Tag: Rashmika Mandanna

Tata Tea Chakra Gold launches Tata Tea Chakra Gold Premium Leaf Tea

Mumbai: Tata Tea Chakra Gold, one of Andhra Pradesh & Telangana leading tea brands, has announced the launch of its latest variant, Tata Tea Chakra Gold Premium Leaf tea. Made with the choice of premium Assam leaf teas along with added long leaves from the high-grown region the new variant gives you a refreshing blend of rich taste and delightful aroma. Tata Tea Chakra Gold has always endeavoured to delight its consumers by catering to their evolving needs through innovations with the launch of variants like Tata Tea Chakra Gold Elaichi – a dust tea with refreshing flavour and aroma of real elaichi and Tata Tea Chakra Gold Care- a dust tea with the goodness of five natural ingredients.

With this new leaf tea blend offering, the Tata Tea Chakra Gold brand has again introduced a premium new product that has been meticulously crafted to offer an exceptional tea-drinking experience with a rich aroma and taste that will truly delight the consumers. While continuing to deliver a strong taste in a leaf blend, the product’s refreshing flavour profile has been attributed to its added long leaves from the high-grown regions, which sets it apart from conventional tea blends.

Tata Tea Chakra Gold Premium leaf tea is now available in stores across the states of Andhra Pradesh and Telangana and is available in various SKU sizes like Rs 10/- (MRP incl. of all taxes), 100g, 250g and 500g.

Alongside this exciting introduction, Tata Tea Chakra Gold is also delighted to welcome Rashmika Mandanna as the brand ambassador, embodying the brand’s core values and essence. Mandanna’s tenacious persona finds its expression in Tata Tea Chakra Gold Premium Leaf tea’s launch communication narrative of Choice of Success conceptualised by Mullen Lintas, directed by V. K. Prakash that captures the importance of choices we make that lead to our success.

The new Tata Tea Chakra Gold leaf film takes inspiration from the brand ambassador Rashmika Mandanna’s life to illustrate the importance of perseverance and making the right choices such as choosing to work hard and choosing a never-give-up attitude, to make dreams a reality and achieve success.

While there has been innovation on product perspective to woo the consumers on their tea experience, the brand has also innovated in its communication by making use of Deepfake technology and artificial neural networks to create the younger versions of Rashmika Mandanna, as it relives the journey of Rashmika across ages, making it one of the pioneer Tea brand to use such AI technology in advertisement.

Tata Consumer Products president – Packaged Beverages, India & South Asia Puneet Das, highlighted the brand’s strategic move into this segment, stating, “Until now, Tata Tea Chakra Gold was known to be available as a dust tea with extremely fine sized tea granules/leaves delivering a strong taste. With the launch of Tata Tea Chakra Gold Premium Leaf Tea, we have now also entered the premium leaf segment in the markets of Andhra Pradesh and Telangana under the Tata Tea Chakra Gold master brand. This premium ‘leaf tea’ segment, known for its larger tea granule size blend, presents a relevant and growing opportunity to cater to evolving consumer preferences, especially in markets in the South. Having Rashmika Mandanna as our brand ambassador is only befitting of the message that we want to reinforce through our TVC: viz Choice of success since she is a self-made person who hailed from an ordinary background but dreamt big and now has made her place as a well-known actress through her perseverance. Her persona is that of someone who puts efforts into making her dream a reality and therefore can serve as an inspiration for our consumers who also aspire to be successful in their personal and/or professional lives, making this association truly special.”

Speaking about her association with Tata Tea Chakra Gold, Mandanna said, “I am delighted to be a part of the Tata Tea Chakra Gold family. The brand’s values align with my personal journey, which reflects hard work, authenticity, and the pursuit of excellence. It is my choice of success. I believe in the power of every individual’s journey and the strength it brings. Tata Tea Chakra Gold resonates with that belief, making this association truly special.”

Mullen Lintas COO Ram Cobian (Jayaraman) added, ‘When a woman – especially from a small-town – makes it big, she paves the way for so many others. Her choices act as inspirational signposts for more women to travel down their own roads and map their own destinies. Rashmika’s journey is deeply human and personal; we’re thrilled that by using de-ageing deepfake technology, we were able to add authenticity and take viewers back in time to relive it.

September 16, 2023
Lokmat Most Stylish Awards is back with its seventh edition

Mumbai: Lokmat Most Stylish Awards is back with the seventh edition, bringing forth India’s most prestigious accolades that honor the biggest stars and exceptional talents. Scheduled for 12 September 2023, at the ST. Regis in Lower Parel, this year’s event promises to be an exquisite celebration of style and achievement. The event will be hosted by Maniesh Paul, one of the most versatile anchors in the industry.

Igniting the stage anew, the Lokmat Most Stylish Awards will witness an evening of Bollywood stars and leading influencers as they join the red carpet with their unparalleled sense of style. Building upon the legacy of past years, where popular stars including Salman Khan, Rashmika Mandanna, Hrithik Roshan, Ranveer Singh, Ajay Devgan, Karan Johar, Sara Ali Khan, Deepika Padukone, Sonam Kapoor, Abhishek Bachchan, Vidya Balan, Raveena Tandon, Jackie Shroff, Riteish Deshmukh, Mrunal Thakur, Kartik Aryan, Shraddha Kapoor, Ananya Panday, Radhika Apte, Ayushmann Khurrana, Jhanvi Kapoor, Malaika Arora and many more who added to the event’s brilliance, the seventh edition promises to continue this tradition of grandeur.

The much anticipated Lokmat Awards serve as a source of inspiration, urging people to appreciate India’s diverse culture, talents, and emerging trends. This prestigious event will honour individuals who take the initiative, value uniqueness and achieve success in their chosen fields. The remarkable event will be graced by prominent figures from entertainment, fashion, business, sports, industry, and politics, adding to its attraction. This year’s event has Amazon as one of its partners.

Lokmat Most Stylish Awards have truly become iconic symbols of style, flair, and fashion. They go beyond considerations of age, gender, or occupation, acknowledging a unifying style that stretches across business, politics, sports, and leisure, creating an exceptional display that brings the nation together.

Lokmat Most Stylish founder and Lokmat Media Group joint managing and editorial director Rishi Darda said, “The Lokmat Most Stylish Awards are an expression that acknowledges and empowers personalities that drive change and inspire people around us. The 7th edition will undoubtedly magnify this vision with increased grandeur, beauty, and style.”

September 11, 2023
Crunchyroll announces further expansion in India at Anime event in Mumbai
Mumbai: Crunchyroll, the world’s ultimate home for anime, announced more anime content and more dubs at a fan-filled premiere event in Mumbai this evening. The host of announcements signaled further investment in the India market and ambitions to super-serve anime fans in all parts of the country.

Crunchyroll president Rahul Purini, travelled to Mumbai to celebrate the screening of the Hindi dub (S1 – E1 and E2) of JUJUTSU KAISEN where he shared some news with a room full of passionate fans. The event was also attended by super anime fans, Tiger Shroff and Rashmika Mandanna, who shared their love for anime with fellow fans at the event.

A roundup of the evening’s breaking news during Purini’s remarks:
- Expansion of content library: Crunchyroll announced that it would add 40 new series and 200 hours of content by the end of 2023, many of which will be available in Hindi. These series would join fan-favorites Demon Slayer: Kimetsu no Yaiba, Naruto Shippuden, and My Hero Academia already on the platform.
- Hindi dub for Chainsaw Man: Crunchyroll is making Hindi dubs of the popular Chainsaw Man available on 29 July. Chainsaw Man is the hit dark fantasy anime series based on the widely popular and award-winning manga of the same name written and illustrated by Tatsuki Fujimoto (Fire Punch; Look Back; Goodbye, Eri) and serialized in Shueisha’s Weekly Shōnen Jump. The Hindi dub cast list can be found below.
- JUJUTSU KAISEN will premiere season one dubbed in both Hindi and Tamil beginning 28 July, with three episodes airing every week. Dubbed episodes of JUJUTSU KAISEN season 2 will begin airing in the fall, but fans can catch new episodes subtitled in English streaming now on Crunchyroll.
- Telugu and Tamil Dubs: Finally, Crunchyroll will be introducing dubs in Tamil and Telugu by the end of the year, responding to the diverse linguistic preferences of Indian anime fans
Over the last year, Crunchyroll has reaffirmed its commitment to India, by reducing subscription fees and making payments available in local currency, adding more library hours and series, making Hindi dubs available (in India and worldwide), attending India Comic Cons and more.

Crunchyroll president Rahul Purini, “India is a special place for Crunchyroll. It has the second largest anime fandom on the planet and will drive 60 per cent of the global growth in anime interest in the next few years.We see first hand how much love there is for anime here, which is why we have been expanding our content catalog. We now have over 500 titles, 3800 hours of content and 7500 episodes – making us the largest anime catalog in India. AND: We’re adding nearly 40 new series and nearly 200 hours of content by the end of 2023”.
July 21, 2023
Agoda ropes in Rashmika Mandanna to launch first ad film in India

Mumbai: Agoda has launched its first-ever digital ad in India, featuring popular actress Rashmika Mandanna. The campaign film was launched on Facebook and YouTube on 7 November.

The campaign is designed by McCann Worldgroup. The agency leveraged their deep cultural understanding of evolving India to create a concept that resonates with families throughout the country.

The ad film addresses pain points faced by many when trying to plan a family holiday. It features a lighthearted reenactment of classic Bollywood scenes while highlighting the difficulties in incorporating everyone’s needs into the final destination decision process.

The ad messaging seeks to focus on the ease of planning and booking travel on Agoda’s hassle-free platform and app. This campaign has the theme, “Holiday Bookings? No more drama” encourages travellers to try Agoda, and is part of its growing focus on the India market, following successful influencer campaigns across the country over the last year.

In a nod to real life’s obsession with capturing everything on camera, the ad opens with Mandanna in a home setting surrounded by her “reel” family, trying hard to book a vacation that satisfies everyone’s needs.

Her family is seen debating over different aspects of the vacation and their personal preferences, including affordability, activities, spacious rooms, and free breakfast, among others. Over the top and quirky personalities that mimic relatable characters Indians have grown up watching—a mother with a thali in her hand, brothers dressed like bickering warriors, and a father “balancing the books” or “holding the purse strings”—are saved with the help of Mandanna using the Agoda app to find solutions to their woes.

Agoda senior vice president of marketing Matteo Frigerio explained, “India is a dynamic market and one where we have seen real growth for our accommodation and flight products. We want to connect more with Indian travellers and partners alike, and we hope this collaboration with Mandanna will reflect the fun side of our brand, endearing us to Indian customers in a memorable and relatable way. The ad strikes a chord because it weaves in the real-life dilemmas faced by many people booking a family getaway, while working with Mandanna gives Agoda added authenticity and profile to reach new audiences in India.”

Speaking on the partnership, Mandanna said, “I love to set off on new adventures whenever my filming schedule permits, and I need a travel app that lets me plan those trips easily. When travelling with family or friends, as I’m sure many people can relate, you want to make sure everyone is happy and their needs are met, but it can take a lot of back and forth to make that happen perfectly! I loved Agoda’s approach to this ad, which played on those real-life dilemmas in a fun and engaging way. We had fun filming in a Bollywood-esque style with me as the heroine who manages to use the Agoda app to find a holiday spot that suits my macho ‘brothers’ need for a gym, my ‘mother’s’ request for free breakfasts and of course my ‘dad’s’ desire for great value deals. I am thrilled to have partnered with Agoda for their first-ever digital ad in India, and hope you #TryAgoda while planning your next trip.”

November 10, 2022
PlayerzPot ropes in actress Rashmika Mandanna as brand ambassador

Mumbai: The fantasy sports and casual games platform PlayerzPot has just turned seven! Celebrating the milestone, the brand has announced actress Rashmika Mandanna as the brand ambassador.

PlayerzPot has engaged gamers across demographics in India with over 15+ games such as Ludo, Carrom, Snakes & Ladders, Fruit Slice, Sheep Fight, Poker, and Call Break. Taking it from the top will be Rashmika, an online gamer herself, who will be the face of the campaign by PlayerzPot across traditional and social media platforms. “The Pushpa: The Rise” actor will also boost PlayerzPot’s position by promoting their expanding catalogue of games.

PlayerzPot CEO Sunil Yadav said, “PlayerzPot has grown from strength to strength in these seven years, while entertaining gamers across the country. Day in and out, we gain new insights to serve gamers better, and our 7th anniversary is perfect for announcing none other than the ravishing Rashmika Mandanna as a brand ambassador. We are sure that Rashmika will take PlayerzPot to new heights with her energetic and lively persona. Skill-based gaming is attracting a large number of Indian gamers online. Rashmika’s presence will boost that interest and help PlayerzPot reach niche markets across India.”

Mandanna said, “I can go on and on about how excited my family members used to be, just about a game of Snakes and Ladders! The love for such games stands the test of time, and PlayerzPot has redefined that love by recreating the board game fever for active mobile players today. One can log in and compete with other gamers anytime, anywhere, in scores of exciting casual games. I’m excited to be part of PlayerzPot’s mission of becoming a one-stop gaming destination for all.”

Through this engagement, PlayerzPot is expecting more enthusiasm among users to login and enjoy casual games with friends and family online. The platform said that with its games it offers excitement, fun, and complete security of users’ data, thus effectively tackling cyber fraud when everything has moved to digital.

August 17, 2022
Kingfisher ropes in Rashmika Mandanna, Varun Dhawan as brand ambassadors

Mumbai: United Breweries Ltd has roped in actors Rashmika Mandanna and Varun Dhawan as brand ambassadors for its iconic brand Kingfisher. The association will kick off Kingfisher’s ‘Spread the Cheer’ campaign, focused on celebrating this year as the ‘Year of the Cheer.’

Through this campaign, Kingfisher has also created an exciting dance hook-step with Rashmika and Varun as their way of spreading the cheer. The TVC is shot by Raylin Valles and the music is composed by Ram Sampath.

“Kingfisher has brought joy and energy to the lives of consumers over the years and has always been India’s first choice of a social beverage. As we look back on this journey with humble pride, we also look ahead with renewed resolve to further strengthen our consumer connections, enhance the aspirational and iconic brand codes and dial up differentiated consumer engagement experiences,” stated United Breweries Ltd CMO Debabrata Mukherjee. “The ever-evolving consumer landscape and the continuous tectonic shifts in the media platforms are energizing us to strive for more in the way we approach integrated marketing communications and how we build winning partnerships. We are thrilled that Rashmika and Varun are joining forces with us as our brand ambassadors as we embark on this invigorating voyage.”

“For me, Kingfisher represents passion, enjoyment and living life to the fullest. The last two years have been tough for everyone because of the pandemic and now I hope we all spread the cheer with Kingfisher and come together to have a good time,” said Varun Dhawan.

“Kingfisher is one of the most iconic brands to have come out of India, enjoyed not just locally but across the world. I am very excited to be a part of the Kingfisher brand family,” added Rashmika Mandanna.

April 19, 2022
boAt ropes in Rashmika Mandanna as brand ambassador

Mumbai: Homegrown audio and smartphone accessories brand boAt has roped in actor Rashmika Mandanna to promote its wearables category and TRebel collection. The brand has launched a special campaign called #DanceThroughLife to celebrate International Women’s Day.

With this campaign, the brand has launched an exclusive range of pop-coloured smartwatches designed specifically for women as a part of TRebel collection. Furthermore, the campaign aims to depict how women are doing away with the closeted ideology of what they are expected to be. “Starting 8 March, boAt will add its smartwatches (Vertex, Mercury, Matrix, Blaze and Xtend) to the TRebel collection and unveil the latest limited edition watch straps in various shades,” said the statement.

“Rashmika is cheerful and fits very well into the brand ethos of boAt with her millennial stance. Through this partnership, we intend to establish our presence in the southern market, along with strengthening our position in the smartwatches category,” said Imagine Marketing Ltd co-founder and CMO Aman Gupta.

Excited about this new partnership, Rashmika Mandanna added, “’For young India today, boAt represents an audience of choice who are looking to make a statement with their choice of accessories. It’s a brand whose values I admire and identify with as they are walking the talk. I am thrilled to be a part of the boAt family.”

The TRebel campaign was launched on Women’s Day last year with eminent faces like Kiara Advani, Bani J and Raja Kumari amongst others. The collection is available on Amazon and Flipkart, and boAt’s website.

March 8, 2022
McDonald’s India introduces special meal dedicated to actor Rashmika Mandanna

Mumbai: McDonald’s India (South and West) has launched a special meal – ‘The Rashmika Meal,’ in collaboration with South actor Rashmika Mandanna to delight her fans. According to a statement, this meal includes all of Rashmika’s favorites – McSpicy Fried Chicken, McSpicy Chicken Burger, Piri Piri Fries, Nimbu Fizz and McFlurry, in exclusive packaging.

The Famous Orders platform has seen global success at McDonald’s. From the Mariah Carey Meal in the US to the BTS Meal that was launched in over 50 markets worldwide. ‘The Rashmika Meal’ will be available across all McDonald’s restaurants in South India, said the brand.

“Everyone, including the most famous celebrities have their go-to order at McDonald’s. We are really excited to collaborate with Rashmika and bring ‘The Rashmika Meal’ to her millions of fans, and can’t wait to see them enjoy it just the way she does,” stated McDonald’s India (West and South) director of marketing and communications Arvind RP.

McDonald’s India has also unveiled a TVC that shows Rashmika enjoying her meal in her unique way. “McDonald’s has been my comfort food for as long as I can remember. I have grown up with the brand. I have always loved to indulge in the McSpicy Chicken Burger with Piri Piri fries placed inside it. McFlurry has been another go-to to celebrate all big and small wins of life,” said the actor.

November 18, 2021
Macho Sporto launches ‘Yeh Toh Bada Toing Hai 2.0’ TVC

Mumbai: Amul Macho turned gender stereotypes on its head way back in 2007 when the brand launched the daring “Yeh Toh Bada Toing Hai” TVC for Amul Macho underwear by focusing on female desire. With the jingle achieving cult status, the brand is back over a decade later with the launch of Macho Sporto and a new campaign along similar lines.

Conceptualised by creative agency Leo Burnett and promoted by media agency Madison Media Omega, the Macho Sporto campaign films consist of three films featuring actors Rashmika Mandanna and Vicky Kaushal.

The film portrays Mandanna playing a yoga instructor and Vicky Kaushal as one of her students, depicting different humorous scenarios during their yoga sessions. The brand attempts to playfully legitimise the female gaze.

“Through this campaign, we wanted to address and break regressive old-fashioned gender stereotypes,” said Leo Burnett CEO and chief creative officer for South Asia Rajdeepak Das. “Typically innerwear brands portray conventional male-dominant imagery, but our films depict a role reversal where we normalise and make the woman in control. This is probably the first time where a men’s wear brand is showing a woman taking the lead.”

“We are reviving our iconic campaign ‘Yeh Toh Bada Toing Hai’ with a modern and trendier avatar of Macho Sporto. Although we are advertising men’s underwear, the campaign is centred around a young and confident woman who is empowered enough to gaze at a man she feels attracted to,” said JG Hosiery (parent company of Macho Sporto) MD Navinn Seksaria. “Breaking patriarchal stereotypes, the campaign intends to highlight how today’s women don’t hesitate in making the first move.”

September 25, 2021
Rashmika Mandanna just can’t get enough of the new McSpicy fried chicken

MUMBAI: Your favourite food is sure to be the one thing you just can’t get enough of! With this as the central theme, McDonald’s India (west and south) has launched a campaign with popular film celebrity Rashmika Mandanna to celebrate the deliciousness of McSpicy Fried Chicken.

The brand has forayed into the fried chicken category with the launch of McSpicy Fried Chicken– an offering curated specially to please the palates of chicken loving customers.

As a part of the latest campaign, the brand has launched two quirky, light-hearted TVCs featuring Rashmika Mandanna, who can be seen relishing the all-new McSpicy Fried Chicken with friends and family. The ad films showcase that how even thinking of having anything other than McSpicy Fried Chicken is just a preposterous idea and that no matter how much of it you have, you can never get enough.

Rashmika was recently appointed by McDonald’s as its brand ambassador to further strengthen its connect with millennials in its key markets of Karnataka, Tamil Nadu, Andhra Pradesh and Telangana. The TVCs will be aired exclusively in the south markets in Kannada, Tamil and Telugu and will be adapted for the digital platforms as well. The campaign has been conceptualised by DDB Mudra.

Through this new campaign, the brand aims to create a strong mark in the Indian fried chicken market. The new integrated campaign will have a multi-pronged approach with a media mix of TV, digital and social platforms along with strong in-store visibility, on-ground and OOH activations.

McDonald’s India (west and south) director – marketing & communications Arvind RP says “Our customer research revealed that the customers in South India like their chicken not only to be crunchy but also spicy, and flavourful till the last bite. With McSpicy Fried Chicken, that’s exactly what we have for them. Our aim is that with this great product and Rashmika’s strong appeal, we will grow our market share rapidly in these markets.”

DDB Mudra Group chief creative officer Rahul Mathew added, “The campaign really reflects what the consumer feels about McSpicy Fried Chicken – you keep wanting to go back for more. And just like our chicken, Rashmika is a star that South India can’t get enough of. So, it all came together as the perfect recipe.”

April 21, 2021