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Tag: Rashmi Shetty

  • Himalaya brings ‘world of neem’ to life ahead of pimple acne positivity day

    Himalaya brings ‘world of neem’ to life ahead of pimple acne positivity day

    MUMBAI: Talk about coming clean… Himalaya Wellness is washing away more than just pimples.

    Ahead of pimple acne positivity day, the brand unveiled its first-ever ‘world of neem’ at Taj Lands End, Mumbai, blending skincare science, celebrity voices and real-skin stories to change how young Indians see their skin.

    With 20 crore teenagers and young adults in India battling pimples, the brand’s mission was clear: fight the stigma, not the skin. The immersive event brought together dermatologists, influencers and celebrities, showing that skincare can be simple, effective and stigma-free.

    On stage, Dr Rashmi Shetty, leading dermatologist, busted myths and highlighted Neem’s natural antibacterial power. Actor Nitanshi Goel struck a chord with her personal take: “Real skin is beautiful. We don’t need to hide behind filters or shame.”

    The event also spotlighted the evolution of Himalaya’s iconic neem face wash, now upgraded with a unique 5-part neem formulation that helps “skip the pimple episodes.” It’s the latest step in Himalaya’s 25-year journey as India’s most trusted face wash brand.

    “Himalaya has always stood for care that’s gentle, effective and rooted in nature,” said Himalaya Wellness, business director, Rajesh Krishnamurthy. “This new formulation continues that legacy, empowering young people to embrace their skin with confidence.”

    Alongside the launch, Himalaya kicked off a nationwide school programme reaching over five lakh students, championing acne positivity and holistic skincare habits.

  • Rashmi Shetty launches Cohort Communicationz to redefine PR & branding

    Rashmi Shetty launches Cohort Communicationz to redefine PR & branding

    MUMBAI: The world of communications just got a new player, and this one means business.

    Rashmi Shetty, a communications industry heavyweight with over two decades of experience, has officially launched Cohort Communicationz, a full-service agency dedicated to public relations, digital & influencer marketing, media buying, and content writing. More than just a PR firm, Cohort Communicationz is set to be the matchmaker between brands, influencers, and audiences who share common values and aspirations.

    As founder & CEO, Shetty aims to bridge the ever-widening gap between corporate and personal branding. Whether it’s a startup looking to make noise or a seasoned executive wanting to build a strong personal brand, Cohort Communicationz promises to deliver tailored, result-driven strategies that go beyond visibility and foster meaningful connections.

    If experience could be bottled and sold, Shetty would have a bestseller. Her career spans leadership roles at top agencies and corporations, including co-founding Storytellers 101, serving as senior account director at Edelman India, and handling PR & internal communications for Maharashtra and Goa circle at Bharti Airtel. This extensive expertise allows her to craft integrated communication strategies that make an impact where it matters most.

    “Cohort Communicationz is born out of the vision to bridge the gap between brands, businesses, individuals, and the audiences they need to connect with,” said Shetty. “In today’s crowded digital and media landscape, it’s not just about visibility—it’s about relevance, authenticity, and engagement. That’s where we come in.”

    What sets Cohort Communicationz apart? Cohort Communicationz is a 360-degree brand powerhouse. By leveraging digital innovation, influencer partnerships, and compelling storytelling, the agency aims to redefine the way brands and individuals engage with their audiences. Whether it’s CXOs, founders, professionals, or businesses, the goal remains the same: build credibility, create influence, and drive growth through strategic, high-impact communication.

    The agency will offer both personal and business PR services, ensuring that every client’s unique story gets the attention it deserves. Expect thoughtful narratives, compelling campaigns, and digital-first strategies designed to cut through the noise and make an impact.

    For those looking to take their brand to the next level, Cohort Communicationz is now officially open for business.