ITV

Tag: Rashmika Mandana

  • Crunchyroll announces merchandising and licensing partnership with Black White Orange

    Crunchyroll announces merchandising and licensing partnership with Black White Orange

    Mumbai: Crunchyroll, the ultimate home for anime worldwide, has announced its partnership with Black White Orange, a leading brand licensing agency, to oversee and manage the licensing merchandise programs in India. This will involve the development of fresh licensing programs with new partners and across various categories.

    Crunchyroll’s platform launch event in India with stars and authentic anime fans Tiger Shroff and Rashmika Mandana earlier this year drew large crowds and excitement amongst fans, proving its increasing popularity across the country.  

    “Anime has captivated fans across India and this new partnership with BWO will allow us to better serve the local Indian anime community,” said Crunchyroll VP- global consumer products Anna Songco Adamian. “We’re looking forward to working with new partners to celebrate anime and grow the love of this dynamic artform across the nation!”

    Black White Orange will work closely with more than 35 anime titles available for streaming on Crunchyroll, including popular fan-favorite series like the comedic horror series Zom 100: Bucket List of The Dead, the classic mecha series Robotech, the beloved anime series following Vash the Stampede, the legendary gunman and pacifist, Trigun, and the romantic comedy My Dress-Up Darling, amongst others. Crunchyroll’s Associate Director Raphael Guimaraes will lead consumer products deals for India Subcontinent.

    “India stands as one of the burgeoning consumers of anime content, and this trend is on the rise, attributable to platforms like Crunchyroll and major fan events. According to a study by Rakuten Digital Commerce, anime enthusiasts in India display higher engagement levels and are inclined to spend 40% more on licensed products than the national average. Hence, we’re very confident in the success of this partnership and are super excited about collaborating with Crunchyroll to further fuel the anime love,” remarked Black White Orange Brands Pvt. Ltd. co-founder & COO Mitali Desai.

  • Meesho ropes in Ranveer Singh, Deepika Padukone for upcoming festive sale

    Meesho ropes in Ranveer Singh, Deepika Padukone for upcoming festive sale

    Mumbai: Internet commerce platform Meesho has announced its upcoming “Mega Blockbuster Sale” campaign that onboard nine celebrities including Ranveer Singh, Deepika Padukone, Rohit Sharma, Rashmika Mandana, Kapil Sharma, Trisha Krishnan, Karthi Sivakumar, Ram Charan and Sourav Ganguly. This is in line with the company’s efforts to go deeper and build local relevance with customers across Bharat.

    The campaign aims to position Meesho as India’s biggest marketplace where you can access a variety of products from local markets across the country. The idea was to create a visual world representing celebrities as sellers of various categories, spreading awareness about the company’s unique value proposition of quality products at lowest prices. Through these films, Meesho aims to showcase how shopping on the company’s app mirrors the enjoyable, real-world experience of physical markets. The nine celebrities have a pan-India fan following and are at the top of their craft and careers, aligned with Meesho’s values.  WIth a total of 12 films, each master is shot in Hindi, Tamil, Bengali and further amplified in other regional languages like Marathi, Malayalam, Kannada, Telugu and Gujarati.

    User Growth CXO Megha Agwarwal said, “Through this campaign we are not only looking to target the average 125 million existing monthly users on our platform but every Indian who is looking to shop for their festive needs at affordable prices without compromising on quality. Simultaneously, sellers will have the whole of India to cater to, giving them a chance to build on their customer base.”

    “The celebrities we are engaging with as part of the “Saal ke Sabse Kam Daam” campaign enjoy tremendous love and affection across the country, which helps us in communicating the offerings to our customers and the opportunity to our sellers in the best possible way,” she added.

    Commenting on his association with Meesho for the campaign, actor Ranveer Singh said, “Fashion has seen rapid evolution in the past two years. Everyone is now trying to experiment and develop their personal sense of style. In that light, I am elated to be associated with a platform like Meesho, which is helping local sellers across various different categories to bring their products forward. Not only will you be able to find the perfect gifts for your friends and family at the most affordable prices, there is also no compromise on quality. And through Meesho’s industry-first tenet, your choice will help make the festive season great for local sellers.”

    Cricketer Rohit Sharma said, “It gives me great pride to associate with Meesho and play a key part in supporting the local economy. The brand provides local sellers with a powerful platform to scale their business. Also, the wide range of products at pocket-friendly price points makes it the preferred choice for customers. I look forward to working closely with the team.”

    Meesho, recently strengthened its regional foothold by adding eight new languages on the app—Bengali, Telugu, Marathi, Tamil, Gujarati, Kannada, Malayalam, and Odia.