ITV

Tag: Rashmi Sharma Telefilms

  • Shemaroo Umang launches its first original show ‘Kismat Ki Lakiro Se’

    Shemaroo Umang launches its first original show ‘Kismat Ki Lakiro Se’

    Mumbai: Within a few months of its launch, Shemaroo Umang, a new Hindi GEC strengthens its content offering with the launch of its first original, Kismat Ki Lakiro Se. The show takes the audience on a journey of destiny and relationships, with a dash of family drama and romance.

    The newly launched show will air from Monday to Saturday at 8 p.m.

    The central cast includes daily soap celebrities like Shaily Priya, Varun Sharma, Abhishek Pathania, and Sumati Singh. The leads will be supported by the likes of Farooq Saeed, Khushi Rajpoot, Arup Pal, Eva Shirali, Ashish Kaul, Tanu Vidhyarthi, Dolly Kaushik, Nadiya Himani, and Sheetal Jaiswal.

    Shemaroo Umang’s first original has been launched in partnership with Rashmi Sharma Telefilms, a production company that has produced daily soaps like Saath Nibhana Saathiya, Sasural Simar Ka, and Shakti Astitva Ke Ehsaas Ki, among others.

    Shemaroo COO of broadcasting business Sandeep Gupta said, “We are excited to launch Shemaroo Umang’s first original show as it marks the channel’s entry into the original content space. The new show, Kismat Ki Lakiro Se, depicts the complexities of relationships and is something that most couples can relate to. With such a differentiated content offering, Shemaroo Umang is set to win over the hearts of its audiences and partners alike.”

    Launched in April this year, Shemaroo Umang is the latest addition to Shemaroo’s existing portfolio of free-to-air (FTA) channels, Shemaroo TV and Shemaroo MarathiBana. Shemaroo Umang is currently available on DD Free Dish, various multiple system operators (MSO), and on major direct-to-home (DTH) and cable networks.

  • Colors announces new primetime show ‘Sirf Tum’ premiering 15 Nov

    Colors announces new primetime show ‘Sirf Tum’ premiering 15 Nov

    Mumbai: Colors has announced a new fiction show “Sirf Tum,” which will premiere on 15 November and air on weekdays at 8 p.m.

    Produced by Rashmi Sharma Telefilms, the show features Vivan Dsena alongside Eisha Singh in the lead. “From capturing the beautiful locales of Dehradun, bringing talents like Vivian Dsena and Eisha Singh onboard, to creating such a powerful narrative, the entire team has worked relentlessly on every minute detail to capture the essence of this love story and make it appealing for the viewers,” stated producer Rashmi Sharma.

    Set in the beautiful locales of Dehradun, against the backdrop of a medical college, “Sirf Tum” highlights the nuances of a complicated relationship between its two lead characters Ranveer and Suhani. “Ranveer is an extremely intriguing character as there are many different shades to him. He is a differentiated hero as his behaviour towards Suhani is anything but conventional – their chemistry reflects a very different side of love,” said actor Vivian Dsena on his role.

    “I was looking out for some uniqueness and that’s when I landed the role of Suhani. Suhani is an extremely mellow character with her simple girl next door aura and her meekish but strong personality,” said actor Eisha Singh. “She is graceful, demure and yet is rooted in strong ideologies stemming from family values. Her innocence makes her very striking and unassuming.”

    The show also has Sonyaa Ayodhya, Eva Shirali, Sanjay Batra and Nimai Bali in supporting roles. 

    “Love stories are widely appreciated and resonate strongly with the viewers, and ‘Sirf tum’ is one such story of two opposite personalities, values, and worlds,” Viacom18 head of Hindi mass entertainment and kids TV network Nina Elavia Jaipuria. “With this show, we further aim to strengthen our weekday prime time and reinforce our promise to keep the viewers engaged, entertained with new and unique stories.”

    “Today, we are enthralled to recreate the magic of love with Rashmi Sharma Telefilms, who have helmed several strong and beautiful narratives for us in the past,” Viacom18’s chief content officer – Hindi mass entertainment Manisha Sharma. “‘Sirf Tum’ is a unique love story of two individuals – Ranveer and Suhani, whose personalities and lives are poles apart but fate brings them together. Viewers are going to enjoy watching love, romance, passion and drama in this vibrant new love story.”

  • COLORS launches an epic tale of good vs. evil – ‘Vish Ya Amrit: Sitaara’

    COLORS launches an epic tale of good vs. evil – ‘Vish Ya Amrit: Sitaara’

    MUMBAI: COLORS, India’s leading premium Hindi entertainment channel is strengthening its leadership in the fantasy and supernatural genre with the launch of ‘Vish Ya Amrit: Sitaara’ – a stunning recreation of the Vishakanya folklore that existed from the time of Chandragupta Maurya. Produced by Rashmi Sharma Telefilms, the show will premiere on 3rd December 2018, Monday – Friday 10:30 pm only on COLORS.

    Historically speaking, the cloak of mystery concealed the identity of Vishkanyas for too long. But folklores surrounding their existence have always fascinated viewers across age groups. COLORS’ newest offering, Vish Ya Amrit: Sitaara will see a beautiful portrayal of this concept that was once considered extremely powerful to combat enemies or take revenge. The show boasts of a stellar star cast, with Adaa Khan playing the title role of Sitaara, Shilpa Saklani (Vrinda)Sandeep Baswana (Kuldip Shekavat) and Shakti Anand (King Shivdaan Singh) amongst others.

    Centuries ago Indian rulers trained girls to become assassins, first making them immune to poison and then – by slowly introducing poison into their systems – turning them venomous. Hence the term ‘vishkanya’. Known for their beauty, vishkanyas used seduction to escape dangerous situations and bring empires to their knees. Vish Ya Amrit: Sitaara is set in Vikralgadh village in Rajasthan and traces the journey of Sitaara, who is oblivious to her own identity. Abandoned in her infancy by her mother, she is brought up by her father Kuldip Shekavat who is a loyal palace manager to King Shivdaan Singh. Falling in love with the pretty Vrinda marks the beginning of Kuldip and the king’s downfall. The story takes a sharp turn when Sitaara embarks on a journey that forces her to choose between good and bad. Sitaara is a girl of high integrity is willing to stand by her convictions at all times, and against all people, even when it means standing up against people who might have cared for her.

    Speaking about the launch, Nina Jaipuria, Head, Hindi Mass Entertainment and Kids TV network Viacom18, said – "COLORS has always created visually extravagant and immersive experiences for our viewers. With Vish Ya Amrit – Sitaara  we continue to push the boundary with unique storytelling and scale that is sure create another category milestone.”

    Resonating similar sentiments, Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18, said: “Sitaara as a show has been conceived keeping in mind the new wave of concepts that come with a little element of thrill and keeps viewers on the edge of the seats. Our lead protagonist is torn between the love for her mother who is evil personified and her own value system which prevents her from doing anything but good. The viewers will love to see this tussle between sin and virtue and see her choose the path of righteousness going against the wishes of her mother.”

    Producer Rashmi Sharma said: “In mythology, vishkanyas had the power to destroy empires. With Vish Ya Amrit: Sitaara, a girl who doesn’t know her roots is compelled to choose between her real identity and the one she grew up with. She is an honest rendition of a woman with good upbringing. We’re sure that the audience will enjoy this journey.”

    Adaa Khan said: “I’m thrilled at the opportunity and in love with my character. Her uniqueness will make her stand apart.  I’m thankful to COLORS and Rashmi Sharma for believing in me and giving me a chance to awe my fans and viewers with another beautiful narrative.”

    COLORS’ has won the hearts of the viewers with its innovative storytelling in the fantasy-folklore genre. The channel is confident that this exotic concept will win the hearts of the audience once again as it presents it anew through Vish Ya Amrit: Sitaara

    Will Sitaara’s hidden past reveal an unsteady future? Will she prove to be a femme fatale or the savior of her province?

  • Star Plus to pull two recent fiction shows off air

    Star Plus to pull two recent fiction shows off air

    MUMBAI: Star Plus is all set to launch a new line up of shows. The channel is set to launch its new show Humko Tumse Ho Gaya Hai Pyaar Kya Karein which will replace Rashmi Sharma Telefilms’ Silsila Pyar Kya at the 8.30 pm time slot.

    Silsila Pyaar Ka was launched on 4 January. The show will go on air on 6 June from Monday- Friday. According to the sources, it failed to generate good ratings for the channel and that that is the reason the show has been pulled off air

    Broadcast Audience Research Council (BARC) data indicates that Silsila Pyaar Ka garnered 3646 Impression’ 000s in week 16, whereas in week 17 the ratings went down and the show scored 3535 Impressions ‘000s. In week 18 and 19, the show witnessed even more drop in ratings with 2901 Impressions ’000s and 2957 Impressions ‘000s respectively.

    Humko Tumse Ho Gaya Hai Pyaar Kya is set in Delhi. It tells the story of two unconventional families with their distinct Delhi flavours. Anokhi belongs to the lower middle class Mehra family while the male lead Tushar belongs to the affluent Mallik family. The show features an ensemble cast with veteran actors Sudhir Pandey and Abha Parmar in key roles. It has been produced by Suzana Ghai of Panorama Productions.
    Another show that is going off air is Dahleez which was launched on 14 March at the 10.30 pm time band. The show was co- produced by Colosceum Media and producer Farhan Salaruddin’s Fortune Productions.

    A source close to the development informed that the new show Ishabaaz will replace Dahleez at 10.30 pm time slot.

    Produced by 4 Lions Films, the show is about three brothers and the lives of different characters.

    Though the concept and the content of the show was appreciated by the masses., Dahleez received sustainable ratings. In week 16, the show recorded 1725 Impressions ‘000s while in week 17, it witnessed a slight hike in ratings with 1797 Impressions ‘000s but in week 18 and 19, the ratings has been dropped and it bagged 1572 Impressions ‘000s and 1396 Impressions ‘000s respectively

  • Star Plus to pull two recent fiction shows off air

    Star Plus to pull two recent fiction shows off air

    MUMBAI: Star Plus is all set to launch a new line up of shows. The channel is set to launch its new show Humko Tumse Ho Gaya Hai Pyaar Kya Karein which will replace Rashmi Sharma Telefilms’ Silsila Pyar Kya at the 8.30 pm time slot.

    Silsila Pyaar Ka was launched on 4 January. The show will go on air on 6 June from Monday- Friday. According to the sources, it failed to generate good ratings for the channel and that that is the reason the show has been pulled off air

    Broadcast Audience Research Council (BARC) data indicates that Silsila Pyaar Ka garnered 3646 Impression’ 000s in week 16, whereas in week 17 the ratings went down and the show scored 3535 Impressions ‘000s. In week 18 and 19, the show witnessed even more drop in ratings with 2901 Impressions ’000s and 2957 Impressions ‘000s respectively.

    Humko Tumse Ho Gaya Hai Pyaar Kya is set in Delhi. It tells the story of two unconventional families with their distinct Delhi flavours. Anokhi belongs to the lower middle class Mehra family while the male lead Tushar belongs to the affluent Mallik family. The show features an ensemble cast with veteran actors Sudhir Pandey and Abha Parmar in key roles. It has been produced by Suzana Ghai of Panorama Productions.
    Another show that is going off air is Dahleez which was launched on 14 March at the 10.30 pm time band. The show was co- produced by Colosceum Media and producer Farhan Salaruddin’s Fortune Productions.

    A source close to the development informed that the new show Ishabaaz will replace Dahleez at 10.30 pm time slot.

    Produced by 4 Lions Films, the show is about three brothers and the lives of different characters.

    Though the concept and the content of the show was appreciated by the masses., Dahleez received sustainable ratings. In week 16, the show recorded 1725 Impressions ‘000s while in week 17, it witnessed a slight hike in ratings with 1797 Impressions ‘000s but in week 18 and 19, the ratings has been dropped and it bagged 1572 Impressions ‘000s and 1396 Impressions ‘000s respectively

  • Major reshuffle in Colors’ programming; ‘Shakti’ replaces ‘Balika Vadhu’ at 8pm

    Major reshuffle in Colors’ programming; ‘Shakti’ replaces ‘Balika Vadhu’ at 8pm

    MUMBAI: One of the longest running shows on Colors – Balika Vadhu has been shifted to a new slot as the channel is keen to bring its upcoming series by Rashmi Sharma Telefilms’Shakti on to the 8pm time band.

    Rashmi Sharma Telefilms has another show Sasural Simar Ka at the 7.30 pm time slot.Sasural Simar Ka is also among the top five programmes as per Broadcast Audience Research Council (BARC) data.

    Produced by Sphere Origins, Balika Vadhu will be aired at the 6.30 pm time band whereasIshq Ka Rang Safed will be aired at 6 pm. According to sources, Balika Vadhu has failed to generate positive ratings for the channel and hence has been shifted to early prime time.

    Balika Vadhu …Lamhe Pyaar Ke took a leap forward on 25 April. Anandi’s last wish gives her daughter, Nandini the wings to achieve her dreams and dictate her own future. Balika Vadhu will narrate a story of love and aspirations as they erase the memories of pain and longing of Nandini’s childhood. As an established doctor, Nandini finds a purpose which helps her to overcome the stigma of her past and chart the way for a journey that promises happiness beyond comprehension.

    Rashmi Sharma’s upcoming show Shakti.. Astitava Ke Eshaas Ki, is a tale of two sisters. The daily show will be aired from 30 May from Monday – Friday at 8pm.  

  • Major reshuffle in Colors’ programming; ‘Shakti’ replaces ‘Balika Vadhu’ at 8pm

    Major reshuffle in Colors’ programming; ‘Shakti’ replaces ‘Balika Vadhu’ at 8pm

    MUMBAI: One of the longest running shows on Colors – Balika Vadhu has been shifted to a new slot as the channel is keen to bring its upcoming series by Rashmi Sharma Telefilms’Shakti on to the 8pm time band.

    Rashmi Sharma Telefilms has another show Sasural Simar Ka at the 7.30 pm time slot.Sasural Simar Ka is also among the top five programmes as per Broadcast Audience Research Council (BARC) data.

    Produced by Sphere Origins, Balika Vadhu will be aired at the 6.30 pm time band whereasIshq Ka Rang Safed will be aired at 6 pm. According to sources, Balika Vadhu has failed to generate positive ratings for the channel and hence has been shifted to early prime time.

    Balika Vadhu …Lamhe Pyaar Ke took a leap forward on 25 April. Anandi’s last wish gives her daughter, Nandini the wings to achieve her dreams and dictate her own future. Balika Vadhu will narrate a story of love and aspirations as they erase the memories of pain and longing of Nandini’s childhood. As an established doctor, Nandini finds a purpose which helps her to overcome the stigma of her past and chart the way for a journey that promises happiness beyond comprehension.

    Rashmi Sharma’s upcoming show Shakti.. Astitava Ke Eshaas Ki, is a tale of two sisters. The daily show will be aired from 30 May from Monday – Friday at 8pm.  

  • &TV’s socio-mythology series Santoshi Maa to unfold from November 30

    &TV’s socio-mythology series Santoshi Maa to unfold from November 30

    MUMBAI: Indian television audiences are about to be wowed by a story of devotion and divinity. Starting November 30th, &TV presents a socio-mythology ‘Santoshi Maa’, the story of Goddess Santoshi and her ardent devotee’s undying belief.

    The show marks the comeback of popular Bollywood actress Gracy Singh as Santoshi Maa and the very talented Ratan Rajput as her devotee. Produced by Rashmi Sharma Telefilms, Santoshi Maa is the story of Santoshi, a loving girl with a heart of gold who has been a worshipper of the Goddess since childhood. Much like the Goddess of santosh or contentment, Santoshi has no malice or greed in her heart and believes in respecting every individual.

    The show will chart her journey and how her unfaltering faith in the Goddess bails her out of the most difficult situations. Tune into this divine intervention as Santosh ka path padhane aa rahi hai Santoshi Maa starting 30th November, every Mon-Fri at 9:00PM only on &TV!

    Other than the two stellar performers, the show brings together some of the best names in the industry to essay pivotal roles. The ensemble cast includes popular faces such as Ayaz Ahmed, Sayantani Ghosh, Sachin Shroff, Juhi Parmar, Kiran Janjani, and veterans including Parikshit Sahani, Upasna Singh and Onkardas Manekpuri among many others.

    Talking about the show, TV business head Rajesh Iyersaid “Santoshi Maa marks our foray into the socio-mytho genre thereby strengthening our programming slate. The concept of Santoshi Maa is introspective and very relevant given today’s evolving times. Furthermore, its universal theme and relatable plot will only enable us to reach out to a wider set of audience at a 9:00PM primetime slot.”

    Actress Gracy Singh who portrays Goddess Santoshi said “All these years I received so many offers for TV shows but nothing appealed to me. But I loved the concept of Santoshi Maa. It has a great storyline, much relevance in today’s times and is being made with a lot of sincerity. Portraying a Goddess on the small screen is extremely challenging but also satisfying at the same time. I am a believer myself and given the competitive environment that we are in, I don’t let negativity affect me, but I take time off to relax and enjoy and be content with what I have achieved. That’s what the show is also about.  I look forward to receiving a positive response from the viewers.”

    Talking about the show, Ratan Rajput, who will be seen as the key protagonist – the devotee Santoshi said, “I’m a big devotee of Santoshi Maa in real life too so when I was approached to play the role, I was immediately convinced about it. My character and the story of the devotee is a journey that I could completely relate to, which is why I chose to take up the show. From a broad perspective, the show gives out a message on contentment which is sorely missing… we all are so busy chasing most materialistic things and bigger goals that no one is satisfied with what they have achieved. We tend to ignore what we already have with us hence – Santosh ka paath padhane aa rahi hai Santoshi Maa… the show will help us realise and appreciate the positives in life.”

    The show that boasts of a great production, storyline, characters will be one of the most relatable shows that will have the audiences enamored! Stay tuned and watch Santoshi Maa starting 30th November every Mon-Fri at 9:00PM only on &TV!

  • &TV to experiment with socio-mytho genre with ‘Santoshi Maa’

    &TV to experiment with socio-mytho genre with ‘Santoshi Maa’

    MUMBAI: Spreading its wings across genres, the newest Hindi general entertainment channel (GEC) from the Zee Entertainment Enterprises stable – &TV is all set to experiment with the socio-mythological genre. The channel will soon be launching its first series in the genre titled Santoshi Maa.

    According to information available with Indiantelevision.com, the show is being produced by Rashmi Sharma Telefilms, which is known for popular fictions series like Bhagyalakshmi (&TV), Swaragini and Sasuraal Simar Ka (Colors) and Saath Nibhaana Saathiya (Star Plus).

    The channel has roped in veteran actress Aruna Irani, a popular face on &TV, for the show’s promo, which aired on prime time on 28 September.

    The promo features Irani as a successful superstar who has achieved fame, luxury and wealth, but is still seeking inner fulfillment and peace. The promo sees her delivering the line, “I have achieved everything in life but not satisfaction.”

    In recent years, Indian television has seen many mythological series dominating the prime time on Hindi GECs. Shows like Mahabharat, Santakmochan Mahabali Hanuman, Devo Ke Dev Mahadev and Surya Putra Karn are some of the shows that have managed to grab eyeballs on the small screen. What’s more, given the popularity of the genre in India, last year also witnessed the launch of a separate channel – The Epic Channel, which airs original content in the Indian history, folklore and mythology space.

    Santoshi Maa’s launch date on &TV has not yet been revealed by the channel.