujarat. The event convened policymakers, industry leaders, startup founders, innovators, and academic experts to deliberate on crucial factors essential for India’s economic progress. Central to the Summit’s discussions was the government’s ambitious 25-year plan aimed at positioning India as the world’s third-largest economy with a GDP of $10 trillion.

    In his opening remarks at the Summit, YES BANK MD & CEO Prashant Kumar said, “Gujarat emerges as the cornerstone of India’s economic ascent, contributing a staggering 33% to the nation’s exports in FY 2022-23. With ambitions to reach a $1 trillion economy by 2030, Gujarat’s leadership extends beyond traditional sectors, fostering a thriving ecosystem for innovation and infrastructure development. As the world’s largest diamond hub in Surat and the birthplace of India’s first operational greenfield Smart City, Gujarat positions itself as the beacon of opportunity. The state is poised to absorb the influx of businesses seeking alternatives to China, catalysing India’s journey towards economic supremacy.”

    During his address, Kumar announced the launch of ‘Yes Private’ in Ahmedabad, which is the Bank’s newest market offering that aims to partner HNI Business owners and C-Suite executives in their endeavour to leverage the opportunities on the road towards a $10 trillion Indian economy.

    He added, “Yes Private has been thoughtfully curated to complement the retail and wholesale banking offerings in the market. It integrates the Bank’s expertise across the spectrum and brings a full-stack product suite for HNIs across family banking, business banking, wealth management and succession planning needs. The programme also lays out extraordinary privileges and experiences for clients pertaining to their distinct lifestyles in India and abroad.”

    The event kicked off with a thought-provoking discussion on ‘Strengthening Indian Business from Within’ in conversation with Rasna chairman & MD Piruz Khambatta. He stated “India’s growth narrative must encompass more than just development; it must address the challenges faced by its youth, including migration due to inadequate resources like clean water and air. India’s trajectory of growth, akin to that of South Korea, Germany, Japan, and China, is undeniable, yet we must define our unique growth model. As we navigate through discussions, let’s advocate for an inclusive ‘India model’ of growth that acknowledges both its benefits and challenges, fostering sustainable progress for generations to come.”

    Subsequently, panel discussion on the topic ‘From India to the World: Unleashing A New Era of Global Ambitions’ with Ashish Soparkar (MD, Meghmani Organics), Dr Vishal Rajgarhia (director, Finecure Pharmaceuticals Ltd) Rajiv Gandhi (MD & CEO, Hester Biosciences) Chirag Pan (MD & CEO, Pan Healthcare) and Behram Mehta (founder & MD, Aava Natural Mineral water) captivated the audience at the summit.

    The event progressed with an engaging conversation on ‘India’s Role as A Global Hub of Growth’ featuring AMUL (GCMMF) MD Jayen Mehta, where he said, “Agriculture is the base of our economy. However, in terms of numbers, still agriculture contribution is less than 20%. Hence, we need to support agriculture and farmers, while also working on doubling their income which is also the professor policy of the government. These efforts will help in supporting the number of people associated with agriculture which is more than 60-70 per cent of the population. The country still depends on agriculture as part of its primary income. So this is where a combination of policies that are pro farmer, pro-development and pro-market is the way forward for our country. So if you can build a bridge and if only 20% of us convert our regular food into organic food, the GDP from agriculture will rise. These are very, very small and objective steps one has to take and organisations like ours are working towards the same using the cooperative model and building the country.”

    In a special address, Max Life Insurance MD & CEO Prashant Tripathy added, “As India makes significant strides towards its ambitious goal of becoming a 10 trillion-dollar economy by 2030-31, there’s a growing need for India Inc. to partner with the government and democratize the benefits of this growth. It’s imperative that we ensure the advantages of our economic progress reach every segment of the society. There’s a strong call for players in the life insurance industry to align their strategies with IRDAI’s vision of ‘Insurance for All by 2047’- which calls for inclusive insurance coverage for India at large. Further, innovation and customisation must guide our product offerings to cater to the diverse and distinct needs of modern consumers, while distribution channels need to evolve to deliver convenience at every touchpoint, be it digital or otherwise. As we move forward, cross-functional collaboration supported by collective action will serve as the cornerstone for fostering inclusive growth, contributing to the shared prosperity of our nation.”

    The evening continued with an engaging panel discussion ‘Scaling the Global Value Chain’, with insights from industry experts Vineet Mittal (director, Navitas Green Solutions) Dr Viranchi Shah (national president, IDMA and director, Saga Laboratories) Aditi Gupta (managing partner, Menstrupedia) Sandeep Mittal (MD, Corrtech Energy Ltd) and Ravi Bhamidipaty (MD, TCT Ventures). They shared valuable insights on navigating global markets, contributing to an enriching discussion for the audience.

    Taking the evening towards its end a thought-provoking session conducted by leading neuroscientist & NeuroLeap founder Kumaar Bagrodia on ‘The Neuroscience of Investing’ was held.

    Concluding the summit was the final enticing conversation between CNBC-TV18 anchor Shruti Mishra and Indian cricketer Mohammed Shami. Talking about his journey, Shami said, “If your hard work and luck are in your favour, then I don’t think anybody can stop you. You just have to stay loyal to your game and keep working hard. I believe nobody can take away my luck from me. My family has been incredibly supportive and has played an integral role in my journey.”

    The Ahmedabad edition of ‘The Growth Summit – vision for a $10 trillion economy’ underscored India’s trajectory towards economic prosperity, as industry leaders and experts converged to chart a path towards a $10 trillion economy. With diverse voices and ideas from different industries of Gujarat, the summit left an indelible mark on the audience and shared a unique vision for India’s journey towards achieving its ambitious economic goals. The upcoming Summits are to be held in Bangalore, Delhi and Hyderabad in the weeks to come.  

    For more information visit: https://www.cnbctv18.com/ms/thegrowthsummit/

  • Rasna founder Areez Pirojshaw Khambatta dies at 85

    Rasna founder Areez Pirojshaw Khambatta dies at 85

    Mumbai: Rasna Group founder & chairman Areez Khambatta Benevolent Trust and Rasna Foundation chairman Areez Khambatta Benevolent Trust and Rasna Foundation Areez Pirojshaw Khambatta passed away on Saturday, a statement from the group said.

    Khambatta, who was also the former chairman of the World Alliance of Parsi Irani Zarthostis (WAPIZ), past president of Ahmedabad Parsi Panchayat, and vice president of the Federation of Parsi Zoroastrian Anjumans of India, passed away at the age of 85.

    Khambatta has contributed immensely to Indian industry, business, and most importantly, societal development through social service as the commandant of Ahmedabad Home Guards & Civil Defense for 20 years. His efforts in entrepreneurship development and societal services have been recognised with a lot of awards, to name a few: He was awarded the Home Guard and Civil Defense Medals as well as the Paschimi Star, Samarseva, and Sangram Medals. He was also honoured with the National Citizen’s Award for outstanding contribution in the field of commerce by the former president, Dr. Shankar Dayal Sharma. The finance ministry awarded Khambatta the Samman Patra for his contribution to the national exchequer as the highest tax payer in Gujarat. He was felicitated by the Ahmedabad Parsi Panchayat and was chosen as the first “Outstanding Parsi of Ahmedabad.”

    Khambatta’s “Rasna” brand today quenches the thirst of millions of Indians at an affordable price of hardly Re 1.00 with fruits, vitamins, and nutrients. Also, through his industrious efforts, thousands of jobs are generated directly and indirectly across India, and with his developing fruit-based products, millions of farmers have gotten better value for their crops across the country.

    Rasna is a true example of the “Make In India” brand, available in millions of homes in India and across 60 countries around the world, and has always been a market leader in a segment dominated by MNCs.

    Under his chairmanship and guidance, the Trust and Foundations have been involved in various projects to do with health care, education, scholarship, etc., from which thousands of people have benefited.

    Khambatta leaves behind a legacy for his wife Persis, children Piruz, Delna, Ruzan, and daughter-in-law Binaisha, and grandchildren Arzeen, Arzad, Avan, Areez, Firoza, and Arnavaz to follow.

  • Rasna rolls out a new influencer campaign designed by Django Digital Crafts

    Rasna rolls out a new influencer campaign designed by Django Digital Crafts

    Mumbai: Rasna on Thursday launched a new influencer campaign on Instagram to bring back everyone’s favourite summer cooler Rasna in a new avatar; remixing the old and iconic ‘I Love You Rasna’ jingle into an exciting new song to groove to.

    The brand, in association with their digital partner – Django Digital, collaborated with music composer Mayur Jumani to flip the iconic ‘I Love You Rasna’ tagline into a fun and upbeat song with glass harps and other elements. The campaign kickstarted with mom celebrities and influencers dancing to the tunes of ‘I Love You Rasna’ and sharing their Rasna stories on their Instagram handles. Renowned celebrity mom figures like Neha Dhupia and Soha Ali Khan Pataudi can be seen grooving to the song. Apart from celebrity moms, the brand also partnered with influencer moms to reach their desired target audience.  

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by Rasna (@rasna_international)

     

     

    https://www.instagram.com/reels/audio/3142231602706246/?hl=en  

    To make the campaign more engaging, people were asked to record a video of them dancing to the song using #YehRasnaKaVibeHai. The contest received a whopping response with entries coming in from all parts of India and making the contest an instant hit. The best dance video stands a chance to win free Rasna hampers for the entire year!  

    Rasna has always been a household name, especially during summers when the brand gives its customers a little bit of relief from the scorching heat. The brand has an emotional connection with its customers and to keep that relationship alive, they decided to adopt the new age medium where their customers are present. This is when the need to remix the much-loved and iconic ‘I Love You Rasna’ tagline came into being.  

    Speaking of this campaign, Django Digital co-founder Shivang Shah said, “It has been a pleasure to work with a legacy brand like Rasna. Times have changed since we first heard the iconic ‘I Love You Rasna’ tagline and saw the evergreen advertisement on our televisions. To bring out the same emotions by adopting the new-age marketing strategy was a challenge we were willing to take on. We realised that this campaign was a success when moms in our neighbourhood were found grooving to this audio tune and sipping on Rasna with their children. The campaign has already garnered a reach of over 1m+ views and has created an engaged mom influencer community on Instagram. This just goes on to prove that Influencer marketing is one of the most effective ways to expand the brand’s reach and increase credibility in the market.”

  • Rasna goes beyond drinks with #LoveURasnaRecipes

    Rasna goes beyond drinks with #LoveURasnaRecipes

    MUMBAI: Instant fruit-based concentrate maker Rasna has rolled out a digital forward strategy this summer season. Known for its I Love You Rasna tagline for years, the brans has chosen to expand its usage and involvement in the kitchen by expanding its campaign to #LoveURasnaRecipes.

    The brand has collaborated with a set of influencers to share and amplify the message to reach out to the target audience. To strengthen the its presence and increase market penetration, Rasna has associated with popular rapper Mellow D. The influencer created a music video to invoke nostalgia by re-creating childhood memories around I Love You Rasna.

    The brand has also joined forces with Bharatz Kitchen, Kanak Khathuria and MeghnasFoodMagic. Apart from this, the brand has gone one step ahead and has associated with famous regional influencers in the food category like Veg Village Food, Simply Swadisht and others like Tastee with Kiruthiga   and   Cooking with Benazir. The influencers and chefs explored unique recipes like Ice Lollies, Orange Sponge Cake and Rasna Mango Chocolate Balls, Rasna Flavored Jelly and Rasna Mango Shake in which Rasna was used as an ingredient other than just a fruit drink, to make this summer season more enjoyable.

    The videos were posted by the influencers on their social media platforms such as Facebook, Youtube and Instagram handle. The brand used the digital medium to create a personal connection and increase the brand value.

    Making things more interesting and engaging, influencers posed a challenge and invited the audience to participate by making their own unique recipes with Rasna. The brand will choose the top 10 winners and the best recipes will get mention in the recipe book.

    Grapes Digital founder & CEO Himanshu Arya said, “Rasna had to move beyond boundaries as “Recipes” has been the most searched category in 2020 during lockdown 1.0 and given the current scenario recipes is going to become huge in lockdown 2.0 too. Rasna also aspired to create something different this year, which involves them with consumers more than before. Also, Influencer marketing is one of the most effective ways to expand the brand’s reach and increase credibility in the market.”

    Rasna chairman Piruz Khambatta said, “Lockdown comes with a new normal and one new normal everybody is experiencing is the urge to become a cook. The urge to become a cook has opened doors for companies to innovate lots of products that can be used as cookery ingredients. How could Rasna be far behind?”.

  • Akshay Kumar and ‘gorilla’ feature in Rasna’s new TVC

    Akshay Kumar and ‘gorilla’ feature in Rasna’s new TVC

    MUMBAI : With the onset of summers, Rasna is all set to unveil brand new television commercials featuring its brand ambassador Akshay Kumar along with new additions to the Rasna family. The brand has developed two new TVCs for 2016 featuring its new model, the brand mascot for 2016, a cute, fun loving, docile and child-like character that kids will enjoy associating with – a Gorilla. The new television commercials will be on AIR across the country starting March. The company has also roped in the young Naisha Khanna as the new face of Rasna. The TVC has been directed by Curry Nation.

    In keeping with its tradition to offer new and innovative offerings every year, Rasna also announced the launch of three new promotions featuring interesting and exciting freebies and for children to go along with the summer drink. Specially designed musical toys – Muzos – will be given free with any 32 glass pack of Rasna Fruit Fun. With 500gms of any Fruit Flus, a Mobifan is free. The Mobifan is a specially designed hand fan which can be carried along to provide cool air any time any where, or as Akshay Kumar has mentioned in the TVC, ensuring “fan following everywhere”

    Rasna  chairman and MD Piruz Khambatta said, “A home-grown brand which has given India the first value-for-money drink, Rasna, in its positioning stands for 32 glass with Celebration, Party and Dance Music. The core of the brand lies in enjoying the smallest moments of life and celebrating life. Over the last few years, we have launched several interesting and exciting new products that cater to a wide range of our audiences and suit the taste of both the masses and the classes. The new promotions for 2016 and the new ad film are yet another endeavour from us to ensure a gentler and direct connect with our consumers and cater to their specific requirements. The research we conducted in 2015 led us to formulate the strategy for this year and come up with an interesting and novel new commercial and a slew of interesting collectibles like the Muzos that kids can collect.”

    Khambatta added, “A lot of effort has gone into the making of the new TVC. Infact, nine different scripts were researched across the country, with various situations and a surprise value. The gorilla was won hands down. There is a merit in showcasing a Gorilla because they communicate using gestures, body postures, sounds, etc. similar to the way we humans communicate while speaking. The plot was to promote Muzos and create a surprise value based on the celebration platform. And of course Akshay Kumar was the best choice to be the gorilla to induce fun with the kids.”

    The company also unveiled a completely new packaging for its range of Fruit Fun, Fresh Fun and Fruit Plus today. Rasna concentrate comes in a unique dual format of powder and liquid, permitting consumers to enjoy freshly squeezed juice taste in addition to a healthy nourishing drink. The product price points are Re.1/- to Rs.5/- a glass ensuring that every person can enjoy the drink including those at the bottom of the pyramid.

  • Akshay Kumar and ‘gorilla’ feature in Rasna’s new TVC

    Akshay Kumar and ‘gorilla’ feature in Rasna’s new TVC

    MUMBAI : With the onset of summers, Rasna is all set to unveil brand new television commercials featuring its brand ambassador Akshay Kumar along with new additions to the Rasna family. The brand has developed two new TVCs for 2016 featuring its new model, the brand mascot for 2016, a cute, fun loving, docile and child-like character that kids will enjoy associating with – a Gorilla. The new television commercials will be on AIR across the country starting March. The company has also roped in the young Naisha Khanna as the new face of Rasna. The TVC has been directed by Curry Nation.

    In keeping with its tradition to offer new and innovative offerings every year, Rasna also announced the launch of three new promotions featuring interesting and exciting freebies and for children to go along with the summer drink. Specially designed musical toys – Muzos – will be given free with any 32 glass pack of Rasna Fruit Fun. With 500gms of any Fruit Flus, a Mobifan is free. The Mobifan is a specially designed hand fan which can be carried along to provide cool air any time any where, or as Akshay Kumar has mentioned in the TVC, ensuring “fan following everywhere”

    Rasna  chairman and MD Piruz Khambatta said, “A home-grown brand which has given India the first value-for-money drink, Rasna, in its positioning stands for 32 glass with Celebration, Party and Dance Music. The core of the brand lies in enjoying the smallest moments of life and celebrating life. Over the last few years, we have launched several interesting and exciting new products that cater to a wide range of our audiences and suit the taste of both the masses and the classes. The new promotions for 2016 and the new ad film are yet another endeavour from us to ensure a gentler and direct connect with our consumers and cater to their specific requirements. The research we conducted in 2015 led us to formulate the strategy for this year and come up with an interesting and novel new commercial and a slew of interesting collectibles like the Muzos that kids can collect.”

    Khambatta added, “A lot of effort has gone into the making of the new TVC. Infact, nine different scripts were researched across the country, with various situations and a surprise value. The gorilla was won hands down. There is a merit in showcasing a Gorilla because they communicate using gestures, body postures, sounds, etc. similar to the way we humans communicate while speaking. The plot was to promote Muzos and create a surprise value based on the celebration platform. And of course Akshay Kumar was the best choice to be the gorilla to induce fun with the kids.”

    The company also unveiled a completely new packaging for its range of Fruit Fun, Fresh Fun and Fruit Plus today. Rasna concentrate comes in a unique dual format of powder and liquid, permitting consumers to enjoy freshly squeezed juice taste in addition to a healthy nourishing drink. The product price points are Re.1/- to Rs.5/- a glass ensuring that every person can enjoy the drink including those at the bottom of the pyramid.

  • Rasna to spend up to Rs 50 millon over next three months to market its new Ju-C beverage range

    Rasna to spend up to Rs 50 millon over next three months to market its new Ju-C beverage range

    NEW DELHI: Rasna, which has entered the market of fruit beverages, will spend Rs 40-50 million over the next two months to publicise its new category of bottled fruit beverages.

    Beverage division president and CEO Arshad Siddiqui, told indiantelevision.com that the current emphasis will be on out-of-home, activation, and social media.

    Television commercials and radio spots will form the second part of the campaign, he said. The campaign begins from 1 May.

    He stressed the promotion will revolve around ‘experiential marketing‘, speaking on the sidelines of a press meet to announce the launch of the new ‘Rasna Ju-C‘, four fruit drinks, as part of the beverage division.

    He said in answer to a question that the consumer was very smart today, and therefore the publicity by rival brands that their beverages contain real fruit will not make any difference.

    He said Rasna had remained the market leading in this segment and had captured 93 per cent of the market, despite the fact that it was a private company against multi-nationals operating in the field.

    The beverage was launched by actor Karisma Kapoor, who had been brand ambassador for Rasna around ten years earlier.

    Asked why she had not been asked to be the brand ambassador now that she was a mother, he said there was always a possibility that she may come back.

    For the present, the new Rasna girl is Avan Khambatta, daughter of chairman Piruz Khambatta.

    Earlier during the press meet, Piruz Khambatta said Rasna had done over six hundred commercials over the past few years starring some of the biggest stars of Bollywood.

    Ju-C is designed to facilitate the rapid expansion of Rasna‘s presence in venues where healthier, quick serve options have become an essential component of the menu offering, such as K-12 schools, college campuses &university locations, convenience stores, mom and pop storesincluding entertainment venues. The new range is expected to leave consumers wanting for more.

  • Rediffusion Y&R stages management reshuffle

    Rediffusion Y&R stages management reshuffle

    MUMBAI: The communications agency, Rediffusion – Y & R, has made top level management changes in its Mumbai and Southern operations.

    Group executive vice president – Eastern region Amitava Sinha has been appointed as chief operating officer – East and South, while business head of Mumbai, Neville Medhora, has been promoted as vice president – Mumbai.

    Following the exit of Meenakshi Achan, the agency will now have N Padmakumar leading the creative forces at Rediffusion as the agency‘s national creative director.

    Sinha’s elevation is a key strategic change leading to the restructuring of the operations of Rediffusion – Y & R in South and East.

    Sinha joined Rediffusion Y& R in October 2003 as head of the Kolkata operations and subsequently assumed a group role.

    In his career spanning over 25 years, Sinha has worked on various brands including Gold Flake, Wills, Scissors, Eveready, Harpic, Cherry Blossom, Bata, Tata Steel, Berger Paints, Spencer‘s, Ananda Bazar Patrika and IFB.

    Said Sinha, “I have been a part of the growth story for East at Rediffusion. I am very excited about the opportunities that the Southern market presents with respect to the multitude of brands that we can work on. I am confident of leveraging the synergies of our talent pool across offices through enhanced collaboration while working very closely with Rajappa.”

    Medhora joined Rediffusion Y&R around three years ago. Prior to joining Rediffusion, he was at TBWA, Delhi, as GM – client servicing and has also worked with Saatchi and Saatchi as group account director.

    Over the last 15 years, he has worked on brands such as Nano, Taj Group of Hotels, Kingfisher Airlines, Rasna, Orra, Sugarfree, Bombay Realty, Bank of India, Kaya, Adidas, Pedigree, Michelin, Moser Baer, National Geographic and the History Channel.

    Medhora added, “Rediffusion – Y&R Mumbai has an eclectic mix of clientele where some great work has been delivered. I will continue to focus on the mandate of driving growth, quality of work and collaborating across offices to deliver world-class communication solutions for our client brands.”
     

  • Asianet Film Awards 2006 scheduled for 19 March

    Asianet Film Awards 2006 scheduled for 19 March

    MUMBAI: The annual Asianet Film Awards, which honour the best in Malayalam cinema, has entered its eighth year. This year’s edition of the awards will be held in Thiruvananthapuram on 19 March.

    Asianet will select the best performers from the line-up of artists, technicians and producers, based on popular votes and an in-house jury verdict. The winners will be announced on the channel on 11 March. Prior to the awards, the channel will telecast a curtain raiser on 19 March.

    Asianet has roped in Ujala as the title sponsor of the event for the fourth consecutive time. The associate sponsors include Asian Paints, Anchor, Rasna, Godrej, Nestle, Horlicks and Rasna.